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                                                                    EXHIBIT 23.4

                        CONSENT OF INDEPENDENT AUDITORS

We consent to the reference to our firm under the caption "Experts" in the
Registration Statement (Form S-4) and related Joint Proxy Statement/Prospectus
of Dan River Inc. dated July 10, 1998 for the registration of shares of its
common stock and to the incorporation by reference therein of our report dated
October 18, 1996 (except for Notes 8 and 19, as to which the dates are October
31, 1996 and November 20, 1996, respectively), with respect to the financial
statements of The New Cherokee Corporation for the three years in the period
ended September 28, 1996 included in the Current Report on Form 8-K/A Amendment
No. 1 dated April 18, 1997 incorporated herein by reference.

                    

                                   /s/PUGH & COMPANY, P.C.

                                   KNOXVILLE, TENNESSEE

                                   July 9, 1998