Exhibit 23

                      CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the incorporation by reference in Post-Effective Amendment No. 13
to the registration statement of Philip Morris Companies Inc. (the "Company")
on Form S-14 (File No. 2-96149) and in the Company's registration statements on
Form S-3 (File Nos. 33-21033 and 33-49195) and Form S-8 (File Nos. 33-1479, 
33-1480, 33-10218, 33-13210, 33-14561, 33-17870, 33-37115, 33-38781, 33-39162,
33-40110, 33-48781, 33-59109, 33-63975 and 33-63977), of our reports dated 
January 29, 1996, on our audits of the consolidated financial statements and 
financial statement schedule of the Company as of December 31, 1995 and 1994, 
and for the years ended December 31, 1995, 1994, and 1993, which reports are
included or incorporated by reference in this Annual Report on Form 10-K.


                                                   /s/ Coopers & Lybrand L.L.P.
                                                   COOPERS & LYBRAND L.L.P.


New York, New York
March 26, 1996