<ARTICLE> 5 <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> JAN-29-2000 <PERIOD-START> JAN-31-1999 <PERIOD-END> MAY-01-1999 <CASH> 21,160,058 <SECURITIES> 0 <RECEIVABLES> 1,588,231 <ALLOWANCES> 0 <INVENTORY> 9,979,822 <CURRENT-ASSETS> 35,031,711 <PP&E> 30,022,204 <DEPRECIATION> 8,360,065 <TOTAL-ASSETS> 58,198,639 <CURRENT-LIABILITIES> 12,618,399 <BONDS> 6,759,024 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 84,160 <OTHER-SE> 38,737,056 <TOTAL-LIABILITY-AND-EQUITY> 58,198,639 <SALES> 35,721,300 <TOTAL-REVENUES> 35,721,300 <CGS> 14,900,623 <TOTAL-COSTS> 14,900,623 <OTHER-EXPENSES> 14,724,977 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> (2,072) <INCOME-PRETAX> 6,801,453 <INCOME-TAX> 2,585,000 <INCOME-CONTINUING> 4,216,453 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 4,216,453 <EPS-BASIC> .50 <EPS-DILUTED> .48