1
 
                                  SCHEDULE 14A
                                 (RULE 14A-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.   )
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant [ ]
 
Check the appropriate box:
 

                                            
[ ]  Preliminary Proxy Statement               [ ]  Confidential, for Use of the Commission
                                                    Only (as permitted by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

 
                              REXALL SUNDOWN, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
                              REXALL SUNDOWN, INC.
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
[X]  No fee required.
 
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
 
     (1)  Title of each class of securities to which transaction applies:

          ----------------------------------------------------------------------
     (2)  Aggregate number of securities to which transaction applies:

          ----------------------------------------------------------------------
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):

          ----------------------------------------------------------------------
     (4)  Proposed maximum aggregate value of transaction:

          ----------------------------------------------------------------------
     (5)  Total fee paid:

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[ ]  Fee paid previously with preliminary materials:

     ---------------------------------------------------------------------------
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1)  Amount Previously Paid:

          ----------------------------------------------------------------------
     (2)  Form, Schedule or Registration Statement No.:

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     (3)  Filing Party:

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     (4)  Date Filed:

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   2
 
                             [REXALL SUNDOWN LOGO]
 
                              REXALL SUNDOWN, INC.
 
                          851 BROKEN SOUND PARKWAY, NW
                           BOCA RATON, FLORIDA 33487
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                         TO BE HELD ON FEBRUARY 4, 1998
 
To the Shareholders
of Rexall Sundown, Inc.:
 
     NOTICE IS HEREBY GIVEN that the 1998 Annual Meeting of Shareholders (the
"Annual Meeting") of Rexall Sundown, Inc., a Florida corporation (the
"Company"), will be held at 10:00 a.m., local time, on Wednesday, February 4,
1998 at the Boca Raton Marriott, 5150 Town Center Circle, Boca Raton, Florida
33486, for the following purposes:
 
     (1) To elect eight members to the Company's Board of Directors to hold
         office until the Company's 1999 Annual Meeting of Shareholders or until
         their successors are duly elected and qualified;
 
     (2) To consider and vote upon a proposal to increase the number of
         authorized shares of the Company's Common Stock from 100,000,000 to
         200,000,000 shares by amending the Company's Articles of Incorporation;
 
     (3) To consider and vote upon a proposal to amend the Company's Amended and
         Restated 1993 Stock Incentive Plan;
 
     (4) To consider and vote upon a proposal to ratify the appointment of
         Coopers & Lybrand L.L.P. as independent accountants of the Company for
         the fiscal year ended August 31, 1998; and
 
     (5) To transact such other business as may properly come before the Annual
         Meeting and any adjournments or postponements thereof.
 
     The Board of Directors has fixed the close of business on December 16, 1997
as the record date for determining those shareholders entitled to notice of, and
to vote at, the Annual Meeting and any adjournments or postponements thereof. A
list of such shareholders will be available for examination at the principal
executive offices of the Company located at 851 Broken Sound Parkway, NW, Boca
Raton, Florida 33487, for a period commencing ten days prior to the Annual
Meeting.
 
     Whether or not you expect to be present at the Annual Meeting, please sign,
date and return the enclosed proxy card in the enclosed, pre-addressed envelope
as promptly as possible. No postage is required if mailed in the United States.
 
                                          By Order of the Board of Directors
 
                                          RICHARD WERBER
                                          Secretary
 
Boca Raton, Florida
December 29, 1997
 
THIS IS AN IMPORTANT MEETING AND ALL SHAREHOLDERS ARE INVITED TO ATTEND THE
MEETING IN PERSON. ALL SHAREHOLDERS ARE RESPECTFULLY URGED TO EXECUTE AND RETURN
THE ENCLOSED PROXY CARD AS PROMPTLY AS POSSIBLE. SHAREHOLDERS WHO EXECUTE A
PROXY CARD MAY NEVERTHELESS ATTEND THE MEETING, REVOKE THEIR PROXY AND VOTE
THEIR SHARES IN PERSON.
   3
 
                      1998 ANNUAL MEETING OF SHAREHOLDERS
                                       OF
                              REXALL SUNDOWN, INC.
                             ---------------------
 
                                PROXY STATEMENT
                             ---------------------
 
     This Proxy Statement is furnished in connection with the solicitation by
the Board of Directors of Rexall Sundown, Inc., a Florida corporation (the
"Company"), of proxies from the holders of the Company's common stock, par value
$.01 per share (the "Common Stock"), for use at the 1998 Annual Meeting of
Shareholders of the Company to be held on Wednesday, February 4, 1998 or at any
adjournments or postponements thereof (the "Annual Meeting"), pursuant to the
foregoing Notice of Annual Meeting of Shareholders.
 
     The approximate date that this Proxy Statement and the enclosed form of
proxy are first being sent to shareholders is December 30, 1997. Shareholders
should review the information provided herein in conjunction with the Company's
1997 Annual Report to Shareholders which accompanies this Proxy Statement. The
Company's principal executive offices are located at 851 Broken Sound Parkway,
NW, Boca Raton, Florida 33487, and its telephone number is (561) 241-9400.
 
                          INFORMATION CONCERNING PROXY
 
     The enclosed proxy is solicited on behalf of the Company's Board of
Directors. The giving of a proxy does not preclude the right to vote in person
should any shareholder giving their proxy so desire. Shareholders have an
unconditional right to revoke their proxy at any time prior to the exercise
thereof, either in person at the Annual Meeting or by filing with the Company's
Secretary at the Company's headquarters a written revocation or duly executed
proxy bearing a later date; however, no such revocation will be effective until
written notice of the revocation is received by the Company at or prior to the
Annual Meeting.
 
     The cost of preparing, assembling and mailing this Proxy Statement, the
Notice of Annual Meeting of Shareholders and the enclosed proxy is to be borne
by the Company. In addition to the use of mail, employees of the Company may
solicit proxies personally and by telephone. The Company's employees will
receive no compensation for soliciting proxies other than their regular
salaries. The Company may request banks, brokers and other custodians, nominees
and fiduciaries to forward copies of the proxy material to their principals and
to request authority for the execution of proxies. The Company may reimburse
such persons for their expenses in so doing.
 
                            PURPOSES OF THE MEETING
 
     At the Annual Meeting, the Company's shareholders will consider and vote
upon the following matters:
 
     (1) The election of eight members to the Company's Board of Directors to
         serve until the Company's 1999 Annual Meeting of Shareholders or until
         their successors are duly elected and qualified;
 
     (2) A proposal to increase the number of authorized shares of the Company's
         Common Stock from 100,000,000 to 200,000,000 shares by amending the
         Company's Articles of Incorporation;
 
     (3) A proposal to amend the Company's Amended and Restated 1993 Stock
         Incentive Plan;
 
     (4) A proposal to ratify the appointment of Coopers & Lybrand L.L.P. as
         independent accountants of the Company for the fiscal year ended August
         31, 1998; and
 
     (5) To transact such other business as may properly come before the Annual
         Meeting and any adjournments or postponements thereof.
   4
 
     Unless contrary instructions are indicated on the enclosed proxy, all
shares of Common Stock represented by valid proxies received pursuant to this
solicitation (and which have not been revoked in accordance with the procedures
set forth above) will be voted (a) for the election of the eight nominees for
Director named below; (b) for the proposal to amend the Company's Articles of
Incorporation; (c) for the proposal to amend the Company's Amended and Restated
1993 Stock Incentive Plan; and (d) for the proposal to ratify the appointment of
Coopers & Lybrand L.L.P. as independent accountants. If a shareholder specified
a different choice by means of the enclosed proxy, such shareholder's shares of
Common Stock will be voted in accordance with the specification so made.
 
                OUTSTANDING VOTING SECURITIES AND VOTING RIGHTS
 
     The Board of Directors has set the close of business on December 16, 1997
as the record date (the "Record Date") for determining shareholders of the
Company entitled to notice of and to vote at the Annual Meeting. As of the
Record Date, there were 67,891,811 shares of Common Stock outstanding, each of
which is entitled to one vote on each matter submitted to shareholders at the
Annual Meeting. Shareholders do not have the right to cumulate their votes.
 
     The attendance, in person or by proxy, of the holders of a majority of the
outstanding shares of Common Stock entitled to vote at the Annual Meeting is
necessary to constitute a quorum. Directors will be elected by a plurality of
the votes cast by the shares of Common Stock represented in person or by proxy
at the Annual Meeting. The proposal to increase the number of authorized shares
of the Company's Common Stock from 100,000,000 to 200,000,000 shares by amending
the Company's Articles of Incorporation, the proposal to amend the Company's
Amended and Restated 1993 Stock Incentive Plan, the proposal to ratify the
appointment of Coopers & Lybrand L.L.P. as independent accountants, and any
other matter that may be submitted to a vote of the shareholders, will be
approved if a majority of votes cast by the shares of Common Stock represented
in person or by proxy at the Annual Meeting vote in favor of the matter, unless
such other matter is one for which a greater vote is required by law or by the
Company's Articles of Incorporation or Bylaws. If less than a majority of
outstanding shares entitled to vote are represented at the Annual Meeting, a
majority of the shares of Common Stock so represented may adjourn the Annual
Meeting to another date, time or place, and notice need not be given of the new
date, time or place if the new date, time or place is announced at the meeting
before an adjournment is taken.
 
     Prior to the Annual Meeting, the Company will select one or more inspectors
of election for the Annual Meeting. Such inspector(s) shall determine the number
of shares of Common Stock represented at the Annual Meeting, the existence of a
quorum and the validity and effect of proxies, and shall receive, count and
tabulate ballots and votes and determine the results thereof. Abstentions will
be considered as shares present and entitled to vote at the Annual Meeting and
will be counted as votes cast at the Annual Meeting, but will not be counted as
votes cast for or against any given matter.
 
     A broker or nominee holding shares of Common Stock registered in its name,
or in the name of its nominee, which are beneficially owned by another person
and for which it has not received instructions as to voting from the beneficial
owner, may have discretion to vote the beneficial owner's shares with respect to
the election of Directors and other matters addressed at the Annual Meeting. Any
such shares which are not represented at the Annual Meeting either in person or
by proxy will not be considered as shares present at the Annual Meeting, and
will not be considered to have cast votes on any matters addressed at the Annual
Meeting.
 
                                        2
   5
 
                    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                             OWNERS AND MANAGEMENT
 
     The following table sets forth certain information as of the Record Date
concerning the beneficial ownership of the Common Stock by: (i) each person
known by the Company to be the beneficial owner of more than 5% of the Common
Stock, (ii) each director of the Company, (iii) each of the executive officers
named in the Summary Compensation Table, and (iv) all directors and executive
officers of the Company as a group.
 


                                                                                      PERCENTAGE OF
                                                                  SHARES OF              COMMON
                                                                 COMMON STOCK             STOCK
                            NAME                              BENEFICIALLY OWNED       OUTSTANDING
                            ----                              ------------------      -------------
                                                                                
Carl DeSantis(1)............................................      22,888,588(2)(3)        33.6%
Damon DeSantis(1)...........................................       6,503,108(3)(4)         9.5
Dean DeSantis(1)............................................       4,357,158(3)(5)         6.4
Christian Nast..............................................          91,200(3)             *
Nickolas Palin..............................................         111,668(3)             *
Geary Cotton................................................         544,928(3)(6)          *
Stanley Leedy...............................................          66,000(3)             *
Raymond Monteleone..........................................          20,333(3)             *
Melvin Stith................................................              --                *
CDD Partners, Ltd.(1).......................................      19,168,972              28.2
Sylvia DeSantis.............................................      13,545,792(7)           20.0
All directors and executive officers as a group 
  (12 persons)..............................................      36,532,144(8)           52.6

 
- ---------------
 
  * Less than 1%.
(1) In June 1993, each of Carl DeSantis, Damon DeSantis and Dean DeSantis
    contributed all shares of Common Stock then owned by them to CDD Partners,
    Ltd. ("CDD"), a Texas limited partnership of which Carl DeSantis, Damon
    DeSantis and Dean DeSantis are limited partners and to CDD Management, Inc.
    ("CDDM"), a Texas corporation and the general partner of CDD. Each of Carl
    DeSantis, Damon DeSantis and Dean DeSantis has shared beneficial ownership
    and voting power with respect to all such shares held by CDD and CDDM.
    CDD's address is 12770 Coit Road, #850, Dallas, Texas 75251.
(2) Includes 13,545,792 shares owned by Sylvia DeSantis as to which Carl
    DeSantis has sole voting power. Also includes 9,054,548 shares held by CDD
    which represent Carl DeSantis' percentage interest in CDD. Does not include
    10,114,424 shares beneficially owned by Dean DeSantis and Damon DeSantis
    indirectly through CDD.
(3) For each person, includes shares beneficially owned pursuant to currently
    exercisable stock options or options which will become exercisable within 60
    days: Carl DeSantis -- 288,248 shares; Damon DeSantis -- 270,416 shares;
    Dean DeSantis -- 270,416 shares; Christian Nast -- 61,000 shares; Nickolas
    Palin -- 111,668 shares; Geary Cotton -- 287,666 shares; Stanley
    Leedy -- 66,000 shares; and Raymond Monteleone -- 20,333 shares. See
    "Executive Compensation."
(4) Includes 6,029,712 shares held by CDD which represent Damon DeSantis'
    percentage interest in CDD. Does not include 13,139,260 shares beneficially
    owned by Damon DeSantis that are held by CDD, which represent the percentage
    interest of Carl DeSantis and Dean DeSantis in CDD, and 28,100 shares owned
    by the wife of Damon DeSantis. Mr. DeSantis disclaims beneficial ownership
    of his wife's shares.
(5) Includes 4,084,712 shares held by CDD which represent Dean DeSantis'
    percentage interest in CDD. Does not include 15,084,260 shares beneficially
    owned by Dean DeSantis that are held by CDD, which represent the percentage
    interest of Carl DeSantis and Damon DeSantis in CDD, and 46,516 shares
    beneficially owned by the wife of Dean DeSantis. Mr. DeSantis disclaims
    beneficial ownership of his wife's shares.
(6) Does not include 10,480 shares owned by the wife of Geary Cotton, as to
    which shares Mr. Cotton disclaims beneficial ownership.
 
                                        3
   6
 
(7) Ms. DeSantis' address is 851 Broken Sound Parkway, NW, Boca Raton, Florida
    33487. All of such shares are subject to an irrevocable proxy granted to
    Carl DeSantis, and 13,158,042 of such shares are further subject to a stock
    purchase agreement with an irrevocable life insurance trust for the benefit
    of her children. Such stock purchase agreement provides for significant
    restrictions on sales or transfers of such shares during her life, and
    requires the sale of such shares to such trust upon her death.
(8) Includes 1,620,879 shares beneficially owned by directors and executive
    officers as a group pursuant to stock options under which such persons have
    the right to acquire such shares within 60 days. See "Executive
    Compensation."
 
COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934
 
     Section 16(a) of the Securities Exchange Act of 1934 (the "Exchange Act")
requires the Company's directors and executive officers, and persons who own
more than ten percent of the Company's outstanding Common Stock, to file with
the Securities and Exchange Commission (the "SEC") initial reports of ownership
and reports of changes in ownership of Common Stock. Such persons are required
by SEC regulation to furnish the Company with copies of all such reports they
file.
 
     To the Company's knowledge, based solely on a review of the copies of such
reports furnished to the Company and written representations that no other
reports were required, during the fiscal year ended August 31, 1997, all Section
16(a) filing requirements applicable to its directors, executive officers, and
greater than ten percent beneficial owners have been complied with.
 
                             ELECTION OF DIRECTORS
 
     The Company's Bylaws provide that the number of directors shall be fixed
from time to time by resolution of the Board of Directors. The Board of
Directors has fixed at eight the number of directors that will constitute the
Board for the ensuing year. Each director elected at the Annual Meeting will
serve for a term expiring at the Company's 1999 Annual Meeting of Shareholders
or until his successor has been duly elected and qualified.
 
     Each of the current members of the Board of Directors, consisting of Carl
DeSantis, Christian Nast, Dean DeSantis, Damon DeSantis, Nickolas Palin, Stanley
Leedy, Raymond Monteleone and Melvin Stith, has been nominated by the Company to
be re-elected as a director at the Annual Meeting. The Board of Directors has no
reason to believe that any nominee will refuse or be unable to accept election;
however, if one or more nominees are unable to accept election or if any other
unforeseen contingencies should arise, each proxy that does not direct otherwise
will be voted for the remaining nominees, if any, and for such other persons as
may be designated by the Board of Directors.
 
     The following sets forth certain information concerning each director and
nominee for election to the Board of Directors of the Company.
 
     CARL DESANTIS, age 58, founded the Company in 1976 and has served as
Chairman of the Board of the Company since its inception, served as Chief
Executive Officer from the Company's inception to February 1997 and served as
its President from 1976 to April 1995. Mr. DeSantis has had over 17 years of
experience with retail drug store companies, including Super-X Drug Stores and
Walgreen Drug Stores. He is the father of Dean DeSantis and Damon DeSantis.
 
     CHRISTIAN NAST, age 66, has been Chief Executive Officer since February
1997, President of the Company since April 1995, and a director of the Company
since October 1993. He served as Chief Operating Officer of the Company from
April 1995 to February 1997. From December 1989 to April 1995, Mr. Nast was
employed by Colgate Palmolive Company as its Executive Vice President -- North
America. Mr. Nast has over 40 years of experience in the consumer products
industry with companies such as Bristol-Myers Squibb Company, Chesebrough-Ponds,
Inc. and the Procter & Gamble Company.
 
     DEAN DESANTIS, age 35, has been Chief Operating Officer of the Company
since February 1997, Senior Vice President-Operations of the Company since June
1989, and a director of the Company since
 
                                        4
   7
 
March 1990 and joined the Company in 1985. He is the son of Carl DeSantis and
the brother of Damon DeSantis.
 
     DAMON DESANTIS, age 33, has been President of Rexall Showcase
International, Inc., the Company's network marketing subsidiary, since January
1993, Executive Vice President and a director of the Company since July 1988,
and was a Vice President of the Company from September 1983, when he joined the
Company, until July 1988. He is the son of Carl DeSantis and the brother of Dean
DeSantis.
 
     NICKOLAS PALIN, age 50, has been President-Sundown Vitamins since September
1997 and a director of the Company since December 1995. He joined the Company in
1984 and served as Senior Vice President -- Sales and Marketing of the Company
from August 1989 to September 1997.
 
     STANLEY LEEDY, age 63, has been a director of the Company since March 1993.
Since January 1985, Mr. Leedy has been the president and chief executive officer
of VanSan Corporation, a consulting firm for the pharmaceutical and vitamin
industry. Mr. Leedy has over 30 years experience in the pharmaceutical and
vitamin industry and has previously served as president and chief executive
officer of the Rexall Drug & Chemical Company, a division of Dart Industries,
Inc.
 
     RAYMOND MONTELEONE, age 50, has been a director of the Company since April
1995. From July 1996 to November 1997, Mr. Monteleone served as president and
chief operating officer of First American Railways, Inc. From May 1988 until
January 1996, Mr. Monteleone was employed by Sensormatic Electronics Corporation
in various capacities, including vice president -- corporate development,
planning and administration and acting chief financial officer. Mr. Monteleone
is a Certified Public Accountant. Mr. Monteleone is also a director of Loren
Industries, Inc. and Pointe Financial Corporation.
 
     MELVIN STITH, age 50, has been a director of the Company since April 1997.
Since July 1991, Mr. Stith has been Dean of the Florida State University College
of Business. From December 1989 to July 1991, Mr. Stith was Chairman of the
Marketing Department of the Florida State University College of Business where
he was also a Professor. Mr. Stith is also a director of Correctional Services
Corp., Synovous Financial Corp. and Tallahassee State Bank.
 
     Except as described below, there are no arrangements or understandings with
respect to the selection of officers or directors. On December 24, 1997, the
Company entered into a definitive merger agreement (the "Richardson Merger
Agreement") with Richardson Labs, Inc. ("Richardson") pursuant to which the
Company has agreed to use its best efforts to elect a designee of Richardson to
the Company's Board of Directors upon consummation of the proposed merger.
 
MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS
 
     During the Company's fiscal year ended August 31, 1997, the Company's Board
of Directors held three meetings and took certain actions by unanimous written
consent. During the 1997 fiscal year, no Director attended fewer than 75 percent
of the aggregate of (i) the number of meetings of the Board of Directors held
during the period he served on the Board, and (ii) the number of meetings of
committees of the Board of Directors held during the period he served on such
committees.
 
     The committees of the Board of Directors are the Audit Committee and the
Compensation/Stock Option Committee. The Board does not have a nominating or
similar committee.
 
     The members of the Audit Committee are Messrs. Leedy, Monteleone and Stith.
During the 1997 fiscal year, the Audit Committee held two meetings. The Audit
Committee is responsible for (i) recommending the firm to be appointed as
independent accountants to audit the Company's financial statements, (ii)
discussing the scope and results of the audit with the independent accountants,
(iii) reviewing with management and the independent accountants the Company's
interim and year-end results, (iv) considering the adequacy of the internal
accounting controls and audit procedures of the Company and (v) reviewing the
non-audit services to be performed by the independent accountants.
 
     The members of the Compensation/Stock Option Committee are Messrs. Leedy,
Monteleone and Stith. During the 1997 fiscal year, the Compensation/Stock Option
Committee held two meetings and took certain
 
                                        5
   8
 
actions by unanimous written consent. The Compensation/Stock Option Committee is
responsible for setting compensation of the executive officers of the Company
and for the grant of any stock options to purchase Common Stock.
 
DIRECTOR COMPENSATION
 
     Each non-employee Director of the Company receives a retainer fee of
$10,000 per year for Board membership. The Company reimburses all directors for
expenses incurred in connection with their activities as directors.
 
     1993 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN.  Under the Amended and
Restated 1993 Non-Employee Director Stock Option Plan (the "1993 Director
Plan"), each director who is not an employee of the Company or its subsidiaries
("Non-Employee Directors") is entitled to a one-time grant of options upon
initial election to the Board of Directors with respect to 15,000 shares of
Common Stock, which vest 33 1/3% per year commencing one year from the date of
grant (except for those stock options granted prior to February 1997 which shall
continue to vest 20% per year commencing one year from the date of grant) and
have a term of ten years (except for those granted prior to February 1996 which
have a term of six years). The maximum number of shares of Common Stock
available for issuance under the 1993 Director Plan is 120,000 shares. The 1993
Director Plan will expire on, and no options may be granted thereunder after
March 14, 2003, subject to the right of the Board of Directors to earlier
terminate the 1993 Director Plan. Upon a "change of control" (defined in the
same manner as in the employment agreements discussed under "Executive
Compensation -- Employment Agreements"), all options outstanding under the 1993
Director Plan will become immediately exercisable in full.
 
     1994 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN.  Under the Amended and
Restated 1994 Non-Employee Director Plan (the "1994 Director Plan"), each then
Non-Employee Director was granted stock options to purchase 15,000 shares of
Common Stock on July 7, 1994. The 1994 Director Plan also provides for the grant
of an annual option to purchase 15,000 shares of Common Stock at the first
Annual Meeting of shareholders at which the Non-Employee Director is re-elected,
20,000 shares at the second Annual Meeting of shareholders at which the
Non-Employee Director is re-elected, 25,000 shares at the third Annual Meeting
of shareholders at which the Non-Employee Director is re-elected, and 30,000
shares at every subsequent Annual Meeting of shareholders at which the
Non-Employee Director is re-elected, which options vest 33 1/3% per year
commencing one year from the date of grant (except for those stock options
granted prior to February 1997 which shall continue to vest 20% per year
commencing one year from the date of grant) and have a term of ten years (except
for those granted prior to February 1996, which have a term of five years). The
maximum number of shares of Common Stock available for issuance under the 1994
Director Plan is 600,000 shares. The 1994 Director Plan will expire on, and no
options may be granted thereunder after July 6, 2003, subject to the right of
the Board of Directors to earlier terminate the 1994 Director Plan. Upon a
"change of control" (defined in the same manner as in the employment agreements
discussed under "Executive Compensation -- Employment Agreements"), all options
outstanding under the 1994 Director Plan will become immediately exercisable in
full.
 
                                        6
   9
 
                             EXECUTIVE COMPENSATION
 
SUMMARY COMPENSATION TABLE
 
     The following table sets forth the compensation of the Company's Chief
Executive Officer and the other four most highly paid executive officers who
were serving as executive officers at the end of fiscal 1997 (collectively, the
"Named Executive Officers"), for the fiscal years ended August 31, 1997, 1996
and 1995.
 


                                                                                            LONG TERM
                                                                                         COMPENSATION(1)
                                                     ANNUAL COMPENSATION                 ---------------
                                        ----------------------------------------------       NUMBER
                                        FISCAL                          OTHER ANNUAL       OF OPTIONS
NAME AND PRINCIPAL POSITION              YEAR     SALARY     BONUS     COMPENSATION(2)     GRANTED(3)
- ---------------------------             ------   --------   --------   ---------------   ---------------
                                                                          
Carl DeSantis(4)......................   1997    $452,362   $217,880       $16,712           120,000
  Chairman of the Board                  1996     415,383    125,625        16,098           105,000
                                         1995     321,205     10,000         9,958            75,000

Christian Nast(4)(5)..................   1997     335,779    157,508        11,298           120,000
  President and Chief Executive          1996     308,158    113,500         8,269           105,000
  Officer                                1995     113,077         --         3,950           645,000

Nickolas Palin(4).....................   1997     285,578    102,266         4,589            80,000
  President -- Sundown Vitamins          1996     234,635    114,401         4,890           225,000
                                         1995     190,359     35,000         3,845           120,000

Dean DeSantis(4)......................   1997     207,692     63,771        10,696            80,000
  Senior Vice President --               1996     187,038     51,206         9,196            75,000
  Operations and Chief                   1995     173,524     35,000         7,687           150,000
  Operating Officer

Geary Cotton(4).......................   1997     197,885     63,504        15,468            80,000
  Vice President -- Finance, Chief       1996     184,500     48,706        11,502            75,000
  Financial Officer and Treasurer        1995     176,593     10,000         8,400           120,000

 
- ---------------
 
(1) The columns for "Restricted Stock Awards," "LTIP Payouts" and "All Other
    Compensation" have been omitted because there is no compensation required to
    be reported in such columns.
(2) Represents that portion of the Company's automobile expense allowance
    attributable to non-business utilization of such officer's automobile and
    the Company's contributions to its 401(k) Plan for the benefit of such
    officer.
(3) See "Option Grants in Last Fiscal Year Table" and "Aggregated Option
    Exercises in Last Fiscal Year and Fiscal Year Option Value Table" for
    additional information with respect to these options.
(4) See "-- Employment Agreements" for information regarding current and future
    compensation arrangements.
(5) Mr. Nast's employment with the Company commenced on April 24, 1995.
 
EMPLOYMENT AGREEMENTS
 
     The Company entered into employment agreements on April 1, 1995 with each
of Carl DeSantis, Nickolas Palin, Dean DeSantis and Geary Cotton pursuant to
which they currently receive base annual salaries of $475,000, $350,000,
$300,000 and $300,000, respectively. Each of such employment agreements is for a
term of three years and at the end of each anniversary date is automatically
extended for an additional year. The Company entered into an employment
agreement with Christian Nast for a three-year, four-month term commencing April
24, 1995, pursuant to which he currently receives a base annual salary of
$400,000. Each of such employment agreements provides for annual increases of
base salary of the greater of 5% or the percentage increase in the consumer
price index published by the United States Department of Labor. In addition,
each of such officers is entitled to receive incentive bonuses upon the
attainment by the Company of certain net sales and net income targets. Such
bonuses may not exceed 100% of base salary for Carl DeSantis;
 
                                        7
   10
 
75% of base salary for Christian Nast; and 62 1/2% of base salary for Nickolas
Palin, Dean DeSantis and Geary Cotton.
 
     The employment agreements each provide that, if the employee terminates his
employment without good reason or is terminated for cause, such employee is
subject to a non-competition provision for a period of 18 months. In the event
of a change of control of the Company, the employee is entitled to terminate his
employment and receive a lump sum distribution of compensation in an amount
equal to three times such employee's then current effective yearly compensation,
including, but not limited to, salary and bonuses. If the employee elects to so
terminate, the non-competitive provisions contained in the employment agreement
will terminate. Similar provisions apply in the event an employee is terminated
without cause upon a change of control of the Company. Payments under the
agreements by the Company after a change of control are, however, limited to the
amount which would be deductible by the Company under the Internal Revenue Code
of 1986, as amended (the "Code"). A "change of control" is deemed to occur upon
(i) the acquisition of 30% or more of the Company's voting power by anyone other
than a current director, executive officer of the Company or an affiliate
thereof, or (ii) the Incumbent Directors, as defined therein, becoming less than
a majority of the Board of Directors of the Company or its successor. A change
of control, as to any employee, may not result from a voluntary action of such
employee.
 
OPTION GRANTS IN LAST FISCAL YEAR TABLE
 
     The following table sets forth certain information concerning grants of
options to purchase Common Stock made during the 1997 fiscal year to the Named
Executive Officers. All stock options were granted pursuant to the Company's
1993 Stock Incentive Plan.
 


                            INDIVIDUAL OPTION GRANTS IN LAST FISCAL YEAR
- ---------------------------------------------------------------------------------------------------------------
                                                                                    POTENTIAL REALIZABLE VALUE
                                             % OF TOTAL                               AT ASSUMED ANNUAL RATES
                                              OPTIONS                                     OF STOCK PRICE
                                             GRANTED TO                               APPRECIATION FOR OPTION
                                NUMBER      EMPLOYEES IN   EXERCISE                           TERM(2)
                              OF OPTIONS    FISCAL YEAR    PRICE PER   EXPIRATION   ---------------------------
NAME                           GRANTED          1997       SHARE(1)       DATE          5%             10%
- ----                          ----------    ------------   ---------   ----------   -----------   -------------
                                                                                
Carl DeSantis...............   120,000(3)       7.0%        $11.875    12/16/2006      $895,800      $2,271,000
Christian Nast..............   120,000(3)       7.0%         11.875    12/16/2006       895,800       2,271,000
Nickolas Palin..............    80,000(3)       4.7%         11.875    12/16/2006       597,200       1,514,000
Dean DeSantis...............    80,000(3)       4.7%         11.875    12/16/2006       597,200       1,514,000
Geary Cotton................    80,000(3)       4.7%         11.875    12/16/2006       597,200       1,514,000

 
- ---------------
 
(1) The exercise price is the fair market value on the date of grant, determined
    by calculating the average of the high and low prices of the Common Stock on
    the date of such grant.
(2) The stock price appreciation is computed based on the exercise price per
    share. The dollar amounts set forth under these columns are the result of
    calculations at the 5% and 10% rates established by the SEC and are not
    intended to forecast future appreciation in the price of Common Stock.
(3) Such options become exercisable with respect to 33 1/3% of the covered
    shares one year from the date of grant which was December 17, 1996, 66 2/3%
    of the covered shares two years from the date of grant, and the remainder
    become exercisable three years from the date of grant.
 
                                        8
   11
 
AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION VALUE
TABLE
 
     The following table sets forth certain information concerning the exercise
in fiscal 1997 of options to purchase Common Stock by the Named Executive
Officers and the unexercised options to purchase Common Stock held by such
individuals at August 31, 1997.
 


                                                                   NUMBER OF UNEXERCISED         VALUE OF UNEXERCISED
                                            VALUE REALIZED                OPTIONS                IN-THE-MONEY OPTIONS
                              SHARES       (MARKET PRICE AT         AT FISCAL YEAR END           AT FISCAL YEAR-END(1)
                            ACQUIRED ON      EXERCISE LESS      ---------------------------   ---------------------------
           NAME              EXERCISE       EXERCISE PRICE)     EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
           ----             -----------   -------------------   -----------   -------------   -----------   -------------
                                                                                          
Carl DeSantis.............        --                 --           189,748        275,252      $2,571,812     $1,914,176
Christian Nast............    36,370           $328,447           200,000        404,000       2,800,000      3,729,964
Nickolas Palin............    20,000            210,643           162,000        247,000       1,892,189      2,406,101
Dean DeSantis.............        --                 --           198,750        196,250       2,759,725      1,884,549
Geary Cotton..............        --                 --           228,000        197,000       3,266,559      1,899,851

 
(1) Based on a fiscal year-end value of $17.375 per share. Value is calculated
     by multiplying (a) the difference between $17.375 and the option exercise
     price by (b) the number of shares of Common Stock underlying the option.
 
LONG-TERM INCENTIVE AND PENSION PLANS
 
     The Company does not have any long-term incentive or pension plans.
 
REPORT ON EXECUTIVE COMPENSATION
 
     As in prior years, the Company's executive compensation for fiscal 1997
consisted of three primary components: base salary, bonus and grants of stock
options under the Company's 1993 Stock Incentive Plan. Each officer's base
salary and bonus is set forth in such officer's employment agreement.
 
     The salary and bonus components of the Company's executive compensation are
designed to facilitate fulfillment of the following compensation objectives: (i)
attracting and retaining competent management; (ii) rewarding management for
short and long term accomplishments; (iii) aligning the interests of management
with those of the Company's shareholders; and (iv) relating management
compensation to the achievement of Company goals and the Company's performance.
 
     In April 1995, the Company's Board of Directors approved three-year
employment agreements with each of the Company's executive officers. In
addition, in April 1995, the Company entered into a three-year, four-month
employment agreement with Christian Nast, who joined the Company on April 24,
1995 as the Company's President and Chief Operating Officer. As of March 1997,
the employment agreements of certain executive officers of the Company were
amended to provide for a rolling three year term. As of September 1997, the
employment agreements of Carl DeSantis, Christian Nast, Nickolas Palin, Dean
DeSantis and Geary Cotton were amended to reflect salary increases to $475,000,
$400,000, $350,000, $300,000 and $300,000, respectively. See " -- Employment
Agreements." The Board's determination of fiscal 1997 salary for the Company's
executive officers set forth in their employment agreements was made after
reviewing and considering a number of factors, including each officer's level of
job responsibility, each officer's level of performance (with respect to
specific areas of responsibility and on an overall basis), achievement of the
Company's goals, the Company's performance during the 1997 fiscal year,
compensation levels at competitive companies and the Company's historical
compensation levels. The Company's compensation program for its executive
officers is intended to link compensation in substantial part to corporate
performance. A significant portion of executive officer compensation in the form
of bonuses is tied directly to the attainment of net sales and net income
targets as well as the fulfillment of individual objectives. Each officer's
employment agreement also provides for an annual increase in base salary of the
greater of 5% or the increase in the cost of living each year. Decisions about
granting stock options to executive officers were made as described below. The
Company also makes contributions under the Company's 401(k) Plan of up to $1,000
per employee, based on a 50% matching contribution.
 
                                        9
   12
 
     In determining the fiscal 1997 salary and bonus for Christian Nast, the
Chief Executive Officer of the Company, the principal factors considered by the
Board included (i) an analysis of the compensation of chief executive officers
of public companies within the vitamin and nutritional supplement industry and
public companies similar in size to the Company and (ii) the Company's 1997
fiscal year earnings and other performance measures. One-half of Mr. Nast's'
compensation is tied directly to the attainment of net sales and net income
targets. As described above, the Board of Directors entered into a three-year,
four month employment agreement with Mr. Nast in April 1995, which was
subsequently amended.
 
     The grants of stock options to executive officers in fiscal 1997 were
determined by the Committee based upon recommendations by the Company's Chairman
of the Board, Carl DeSantis, and the Company's President and Chief Executive
Officer, Christian Nast, and their assessment of each officer's contributions to
the Company's success, position with the Company, potential to contribute to the
Company's future performance and the overall level of responsibility and job
performance of each officer.
 
     Section 162(m) of the Code, enacted in 1993, generally disallows a tax
deduction to public companies for compensation over $1,000,000 paid to the Chief
Executive Officer and the four other most highly compensated executive officers
of the Company. Qualifying performance-based compensation is not subject to the
deduction limit if certain requirements are met. The Company's 1993 Stock
Incentive Plan has been structured such that awards thereunder may constitute
qualifying performance-based compensation under Section 162(m). However, the
Committee recognizes that unanticipated future events, such as a change of
control of the Company or a change in executive personnel, could result in a
disallowance of compensation deductions under Section 162(m). Moreover, the
Committee may from time to time award compensation that is non-deductible under
Section 162(m) when in the exercise of the Committee's business judgment such
award would be in the best interest of the Company.
 
                                          COMPENSATION/STOCK OPTION
                                          COMMITTEE
 
                                          Stanley Leedy, Chairman
                                          Raymond Monteleone
                                          Melvin Stith
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     None.
 
                                       10
   13
 
PERFORMANCE GRAPH
 
     The following graph compares the cumulative total shareholder return on the
Common Stock with the cumulative total return on the Nasdaq Stock Market-U.S.
Index ("Nasdaq Stock Market-U.S.") and the Natural Business Composite Index
("Natural Business Composite") from June 18, 1993 (the date the Common Stock was
first offered to the public) through August 31, 1997 (assuming the investment of
$100 in the Common Stock, the Nasdaq Stock Market-U.S. and the Natural Business
Composite and reinvestment of dividends). The Natural Business Composite is
prepared by Nationsbanc Montgomery Securities, Inc. The Company did not pay any
dividends during this period.
 
                         COMPARISON OF CUMULATIVE TOTAL
                     RETURN AMONG REXALL SUNDOWN, INC., THE
                   NASDAQ STOCK MARKET -- U.S. INDEX, AND THE
                        NATURAL BUSINESS COMPOSITE INDEX
 


        MEASUREMENT PERIOD           REXALL SUNDOWN,     NASDAQ STOCK     NATURAL BUSINESS
      (FISCAL YEAR COVERED)               INC.            MARKET-U.S.         COMPOSITE
                                                                 
            6/18/93                       100.00             100.00             100.00
            8/31/94                       120.00             111.03             114.97
            8/31/95                       192.31             147.93             130.59
            8/31/96                       639.20             165.53             153.32
            8/31/97                       641.50             230.18             208.18

 
     The comparisons in this table are required by the SEC and are not intended
to forecast or be indicative of possible future performance of the Common Stock.
 
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     None.
 
                                       11
   14
 
               PROPOSAL TO APPROVE THE INCREASE OF THE NUMBER OF
                       AUTHORIZED SHARES OF COMMON STOCK
 
     The Company's Board of Directors has proposed an amendment to Article IV of
the Company's Articles of Incorporation that would increase the number of
authorized shares of the Company's Common Stock from 100,000,000 to 200,000,000
shares. The adoption of the amendment requires approval by the Company's
shareholders.
 
     The Board of Directors is empowered to authorize the issuance of Common
Stock. Of the 100,000,000 shares of Common Stock presently authorized for
issuance, 67,891,811 shares were issued and outstanding as of the Record Date,
5,879,128 shares are reserved for issuance pursuant to the Company's Amended and
Restated 1993 Stock Incentive Plan, 142,000 shares are reserved for issuance
upon exercise of non-qualified stock options, 105,000 shares are reserved for
issuance pursuant to the 1993 Director Plan, 297,000 shares are reserved for
issuance pursuant to the 1994 Director Plan, 1,500,000 shares are reserved for
issuance pursuant to the Company's Amended and Restated 1993 Stock Purchase
Plan, 2,000,000 shares are reserved for issuance under the Company's 1996 and
1997 Rexall Showcase International, Inc. Distributor Stock Option Plans and
1,500,000 shares are reserved for issuance under the Company's 1996 Rexall
Showcase International, Inc. Distributor Stock Purchase Plan. Pursuant to the
Richardson Merger Agreement, the Company has agreed to issue approximately
2,885,000 shares of Common Stock to Richardson's shareholders upon consummation
of the proposed merger. Accordingly, assuming the issuance of all shares
currently reserved for future issuance, the Company will have issued 79,314,939
of the 100,000,000 shares of Common Stock currently authorized for issuance,
leaving only 20,685,061 shares authorized for subsequent issuance. If this
proposal is approved, approximately 115,185,061 shares of Common Stock will be
available for future issuance, in addition to the shares currently reserved for
issuance pursuant to the plans referred to above.
 
     The Board of Directors believes that it is in the best interest of the
Company to increase the authorized number of shares of Common Stock to
200,000,000. Although no other future transactions involving the issuance of
Common Stock are presently contemplated except pursuant to the Richardson Merger
Agreement, the Board of Directors believes that the increase in the authorized
shares of the Company's Common Stock will give the Company added flexibility to
act in the future with respect to equity offerings, acquisitions, financing
programs, stock dividends or splits, corporate planning and other corporate
transactions without delay and expense of shareholder action, except as may be
required by applicable laws, rules and regulations, each time an opportunity
requiring the issuance of shares may arise. Any such issuance of Common Stock
would be subject to the rules of the National Association of Securities Dealers
National Market System (Nasdaq NMS), which require shareholder approval for
certain issuances of Common Stock, including certain issuances relating to
acquisitions and other transactions where the present or potential issuance of
Common Stock, or securities convertible or exercisable for Common Stock, other
than a public offering for cash, will be equal to or in excess of 20% of the
number of shares outstanding before the issuance of such stock or securities. No
holder of the Common Stock has any preemptive right to subscribe for any
securities of the Company. Future issuances of Common Stock could result in
dilution to existing shareholders.
 
     In addition to the corporate purposes described above, an increase in the
number of authorized shares of Common Stock could be used to make a change in
control of the Company more difficult. Under certain circumstances, the Board of
Directors could create impediments to, or frustrate persons seeking to effect, a
takeover or transfer of control of the Company by causing such shares to be
issued to a holder or holders who might side with the Board in opposing a
takeover bid that the Board of Directors determines is not in the best interest
of the Company and its shareholders. Furthermore, the existence of such
additional authorized shares of Common Stock might have the effect of
discouraging any attempt by a person or entity through the acquisition of a
substantial number of shares of Common Stock, to acquire control of the Company
since the issuance of such additional shares could dilute the Common Stock
ownership of such person or entity. The Company is not aware of any such action
that may be proposed or pending.
 
                                       12
   15
 
     The Board recommends that the first paragraph of Article IV of the
Company's Articles of Incorporation be amended and restated to read as follows:
 
          "The aggregate number of shares which the Company shall have the
     authority to issue is Two Hundred Million (200,000,000) shares of Common
     Stock having a par value of one cent ($.01) per share and Five Million
     (5,000,000) shares of Preferred Stock having a par value of one cent ($.01)
     per share."
 
     A copy of the entire text of Article IV of the Articles of Incorporation,
as amended and restated as proposed herein, is provided herewith as Exhibit A to
this Proxy Statement. The bold face portions of the first paragraph of Article
IV, as set forth in Exhibit A, reflect the changes in the Company's Articles of
Incorporation that will result from the approval of this proposed amendment at
the Annual Meeting.
 
     If the amendment to the Articles of Incorporation is approved at the Annual
Meeting, it will become effective upon the filing of the amendment with the
Secretary of State of the State of Florida, which is expected to be accomplished
as promptly as practicable after such approval is obtained.
 
THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" APPROVAL OF THIS PROPOSAL TO
INCREASE THE COMPANY'S AUTHORIZED COMMON STOCK
 
                        PROPOSAL TO AMEND THE COMPANY'S
                              AMENDED AND RESTATED
                           1993 STOCK INCENTIVE PLAN
 
     The Company currently maintains its Amended and Restated 1993 Stock
Incentive Plan (the "Plan"), which was approved by the Company's Board of
Directors and shareholders on March 15, 1993 and was amended on February 6, 1996
and February 6, 1997. The Board of Directors and the Company's
Compensation/Stock Option Committee (the "Committee") believe that in order to
continue the effectiveness of the Plan in achieving its objectives, it would be
desirable to have 15,000,000 shares of Common Stock available for issuance
thereunder. Therefore, subject to shareholder approval, on September 15, 1997,
the Committee and the Board of Directors each approved an amendment to the Plan
to increase the number of shares of Common Stock which may be issued under the
Plan by 6,000,000 to a total of 15,000,000. The Company believes that the
additional shares of Common Stock will continue in the years ahead to permit the
Company to compete with other organizations offering similar plans in obtaining
and retaining the services of competent management. Since the Plan's inception
through December 15, 1997, the Company has granted 10,739,352 options to
approximately 160 of its employees, 1,739,352 of which were granted subject to
the approval of the proposed amendment to the Plan by the Company's
shareholders. The majority of such option grants subject to approval of such
amendment were part of the Company's annual option grants to approximately 125
employees on December 15, 1997. If the proposed amendment to the Plan is not
approved by the shareholders, the Plan will remain in full force and effect and
such 1,739,352 options will be null and void.
 
     The purpose of the Plan is to provide a means for the Company to attract
and retain highly qualified executives and other key employees and to have such
employees exert their best efforts on behalf of the Company and its subsidiaries
through the grant of incentive stock options ("Incentive Stock Options") and
non-statutory options ("Non-Statutory Options") (collectively, "Options") and
the grant of restricted stock awards ("Restricted Stock Awards") to purchase the
Company's Common Stock (the "Shares"). Stock Appreciation Rights ("SARs") and
Reload Options may also be issued under the Plan to eligible employees.
 
     The following table summarizes the benefits, subject to shareholder
approval, under the Plan attributable to previously granted options as of
December 15, 1997.
 
                                       13
   16
 
                               NEW PLAN BENEFITS
                 AMENDED AND RESTATED 1993 STOCK INCENTIVE PLAN
 


NAME AND POSITION                                            DOLLAR VALUE(1)    NUMBER OF OPTIONS(2)
- -----------------                                            ---------------    --------------------
                                                                          
Carl DeSantis..............................................            --              75,000
  Chairman of the Board
Christian Nast.............................................            --              75,000
  President and Chief Executive Officer
Nickolas Palin.............................................    $  843,981             161,752
  President -- Sundown Vitamins
Dean DeSantis..............................................            --              45,000
  Senior Vice President -- Operations and Chief Operating
     Officer
Geary Cotton...............................................            --              45,000
  Vice President -- Finance, Chief Financial Officer and
     Treasurer
All Executive Officers as Group (12 persons)...............     4,006,381             951,752
Non-Executive Officer Employee Group (115 persons).........     1,529,960             787,600

 
- ---------------
 
(1) The dollar value is calculated as the amount by which the average of the
    high and low bid price of a share of Common Stock as reported by the Nasdaq
    National Market System on December 15, 1997, exceeds the exercise price of
    the indicated options.
(2) Includes only outstanding options. The receipt of additional options is
    dependent on grants by the Committee.
 
     The following is a summary of the other terms of the Plan. A copy of the
Plan, with the proposed amendments, is attached to this Proxy Statement as
Exhibit B and is incorporated herein by reference.
 
     The Plan will remain in effect until March 14, 2003, unless terminated by
the Company's Board of Directors. The maximum number of Shares issuable under
the Plan will be 15,000,000 if the amendment proposed herein is approved and is
subject to appropriate adjustment in the event of a stock split, reverse stock
split, consolidation of Shares, capital adjustment, payment of stock dividend or
distribution, or other increase or decrease in the Shares without receipt of
consideration. All Options under the Plan must be granted prior to March 14,
2003, and all Options that have been granted must be exercised prior to their
expiration date. No Option will be exercisable after ten years after the date
the Option is granted.
 
     Options granted pursuant to the Plan will be evidenced by an agreement
consistent with the terms and conditions of the Plan and grant of the Option and
will be binding on the employee and the Company. The agreement will set forth
the price at which the Option can be exercised, but in no event will the Option
price be less than the fair market value of the Shares at the time the Option is
granted. The Committee, in its sound business judgment, may cancel outstanding
Options and reissue new Options at a lower exercise price in the event that the
fair market value of the Shares at any time prior to the date the Option is
exercised falls below the exercise price of the outstanding Options.
 
     The Plan will continue to be administered by the Committee consisting of
two or more of the Company's Directors, two of whom must be Non-Employee
Directors as defined in Exchange Act Rule 16b-3(b)(3)(i). The Committee will
select the employees of the Company and its subsidiaries to receive (i)
Incentive Stock Options, (ii) Non-Statutory Options, (iii) Reload Options, (iv)
Restrictive Stock Awards, (v) SARs or (vi) a combination of the foregoing, and
the terms and conditions under which they will be granted. Such terms and
conditions may include, without limitation (a) when awards or Options shall be
granted, (b) the exercise price for the Options, (c) whether Options contain
SARs, (d) the time when the Option can be exercised and the duration of the
exercise period and (e) the time when Restricted Stock Awards will vest and when
the restrictions will lapse. The members of the Committee are Stanley Leedy,
Raymond Monteleone and Melvin Stith.
 
                                       14
   17
 
     The plan provides that the Committee may, in its discretion, base the
granting, exercisability or vesting of awards under the Plan upon the attainment
of performance criteria specified by the Committees so as to result in the
awards constituting performance-based compensation under Section 162(m) of the
Code. Such awards (the "Performance-Based Awards"), or the exercisability or
vesting thereof, shall be based upon one or more of the following business
criteria, which may be determined by reference to the performance of the key
employee to whom the award is to be granted, or the performance of the Company
or a subsidiary, division or other operating unit of the Company (or comparative
performance relative to other companies): revenues; market share; costs;
economic value added; increase in price per share; total shareholder return; net
income; pre-tax earnings; earnings before interest expense, taxes and
depreciation and amortization; operating margins; earnings per share; return on
equity, capital or investment; operating earnings; working capital or inventory;
the ratio of debt to shareholders' equity; or the attainment of quantitative
targets related to the Company's business. The maximum number of shares of stock
of the Company with respect to which Options (including Reload Options and
Options issued in tandem with SARs), SARs issued independently of Options and
Restricted Stock Awards may be granted as to any key employee during any
calendar year shall not exceed 500,000 shares, subject to adjustments as
provided in the Plan.
 
     Options and Restricted Stock Awards may only be granted to persons who are
key employees of the Company or a subsidiary of the Company. The term key
employee includes officers, directors, executives and supervisory personnel as
well as other employees who in the judgment of the Committee are considered
especially important to the future of the Company. No member of the Committee is
eligible to participate in the Plan.
 
     The purchase price for Shares purchased by exercise of an Option must be
paid in full at the time the Option is exercised. No shares of Common Stock will
be issued or transferred until full payment has been received. Payment may be in
cash or in shares of Common Stock. If payment is in shares of Common Stock, the
employee must have held such shares of Common Stock for a minimum of six months
preceding the exercise of the Option. The value of the shares delivered will be
the fair market value of the Common Stock on the date preceding the exercise
date of the Option.
 
     Any Options outstanding under the Plan that have not become exercisable,
will immediately become exercisable to their fullest extent (but in the case of
officers and directors, not before six months after the applicable grant date)
upon a "change of control" (defined in the same manner as the employment
agreements discussed under "Executive Compensation -- Employment Agreements.")
 
     RELOAD OPTIONS.  The Committee may grant to an employee additional Options
once an Option has been exercised. Reload Options may only be granted with
respect to the same number of Shares issued upon exercise of the Option. The
exercise price for the Reload Option will be the fair market value of the Shares
on the date of the grant of the Reload Option. Reload Options may not be
exercised after the date Options with respect to which Reload Options were
granted, expire or terminate. No Reload Options have been granted under the
Plan.
 
     NON-STATUTORY OPTIONS.  The Committee in its discretion may also grant
Non-Statutory Options to selected key employees of the Company or its
subsidiaries. Prior to the grant of such Options the Committee will determine
the number of Shares and the terms and conditions upon which such Options shall
be granted and exercised.
 
     STOCK APPRECIATION RIGHTS.  The Committee may, in its discretion, provide
the employee with the right to cancel all or any portion of an Option and
require the Company to pay to the employee an amount in cash equal to the sum of
the fair market value of the Shares subject to the Option at the time of
cancellation less the applicable purchase price for such Shares as set forth in
the Option agreement. Such right of cancellation will not be available unless
the cash amount owed to the employee at the time of cancellation is greater than
zero. The Company will withhold any federal, state and local taxes required by
law to be withheld if any cash payment made pursuant to cancellation of an
Option results in compensation to the employee. Any amounts payable by the
Company pursuant to a right of cancellation may in the Committee's discretion be
paid in cash, Shares or a combination thereof. The right of cancellation is only
exercisable by the employee during his lifetime, however, the right of
cancellation may be transferred by will or the laws of descent and distribution
 
                                       15
   18
 
but only to the extent the Option itself is transferable. No Stock Appreciation
Rights have been granted under the Plan.
 
     RESTRICTED STOCK AWARDS.  The Committee also has the discretion to grant
Restricted Stock Awards under the Plan. The Committee will determine (i) whether
and when Restricted Stock Awards shall be made, (ii) the number of Shares
covered by the Restricted Stock Award (provided that the aggregate fair market
value of Shares awarded to an employee in any one year may not exceed 20% of the
employee's then current base annual salary), (iii) the restrictions applicable
to the Shares awarded and (iv) the form of instrument evidencing the Restricted
Stock Award. Restricted Stock Awards may be made to the same person on more than
one occasion, but no Restricted Stock Award will entitle a person to future
awards. The aggregate market value of Shares granted as a Restricted Stock Award
during any fiscal year will be limited to 10% of the aggregate current base
yearly compensation of all of the Company's salaried employees. All certificates
evidencing Shares delivered pursuant to Restricted Stock Awards will bear an
appropriate legend referring to the terms, conditions and restrictions on the
Shares granted. All Shares issued pursuant to Restricted Stock Awards will,
together with stock powers, be held by the Company until all restrictions with
respect to the particular Shares have lapsed, at which point the Company shall
deliver the certificates for such Shares to the employee. In the event of a
Change of Control, all restrictions on the Shares awarded shall immediately
lapse. No Restricted Stock Awards have been granted under the Plan.
 
     The Board has power and authority to terminate, amend or modify the Plan.
The Board may not, however, amend, modify or terminate the Plan without the
approval of a majority of the Company's shareholders, if (a) such approval is
required by (i) the Code, (ii) the insider trading rules of Section 16 of the
Securities and Exchange Act of 1934 or (iii) any national securities exchange or
system on which the Shares are listed or reported or any regulatory body having
jurisdiction with respect thereto; or (b) if the amendment or modification (i)
increases the maximum number of Shares which may be issued under the Plan or
available for issuance as Incentive Stock Options under Section 422 of the Code
(except pursuant to certain changes in the Company's capitalization), (ii)
reduces the exercise price of Incentive Stock Options to less than the fair
market value of the Company's Common Stock at the time the Option is granted, or
(iii) changes the class of individuals eligible to receive Options; provided,
however, the Board may amend the Plan to make any changes necessary to qualify
options as Incentive Stock Options under the Code. Additionally, no termination,
modification or amendment of the Plan may adversely affect the rights of an
individual to exercise an Option, Restricted Stock Award or any SARs issued
under the Plan, without the employee's consent.
 
     TAX TREATMENT UNDER THE PLAN.  Under the Code, an employee incurs no tax
liability on the grant of Incentive Stock Options or Non-Statutory Options. In
the case of an Incentive Stock Option, the employee does not have any tax
consequences upon exercise of the Option. The employee is, however, required to
account for the spread at the time of exercise between the fair market value of
the stock and the option price as an item of tax preference for purposes of the
alternative minimum tax. Upon sale of the stock acquired by exercise of the
Incentive Stock Option, the employee must recognize the difference between the
amount paid for the stock and the option price as income. Upon exercise of a
Non-Statutory Stock Option, the employee must recognize the spread between the
option price and the fair market value of the stock received upon exercise as
income.
 
     The issuance of a Restricted Stock Award to an employee will not produce
any tax consequences for the employee. When the stock is no longer subject to a
substantial risk of forfeiture or becomes transferable, the value of the stock
at that time, to the extent it exceeds any amount paid by the employee, is
income to the employee. The employee may elect to subject the spread between the
price paid for the restricted stock and the fair market value of the stock to
immediate taxation by electing to do so within 30 days of receiving the
restricted stock.
 
     The grant of a Stock Appreciation Right is an unfunded and unsecured
promise of the employer to pay an unknown amount of money in the future and does
not have taxable consequences to the employee upon grant. Upon exercise of the
Stock Appreciation Right, the employee is required to recognize the amount of
income (or the value of stock received).
 
                                       16
   19
 
     Deductions for federal income tax purposes will be allowed to the Company
at different times depending on the type of option or award granted. No
deduction will be allowed to the Company for federal income tax purposes at the
time of the grant or exercise of an Incentive Stock Option under the Plan. No
deduction will be allowed to the Company upon grant of a Non-Statutory Option.
However, upon exercise of a Non-Statutory Option, the Company will be entitled
to a compensation deduction equal to the amount the employee must recognize as
income. The timing and amount of the Company's compensation deduction for Stock
Appreciation Awards and Restricted Stock Options will correspond to the time and
amount that the employee recognizes income for regular federal income tax
purposes. The Company will deduct from any payment otherwise due, applicable
federal, state or local taxes of any kind required by law to be withheld with
respect to the issuance of Shares under the Plan.
 
THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THIS PROPOSAL TO AMEND THE
COMPANY'S AMENDED AND RESTATED 1993 STOCK INCENTIVE PLAN
 
              RATIFICATION OF SELECTION OF INDEPENDENT ACCOUNTANTS
 
     The Board of Directors of the Company has recommended the firm of Coopers &
Lybrand L.L.P. as the independent accountants of the Company for the current
fiscal year. Although the appointment of Coopers & Lybrand L.L.P. as the
independent accountants of the Company does not require ratification by the
Company's shareholders, the Board of Directors considers it appropriate to
obtain such ratification. Accordingly, the vote of the Company's shareholders on
this matter is advisory in nature and has no effect upon the Board of Directors'
appointment of a firm of independent accountants, and the Board of Directors may
change the Company's auditor at any time without the approval or consent of the
shareholders. The Board proposes and unanimously recommends that the
shareholders ratify the selection of Coopers & Lybrand L.L.P. by adopting the
following resolution:
 
     RESOLVED, that the appointment by the Board of Directors of the Company of
     Coopers & Lybrand L.L.P. as the independent accountants of the Company for
     the current fiscal year be, and such appointment hereby is, ratified,
     confirmed and approved.
 
     If the shareholders do not ratify the selection of Coopers & Lybrand L.L.P.
by the affirmative vote of the holders of a majority of votes cast by the shares
of Common Stock represented in person or by proxy at the Annual Meeting, the
selection of another independent accountant will be considered by the Board of
Directors.
 
     Representatives of Coopers & Lybrand L.L.P. are expected to be present at
the Annual Meeting and will be afforded the opportunity to make a statement if
they so desire and to respond to appropriate questions.
 
                                 OTHER BUSINESS
 
     The Board of Directors knows of no other business to be brought before the
Annual Meeting. If, however, any other business should properly come before the
Annual Meeting, the persons named in the accompanying proxy will vote proxies as
in their discretion they may deem appropriate, unless they are directed by a
proxy to do otherwise.
 
                                       17
   20
 
                  INFORMATION CONCERNING SHAREHOLDER PROPOSALS
 
     Pursuant to Rule 14a-8 promulgated by the SEC, a shareholder intending to
present a proposal to be included in the Company's Proxy Statement for the
Company's 1999 Annual Meeting of Shareholders must deliver a proposal in writing
to the Company's principal executive offices no later than September 2, 1998.
 
                                          By Order Of The Board of Directors
 
                                          RICHARD WERBER
                                          Secretary
Boca Raton, Florida
December 29, 1997
 
                                       18
   21
 
                                                                       EXHIBIT A
 
                                   ARTICLE IV
 
                                    CAPITAL
 
     The aggregate number of shares which the Company shall have authority to
issue is TWO HUNDRED MILLION (200,000,000) shares of Common Stock having a par
value of one cent ($.01) per share and Five Million (5,000,000) shares of
Preferred Stock having a par value of one cent ($.01) per share.
 
     PREFERRED STOCK.  Shares of Preferred Stock may be issued from time to time
in one or more series. The Board of Directors is hereby authorized to fix the
voting rights (but such voting rights, full or limited, shall not exceed one
vote per share of Preferred Stock), designations, powers, preferences and the
relative participating, optional or other rights, if any, and the
qualifications, limitations or restrictions thereof, of any wholly unissued
series of Preferred Stock, and to fix the number of shares constituting such
series, and to increase or decrease the number of shares of any such series (but
not below the number of share thereof outstanding).
 
                                       A-1
   22
 
                                                                       EXHIBIT B
 
                              REXALL SUNDOWN, INC.
 
                              AMENDED AND RESTATED
                           1993 STOCK INCENTIVE PLAN
 
     1. PURPOSE.  The purpose of the Rexall Sundown, Inc. Amended and Restated
1993 Stock Incentive Plan (the "Plan") is to provide a means whereby Rexall
Sundown, Inc. (the "Corporation") may, through the grant of incentive stock
options ("Incentive Stock Options") and non-statutory stock options ("Non-
Statutory Options")(Non-Statutory Options and Incentive Stock Options shall
hereinafter collectively be referred to as, "Options") to purchase common stock
of the Corporation, stock appreciation rights ("SARs") and restricted stock
awards ("Restricted Stock Awards") to key employees of the Corporation and of
any subsidiary of the Corporation, attract and retain persons of ability as key
employees and entice said employees to exert their best efforts on behalf of the
Corporation and its subsidiaries.
 
     2. ADMINISTRATION.
 
          2.1 THE COMMITTEE.  The Plan shall be administered by a committee (the
     "Committee") which shall be appointed by the Board of Directors (the
     "Board") consisting of two or more Directors each of whom is a Non-Employee
     Director as that term is defined in Rule 16b-3(b)(3) of the General Rules
     and Regulations under the Securities and Exchange Act of 1934 (the
     "Exchange Act").
 
          2.2 AUTHORITY OF THE COMMITTEE.  The Committee shall select the key
     employees of the Corporation and its subsidiaries to whom Options, SARs and
     Restricted Stock Awards may from time to time be granted, shall determine
     the number of shares to be covered by each of the Options, SARs and
     Restricted Stock Awards so granted and shall determine the terms and
     conditions (not inconsistent with this Plan) of any Options, SARs and
     Restricted Stock Awards granted hereunder. Such terms and conditions shall
     include, but not be limited to, the determination of:
 
             a. the key employees of the Corporation and its subsidiaries from
        among the class of key employees eligible to receive awards or options
        under the Plan, to whom awards or options should be granted;
 
             b. the time or times at which awards or options shall be granted;
 
             c. the option price of the shares subject to each option;
 
             d. whether the option shall contain stock appreciation rights;
 
             e. the time or times when each option shall become exercisable and
        the duration of the exercise periods; and
 
             f. the time or times when each Restricted Stock Award shall vest
        and/or restrictions with respect to the same shall lapse.
 
     The Committee is authorized to interpret the Plan and to prescribe, amend
and rescind rules and regulations relating to it.
 
     No member of the Board or the Committee shall be liable for any action or
determination made in good faith with respect to the Plan, Options, SARs or any
Restricted Stock Awards granted in connection with it.
 
     3. ELIGIBILITY FOR INCENTIVE STOCK OPTIONS.
 
          3.1 GENERAL RULE.  Incentive Stock Options to purchase stock in the
     Corporation may be granted only to persons who are key employees of the
     Corporation or of a subsidiary corporation of the Corporation (the term
     "Subsidiary" shall, for the purposes of this Plan, be defined in the same
     manner as the term "Subsidiary Corporation" is defined in Section 425(f) of
     the Internal Revenue Code). The term "key employees" shall include
     officers, directors, executives and supervisory personnel, as well as other
 
                                       B-1
   23
 
     employees of the Corporation or a Subsidiary who, in the judgment of the
     Committee, are considered especially important to the future of the
     Corporation. No member of the Committee, however, shall be eligible to
     participate in the Plan.
 
          3.2 10-PERCENT SHAREHOLDER RULE.
 
             3.2.1 IN GENERAL.  Incentive Stock Options may not be granted to
        any individual employed by the Corporation if such individual, at the
        time the Option is granted, owns stock possessing more than 10% of the
        total combined voting power of all classes of stock of the Corporation
        or of any Subsidiary.
 
             3.2.2. EXCEPTION.  Section 3.2.1 shall not apply if at the time the
        Incentive Stock Option is granted the Option price is at least 110% of
        the fair market value of the stock subject to the Option and such Option
        by its terms is not exercisable after the expiration of five years from
        the date such Option is granted.
 
     4. TERMS AND CONDITIONS OF INCENTIVE STOCK OPTIONS.  Options granted
pursuant to this Plan shall be evidenced by agreements which shall, inter alia,
contain the following terms and conditions:
 
          4.1 PRICE.  The Option price shall not be less than the fair market
     value of the stock at the time such Option is granted, as determined by the
     Committee.
 
             4.1.1. FAIR MARKET VALUE.  Any reasonable valuation method may be
        used for the purpose of ensuring that the Option price at the time the
        Incentive Stock Option is granted is not less than 100% of the fair
        market value of the stock. For purposes of this Plan the fair market
        value shall be determined without regard to any restriction other than a
        restriction which, by its terms, will never lapse. Nothing contained
        herein, however, shall prohibit the Committee, in the sound exercise of
        business judgment, from canceling outstanding options and reissuing new
        options at a lower exercise price in the event that the fair market
        value per share of the Corporation's stock at any time prior to the date
        of exercise falls below the exercise price of such outstanding options.
 
             4.1.2. PAYMENT WITH STOCK.  The Option price shall be paid in full
        at the time of the exercise. No shares shall be issued or transferred
        until full payment has been received therefor. Payment may be in cash
        or, unless otherwise provided by the Committee at any time, by delivery
        of shares of Common Stock of the Corporation owned by the employee in
        partial or full payment; provided, however, as a condition to paying any
        part of the exercise price of the stock, the stock tendered to the
        Corporation must have been held by the employee for a minimum of six (6)
        months preceding the tender. If payment is made by the delivery of
        stock, the value of the stock delivered shall be the fair market value
        of the stock on the day preceding the date of exercise of the Option.
 
          4.2 EXERCISE.  THE terms and conditions relating to the exercise of
     the Incentive Stock Option and the manner of exercise shall be established
     by the Committee; provided, however, that:
 
             4.2.1 Except as provided in Section 4.2.2 and 4.2.5 below, no
        employee shall have a right to exercise an Incentive Stock Option after
        the termination of his employment unless the Committee, in its
        discretion, authorizes the employee to exercise such Incentive Stock
        Option at any time prior to the earlier of (i) the expiration of the
        term of such Incentive Stock Option or (ii) three months following the
        termination of the employment. The Incentive Stock Option must be
        exercised only by such employee during his lifetime.
 
             4.2.2 If an employee becomes disabled (within the meaning of
        Section 22(e)(3) of the Internal Revenue Code) while he is employed by
        the Corporation or a Subsidiary, all Incentive Stock Options shall not
        be exercisable more than one year after the date of such disability nor
        after the period of time provided in Section 4.2.4, whichever is
        earlier. Upon the death of the employee, Options may no longer be
        exercised except as otherwise provided herein.
 
                                       B-2
   24
 
             4.2.3. All Incentive Stock Options granted hereunder must be
        granted within ten (10) years after the earlier of the date this Plan is
        adopted or the date this Plan is approved by the shareholders of the
        Corporation, and must be exercised prior to their respective expiration
        dates.
 
             4.2.4. No Incentive Stock Option shall be exercisable after the
        expiration of ten (10) years from the date such Option is granted.
 
             4.2.5. In the event that the employee dies at any time during his
        employment or within (3) months after retirement (which shall be age 65
        for normal retirement), Incentive Stock Options granted to him under
        this Plan and not theretofore exercised by him or expired shall be
        exercisable by the estate of the employee or by any person who acquired
        such Incentive Stock Option by bequest or inheritance from the employee
        to the extent that the employee was entitled to exercise the Option,
        provided, however, that the Option must be exercised, if at all, within
        six months after the death of the employee and within the ten (10) year
        period provided in Section 4.2.4.
 
             4.2.6. Incentive Stock Options are those options qualifying
        pursuant to the provisions of Section 422 of the Internal Revenue Code
        of 1986, as amended from time to time.
 
             4.2.7. Notwithstanding any other provision of this Plan or any
        conditions imposed by the Committee upon the right of any employee to
        exercise any Options granted under this Plan, all outstanding Options
        shall become immediately exercisable (but in the case of officers and
        directors of the Corporation, not before six months after the applicable
        grant date) to their full extent upon a Change of Control (as described
        in Section 4.2.8) of the Corporation (if not approved by the Board
        within ten (10) days of such Change in Control).
 
             4.2.8. For purposes of this Plan, a "Change in Control" of the
        Corporation shall mean:
 
                a. If any person (including a "Group" which is defined as any
           combination of persons knowingly participating in a joint activity or
           interdependent consciously parallel action toward a common goal,
           whether or not pursuant to an express contract; provided, however,
           that the actions taken by a director of the Corporation acting as
           such shall not alone constitute membership in a group), without the
           approval of a majority of the Incumbent Directors ("Incumbent
           Director" shall mean any director of the Corporation serving at April
           1, 1993 or one elected thereafter if nominated or approved by at
           least two-thirds of the then Incumbent Directors), becoming the
           Beneficial Owner ("Beneficial Owner" shall have the meaning provided
           in Section 607.0901(i)(e) of the Florida Statutes) of, or acquiring
           the power to direct the exercise of voting power with respect to,
           directly or indirectly, securities which represent thirty percent
           (30%) or more of the combined voting power of the Corporation's
           outstanding securities thereafter, whether or not some portion of
           such securities was owned by such person (or by any member of such
           Group) prior thereto or provided, however, that this provision shall
           not apply to acquisitions by a director, executive officer or their
           affiliates if such person had such status on April 1, 1993; or
 
                b. the Incumbent Directors cease at any time to constitute a
           majority of the Board of Directors, whether of (A) the Corporation or
           (B) after any cash tender offer or exchange offer, merger,
           consolidation or other business combination, recapitalization of the
           Corporation, sale, liquidation or dissolution (or adoption of a plan
           for liquidation or dissolution), or any combination of any or all of
           the forgoing transactions, including but not limited to a series of
           such transactions, any successor to the Corporation.
 
        Notwithstanding the foregoing, a Change in Control shall not be deemed
        to have occurred with respect to any person if the action of such person
        was voluntary and would have been sufficient, without the actions of
        others, to constitute a Change of Control.
 
                                       B-3
   25
 
     5. TERMS AND CONDITIONS OF RESTRICTED STOCK AWARDS.
 
          5.1 RESTRICTED STOCK AWARDS.  Restricted Stock Awards are awards of
     shares of Common Stock, par value $.01 of the Corporation, which shares
     shall be subject to the terms, conditions and restrictions described in
     this Plan and in the instruments evidencing the grant of the Restricted
     Stock Awards.
 
          5.2 MAXIMUM NUMBER OF SHARES THAT MAY BE AWARDED.  Any of the shares
     of Common Stock available under this Plan pursuant to Section 12 may be
     granted as Restricted Stock Awards. If, on or before March 14, 2003, any
     shares of Common Stock shall be returned to the Corporation pursuant to the
     termination provisions described in Section 5.7 hereof or in the
     instruments evidencing the grant of the Restricted Stock Awards, such
     shares may again be awarded under the Plan (unless the Plan shall have been
     theretofore terminated).
 
          5.3 LIMITATIONS ON GRANT OF RESTRICTED STOCK AWARDS.  The aggregate
     market value of shares granted (determined as of the dates of the
     respective grants) as Restricted Stock Awards during any fiscal year of the
     Corporation will be limited to 10% of the aggregate current basic yearly
     compensation of all salaried employees (determined as of the dates of the
     respective grants).
 
          5.4. RIGHTS WITH RESPECT TO SHARES.  An employee to whom a Restricted
     Stock Award has been made shall have, after delivery to him or her of, or
     after notification that there is being held in custody for him or her, a
     certificate or certificates for the number of shares of Common Stock
     awarded, absolute ownership of such shares including the right to vote the
     same and to receive dividends thereon, subject however, to the terms,
     conditions and restrictions described in this Plan and in the instrument
     evidencing the grant of the Restricted Stock Award to such employee.
 
          5.5 KEY EMPLOYEES.  Restricted Stock Awards may be made only to
     persons who are determined by the Committee to be key employees of the
     Corporation or of a Subsidiary on the date the Restricted Stock Award is
     made. Any employee may elect irrevocably not to be eligible, either for a
     period of time or during the entire term of this Plan, for grant of
     Restricted Stock Awards under this Plan by delivering to the Committee or
     the Board a written notice to such effect. Upon receipt of such notice by
     the Committee or the Board, such employee shall thereupon be ineligible to
     receive Restricted Stock Awards under this Plan for such period of time or
     for the entire term of this Plan, as the case may be.
 
          5.6 GRANT OF RESTRICTED STOCK AWARDS.  Subject to the terms,
     conditions and restrictions of this Plan, the Committee shall, in its sole
     discretion, select from among the key employees of the Corporation and its
     Subsidiaries those employees to whom Restricted Stock Awards are to be
     granted. The Committee shall also have exclusive power in respect of
     Restricted Stock Awards including, but not limited to, the power (i) to
     determine whether Restricted Stock Awards are to be made, (ii) to determine
     the number of shares of Common Stock covered by each Restricted Stock
     Award, provided that the aggregate fair market value of such shares awarded
     in any one year (determined as of the dates of the respective grants) shall
     not exceed 20% of the employee's current basic yearly compensation
     (determined as of the dates of the respective grants), (iii) to determine
     the time or times when Restricted Stock Awards will be made, (iv) to
     determine, in accordance with the Plan, the restrictions applicable to
     shares of Common Stock awarded pursuant to Restricted Stock Awards, and (v)
     to prescribe the form of the instruments evidencing the grant of the
     Restricted Stock Awards under the Plan. Restricted Stock Awards may be made
     to the same person on more than one occasion; provided, however, that the
     Committee's designation of an employee in any year shall not require the
     Committee to designate such person to receive a Restricted Stock Award in
     any other year, or if so designated, to receive the same amount of award as
     in any other year, or as may be received by any other employee in any year.
 
                                       B-4
   26
 
          5.7 RESTRICTIONS.  Shares of Common Stock awarded to an employee
     pursuant to a Restricted Stock Award:
 
             (i) shall not be sold, assigned, transferred, pledged, hypothecated
        or otherwise disposed of, and
 
             (ii) shall, if delivered to or to the order of the employee, be
        returned to the Corporation forthwith, and all rights of the employee to
        such shares shall immediately terminate without any payment of
        consideration by the Corporation, if the employee's continuous
        employment with the Corporation or any of its Subsidiaries shall
        terminate for any reason, except as provided in Section 5.9; provided,
        however, that the Committee shall have the right to waive such
        forfeiture, in whole or in part, and in connection with such waiver to
        impose any terms or restrictions on the continued ownership of such
        shares by the employee under the Plan. If the employee's interests in
        the shares of Common Stock awarded pursuant to a Restricted Stock Award
        shall be terminated pursuant to this clause (ii), he or she shall
        forthwith deliver to the Secretary or any Assistant Secretary of the
        Corporation the certificates for shares of Common Stock so terminated,
        accompanied by such instrument of transfer as may be required by the
        Secretary or any Assistant Secretary of the Corporation.
 
          5.8 LAPSE OF RESTRICTIONS.  Subject to Section 5.9, the restrictions
     set forth in Section 5.7 shall lapse at such times as are determined by the
     Committee. Notwithstanding the provisions of this Section 5.8, all
     restrictions shall lapse immediately upon a Change in Control of the
     Corporation as set forth in Section 4.2.8.
 
          5.9 TERMINATION OF EMPLOYMENT BY REASON OF DEATH OR DISABILITY;
     ATTAINMENT OF AGE 65.  Any provision of Section 5.7 to the contrary
     notwithstanding, if an employee who has been in the continuous employment
     of the Corporation or of any Subsidiary since the date on which a
     Restricted Stock Award was granted to him or her shall, while in such
     employment, die, terminate employment by reason of disability, or attain
     age 65 and any of such events shall occur more than one year after the date
     on which a Restricted Stock Award is granted to him or her, then the
     restrictions set forth in Section 5.7 shall lapse, as to all shares of
     Common Stock awarded to such employee pursuant to such Restricted Stock
     Award, on the date of such event. As used in this Section 5.9, the term
     "disability" shall mean a condition within the meaning of Section 22(e)(3)
     of the Internal Revenue Code.
 
          5.10 RESTRICTIVE LEGENDS; CERTIFICATES MAY BE HELD IN
     CUSTODY.  Certificates evidencing shares of Common Stock delivered pursuant
     to Restricted Stock Awards shall bear an appropriate legend referring to
     the terms, conditions and restrictions described in the Plan and in the
     instruments evidencing the grant of the Restricted Stock Award. Any attempt
     to dispose of any such shares of Common Stock in contravention of the
     terms, conditions and restrictions described in the Plan or in the
     instruments evidencing the grant of the Restricted Stock Awards shall be
     ineffective. The shares acquired, together with stock powers (if required
     by the Corporation) or other instruments of transfer appropriately endorsed
     in blank by the employee, shall be held by the Corporation, for the use and
     benefit and subject to the rights of such employees as owner thereof. After
     the lapse of all restrictions with respect to particular shares, the
     Corporation shall deliver the certificates for such shares held by the
     Corporation to the employee concerned.
 
     6. NON-STATUTORY OPTIONS.  The Committee may, in its discretion, grant
Non-Statutory Options to selected key employees of the Corporation or of a
Subsidiary. Prior to the grant of such Options the Committee shall determine the
number of shares and the terms and conditions of any Non-Statutory Options
granted under this Plan.
 
     7. STOCK APPRECIATION RIGHTS.
 
          7.1 Each option agreement may provide that the employee may, from time
     to time, elect to cancel all or any portion of the Option then subject to
     exercise, in which case, the Corporation's obligation in respect of such
     Option may be discharged by the payment to the employee of an amount of
     cash equal to the excess, if any, of the fair market value at the time of
     cancellation of shares subject to the Option so canceled over the aggregate
     purchase price for such shares as set forth in the option agreement. In the
 
                                       B-5
   27
 
     event of cancellation, the number of shares as to which such Option was
     canceled shall not become available for use under this Plan. Any right to
     elect cancellation shall be transferable only by will or by the laws of
     descent and distribution. During the lifetime of the employee, such right
     shall be exercisable only by him.
 
          7.2 The provisions of this Section 7 shall not be available unless the
     cash amount calculated hereunder is a positive number.
 
          7.3 To the extent that the election provided in this Section 7 results
     in compensation income to the employee; the Corporation shall withhold from
     the amount due the employee an appropriate amount for Federal, state and
     local taxes, if any, as then required by law.
 
          7.4 The following additional rules are applicable:
 
             7.4.1. The election herein shall expire no later than the
        expiration of the Option to which the election relates;
 
             7.4.2. The right under this Section 7 is transferable only to the
        extent the Option to which the election relates is transferable and on
        the same terms and conditions; and
 
             7.4.3 The rights under this Section 7 may be exercisable only when
        the underlying Option is eligible to be exercised.
 
          7.5 The Committee may, in its discretion, award SARs independent of
     the grant of any Option. Upon exercise, the employee shall receive the
     excess of the market value of the Corporation's stock at the date of
     exercise over the price of the stock determined at the time of the grant of
     the SAR.
 
          7.6 Amounts payable pursuant to this Section 7 may, in the Committee's
     discretion, be paid in cash, shares of the Corporation, or a combination
     thereof.
 
     8. PAYMENT OF OPTION PRICE.  The employee or his successor in interest
shall pay the Option price by cash or check, except as may be permitted by
Section 4.1.2.
 
     9. WITHHOLDING.
 
          9.1 TAX WITHHOLDING.  The Corporation shall deduct or withhold an
     amount, otherwise payable, sufficient to satisfy Federal, state, and local
     taxes required by law to be withheld with respect to any grant, exercise,
     or payment made under or as a result of this Plan. The employee has no
     discretion as to whether such amount will or will not be withheld by the
     Corporation.
 
          9.2 SHARE WITHHOLDING.  With respect to tax withholding required upon
     the exercise of Options, the Corporation shall withhold such number of
     shares, otherwise issuable, having a fair market value on the date the tax
     is to be determined equal to an amount sufficient to satisfy Federal, state
     and local taxes. The employee has no discretion as to whether such shares
     will or will not be withheld by the Corporation.
 
     10. RELOAD OPTIONS.  The Committee may provide for the grant, to any
employee of additional Options upon the exercise of Options ("Reload Options"),
including the exercise of Reload Options, through the delivery of common stock
of the Corporation provided, however, the (i) Reload Options may be granted only
with respect to the same number of common shares as were surrendered to exercise
the Options, (ii) the exercise price of the Reload Options will be the fair
market value on the date of grant of the Reload Options, (iii) with respect to
employees who are subject to the reporting requirements of Section 16(a) of the
Exchange Act, the Reload Options may not be exercised after the date the Options
with respect to which such Reload Options were granted expire or terminate and
(iv) the provisions contained in this sentence may not be amended more than once
every six (6) months, other than to comport with changes in the Internal Revenue
Code, the Employee Retirement Income Security Act of 1974, as amended, or the
rules thereunder.
 
     11. $100,000 ANNUAL LIMIT.  The aggregate fair market value (determined as
of the times Options are granted) of the stock with respect to which Incentive
Stock Options are exercisable for the first time by such individual during any
calendar year (under all such plans of the individual's employer corporation and
its parent and subsidiary corporations) shall not exceed $100,000.
 
                                       B-6
   28
 
     12. SHARES AVAILABLE.  The maximum number of shares which may be issued
under this Plan shall be 15,000,000 shares of Common Stock of the Corporation.
 
     13. NON-TRANSFERABILITY OF OPTIONS.  Options shall be transferable only by
will, the laws of descent and distribution and qualified domestic relations
order. The Options shall not be assigned, transferred, pledged, alienated or
hypothecated in any manner during the employee's lifetime except as permitted in
this Plan. Any attempted assignment, transfer, pledge, alienation or
hypothecation of the Option or rights thereunder, otherwise than as permitted
herein, shall terminate the Option.
 
     14. EFFECTIVE DATE.  The Plan became effective as of March 15, 1993, and
the amendment to Section 12 hereof shall become effective as of September 15,
1997, subject to approval by the holders of the majority of the Common Stock
present and represented at a special or annual meeting of the shareholders held
on or before September 14, 1998. If the amendment to Section 12 hereof is not so
approved, such amendment shall not become effective.
 
     15. TERM OF PLAN.  Options must be granted within a period of 10 years from
the date the Plan is adopted (March 14, 2003).
 
     16. ADJUSTMENTS.  In the event that, and as often as, a stock dividend or
liquidating dividend shall be declared upon the outstanding shares of Common
Stock or the Common Stock shall be changed into or exchanged for a different
number or kind of shares of stock or other securities of the Corporation or
another corporation whether through reorganization, recapitalization, stock
split-up, combination of shares, merger, consolidation, or other change in
structure of the Corporation, through acquisition or otherwise, then the
aggregate number and kind of shares of stock covered by each outstanding Option,
the price per share thereof in each such Option, the maximum number of shares of
Common Stock that may be sold under the Plan and the options to be automatically
granted thereafter shall be proportionately adjusted in such manner as shall be
determined by the Committee.
 
     In the event that a Special Dividend, hereinafter defined, shall be paid on
the Shares of Common Stock, outstanding options shall be amended to reduce the
price thereof by the fair value of the amount of the Special Dividend but such
reduction shall not result in such price being less than the par value of the
Common Stock provided, however, that if the total amount of the Special Dividend
is not reflected in such price adjustment, then the unapplied balance of the
Special Dividend shall be paid in cash to the holders of outstanding Options to
which this proviso applies at the time such Special Dividend is paid on the
outstanding Shares of Common Stock. "Special Dividend" shall mean a dividend in
cash and/or property the fair value of which shall be two or more times the
amount of regular cash dividends paid on the Common Stock during the twelve
month period preceding the declaration date of the Special Dividend; provided,
however, that if the Corporation has not previously paid a dividend on its
Common Stock, the first such dividend shall not be deemed a Special Dividend. In
the event there shall be any other change in the number or kind of the
outstanding shares of Common Stock, or of any stock or other securities into
which the Common Stock shall have been changed or for which it shall have been
exchanged, then if the Committee shall, in its sole discretion, determine that
such change equitably requires an adjustment in any Option theretofore granted
or which may be granted under the Plan, such adjustments shall be made in
accordance with such determination. Fractional shares resulting from any
adjustment in Options pursuant to this Section may be settled in cash or
otherwise as the Committee shall determine.
 
     Notice of any adjustment shall be given by the Corporation to each holder
of an Option which shall have been so adjusted and such adjustment (whether or
not such notice is given) shall be effective and binding for all purposes of the
Plan.
 
                                       B-7
   29
 
     17. PERFORMANCE BASED AWARDS.
 
          17.1 PERFORMANCE CRITERIA.  The Committee may, in its discretion, base
     the granting, exercisability or vesting of awards under this Plan upon the
     attainment of performance criteria specified by the Committee and intended
     to result in the awards constituting performance-based compensation under
     Section 162(m) ("Section 162(m)") of the Internal Revenue Code. Such awards
     ("Performance-Based Awards"), or the exercisability or vesting thereof,
     shall be based upon one or more of the following business criteria which
     may be determined by reference to the performance of the key employee to
     whom the award is to be granted or the performance of the Corporation or a
     subsidiary, division or other operation unit of the Corporation (or based
     on comparative performance relative to other companies): revenues; market
     shares; cost; economic value added; increase in price per share; total
     shareholder return; net income; pre-tax earnings; earnings before interest
     expense, taxes, depreciation, and amortization; operating margins; earning
     per share; growth in earnings per share; return on equity, capital, or
     investment; operating earnings; working capital or inventory; ratio of debt
     to shareholder's equity; the attainment of strategic and operational
     initiatives; or any individual performance objective measured in term of
     attainment of quantitative targets related to the Corporation's business.
 
          17.2 ESTABLISHMENT OF CRITERIA.  With respect to Performance-Based
     Awards, (i) the Committee shall establish in writing the objective
     performance goals applicable to a given period of service no later than 90
     days after the commencement of such period of service (but in no event
     after 25% of such period of service had elapsed), and (ii) no awards shall
     be granted, or become exerciseable or vested, as the case may be, to any
     key employee for a given period of service until the Committee certifies in
     writing that the objective performance goals (and any other material terms)
     applicable to such period have been satisfied. Notwithstanding anything
     else contained in this Plan to the contrary, if any award is intended, at
     the time of grant, to be performance-based compensation under Section
     162(m), the Committee shall not be entitled to exercise any discretion
     otherwise authorized under this Plan with respect to such award if the
     exercise of such discretion would cause such award to fail to qualify as
     performance-based compensation under Section 162(m).
 
          17.3 MAXIMUM AWARDS.  In no event shall the maximum aggregate number
     of Options (including Reload Options and Options issued in tandem with
     SARs), SARs issued independently of Options and Restricted Stock Awards
     granted to any key employee under this Plan in any calendar year exceed
     500,000 shares, subject to adjustment as provided in Section 16 of this
     Plan.
 
     18. AMENDMENT OR TERMINATION OF PLAN.
 
          18.1. AMENDMENT, MODIFICATION AND TERMINATION.  The Board may at any
     time and from time to time, terminate, amend, or modify this Plan. However,
     no such amendment, modification or termination of this Plan may be made
     without the approval of shareholders of the Corporation, if such approval
     is required by the Internal Revenue Code, by the insider trading rules of
     Section 16 of the Exchange Act, by any national securities exchange or
     system on which the shares of the Corporation's Common Stock are then
     listed or reported, or by a regulatory body having jurisdiction with
     respect hereto.
 
          18.2 AWARDS PREVIOUSLY GRANTED.  No termination, amendment, or
     modification of this Plan shall in any material manner adversely affect any
     Option, SAR or Restricted Stock Award previously granted under this Plan,
     without the written consent of the employee holding such Option, SAR or
     Restricted Stock Award.
 
     19. SECURITIES ACT REQUIREMENTS.  No Option granted pursuant to the Plan
shall be exercisable in whole or in part, and the Corporation shall not be
obligated to sell any Shares subject to any such Option, if such exercise and
sale would, in the opinion of counsel for the Corporation, violate the
Securities Act of 1933, as amended (or other Federal or state statutes having
similar requirements). Each Option shall be subject to the further requirement
that, if at any time the Committee shall determine in its discretion that the
listing or qualification of the Shares subject to such option under any
securities exchange requirements or system on which the Corporation's Common
Stock is then listed or reported or under any applicable law, or the consent or
approval of any governmental regulatory body, is necessary or desirable as a
 
                                       B-8
   30
 
condition of, or in connection with, the granting of such Option or the issue of
Shares thereunder, such Option may not be exercised in whole or in part unless
such listing, qualification, consent or approval shall have been effected or
obtained free of any conditions not acceptable to the Committee.
 
     20. REQUIREMENTS OF LAW.  If any law, regulation of the Securities and
Exchange Commission, or any regulation of any other commission or agency having
jurisdiction shall require the Company or the exercising Optionee to take any
action with respect to the shares of stock acquired by the exercise of an
Option, then the date upon which the Company shall deliver or cause to be
delivered the certificate or certificates for the shares of stock shall be
postponed until full compliance shall have been made with all such requirements.
 
     21. LIQUIDATION OF THE CORPORATION.  In the event of the complete
liquidation or dissolution of the Corporation, other than as an incident to a
merger, reorganization, or other adjustment referred to in Section 16 above, any
Options granted pursuant to this Plan and remaining unexercised and any non
vested Restricted Stock Awards shall be deemed canceled, without regard to or
limitation by any other provisions of this Plan.
 
     22. MISCELLANEOUS.  The granting of an Option or Restricted Stock Award
shall not constitute or be evidence of any agreement or understanding, expressed
or implied, on the part of the Corporation to employ the holder thereof for any
period. No holder of an Option or Restricted Stock Award shall be entitled to
any rights of a shareholder of the Corporation with respect to any of the shares
of stock subject thereto until such shares of stock have been paid for in full
and/or otherwise issued to such person. Each Option shall be evidenced by an
agreement or certificate in such form and substance which is not inconsistent
with this Plan and as shall be determined by the Board or the Committee. No
employee shall have the right to be selected to receive an Option under this
Plan, or, having been so selected, to be selected to receive a future Option.
All obligations of the Corporation under this Plan shall be binding on any
successor to the Corporation, whether the existence of such successor is the
result of a direct or indirect purchase, merger, consolidation, or otherwise, of
all or substantially all of the business and/or assets of the Corporation.
 
     23. GOVERNING LAW.  This Plan shall be governed by the laws of the State of
Florida and, with respect to Incentive Stock Options, shall be construed in a
manner to qualify as an Incentive Stock Option Plan pursuant to the requirements
of Section 422 of the Internal Revenue Code. In the event this Plan does not
meet such requirements, any provision herein which conflicts with such
requirements shall be omitted, and any required provisions which were omitted
shall be included, as necessary, so as to qualify this Plan as an Incentive
Stock Option Plan.
 
                                       B-9
   31
 
                              REXALL SUNDOWN, INC.
 
    PROXY FOR ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON FEBRUARY 4, 1998
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
     The undersigned hereby appoints Carl DeSantis and Christian Nast, as
Proxies, each with the power to appoint his substitute, and hereby authorized
them to represent and to vote as designated on the reverse side of this card,
all the shares of Common Stock of Rexall Sundown, Inc. held of record by the
undersigned on December 16, 1997, at the Annual Meeting of Shareholders to be
held on February 4, 1998, or any adjournment or postponement thereof.
 
    THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED
HEREIN BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL
BE VOTED FOR THE ELECTION OF ALL DIRECTORS AND FOR PROPOSALS 2, 3 AND 4 AND AS
OTHERWISE DETERMINED BY THE PROXYHOLDERS IN THEIR DISCRETION.
 
1. ELECTION OF DIRECTORS: Nominees: Carl DeSantis, Christian Nast, Dean
   DeSantis, Damon DeSantis, Nickolas Palin, Stanley Leedy, Raymond Monteleone,
   Melvin Stith.
 

                                                         
    [ ] FOR all nominees listed (except as marked           [ ] WITHHOLD AUTHORITY to vote for all nominees
        to the contrary below)                                  listed

 
  (INSTRUCTION: To withhold authority to vote for any individual nominee, write
                that nominee's name in the space provided below)
 
- --------------------------------------------------------------------------------
 
2. PROPOSAL TO INCREASE THE NUMBER OF AUTHORIZED SHARES OF THE COMPANY'S COMMON
   STOCK FROM 100,000,000 TO 200,000,000 SHARES BY AMENDING THE COMPANY'S
   ARTICLES OF INCORPORATION

             [ ] FOR             [ ] AGAINST             [ ] ABSTAIN
 
                  (Continued, and to be signed, on other side)
 
                          (continued from other side)
 
3. PROPOSAL TO AMEND THE COMPANY'S AMENDED AND RESTATED 1993 STOCK INCENTIVE
   PLAN
             [ ] FOR             [ ] AGAINST             [ ] ABSTAIN
 
4. RATIFICATION OF SELECTION OF COOPERS & LYBRAND LLP.

             [ ] FOR             [ ] AGAINST             [ ] ABSTAIN
 
5. In their discretion, the Proxies are authorized to vote upon such other
   business as may properly come before the meeting.
 
                                                  PLEASE MARK, SIGN, DATE AND
                                                  RETURN THE PROXY CARD PROMPTLY
                                                  USING THE ENCLOSED ENVELOPE.
 
                                                  Dated:           , 1997
 
                                                  ------------------------------
                                                           (Signature)
 
                                                  ------------------------------
                                                   (Signature, if held jointly)
 
                                                  NOTE: PLEASE SIGN EXACTLY AS
                                                  YOUR NAME APPEARS HEREON. WHEN
                                                  SHARES ARE HELD BY JOINT
                                                  TENANTS, BOTH SHOULD SIGN.
                                                  WHEN SIGNING AS ATTORNEY,
                                                  ADMINISTRATOR, EXECUTOR,
                                                  TRUSTEE OR GUARDIAN, PLEASE
                                                  GIVE FULL TITLE AS SUCH. IF A
                                                  CORPORATION, PLEASE SIGN FULL
                                                  CORPORATE NAME BY PRESIDENT OR
                                                  OTHER AUTHORIZED OFFICER. IF A
                                                  PARTNERSHIP, PLEASE SIGN IN
                                                  PARTNERSHIP NAME BY AUTHORIZED
                                                  PERSON.