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                                                                   Exhibit 10.2
                                  LANCE, INC.

                   1999 Long-Term Incentive Plan for Officers

Purposes and Introduction          

         The primary purposes of the 1999 Long-Term Incentive Plan for Officers
         are to:

         --       Align executives' interests with those of stockholders by
                  linking a substantial portion of pay to the price of Lance
                  Common Stock.

         --       Provide a way to attract and retain key executives and senior
                  managers who are critical to Lance's future success.

         --       Increase total pay for executives and senior managers to
                  competitive levels.

         To achieve the maximum motivational impact, plan goals and the rewards
         that will be received for meeting those goals will be communicated to
         participants as soon as practical after the 1999 Plan is approved by
         the Compensation/Stock Option Committee.

         Each participant will be granted one or more Awards. Awards will be
         earned to the extent predetermined goals are attained.

Plan Years

         The period over which performance will be measured is the Company's
         fiscal year and the two, three and four year periods after the date of
         grant of awards.

Eligibility and Participation

         Eligibility in the Plan is limited to Executive Officers and senior
         managers who are key to Lance's success. The Compensation/ Stock
         Option Committee of the Board of Directors will review and approve
         participants nominated by the President and CEO. Participation in one
         year does not guarantee participation in a following year but will be
         reevaluated and determined on an annual basis.

         Attachment A includes the list of 1999 participants approved by the
         Compensation/Stock Option Committee at its February 15, 1999 meeting.
         Initial awards will be made as soon as possible after the approval of
         the 1999 Plan by the Compensation/Stock Option Committee.


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Awards

         Each participant will be granted Awards expressed as an economic value
         equal to a percentage of his or her Base Salary. Participants may be
         assigned to a Performance Tier by position by salary level or based on
         other factors as determined by the President and CEO. If the job
         duties of a position change during the year, or Base Salary is
         increased significantly, the Award shall be revised as appropriate.

         Attachment A lists the Awards for each participant for the 1999 Plan
         Year as granted by the Compensation/Stock Option Committee. Awards
         will be communicated to each participant as close to the beginning of
         the year as practicable, in writing. Awards will be calculated by
         multiplying each participant's Base Salary by the appropriate
         percentages, as described below.

         --       Awards shall be calculated as follows:

                                            Percentage of Base Salary
                  Performance Tier               for 1999 Awards
                  ----------------          -------------------------
                           1                         *%
                           2                         *%
                           3                         *%

         --       For 1999, Awards will be allocated as follows:

                                    As a Percentage of Base Salary

                                                             Restricted Stock
                                                         -----------------------
                  Performance      100% of      Stock
                      Tier         of Target    Options  Regular     Performance
                  -----------      ---------    -------  -------     -----------
                      1                *%         *%          *%            *%
                      2                *%         *%          *%            *%
                      3                *%         *%          *%            *%

         --       To determine the number of shares of stock issued pursuant to
                  each stock option, restricted stock grant and performance
                  restricted stock grant, the value of each option is
                  calculated using the Black-Scholes model and each restricted
                  stock grant using compensation counsel's model.

Long-Term Incentives

         Each Participant shall receive stock options equal to 50% in economic
         value of his or her Award, 25% in economic value will be in restricted
         stock and 25% in economic value in performance restricted stock.

                    [*Targets not required to be disclosed.]



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         Stock options will be nonqualified and will vest in four equal annual
         installments beginning one year after the date of grant and shall be
         exercisable for 10 years after the date of grant.

         Restricted stock will vest as to 50% two years after the date of grant
         and the balance four years after the date of grant.

         Performance restricted stock will vest three years after the date of
         grant, if the cumulative consolidated earnings per share of Lance,
         Inc. for the three fiscal years 1999, 2000 and 2001 equal or exceed $*
         per share.

Form and Timing of Awards

         Awards will be made as soon as practicable after awards are approved
         by the Compensation/Stock Option Committee of the Board of Directors.
         All awards will be rounded up to the nearest multiple of 50 shares.

Change In Status

         An employee hired into an eligible position during the year may
         participate in the plan for the balance of the year on a pro rata
         basis.

Certain Terminations of Employment

         In the event a participant voluntarily terminates employment any award
         which has not vested will terminate and be forfeited. In the event a
         participant is terminated involuntarily, any award which has not
         vested will terminate and be forfeited except that stock options which
         have vested prior to involuntary termination may be exercised within
         30 days of termination. In the event of death, stock options shall
         become fully vested and may be exercised within one year of death. In
         the event of permanent disability, stock options shall become fully
         vested and remain exercisable in accordance with the terms of the
         award. In the event of normal retirement, stock options which have or
         will vest within six months of normal retirement will vest and become
         exercisable in accordance with the terms of the award and may be
         exercised within three years of normal retirement. In the event of
         death, disability or normal retirement, restricted stock and
         performance restricted stock awards which are not vested will be
         vested pro rata based on the number of full months elapsed since the
         date of the award. In the event of early retirement, restricted stock
         awards which are not vested will be vested pro rata based on the
         number of full months elapsed since the date of the award. In all
         other cases, awards which have not vested upon termination of
         employment will terminate and be forfeited.


                    [*Target not required to be disclosed.]



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Change In Control

         In the event of a Change in Control, the vesting of awards will be
         accelerated to fully vest upon the effective date of a Change in
         Control.

         For this purpose, a Change in Control is defined as when any person,
         corporation or other entity and its affiliates (excluding members of
         the Van Every Family and any trust, custodian or fiduciary for the
         benefit of any one or more members of the Van Every Family) acquires
         or contracts to acquire or otherwise controls in excess of 35% of the
         then outstanding equity securities of the Company. For the purposes of
         this plan, the Van Every Family shall mean the lineal descendants of
         Salem A. Van Every, Sr., whether by blood or adoption, and their
         spouses.

Withholding

         The Company shall withhold from awards any Federal, foreign, state, or
         local income or other taxes required to be withheld.

Communications

         Progress reports should be made to participants annually, showing
         performance results.

Executive Officers

         Notwithstanding any provisions to the contrary above, participation,
         Awards and prorations for executive officers, including the President
         and CEO, shall be approved by the Compensation/Stock Option Committee.

Governance

         The Compensation/Stock Option Committee of the Board of Directors of
         Lance, Inc. is ultimately responsible for the administration and
         governance of the Plan. Actions requiring Committee approval include
         final determination of plan eligibility and participation,
         identification of performance goals and final award determination. The
         decisions of the Committee shall be conclusive and binding on all
         participants.



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                                  Attachment A



[Target awards omitted for participants as targets not required to be
disclosed.]