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                                                                    EXHIBIT 23.3
 
                        CONSENT OF INDEPENDENT AUDITORS
 
     We consent to the reference to our firm under the caption "Experts" and to
the use of our report dated February 12, 1998 with respect to the financial
statements of South Financial Corporation in the Registration Statement (Form
S-1) and related Prospectus of Sunbelt Automotive Group, Inc. for the
Registration of 5,500,000 shares of its common stock.
 
                                               /s/ DAVIS, MONK & COMPANY
 
Atlanta, Georgia
April 28, 1998