1 Exhibit 10 LANCE, INC. 1998 Annual Corporate Performance Incentive Plan for Officers Purposes and Introduction The primary purposes of the 1998 Annual Corporate Performance Incentive Plan for Officers are to: -- Motivate behaviors that lead to the successful achievement of specific financial and operations goals that support Lance's stated business strategy. -- Emphasize link between participants' performance and rewards for meeting predetermined, specific goals. -- Improve the competitiveness of total cash pay opportunities. -- Help establish performance orientation at Lance and communicate to employees that greater responsibility carries greater rewards because more pay is "at risk." For 1998, participants will be eligible to earn incentive awards based on Company performance in Earnings Per Share (EPS). To achieve the maximum motivational impact, plan goals and the rewards that will be received for meeting those goals will be communicated to participants as soon as practical after the 1998 Plan is approved by the Compensation/Stock Option Committee of the Board of Directors. Each participant will be assigned a Target Incentive Award, stated as a percent of Base Salary. The Target Incentive Award, or a greater or lesser amount, will be earned at the end of the plan year based on the attainment of predetermined goals. Following year-end, 100% of the awards earned will be paid to participants in cash. Plan Year The period over which performance will be measured is the Company's fiscal year. 1 2 Eligibility and Participation Eligibility in the Plan is limited to Officers who are key to Lance's success. The Compensation/Stock Option Committee of the Board of Directors will review and approve participants nominated by the President and CEO. Participation in one year does not guarantee participation in a following year, but instead will be reevaluated and determined on an annual basis. Participants in the Plan may not participate in any other annual incentive plan (e.g., sales incentives, etc.) offered by Lance or its affiliates. Attachment A includes the list of 1998 participants approved by the Compensation/Stock Option Committee at its February 12, 1998 meeting. Target Incentive Awards Each participant will be assigned a Target Incentive Award expressed as a percentage of his or her Base Salary. Participants may be assigned Target Incentive Awards by position by salary level or based on other factors as determined by the President and CEO. Target Incentive Awards will be reevaluated at least every other year, if not annually. If the job duties of a position change during the year, or Base Salary is increased significantly, the Target Incentive Award shall be revised as appropriate. Attachment A lists the Target Incentive Award for each participant for the 1998 Plan Year. These Awards will be reviewed and adjusted annually by the Compensation/Stock Option Committee. Target Incentive Awards will be communicated to each participant as close to the beginning of the year as practicable, in writing. Final awards will be calculated by multiplying each participant's Target Incentive Award by the appropriate percentage (based on financial performance for the year, as described below). 2 3 Individual Performance Each Officer will receive 75% of his or her Incentive Award based on the Target Incentive Award calculations including Earnings Per Share and the Profitable Revenue Growth Multiplier. The remaining 25% of each Officer's Incentive Award will be placed in a pool for all of the Officers with the amount to be received by each Officer based upon the determination by the Compensation/Stock Option Committee in its discretion as to the individual performance of the Officer in meeting his or her individual goals for the year. Thus, each Officer could receive none, a portion or all of the pool composed of 25% of the Incentive Awards of each Officer, based on individual performance. Performance Measures and Weightings The 1998 financial performance measure will be Earnings Per Share, plus a Profitable Revenue Growth Multiplier. Specific goals and related payouts are shown below. 1998 Goals and Related Payouts ------------------------------------------------- Payout as Percent Performance Measure Goal of Target Award - -------------------------------------------------------------------------------- Financial: Corporate EPS Minimum 1998 Annual EPS: 50% (if met at minimum) * If minimum is not met, no payouts will be earned Target 1998 Annual EPS: 100% (if met at target) * Maximum 1998 Annual EPS: 150% (if met at maximum) * - -------------------------------------------------------------------------------- Percent of payout will be determined on a straight line basis between minimum and maximum. There will be no payouts if 1998 Annual EPS is less than $*. The performance measure, specific numerical goals, and role of individual performance in determining final payouts will be communicated to each participant at the beginning of the year. Final performance awards will be calculated after the Committee has reviewed the Company's audited financial statements for 1998 and determined the performance level achieved. [*Target levels not required to be disclosed.] 3 4 Minimum, Target and Maximum performance levels will be defined at the beginning of each year for each performance measure. The following definitions for the terms Maximum, Target and Minimum should help Lance set the goals for each year, as well as evaluate the payouts: -- Maximum: Excellent; deserves an above-market bonus -- Target: Normal or expected performance; deserves market level bonus -- Minimum: Lowest level of performance deserving payment above base salary; deserves below market bonus -- Below minimum: Deserves no additional pay beyond base salary Profitable Revenue Growth Multiplier For 1998, there will be a Profitable Revenue Growth Multiplier which will increase the amount of Incentive Awards for exceeding the 1998 Incentive Plan revenue growth with Revenues at or above planned operating profit margin as follows: Revenue in excess of Profitable Revenue 1998 Incentive Plan Growth Multiplier ------------------- ----------------- *% 120% *% 115% *% 110% *% 105% *% 100% Revenues are defined as net sales plus vending income. Form and Timing of Payments Final award payments will be made in cash as soon as practicable after award amounts are approved by the Compensation/Stock Option Committee of the Board of Directors. All awards will be rounded to the nearest $100. [*Target levels not required to be disclosed.] 4 5 Change In Status In the event that a participant changes positions during the plan year, whether due to promotion, demotion or lateral move, at the discretion of the President and CEO, awards may be prorated for the year based on the length of time in each position. An employee hired into an eligible position during the year may participate in the plan for the balance of the year on a pro rata basis. Certain Terminations of Employment In the event a participant voluntarily terminates employment or is terminated involuntarily before the end of the year, any award will be forfeited. In the event of death, permanent disability, or normal or early retirement, the award will be paid on a pro rata basis after the end of the plan year. Awards otherwise will be calculated on the same basis as for other participants, except that any adjustment for individual performance will be based on performance prior to the termination of employment. Change In Control In the event of a Change in Control, pro rata payouts will be made at the greater of (1) Target or (2) actual results for the year-to-date, based on the number of days in the plan year preceding the Change in Control. Payouts will be made within 30 days after the relevant transaction has been completed. For this purpose, a Change in Control is defined as when any person, corporation or other entity and its affiliates (excluding members of the Van Every Family and any trust, custodian or fiduciary for the benefit of any one or more members of the Van Every Family) acquires or contracts to acquire or otherwise controls in excess of 35% of the then outstanding equity securities of the Company. For the purposes of this plan, the Van Every Family shall mean the lineal descendants of Salem A. Van Every, Sr., whether by blood or adoption, and their spouses. Withholding The Company shall withhold from award payments any Federal, foreign, state, or local income or other taxes required to be withheld. Communications Progress reports, should be made to participants quarterly, showing the year-to-date performance results, and the percentage of target awards that would be earned if results remain at that level for the entire year. Executive Officers Notwithstanding any provisions to the contrary above, participation, Target Incentive Awards and prorations for executive officers, including the President and CEO, shall be approved by the Compensation/Stock Option Committee. 5 6 Governance The Compensation/Stock Option Committee of the Board of Directors of Lance, Inc. is ultimately responsible for the administration and governance of the Plan. Actions requiring Committee approval include final determination of plan eligibility and participation, identification of performance goals and final award determination. The decisions of the Committee shall be conclusive and binding on all participants. 6 7 Attachment A [Target incentive awards omitted for participants as target levels not required to be disclosed.]