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                                                                    EXHIBIT 23.7
 
                 CONSENT OF THE ROBINSON-HUMPHREY COMPANY, INC.
 
     We consent to the inclusion in this Registration Statement on Form S-4 of
Seacoast Banking Corporation of Florida of the form of our letter to the Board
of Directors of Seacoast Banking Corporation of Florida, included as Appendix
     to the Proxy Statement/Prospectus that is part of the Registration
Statement, and to the references to such letter and to our firm in such Proxy
Statement/Prospectus. In giving such consent, we do not thereby admit that we
come within the category of persons whose consent is required under Section 7 of
the Securities Act of 1933 or the Rules and Regulations of the Securities
Exchange Commission thereunder.
 
                                        THE ROBINSON-HUMPHREY COMPANY, INC.
 
                                        By:    /s/ GERARD J. O'MEARA, JR.
                                           -------------------------------------
                                                  Gerard J. O'Meara, Jr.
                                                     Managing Director
 
March 26, 1997