<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF LET'S TALK CELLULAR AND WIRELESS INC FOR THE NINE MONTHS
ENDED APRIL 30, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JUL-31-1999
<PERIOD-START>                             AUG-01-1998
<PERIOD-END>                               APR-30-1999
<CASH>                                       1,780,414
<SECURITIES>                                         0
<RECEIVABLES>                               19,182,903
<ALLOWANCES>                                   610,803
<INVENTORY>                                 18,449,844
<CURRENT-ASSETS>                            40,286,168
<PP&E>                                      17,753,592
<DEPRECIATION>                               4,929,998
<TOTAL-ASSETS>                              89,836,323
<CURRENT-LIABILITIES>                       34,822,575
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        87,498
<OTHER-SE>                                  36,496,391
<TOTAL-LIABILITY-AND-EQUITY>                89,836,323
<SALES>                                     33,354,879
<TOTAL-REVENUES>                            33,354,879
<CGS>                                       14,288,357
<TOTAL-COSTS>                               15,545,733
<OTHER-EXPENSES>                             1,297,408
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             663,796
<INCOME-PRETAX>                              1,559,585
<INCOME-TAX>                                   623,834
<INCOME-CONTINUING>                            935,751
<DISCONTINUED>                                  83,967
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   824,581
<EPS-BASIC>                                     0.09
<EPS-DILUTED>                                     0.09