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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                       ----------------------------------


                                   FORM 10-Q

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES 
    EXCHANGE ACT OF 1934




                                                   
For the Quarterly Period Ended March 31, 1999         Commission File Number 1-5690
                               --------------                                ------




                             GENUINE PARTS COMPANY
                             ---------------------
             (Exact name of registrant as specified in its charter)



             GEORGIA                                          58-0254510
             -------                                          ----------
(State or other jurisdiction of                            (I.R.S. Employer
   incorporation or organization)                         Identification No.)



 2999 CIRCLE 75 PARKWAY, ATLANTA, GEORGIA                      30339
 ----------------------------------------                      -----
 (Address of principal executive offices)                    (Zip Code)



Registrant's telephone number, including area code         (770) 953-1700
                                                           --------------


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.           Yes   X   No
                                                        -----    -----

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date (the close of the period
covered by this report).




                                  179,062,976
                                  -----------
                            (Shares of Common Stock)





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                                                                      FORM 10-Q

PART 1 - Financial Information
Item 1 - Financial Statements

                     GENUINE PARTS COMPANY and SUBSIDIARIES

                     CONDENSED CONSOLIDATED BALANCE SHEETS




                                     ASSETS                                               Mar. 31,           Dec. 31,
                                                                                            1999               1998
                                                                                            ----               ----
                                                                                        (Unaudited)
                                                                                              (in thousands)

                                                                                                       
CURRENT ASSETS

Cash and cash equivalents ......................................................         $  148,797          $   84,972

Trade accounts receivable, less allowance
for doubtful accounts (1999 - $4,404; 1998 - $5,019) ...........................            990,153             907,561

Inventories - at lower of cost (substantially last-in,
first-out method) or market ....................................................          1,680,375           1,660,233

Prepaid and other current accounts .............................................             39,385              30,591
                                                                                         ----------          ----------

         TOTAL CURRENT ASSETS ..................................................          2,858,710           2,683,357

Goodwill, less accumulated amortization (1999 - $15,271 ; 1998 - $12,578) ......            398,748             344,733

Other assets ...................................................................            193,631             168,282

Total property, plant and equipment, less allowance
for depreciation (1999 - $369,292; 1998 - $355,574) ............................            416,814             404,008
                                                                                         ----------          ----------

                                                                                         $3,867,903          $3,600,380
                                                                                         ==========          ==========

                        LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES

Accounts payable ...............................................................         $  541,082          $  509,532

Current portion long-term debt and other borrowings ............................            259,027             156,316

Income taxes ...................................................................             47,491              21,837

Dividends payable ..............................................................             46,419              44,776

Other current liabilities ......................................................             80,450              85,948
                                                                                         ----------          ----------

         TOTAL CURRENT LIABILITIES .............................................            974,469             818,409

Long-term debt .................................................................            672,070             588,640

Deferred income taxes ..........................................................             94,956              94,956

Minority interests in subsidiaries .............................................             47,577              45,043

SHAREHOLDERS' EQUITY

Stated capital:
    Preferred Stock, par value - $1 per share
       Authorized - 10,000,000 shares - None Issued ............................                -0-                 -0-
    Common Stock, par value - $1 per share
       Authorized - 450,000,000 shares
       Issued - 1999 - 179,062,976; 1998 - 179,505,151 .........................            179,063             179,505

Additional paid-in capital .....................................................              5,501              19,989

Accumulated other comprehensive income .........................................             (2,328)             (3,110)

Retained earnings ..............................................................          1,896,595           1,856,948
                                                                                         ----------          ----------

         TOTAL SHAREHOLDERS' EQUITY ............................................          2,078,831           2,053,332
                                                                                         ----------          ----------

                                                                                         $3,867,903          $3,600,380
                                                                                         ==========          ==========



See notes to condensed consolidated financial statements.



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                                                                      FORM 10-Q

                     GENUINE PARTS COMPANY AND SUBSIDIARIES

                       CONSOLIDATED STATEMENTS OF INCOME

                                  (Unaudited)




                                                                                        Three Months Ended March 31,
                                                                                        ----------------------------
                                                                                           1999            1998
                                                                                           ----            ----

                                                                                     (000 omitted except per share data)

                                                                                                  
Net sales ......................................................................         $1,901,357     $1,533,138
Cost of goods sold .............................................................          1,350,467      1,086,402
                                                                                         ----------     ----------
                                                                                            550,890        446,736
Selling, administrative & other expenses .......................................            408,396        314,508
                                                                                         ----------     ----------

Income before income taxes .....................................................            142,494        132,228
Income taxes ...................................................................             56,428         52,230
                                                                                         ----------     ----------

NET INCOME .....................................................................         $   86,066     $   79,998
                                                                                         ==========     ==========

Basic net income per common share ..............................................         $      .48     $      .45
                                                                                         ==========     ==========

Diluted net income per common share ...........................................          $      .48     $      .45
                                                                                         ==========     ==========
Dividends declared per common share ............................................         $      .26     $      .25
                                                                                         ==========     ==========

Average common shares outstanding ..............................................            179,784        178,822

Dilutive effect of stock options and non-vested restricted stock awards ........                508            733
                                                                                         ----------     ----------

Average common shares outstanding - assuming dilution ..........................            180,292        179,555
                                                                                         ==========     ==========




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                                                                      FORM 10-Q

                     GENUINE PARTS COMPANY AND SUBSIDIARIES

                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

                                  (Unaudited)




                                                                                                     Three Months
                                                                                                    Ended Mar. 31,
                                                                                                    --------------
                                                                                                    (000 omitted)

                                                                                                 1999              1998
                                                                                                 ----              ----

                                                                                                          
OPERATING ACTIVITIES:

   Net income ............................................................................    $  86,066         $  79,998
   Adjustments to reconcile net income to net cash provided by operating activities:
     Depreciation and amortization .......................................................       22,740            16,485
     Other ...............................................................................        2,534               974
     Changes in operating assets and liabilities .........................................      (40,711)          (21,971)
                                                                                              ---------         ---------

NET CASH PROVIDED BY OPERATING ACTIVITIES ................................................       70,629            75,486

INVESTING ACTIVITIES:
   Purchase of property, plant and equipment .............................................      (20,376)          (20,035)
   Acquisitions of businesses and other investing activities .............................      (85,669)           10,862
                                                                                              ---------         ---------

NET CASH USED IN INVESTING ACTIVITIES ....................................................     (106,045)           (9,173)

FINANCING ACTIVITIES:
   Proceeds from lines of credit and other borrowings, net of payments ...................      186,141             5,000
   Dividends paid ........................................................................      (44,776)          (43,436)
   Purchase of stock .....................................................................      (46,693)           (8,789)
   Other financing activities ............................................................        4,569             6,899
                                                                                              ---------         ---------

NET CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES ......................................       99,241           (40,326)
                                                                                              ---------         ---------

NET INCREASE IN CASH AND CASH EQUIVALENTS ................................................       63,825            25,987

CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD .........................................       84,972            72,823
                                                                                              ---------         ---------

CASH AND CASH EQUIVALENTS AT END OF PERIOD ...............................................    $ 148,797         $  98,810
                                                                                              =========         =========



See notes to condensed consolidated financial statements.



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                                                                      FORM 10-Q

NOTES TO FINANCIAL STATEMENTS

Note A - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements have
been prepared in accordance with the instructions to Form 10-Q and therefore do
not include all information and footnotes necessary for a fair presentation of
financial position, results of operations and cash flows in conformity with
generally accepted accounting principles. However, in the opinion of
management, all adjustments necessary to a fair statement of the operations of
the interim period have been made. These adjustments are of a normal recurring
nature. The results of operations for the three months ended March 31, 1999 are
not necessarily indicative of results for the entire year.

Note B - Segment Information



                                             THREE MONTH PERIOD ENDED MARCH 31
                                                   1999               1998
                                             ---------------------------------
                                                      (In thousands)

                                                             
 Net sales:

      Automotive                                $  941,350         $  743,599
      Industrial                                   522,503            499,685
      Office products                              310,003            289,854
      Electrical/electronic materials              127,501                 --
                                             --------------------------------
         Total net sales                        $1,901,357         $1,533,138
                                             ================================

 Operating profit:

      Automotive                                $   82,976         $   69,547
      Industrial                                    43,795             42,595
      Office products                               35,840             32,817
      Electrical/electronic materials                5,640                 --
                                             --------------------------------
         Total operating profit                    168,071            144,959
 Interest expense                                  (12,443)            (3,918)
 Other, net                                        (13,134)            (8,813)
                                             --------------------------------
            Income before income taxes          $  142,494         $  132,228
                                             ================================


Note C - Comprehensive Income

Total comprehensive income was $86,848,000 and $79,220,000 for the three month
periods ended March 31, 1999 and 1998, respectively.

Item 2.

Management's Discussion and Analysis of Financial Condition and Results of
Operations

Genuine Parts Company (the "Company") reported record sales and earnings in the
first quarter of 1999. Sales for the quarter were $1.9 billion, up 24% over the
same period in 1998. Net income in the quarter advanced 8% to $86.1 million. On
a per-share diluted basis, net income in the quarter was 48 cents versus
45 cents in the same quarter of the prior year, an increase of 7%.

Sales would have increased 6% in the first quarter of 1999, excluding the impact
of acquisitions made after March 31, 1998. Sales for the Automotive Parts Group
increased 27% for the quarter and increased 7%, excluding the impact of
acquisitions in 1999. The sales increase is attributed to increased market
share, improved market conditions and the impact of acquisitions. Sales for the
Industrial Parts Group increased 4.6% for the quarter reflecting continued slow
growth in various industrial markets, such as steel, food and paper. The Office
Products Group was up 7% for the quarter reflecting slight improvement in market
conditions in the office products industry. EIS, the Electrical/Electronic
Materials Group acquired on July 1,1998, had sales of $127 million in the first
quarter of 1999. Cost of goods sold increased slightly as a percentage of net
sales compared to the same quarter of the prior year. Selling, administrative
and other expenses increased 30% for the quarter (7% increase excluding
acquisitions) and the percentage of selling, administrative and other expenses
to net sales increased slightly, reflecting increased salaries, acquisition
costs and costs of upgrading/improving facilities.

The ratio of current assets to current liabilities is 2.9 to 1 and the Company's
cash position is good.



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                                                                      FORM 10-Q

Impact of Year 2000

The Year 2000 problem is the result of computer programs written using two
digits (rather than four) to define the applicable year. Any of the Company's
programs that have time-sensitive software may recognize a date using "00" as
the year 1900 rather than the year 2000, which could result in miscalculations
or system failures.

The Company is continuing its assessments of the impact of the Year 2000 across
its business and operations, including its customer and vendor base. The
Company has substantially completed its identification of information
technology systems that are not Year 2000 compliant and is in the process of
implementing a comprehensive initiative to make its information technology
systems ("IT systems") and its non-information technology systems ("non-IT
systems"), including embedded electronic circuits in equipment, building
security, product handling and environmental controls, Year 2000 compliant. The
initiative covers the following three phases: (1) identification of all IT and
non-IT systems and an assessment of repair requirements, (2) repair of the
identified IT and non-IT systems, and (3) testing of the IT and non-IT systems
repaired to determine correct manipulation of dates and date-related data. As
of December 31, 1998, the Company has substantially completed phase (1) of its
initiative and has begun phases (2) and (3). The Company anticipates that it
will substantially complete phase (2) by the end of the second quarter of
fiscal 1999 at which time it will complete its final testing phase. The Company
expects the final testing phase to be complete by third quarter of 1999.

To date, the Company has not identified any IT or non-IT system that presents a
material risk of not being Year 2000 ready or for which a suitable alternative
cannot be implemented. However, as the initiative moves further into the
testing phase, it is possible that the Company may identify potential risks of
Year 2000 disruption. It is also possible that such a disruption could have a
material adverse effect on the financial condition and results of operations.
In addition, if any third parties who provide goods or services or that are
customers that are critical to the Company's business activities fail to
appropriately address their Year 2000 issues, there could be a material adverse
effect on the Company's financial condition and results of operations. The
Company is still in the process of modifying or replacing certain
time-sensitive software programs and other date sensitive devices to avoid a
potential inability to process transactions or engage in other normal business
activities.

The Company has initiated formal communications with substantially all of its
significant business partners to evaluate their Year 2000 compliance plans and
status of readiness, including upgrading of embedded technology devices in
products the Company purchases. These communications include determining the
extent to which the Company is vulnerable to those third parties' failure to
remedy their own Year 2000 conversion issues. However, there can be no guarantee
that the systems of other companies on which the Company's system rely will be
timely converted or that a failure to convert by another company or a conversion
that is incompatible with the Company's systems would not have a material
adverse effect on the Company.

The Company is in the process of identifying and prioritizing any embedded
technology devices which may be deemed to be mission critical or that tend to
have a significant impact on normal operations. The Company has developed a
separate plan to upgrade these higher priority embedded technology devices.
Management currently expects these activities to be substantially complete by
mid 1999.

The Company could potentially experience disruptions to some aspects of its
various activities and operations as a result of non-compliant systems utilized
by the Company or unrelated third parties. Contingency plans are, therefore,
under development to mitigate the extent of any such potential disruption to
business operations.

The Company is utilizing both internal and external resources to reprogram, or
replace, and test the software for Year 2000 modifications. The total estimated
cost of the Year 2000 project is estimated between $7 million and $10 million
and is being funded through operating cash flows. These costs are not expected
to be material to the Company's consolidated results of operations. Of the total
project cost, approximately $3 million is attributable to the purchase of new
software or equipment, which will be capitalized. The remaining $4 million to $7
million is expensed as incurred. To date, the Company has expensed approximately
$4.5 million related to the assessment of and preliminary efforts in connection
with its Year 2000 project. The costs attributable to the Year 2000 exclude
costs incurred by the Company for replacement of hardware and implementation of
new systems which were undertaken for operating reasons. The implementation of
new systems has been in progress for the past three to five years.

The costs of the Year 2000 project and the date which the Company plans to
complete the Year 2000 modifications are based on management's best estimates,
which were derived utilizing numerous assumptions of future events including
the continued availability of certain resources, third party modification plans
and other factors. There can be no guarantee that these estimates will be
achieved and actual results could differ materially from those plans. Specific
factors that might cause such material differences include, but are not limited
to, the availability and cost of personnel trained in this area, the ability to
locate and correct all relevant computer codes, and similar uncertainties.



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                                                                      FORM 10-Q
Forward-Looking Statements:

The Private Securities Litigation Reform Act of 1995 (the Act) provides a safe
harbor for forward-looking statements made by or on behalf of the Company. The
Company and its representatives may from time to time make written or verbal
forward-looking statements, including statements contained in our Company's
filings with the Securities and Exchange Commission and in our reports to
shareholders. All statements which address operating performance, events or
developments that we expect or anticipate will occur in the future, including
statements relating to revenue, market share and net income growth, or
statements expressing general optimism about future operating results, are
forward-looking statements within the meaning of the Act. The forward-looking
statements are and will be based on management's then current views and
assumptions regarding future events and operating performance. There are many
factors which could cause actual results to differ materially from those
anticipated by statements made herein. Such factors include, but are not
limited to, changes in general economic conditions, the growth rate of the
market for the Company's products and services, the ability to maintain
favorable supplier arrangements and relationships, competitive product and
pricing pressures, the effectiveness of the Company's promotional, marketing
and advertising programs, the Company's ability to discover and correct
potential Year 2000 issues and the ability of third parties to appropriately
address their Year 2000 issues, changes in laws and regulations, including
changes in accounting and taxation guidance, the uncertainties of litigation,
as well as other risks and uncertainties discussed from time to time in the
Company's filings with the Securities and Exchange Commission.

PART II - OTHER INFORMATION

Item 2.  Changes in Securities and Use of Proceeds

         During the first quarter of 1999, the Company issued an aggregate of
approximately 942,809 shares of Company stock in connection with the acquisition
of three companies. This number of shares is subject to change based upon
closing amount settlements, indemnification obligations and the satisfaction of
earnout thresholds. All such shares were issued in transactions exempt from
registration pursuant to Section 4(2) of the Securities Act of 1933, as amended,
and the regulations thereunder. Such acquisitions were: Johnson Industries, Inc.
which closed on January 5, 1999, Morse Auto Supply which closed on January 6,
1999 and H.A. Holden, Inc. which closed on January 15, 1999.

Item 6.  Exhibits and Reports on Form 8-K

     (a) The following exhibits are filed as part of this report:


                        
           Exhibit 3.1     Restated Articles of Incorporation of the Company 
                           (incorporated herein by reference from the Company's
                           Annual Report on Form 10-K, dated March 3, 1995).

           Exhibit 3.2     Bylaws of the Company, as amended (incorporated
                           herein by reference from the Company's Annual Report
                           on Form 10-K, dated March 5, 1993).

           Exhibit 10.31   *Restricted Stock Agreement dated February 25, 1999
                           between the Company and Larry L. Prince.

           Exhibit 10.32   *Restricted Stock Agreement dated February 25, 1999
                           between the Company and Thomas C. Gallagher.

           Exhibit 27      Financial Data Schedule (for SEC use only).


            *Indicates executive compensation plans and arrangements.

     (b) No reports on Form 8-K were filed by the registrant during the quarter
ended March 31, 1999.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       Genuine Parts Company
                                       ----------------------------------------
                                       (Registrant)

Date  May 3, 1999                      /s/ Jerry Nix             
      -----------                      ----------------------------------------
                                       Jerry W. Nix
                                       Senior Vice President - Finance

                                       /s/ George W. Kalafut
                                       ----------------------------------------
                                       George W. Kalafut
                                       Executive Vice President - Finance and
                                       Administration (Principal Financial and
                                       Accounting Officer)

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