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                                                                    EXHIBIT 10.1


                              RETIREMENT AGREEMENT

         THIS RETIREMENT AGREEMENT is made and entered into as of the 1st day of
April, 1998, by and between JOHN C. ADAMS, an individual ("Retiree"), and
RUSSELL CORPORATION, an Alabama corporation (the "Corporation").

                              W I T N E S S E T H:

         WHEREAS, the Corporation is engaged in the design, manufacture and
marketing of athletic and leisure clothing and fabrics, with its principal place
of business located in Alexander City, Alabama; and

         WHEREAS, Retiree has been employed by the Corporation for in excess of
20 years in various executive positions, most recently serving as its Chairman,
President and Chief Executive Officer; and

         WHEREAS, the Corporation requested that Retiree retire, and Retiree
agreed to retire, from active employment by the Corporation upon the terms and
conditions set forth herein.

         NOW, THEREFORE, in consideration of the terms, conditions, covenants
and premises herein contained, it is mutually agreed by and between Retiree and
the Corporation as follows:

1.       Retirement. Effective April 1, 1998, Retiree retired from active
         employment by the Corporation.

2.       Compensation and Benefits.

     (a)      Retirement Compensation.

         (1)     Commencing on the date of this Agreement and continuing through
              December 31, 1998, Retiree shall be paid retirement compensation
              of Fifty Thousand Dollars ($50,000) per calendar month (the "1998
              Retirement Compensation"), to be paid at the times and in the
              manner specified in the Corporation's general policies regarding
              the payment of employment compensation as established from time to
              time. For federal, state and local tax purposes, said compensation
              shall be treated as "wages" and the Corporation shall withhold all
              appropriate taxes therefrom and shall remit such taxes, together
              with the taxes imposed by ss. 3111 of the Internal Revenue Code of
              1986 on the Corporation, to the applicable taxing authorities;
              provided that subject to the Corporation's obligation to withhold
              and remit income tax on said compensation to the applicable taxing
              authorities, Retiree shall be responsible for and pay any
              additional income tax due and owing thereon. During this period,
              Retiree shall, in the same manner and at the same cost to him as
              was in effect for him at the time of his retirement, continue
              participation and coverage for himself and, where applicable, his
              spouse under the following employee and fringe benefit plans and
              policies of the Corporation in which he participated at the time
              of his retirement: i.e., the Corporation's (i) Group Health Plan,
              (ii) Group Life Insurance Plan, (iii) Accidental Death and
              Dismemberment Insurance Plan, (iv) Cancer Expense Protection Plan,
              (v) Dental Insurance Plan, (vi) Section 125 Tax Saving Benefit
              Plan, (vii) Revised Pension Plan, (viii) 401(k) Retirement Savings
              Plan, (ix) Supplemental Retirement Benefit Plan, (x) 1993
              Executive Long-Term Incentive Plan, and (xi) Executive Incentive
              Program. If Retiree is prohibited from participating in any such
              plan or policy, the Corporation shall provide Retiree comparable
              benefits outside such plan or policy. The Corporation further
              agrees that (i) Retiree's 1998 bonus under the Short-Term
              Incentive Plan component of the Corporation's Executive Incentive
              Program shall be computed and paid in accordance with the terms of
              the Plan, provided that for purposes of said computation the
              Corporation's "return on assets employed" shall not be reduced by
              any compensation or other benefits paid or to be paid or provided
              to John F. Ward, the Corporation's Chief Executive Officer, and
              (ii) Retiree shall be entitled to receive the bonus,


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              if any is earned, paid pursuant to the Performance Unit Plan
              component of the Corporation's Executive Incentive Program for the
              3-year performance plan cycle ending December 31, 1998. Retiree
              shall be responsible for and pay any income taxes due or owing by
              Retiree as the result of the Corporation's providing (i)
              participation and coverage for Retiree, and where applicable, his
              spouse, under the above designated employee and fringe benefit
              plans and policies, and (ii) comparable benefits outside such
              plans and policies in the event Retiree is prohibited from
              participating in any such plans or policies.

         (2)     Commencing January 1, 1999 and continuing through the last day
              of the month in which Retiree's 65th birthday occurs, Retiree
              shall be paid annual retirement compensation of Four Hundred
              Thousand Dollars ($400,000) (the "Post-1998 Retirement
              Compensation"), to be paid at the times and in the manner
              specified in the Corporation's general policies regarding the
              payment of employment compensation as established from time to
              time. For federal, state and local tax purposes, said compensation
              shall be treated as "wages" and the Corporation shall withhold all
              appropriate taxes therefrom and shall remit such taxes, together
              with the taxes imposed by ss. 3111 of the Internal Revenue Code of
              1986 on the Corporation, to the applicable taxing authorities;
              provided that (i) subject to the Corporation's obligation to
              withhold and remit income tax on said compensation to the
              applicable taxing authorities, Retiree shall be responsible for
              and pay any additional income tax due and owing thereon, and (ii)
              said compensation shall be treated by the parties as "payments on
              account of retirement", not as "wages", for purposes of the Social
              Security earnings test. During this period, Retiree shall, in the
              same manner and at the same cost to him as was in effect for him
              at the time of his retirement, continue participation and coverage
              for himself and, where applicable, his spouse under the following
              employee and fringe benefit plans and policies of the Corporation
              in which he participated at the time of his retirement: i.e., the
              Corporation's (i) Group Health Plan, (ii) Group Life Insurance
              Plan, (iii) Accidental Death and Dismemberment Insurance Plan,
              (iv) Cancer Expense Protection Plan, (v) Dental Insurance Plan and
              (vi) Section 125 Tax Savings Benefit Plan. In addition, the
              Corporation shall cause Retiree to accrue benefits under the
              Corporation's Revised Pension Plan and Supplemental Retirement
              Benefit Plan during the period commencing January 1, 1999 and
              ending on the earlier of (x) the last day of the month in which
              Retiree's 65th birthday occurs or (y) the last day of the month in
              which Retiree dies, as if Retiree were employed by the Corporation
              and received salary and bonus of Six Hundred Thousand Dollars
              ($600,000) per year during said period. If Retiree is prohibited
              from participating in, or accruing such benefit under, any such
              plan or policy, the Corporation shall provide Retiree comparable
              benefits outside such plan or policy. Retiree shall be responsible
              for and pay any income taxes due or owning by Retiree as the
              result of the Corporation's providing (i) participation and
              coverage for Retiree, and where applicable, his spouse, under the
              above designated employee and fringe benefit plans and policies,
              (ii) comparable benefits outside such plans and policies in the
              event Retiree is prohibited from participating in any such plans
              or policies and (iii) accrued benefits as set forth in the
              sentence immediately preceding the immediately preceding sentence.

         (3)     Commencing on the first day of the month following the month in
              which Retiree's 65th birthday occurs and continuing for his life,
              Retiree shall be paid annual retirement compensation of Three
              Hundred Thousand Dollars ($300,000), to be paid as specified in
              the Corporation's general policies regarding the payment of
              employment compensation as established from time to time, reduced
              by the payments actually received by Retiree from the
              Corporation's Revised Pension Plan and Supplemental Retirement
              Benefit Plan during such pay periods pursuant to the form of
              benefit payment then elected by Retiree under said Plans. For
              federal, state and local tax purposes, said compensation shall be
              treated as "wages" and the Corporation shall withhold all
              appropriate taxes therefrom and shall remit such taxes, together
              with the taxes imposed by ss. 3111 of the Internal Revenue Code of
              1986 on the Corporation, to the applicable taxing authorities;
              provided, that (i) subject to the Corporation's obligation to
              withhold and remit income tax on said compensation to the
              applicable taxing authorities, Retiree shall be responsible for
              and pay any additional income tax due and owing thereon, and (ii)
              said compensation shall be treated by the parties as "payments on
              account of retirement", not as "wages", for purposes of the Social
              Security earnings test.


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         (b)     Continuation of Benefits upon Death of Retiree Prior to Age 65.
              If Retiree dies on or before the last day of the month in which
              his 65th birthday occurs, the Corporation shall continue to pay to
              Retiree's spouse Mary M. Adams, if she is living and was married
              to Retiree at the time of Retiree's death, or if Retiree's spouse
              Mary M. Adams (i) is not living at the time of Retiree's death or
              was not married to Retiree at the time of Retiree's death, or (ii)
              Retiree's spouse Mary M. Adams should subsequently die, to
              Retiree's estate, amounts equal to the remaining unpaid 1998
              Retirement Compensation and Post-1998 Retirement Compensation
              (exclusive of benefits) to be paid or provided to Retiree under
              subparagraphs (1) and (2) of Paragraph (a) of this Section 2,
              respectively, which would have been paid to Retiree had he not
              died, with said amounts to be paid as and when they would have
              been paid to Retiree had he not died.

3.            Pension Benefits. Retiree shall be entitled to receive, and this
         Agreement shall not affect, Retiree's benefits payable under the
         Corporation's Revised Pension Plan, 401(k) Retirement Savings Plan and
         Supplemental Retirement Benefit Plan, which benefits shall be paid at
         the times and in the manner as Retiree has or may hereafter elect under
         the terms of said Plans.

4.            Exercise of Stock Options. Effective upon Retiree's retirement
         from the active employment by the Corporation, all options granted by
         the Corporation to Retiree for the purchase of the Corporation's stock
         pursuant to the Corporation's 1993 Executive Long-Term Incentive Plan
         (the "1993 Plan"), or any predecessor stock option plan sponsored by
         the Corporation, were immediately vested and non-cancellable, and may
         be exercised by Retiree at any time on or before April 1, 2001 in the
         manner specified in the 1993 Plan or predecessor stock option plan. The
         Corporation acknowledges that Retiree possesses the following options
         to purchase shares of the Corporation's common stock:

              (1)     Option dated July 24, 1991, to purchase 11,000 shares of
                  the Corporation's common stock at a price of $26.375 per
                  share.

              (2)     Option dated July 28, 1993, to purchase 14,300 shares of
                  the Corporation's common stock at a price of $27.50 per share.

              (3)     Option dated January 26, 1994, to purchase 16,900 shares
                  of the Corporation's common stock at a price of $27.4375 per
                  share.

              (4)     Option dated January 25, 1995, to purchase 18,000 shares
                  of the Corporation's common stock at a price of $30.00 per
                  share.

              (5)     Option dated January 24, 1996, to purchase 19,800 shares
                  of the Corporation's common stock at a price of $27.25 per
                  share.

              (6)     Option dated January 22, 1997, to purchase 19,400 shares
                  of the Corporation's common stock at a price of $30.875 per
                  share.

              (7)     Option dated January 28, 1998, to purchase 24,600 shares
                  of the Corporation's common stock at a price of $24.375 per
                  share.

5.       Tax and Financial Planning. The Corporation shall pay the reasonable
         attorneys' fees and expenses incurred by Retiree for the review of this
         Agreement and the provision of advice to Retiree with respect thereto.
         In addition, the Corporation shall pay the reasonable fees and expenses
         of Retiree's attorneys, accountants and financial advisors incurred and
         paid on or before December 31, 1998, with respect to Retiree's
         financial and estate planning.


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6.       Covenant Not to Compete. Commencing upon the execution of this
         Agreement and continuing for the period during which the Corporation
         shall pay employment or retirement compensation to Retiree, Retiree
         shall not, directly or indirectly, individually or as a partner,
         corporate employee, member, stockholder (other than as a shareholder of
         less than 1% of a corporation whose shares are listed on a national or
         regional securities exchange or have been registered under Section
         12(g) of the Securities Exchange Act of 1934), officer, director,
         consultant or advisor, work for or lend assistance to a competitor of
         the Corporation engaged in manufacturing, marketing, selling or
         distributing activewear, athletic uniforms, better knit shirts or
         licensed sports apparel, or solicit any business from any customer of
         the Corporation for or on behalf of any such competitor of the
         Corporation. It is further agreed that due to the irreparable injury
         and damage to the Corporation resulting from Retiree's violation of
         this covenant, the Corporation will be entitled to injunctive relief
         against the violation by Retiree of this covenant in addition to all
         other remedies otherwise available to the Corporation. If any court of
         competent jurisdiction should hold that the restrictions contained in
         this Section 6 are unreasonable, said restrictions shall be deemed to
         be reduced, but only to the extent necessary, in the opinion of said
         court, to make them reasonable.

7.            Confidential Information. Retiree agrees that all confidential
         information that comes into his possession by reason of his employment
         by the Corporation is the property of the Corporation. Retiree shall
         not, during the term of this Agreement or thereafter, disclose or
         acknowledge the content of any confidential information to any person
         other than an employee of the Corporation who is authorized to possess
         such confidential information or Retiree's advisors, such as
         accountants or attorneys. For the purposes of this Section 7,
         "confidential information" shall include all information relating to
         the operations of the Corporation which has not been specifically
         designated for release to the public by an authorized representative of
         the Corporation, including, without limitation, trade secrets, plans,
         pricing information, customer lists and other information developed by
         or originated by the Corporation for its own use.

8.            Offers to Personnel. Retiree acknowledges that the employees of
         the Corporation have been and will be trained at great expense by the
         Corporation, and the Corporation has a compelling interest in
         maintaining its contractual relationship and expectation of future
         contractual relationship with its employees. In addition, if the
         employees of the Corporation were to terminate their relationship with
         the Corporation and render services to Retiree, Retiree would be
         unfairly benefitted without adequate compensation to the Corporation,
         by the investment of the Corporation. Accordingly, Retiree covenants
         that he shall not from the date hereof through the last day of the
         calendar month in which Retiree's 65th birthday occurs, directly or
         indirectly, impair or initiate any attempt to impair the relationship
         or expectancy of a continuing relationship which exists or will exist
         between the Corporation and its employees or make offers or contracts
         of employment or offers or contracts for services with such employees
         or with any partnership, corporation or association through which such
         employees may render services or employment to Retiree.

9.            Resignation as Trustee. Retiree hereby resigns, effective 
         immediately, as a trustee under the Corporation's Revised Pension Plan
         and under all other employee benefit plans or trusts, if any, of which
         he serves as trustee or other fiduciary.

10.           Release and Indemnification. The Corporation, on its own behalf
         and on behalf of its subsidiaries, affiliates, successors and assigns,
         (i) releases, acquits and forever discharges Retiree, his successors,
         assigns and personal representatives, for any and all claims, actions,
         causes of actions, demands, damages, costs and expenses whatsoever,
         which the Corporation, or anyone acting by it or on its behalf, has,
         may have or which may hereafter accrue, and (ii) agrees to defend and
         indemnify Retiree, his successors, assigns and personal
         representatives, against and hold them harmless from any and all
         claims, actions, causes of action, demands, costs and expenses
         whatsoever, which in any way arise out of or relate to Retiree's
         service as a trustee of any employee benefit or retirement plan
         sponsored by the Corporation.


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11.           Notices. Any notice required or permitted to be given under this
         Agreement shall be in writing and placed in the United States Certified
         Mail, addressed to the party entitled to receive said notice, at the
         following addresses:

         (a)      If to Retiree:

                  John C. Adams
                  190 Willow Lane
                  Alexander City, Alabama 35010

         (b)      If to the Corporation:

                  Russell Corporation
                  755 Lee Street
                  P. O. Box 272
                  Alexander City, Alabama 35011-0272

or at such other address as may be specified from time to time in notices given
in accordance with the provisions of this Section 11.

12.           Assignment. Neither this Agreement, nor the rights or obligations
         of any party hereunder, may be assigned without the prior written
         consent of the other party; provided that in the event the Corporation
         is merged into another corporation or all or substantially all of the
         Corporation's assets are transferred to another corporation, such other
         corporation shall assume all of the obligations of the Corporation
         hereunder, and such transaction shall not require the consent of
         Retiree for the rights of the Corporation hereunder to be assigned to
         such other corporation.

13.           Waiver of Breach. The waiver by any party hereto of a breach of
         any provision of this Agreement shall not operate or be construed as a
         waiver of any subsequent breach by any party.

14.           Section Headings. The headings of the sections of this Agreement
         are solely for the purpose of convenience and are not a part hereof,
         and shall not be used in the construction or interpretation of any
         provision.

15.           Modifications. This Agreement may not be changed or modified, nor
         may any provision hereof be waived, except by an agreement in writing
         executed by the party against whom enforcement of the change,
         modification or waiver is asserted.

16.           Succession. This Agreement shall inure to the benefit of and be
         binding upon the parties hereto and their heirs, personal
         representatives, successors and assigns.

17.           Governing Law. This Agreement shall be construed and interpreted
         under, and the rights and obligations of the parties hereunder shall be
         controlled and governed by, the laws of the State of Alabama.

18.           Severability. Should any court of competent jurisdiction decide,
         hold, adjudge or decree that any provision, paragraph, clause or term
         of this Agreement is void or unenforceable in whole or as applied in a
         particular situation, such determination shall not effect any other
         provision of this Agreement, and all other provisions of this Agreement
         shall remain in full force and effect in such situation, and all
         provisions of this Agreement shall remain in full force and effect in
         any and all other situations.




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         IN WITNESS WHEREOF, Retiree and the Corporation have executed, or
caused to be executed, this Agreement as of the date herein first above written.



                                             "RETIREE"



/s/ Steve R. Forehand                        /s/ John C. Adams
- --------------------------------------------------------------
                                    Witness      John C. Adams



                                             "EMPLOYER"

ATTEST:                                      RUSSELL CORPORATION, AN ALABAMA
                                             CORPORATION



By: /s/ Steve R. Forehand                    By: /s/ John F. Ward
    ---------------------                        ----------------
                                       Its Secretary
                                                 Its Chairman, President and CEO
                                                 -------------------------------








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