<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF REEDS JEWELERS, INC. FOR THE QUARTER ENDED NOVEMBER 30,
1998, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          FEB-28-1999
<PERIOD-START>                             MAR-01-1998
<PERIOD-END>                               NOV-30-1998
<CASH>                                              46
<SECURITIES>                                         0
<RECEIVABLES>                                   44,045
<ALLOWANCES>                                     3,369
<INVENTORY>                                     49,559
<CURRENT-ASSETS>                                94,816
<PP&E>                                          30,016
<DEPRECIATION>                                  17,717
<TOTAL-ASSETS>                                 114,485
<CURRENT-LIABILITIES>                           30,914
<BONDS>                                         45,000
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           846
<OTHER-SE>                                      35,275
<TOTAL-LIABILITY-AND-EQUITY>                   114,485
<SALES>                                         24,339
<TOTAL-REVENUES>                                27,763
<CGS>                                           15,768
<TOTAL-COSTS>                                   15,768
<OTHER-EXPENSES>                                 9,788
<LOSS-PROVISION>                                 1,167
<INTEREST-EXPENSE>                                 904
<INCOME-PRETAX>                                    136
<INCOME-TAX>                                        45
<INCOME-CONTINUING>                                 91
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                        91
<EPS-PRIMARY>                                     0.01
<EPS-DILUTED>                                     0.01