<ARTICLE> 5
<LEGEND>
The schedule contains summary financial information extracted from the December
31, 1998 financial statements of @plan.inc and is qualified in its entirety by
reference to such financial statements.
</LEGEND>
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                       3,682,576
<SECURITIES>                                         0
<RECEIVABLES>                                1,766,003
<ALLOWANCES>                                  (80,000)
<INVENTORY>                                          0
<CURRENT-ASSETS>                             5,469,787
<PP&E>                                         228,685
<DEPRECIATION>                               (111,044)
<TOTAL-ASSETS>                               6,026,481
<CURRENT-LIABILITIES>                        1,753,716
<BONDS>                                              0
<PREFERRED-MANDATORY>                        9,582,802
<PREFERRED>                                          0
<COMMON>                                         8,001
<OTHER-SE>                                 (5,318,038)
<TOTAL-LIABILITY-AND-EQUITY>                 6,026,481
<SALES>                                      3,108,356
<TOTAL-REVENUES>                             3,108,356
<CGS>                                        2,360,042
<TOTAL-COSTS>                                2,360,042
<OTHER-EXPENSES>                             2,797,778
<LOSS-PROVISION>                                80,000
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                            (1,857,660)
<INCOME-TAX>                                    13,219
<INCOME-CONTINUING>                        (1,870,879)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (1,870,879)
<EPS-PRIMARY>                                   (2.07)
<EPS-DILUTED>                                   (2.07)