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                                                                    EXHIBIT 23.5
 
                         INDEPENDENT AUDITORS' CONSENT
 
     We consent to the incorporation by reference in this Registration Statement
of Proffitt's, Inc. on Form S-1 of our report dated March 3, 1995, with respect
to the consolidated financial statements of Younkers, Inc., and subsidiary for
the year ended January 28, 1995 not separately presented, incorporated by
reference in the Annual Report on Form 10-K of Proffitt's, Inc. for the year
ended February 1, 1997 and to the reference to us under the heading "Experts" in
the Prospectus, which is part of this Registration Statement.
 
                                          DELOITTE & TOUCHE LLP
 
Des Moines, Iowa
June 20, 1997