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                                                                     EXHIBIT 4.3

                                    FORM OF
                             PRIVATE BUSINESS, INC.
                             STOCK OPTION AGREEMENT

         THIS STOCK OPTION AGREEMENT is made and entered into by and between
Private Business, Inc., a Tennessee corporation (the "CORPORATION"), and _______
(the "OPTIONEE"), effective _____________________ (the "DATE OF GRANT").

         1.       Recitals. In consideration of the mutual covenants hereinafter
                  set forth and for other good and valuable consideration, the
                  receipt and sufficiency of which are hereby acknowledged, the
                  parties hereto, intending to be legally bound hereby, have
                  entered into this Agreement.

         2.       Grant of Option. The Corporation hereby grants to Optionee the
                  option (the "OPTION"), exercisable in whole or in part, to
                  purchase _____________________ (________) shares of the
                  Corporation's Common Stock (the "STOCK") for an exercise price
                  of ___________________ ($_____) per share, subject to the
                  provisions of this Agreement.

         3.       Non-qualified Option Plan. This Option is granted as a
                  non-qualified stock option, and is not intended to qualify as
                  an incentive stock option, as that term is used in Section 422
                  of the Internal Revenue Code of 1986, as amended.

         4.       Timing of Exercise. The Optionee may exercise this Option with
                  respect to the shares above at any time after _______________,
                  subject to termination provisions of this Agreement and the
                  change of control provisions in Section 11 below.

         5.       Termination of Option. This Option shall immediately cease on
                  the sooner of (i) the expiration of ten (10) years from the
                  Date of Grant with respect to any then unexercised portion
                  hereof, or (ii) the termination of the Optionee's employment
                  by the Corporation for any reason, provided that the Option
                  shall be exercisable after such termination of employment only
                  to the extent provided in Paragraph 8 below. If the Optionee
                  is not an employee of the Corporation, but is an employee of a
                  subsidiary or affiliate of the Corporation, references in this
                  Agreement to employment with the Corporation shall be deemed
                  to refer to employment with such subsidiary or affiliate of
                  the Corporation. Transfers of employment among the Corporation
                  and its subsidiaries and affiliates shall not be deemed to be
                  termination of employment.

         6.       Manner of Exercise. This Option shall be exercised by the
                  Optionee (or other party entitled to exercise the Option under
                  Paragraph 8 of this Agreement) by delivering written notice to
                  the Corporation stating the number of shares




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                  of Stock to be purchased, the person or persons in whose name
                  the shares are to be registered and each such person's address
                  and social security number. Such notice shall not be effective
                  unless the following conditions are satisfied.

                  (a)      Payment in Full. The notice must be accompanied by
                           the full purchase price for all shares so purchased.
                           The purchase price shall be payable (i) in cash
                           (payment in currency or by certified check, cashier's
                           check or postal money order shall be considered
                           payment in cash); or (ii) in the form of shares of
                           Stock already owned by Optionee; or (iii) in the form
                           of unexercised portions of vested Options which shall
                           be valued at the difference between the current value
                           of the Stock as determined by the Corporation's Board
                           of Directors, and the Option price.

                  (b)      Tax Withholding Requirements. The Corporation shall
                           have the right to require the Optionee to remit to
                           the Corporation an amount sufficient to satisfy any
                           federal, state and local withholding tax requirements
                           prior to the delivery of any such shares.

                  (c)      Execution of a Stock Redemption Agreement. The
                           Corporation may require the Optionee to become a
                           party to a Stock Redemption Agreement substantially
                           in the form of the Stock Redemption Agreement
                           attached hereto as Exhibit 1, or to other shareholder
                           or buy-sell agreements (any such agreement being
                           referred to herein as a "SHAREHOLDERS AGREEMENT")
                           upon and as a condition to exercise of the Option.

                  (d)      Execution of Investment Letter. The Corporation may,
                           as a condition to exercise of this Option, require
                           the Optionee to execute an agreement in form and
                           substance satisfactory to the Corporation in which
                           the Optionee or such other recipient of the shares
                           represents that he or she is purchasing the shares
                           for investment purposes, and not with a view to
                           resale or distribution.

         7.       Nontransferability. Except as otherwise expressly provided
                  herein, this Option shall not be transferable by the Optionee
                  otherwise than by will or by the laws of descent and
                  distribution, and this Option is exercisable during Optionee's
                  lifetime only by the Optionee. The terms of the Option shall
                  be binding on the executors, administrators, heirs and
                  successors of the Optionee.

         8.       Termination of Employment.

                  (a)      Termination by Death. If the Optionee's employment by
                           the Corporation terminates by reason of death, then
                           notwithstanding the provisions of Paragraph 4 hereof,
                           this Option shall immediately




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                           become one hundred percent (100%) vested and may
                           thereafter be exercised by the legal representative
                           of the estate or by the legatee of the Optionee under
                           the will of the Optionee, for a period of one year
                           from the date of such death or until the expiration
                           of the stated term of the Option, whichever period is
                           the shorter.

                  (b)      Termination by Reason of Disability. If the
                           Optionee's employment by the Corporation terminates
                           by reason of Disability (as determined by the
                           Corporation's Board of Directors), then
                           notwithstanding the provisions of Paragraph 4 hereof,
                           this Option shall immediately become one hundred
                           percent (100%) vested and may thereafter be exercised
                           by the Optionee for a period of one year from the
                           date of such termination of employment or until the
                           expiration of the stated term of the Option,
                           whichever period is the shorter; provided, however,
                           that, if the Optionee dies within such one-year
                           period, the Option shall thereafter be exercisable
                           for a period of twelve months from the date of such
                           death or until the expiration of the stated term of
                           the Option, whichever period is shorter.

                  (c)      Termination by Reason of Early or Normal Retirement.
                           If the Optionee's employment by the Corporation
                           terminates by reason of Normal or Early Retirement
                           (defined below), this Option may thereafter be
                           exercised to the extent the Option was exercisable at
                           the time of such Retirement, for a period of one year
                           from the date of such termination of employment or
                           until the expiration of the stated term of the
                           Option, whichever period is shorter; provided,
                           however, that if the Optionee dies within such
                           one-year period, the Option shall thereafter be
                           exercisable to the extent to which it was exercisable
                           at the time of death for a period of twelve months
                           from the date of such death or until the expiration
                           of the stated term of the Option, whichever period is
                           shorter. "EARLY RETIREMENT" means retirement, with
                           the express consent of the Corporation at or before
                           the time of such retirement, from active employment
                           with the Corporation or any subsidiary or affiliate
                           prior to age 65, in accordance with any applicable
                           early retirement policy of the Corporation then in
                           effect. "NORMAL RETIREMENT" means retirement from
                           active employment with the Corporation or any
                           subsidiary or affiliate on or after age 65.

                  (d)      Other Termination; Violation of NonCompete. If the
                           Optionee's employment by the Corporation is
                           terminated for any reason other than death,
                           Disability or Normal or Early Retirement, this Option
                           shall thereupon terminate, except that this Option
                           may be exercised by the Optionee, to the extent
                           otherwise then exercisable, for a period of three
                           months from the date of such termination of
                           employment or the




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                           expiration of the Option's terms (whichever period is
                           the shorter) if such termination is other than for
                           cause as determined by the Board of Directors of the
                           Corporation. The violation of any applicable
                           noncompetition or confidentiality agreements with the
                           Corporation or any of its subsidiaries or affiliates
                           shall be deemed to result in termination for cause
                           for purposes of this Agreement and shall result in
                           the immediate cancellation of any outstanding portion
                           of this Option, whether or not the Optionee is
                           employed by the Corporation at the time of such
                           violation.

         9.       Restrictive Agreement; Legend. The Optionee understands and
                  acknowledges that the shares of Stock that may be purchased
                  under this Option have not been registered under the
                  Securities Act of 1933, as amended (the "ACT"), or any state
                  securities law and may not be transferred except pursuant to
                  an effective registration statement under the Act and any such
                  state securities law or pursuant to an applicable exemption
                  therefrom. Any stock certificate or certificates representing
                  shares may bear a legend approved by the Board of Directors of
                  the Corporation reflecting such restrictions on transfer and
                  any other applicable restrictions on transfer, including any
                  restrictions contained in any applicable Shareholders
                  Agreement.

         10.      Adjustment. In the event of any merger, reorganization,
                  consolidation, recapitalization, extraordinary cash dividend,
                  stock dividend, stock split or other change in corporate
                  structure affecting the Stock, the number of shares of Stock
                  of the Corporation subject to this Option and the exercise
                  price per share of such shares shall be appropriately adjusted
                  by the Corporation as may be determined by the Board of
                  Directors in its sole discretion.

         [11.     Change of Control. Notwithstanding Section 4 above, this
                  Option will be fully vested immediately prior to a Change of
                  Control of the Company. A "Change in Control" shall be deemed
                  to have occurred if (i) the Company shall enter into an
                  agreement to be merged or consolidated with another
                  corporation and as a result of such merger or consolidation
                  less than 75% of the outstanding voting securities of the
                  surviving or resulting corporation would be owned in the
                  aggregate by the former shareholders of the Company, as the
                  same shall have existed immediately prior to such merger or
                  consolidation, (ii) the Company shall enter into an agreement
                  to sell all or substantially all of its assets to another
                  corporation which is not a wholly-owned subsidiary, or (iii) a
                  person, within the meaning of Section 3(a)(9) or of Section
                  13(d)(3) (as in effect on the date hereof) of the Securities
                  and Exchange Act of 1934 ("EXCHANGE ACT")), shall acquire more
                  than 60% of the outstanding voting securities of the Company
                  (whether directly, indirectly, beneficially or of record). For
                  purposes hereof, ownership of voting securities shall take
                  into account and shall include ownership as determined by
                  applying the




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                  provisions of Rule 13d-3(d)(1)(i) (as in effect on the date
                  hereof) pursuant to the Exchange Act.] [This paragraph may or
                  may not be in the agreements based upon the decision of the
                  board]

         12.      No Rights Until Exercise. The Optionee shall have no rights
                  hereunder as a shareholder with respect to any shares subject
                  to this Option until the date of the issuance of a stock
                  certificate to the Optionee for such shares upon due exercise
                  of this Option.

         13.      Amendment. The Board of Directors of the Corporation may amend
                  the terms of this Option, but no such amendment shall impair
                  the rights of the Optionee hereunder without the Optionee's
                  consent.

         14.      Binding Effect; Successors. This Agreement shall be binding
                  upon and shall inure to the benefit of the parties and their
                  respective heirs, successors, personal representatives and
                  assigns; provided that nothing herein shall be construed as an
                  authorization or right for any party to assign his rights or
                  obligations hereunder.

         15.      Entire Agreement. The entire understanding among the parties
                  is set forth in this Agreement and this Agreement supersedes
                  all prior agreements, whether oral or written, among the
                  parties hereto.

         16.      Governing Law. This is a Tennessee contract and its terms and
                  provisions shall be governed by and construed in accordance
                  with the laws of the State of Tennessee.

         17.      Severability. If any term, covenant, condition or provision of
                  this Agreement or the application hereto to any person or
                  circumstance shall be determined to be invalid or
                  unenforceable, the remainder of this Agreement, or the
                  application of such term, covenant, condition or provision to
                  persons or circumstances other than those to which it is held
                  invalid or unenforceable, shall not be affected thereby; and
                  each term, covenant, condition and provision of this Agreement
                  shall be valid and be enforced to the fullest extent permitted
                  by law.

         18.      Notices. Any notices required to be given hereunder shall be
                  in writing and shall be either delivered personally or mailed
                  by U.S. certified mail, return receipt requested, to the
                  parties at their respective last known addresses. Notices
                  delivered personally shall be deemed to be given upon delivery
                  and notices delivered by mail shall be deemed to be given
                  three (3) days after the mailing thereof.

         19.      Headings. The marginal notes used as headings for the various
                  paragraphs of this Agreement are used only as a matter of
                  convenience for reference,




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                  and are not to be construed as part of this Agreement or to be
                  used in determining the intent of the parties hereto.

         IN WITNESS WHEREOF, the parties have caused this Stock Option Agreement
to be duly executed on the dates indicated below, effective as of the Date of
Grant.

                                           PRIVATE BUSINESS, INC.


                                           By: ________________________________

                                           Title: _____________________________

                                           Date: ___________________, _________



                                           OPTIONEE:

                                           ____________________________________

                                           Date: ___________________, _________







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                                    EXHIBIT 1

                           STOCK REDEMPTION AGREEMENT

         THIS STOCK REDEMPTION AGREEMENT (the "Agreement") is made and entered
into on this _____ day of _____________, 199__, by and between _______________
______________________ ("Shareholder") and Private Business, Inc., a Tennessee
corporation (the "Corporation").

         1.       Recitals. The Shareholder is the owner of a portion of the
                  issued and outstanding stock of the Corporation, and it is
                  anticipated that the Shareholder may acquire additional shares
                  of the Corporation's stock in the future. The Shareholder and
                  the Corporation feel that it is in their best interests to
                  impose certain restrictions upon the transfer of the
                  Corporation's stock by the Shareholder (including the stock
                  now owned by the Shareholder and all additional stock acquired
                  by the Shareholder in the future) and to provide for the
                  orderly disposition of the Corporation's stock upon certain
                  contingencies, and they have therefore entered into this
                  Agreement in consideration of the mutual covenants contained
                  herein.

         2.       General Restrictions on the Transfer of Stock. Except as
                  otherwise permitted by the terms of paragraphs 3 and 4 of this
                  Agreement, the Shareholder may not sell, offer to sell,
                  pledge, hypothecate, or otherwise transfer or encumber any
                  shares of stock of the Corporation now or hereafter owned by
                  such Shareholder without the prior written consent of the
                  Corporation.

         3.       Restrictions on Transfers During Life. The Shareholder may not
                  transfer or encumber by any method whatsoever any or all of
                  the Shareholder's stock in the Corporation without first
                  offering the same in writing to the Corporation at a price
                  computed in accordance with paragraph 5 of this Agreement,
                  which price shall be determined as if the Shareholder's
                  employment with the Corporation had terminated on the date of
                  the Shareholder's written offer. If the Corporation accepts
                  such an offer to purchase stock, payment for such stock shall
                  be made in accordance with the provisions of paragraph 6 of
                  this Agreement. If this offer is not accepted by the
                  Corporation within sixty (60) days after the receipt of the
                  written offer, the Shareholder may transfer the Shareholder's
                  stock to whomever the Shareholder wishes, provided that such
                  transfer must be at a price and on terms which are not more
                  favorable to the transferee than the price and terms upon
                  which the stock was offered to the Corporation. If the
                  Shareholder does not dispose of the offered shares within
                  ninety (90) days after the expiration of the Shareholder's
                  offer to the Corporation, then the Shareholder shall not
                  thereafter transfer or encumber such shares unless the
                  Shareholder first recomplies with the terms of this paragraph.








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         4.       Option to Redeem Stock Upon Shareholder's Termination of
                  Employment. At such time as the Shareholder ceases to be an
                  employee of the Corporation, the Corporation shall have a
                  period of thirteen months following the termination of
                  employment of the Shareholder in which to elect to purchase
                  all or any portion of the stock of the Corporation owned by
                  the Shareholder. Should the Corporation elect to exercise said
                  option, the closing of the transaction shall take place as
                  soon after the Shareholder's termination of employment as is
                  reasonably possible, and the purchase will be at the same
                  price and upon the same terms as are provided for in
                  paragraphs 5 and 6 of this Agreement.

         5.       Purchase Price. The purchase price per share of any shares of
                  stock of the Corporation purchased under the terms of this
                  Agreement shall be determined as follows:

                  a.       Termination of Employment for Reasons Other Than
                           Cause. If the Shareholder's employment with the
                           Corporation terminates for reasons other than cause
                           (as hereinafter defined), then the purchase price per
                           share of the stock purchased shall be the greater of
                           (i) the Shareholder's cost of such shares, or (ii)
                           the following applicable percentage of the per share
                           value of the Corporation's stock as valued from time
                           to time by the Corporation's Board of Directors:



                                  Shareholder's Years
                                     of Employment               Applicable Percentage
                                     -------------               ---------------------

                                                                   
                            Less than 10                                  70%
                            More than 10, less than 11                    75%
                            More than 11, less than 12                    80%
                            More than 12, less than 13                    85%
                            More than 13, less than 14                    90%
                            More than 14, less than 15                    95%
                            More than 15                                 100%


                  b.       Termination of Employment for Cause. If the
                           Shareholder's employment with the Corporation
                           terminates for cause (as hereinafter defined), then
                           the purchase price of the stock purchased shall be
                           _____________ percent (_____%) of the amount that
                           would otherwise be payable under subparagraph 5(a)
                           above.

                  c.       Definition of Cause. For the purposes of this
                           Agreement "cause" shall mean conduct determined by
                           the Board of Directors of the Corporation to be
                           detrimental to the best interests of the Corporation.
                           The violation of any applicable noncompetition or
                           confidentiality





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                           agreements with the Corporation or any of its
                           subsidiaries or affiliates shall be deemed to result
                           in termination for cause for purposes of this
                           Agreement, whether or not the Shareholder is employed
                           by the Corporation at the time of such violation.

         6.       Matter of Payment. When the Corporation purchases stock in
                  accordance with the terms of this Agreement, payment for such
                  stock shall be made as follows:

                  a.       Downpayment. ________________ percent (_____%) of the
                           purchase price of the shares being purchased shall be
                           paid in cash at the closing.

                  b.       Payment of Remaining Balance. The remaining balance
                           of the purchase price shall be payable in sixty
                           equal, consecutive monthly installments of principal
                           and interest, with the first payment being due on the
                           first day of the month following the month in which
                           the closing occurs, and subsequent payments being due
                           on the same day of each succeeding month thereafter
                           until the note is paid in full. The payments shall be
                           equal in amount and shall contain both principal and
                           interest computed on the unpaid balance at the annual
                           rate in effect under section 7520 of the Internal
                           Revenue Code of 1986, as amended, during the month in
                           which the closing occurs; provided, however, that in
                           no event shall such rate exceed the maximum contract
                           rate of interest permitted under applicable law. The
                           obligation to make such deferred payments shall be
                           evidenced by an unsecured promissory note executed by
                           the Corporation's duly authorized officer
                           substantially in the form of the note attached hereto
                           as Exhibit A. The Corporation shall have the right to
                           prepay such note in whole or in part at any time
                           without penalty.

         7.       Method of Transfer. At the time of the closing of any sale
                  pursuant to the terms of this Agreement, the Shareholder (or
                  the Shareholder's estate) shall surrender to the Corporation
                  for cancellation certificates representing the Shareholder's
                  shares, duly endorsed in blank, or accompanied by a duly
                  executed stock power, in each case in proper form for
                  transfer. The Shareholder (or the Shareholder's estate) shall
                  also deliver a representation dated as of the date of the sale
                  to the effect that the delivery of such shares
                  of common stock will transfer good title to such shares, free
                  and clear of all liens, charges, security interests, pledges
                  or other encumbrances.

         8.       Endorsement of Stock Certificates. Upon the execution of this
                  Agreement, all certificates of stock owned by the Shareholder
                  shall be surrendered to the Corporation and endorsed as
                  follows:





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                           "THIS CERTIFICATE IS TRANSFERABLE ONLY UPON
                           COMPLIANCE WITH THE PROVISIONS OF A CERTAIN AGREEMENT
                           DATED THE ______ DAY OF ______________________,
                           199__, BETWEEN THE CORPORATION AND
                           __________________, A COPY OF WHICH IS ON FILE WITH
                           THE SECRETARY OF THE CORPORATION."

         9.       Effect of Noncompliance. Any attempt to transfer or encumber
                  shares of stock in the Corporation without complying with the
                  terms of this Agreement shall be void and of no force or
                  effect whatsoever. In the event that any party to this
                  Agreement defaults in the performance of their obligations
                  hereunder, then in any such event the non-defaulting party
                  shall have the right to enforce this Agreement through a suit
                  for specific performance or otherwise (including the right to
                  obtain an injunction against the defaulting party). Nothing
                  herein contained, however, shall be construed as prohibiting
                  the non-defaulting party from pursuing any other remedies
                  available at law or in equity for such breach or threatened
                  breach. In the event it becomes necessary for any party to
                  employ an attorney to enforce the provisions of this
                  Agreement, the defaulting party shall be liable for reasonable
                  attorneys' fees, court costs and expenses so incurred by the
                  non-defaulting party.

         10.      Covenants by Shareholder Regarding Corporation's Status as S
                  Corporation. The Shareholder agrees that so long as the
                  Corporation has not voluntarily revoked its election to be an
                  S corporation for federal income tax purposes, the Shareholder
                  will not take any actions that would cause a termination of
                  the Corporation's election to be an S corporation. Any actions
                  by the Shareholder in violation of this covenant shall be null
                  and void.

         11.      Binding Effect; Successors. This Agreement shall be binding
                  upon and shall inure to the benefit of the parties and their
                  respective heirs, successors, personal representatives and
                  assigns; provided that nothing herein shall be construed as an
                  authorization or right for any party to assign his rights or
                  obligations hereunder.

         12.      Entire Agreement. The entire understanding among the parties
                  is set forth in this Agreement and this Agreement supersedes
                  all prior agreements, whether oral or written, among the
                  parties hereto.

         13.      Governing Law. This is a Tennessee contract and its terms and
                  provisions shall be governed by and construed in accordance
                  with the laws of the State of Tennessee.

         14.      Severability. If any term, covenant, condition or provision of
                  this Agreement or the application thereto to any person or
                  circumstance shall be determined




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                  to be invalid or unenforceable, the remainder of this
                  Agreement, or the application of such term, covenant,
                  condition or provision to persons or circumstances other than
                  those to which it is held invalid or unenforceable, shall not
                  be affected thereby; and each term, covenant, condition and
                  provision of this Agreement shall be valid and be enforced to
                  the fullest extent permitted by law.

         15.      Notices. Any notices required to be given hereunder shall be
                  in writing and shall be either delivered personally or mailed
                  by U.S. certified mail, return receipt requested, to the
                  parties at their respective last known addresses. Notices
                  delivered personally shall be deemed to be given upon delivery
                  and notices delivered by mail shall be deemed to be given
                  three (3) days after the mailing thereof.

         16.      Amendments. This Agreement may be amended at any time only by
                  the written consent of all of the parties who are then bound
                  by the terms hereof.

         17.      Headings. The marginal notes used as headings for the various
                  paragraphs of this Agreement are used only as a matter of
                  convenience for reference, and are not to be construed as part
                  of this Agreement or to be used in determining the intent of
                  the parties hereto.

         IN WITNESS WHEREOF, the parties have executed this Agreement as of the
day and year first written above.

                                           PRIVATE BUSINESS, INC.

                                           By: _________________________________

                                           Its: ________________________________

                                           SHAREHOLDER



                                           _____________________________________





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STATE OF TENNESSEE        )
COUNTY OF _______________ )

         Personally appeared before me, ________________________, a Notary
Public, _______________________, with whom I am personally acquainted, and who
acknowledged that __he executed the within instrument for the purposes therein
contained.

         WITNESS my hand, at office, this _____ day of ______________, 199__.



                                             __________________________________
                                             Notary Public

My Commission Expires:

_____________________



STATE OF TENNESSEE        )
COUNTY OF _______________ )

         Personally appeared before me, ________________________, a Notary
Public, _______________________, with whom I am personally acquainted, and who
acknowledged that __he executed the within instrument for the purposes therein
contained, and who further acknowledged that __he is the
___________________________ of Private Business, Inc., a Tennessee corporation,
and is authorized by the corporation to execute this instrument on behalf of the
corporation.

         WITNESS my hand, at office, this _____ day of ______________, 199__.



                                             __________________________________
                                             Notary Public

My Commission Expires:

_____________________

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                                    EXHIBIT A

                                 PROMISSORY NOTE

$____________                  Nashville, Tennessee            ___________ ,____

         FOR VALUE RECEIVED, Private Business, Inc., a Tennessee corporation
("Maker"), promises to pay to the order of ______________________________
("Payee") the principal sum of _____________________________________________
($____________), together with interest on the unpaid balance at the rate of
_______ percent (_____%) per annum. Interest and principal shall be payable in
sixty (60) equal, successive monthly installments of ___________________________
($____________), with the first such installment being due on _________________,
and subsequent installments being due on the same day of each succeeding month
thereafter until the indebtedness evidenced by this note is paid in full.

         It is agreed that if any installment is not paid when due, this note
may be declared due and payable in full unless payment of such installment is
made within ten (10) days after notice of such failure to pay has been given to
the Maker by the Payee. The Payee may waive any default before or after the same
has been declared and may restore this note to full force and effect without
impairing the right to declare this note due for a subsequent default, this
right being a continuing one.

         This note may be prepaid in whole or in part at any time without
penalty, and if prepaid in part, then the remaining installments shall be
reduced appropriately so that the remaining unpaid balance will be paid in equal
quarterly payments containing both principal and interest.

         Demand, notice, presentment and protest are waived.

         In the event this note is placed in the hands of an attorney for
collection, the Maker and any endorsers hereof agree to pay a reasonable
attorney's fee and all court and other costs.


                                        PRIVATE BUSINESS, INC.



                                        By: ___________________________________
                                        Its: __________________________________




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