<ARTICLE> 5
<LEGEND>
The schedule contains summary financial information extracted from the March 31,
1999 financial statements of @plan.inc and is qualified in its entirety by
reference to such financial statements.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               MAR-31-1999
<CASH>                                       3,156,857
<SECURITIES>                                         0
<RECEIVABLES>                                2,237,606
<ALLOWANCES>                                  (155,000)
<INVENTORY>                                          0
<CURRENT-ASSETS>                             5,491,804
<PP&E>                                         245,140
<DEPRECIATION>                                (130,253)
<TOTAL-ASSETS>                               6,043,368
<CURRENT-LIABILITIES>                        2,082,441
<BONDS>                                              0
<PREFERRED-MANDATORY>                        9,582,802
<PREFERRED>                                          0
<COMMON>                                         8,001
<OTHER-SE>                                  (5,629,876)
<TOTAL-LIABILITY-AND-EQUITY>                 6,043,368
<SALES>                                      1,337,122
<TOTAL-REVENUES>                             1,337,122
<CGS>                                          740,480
<TOTAL-COSTS>                                1,712,450
<OTHER-EXPENSES>                               971,970
<LOSS-PROVISION>                                75,000
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                               (338,598)
<INCOME-TAX>                                     3,300
<INCOME-CONTINUING>                           (341,898)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (341,898)
<EPS-PRIMARY>                                    (0.38)
<EPS-DILUTED>                                    (0.38)