Exhibit 23.3




                               Consent of Director

                          U.S. Franchise Systems, Inc.



                  I hereby consent to be named in the Registration Statement on
Form S-1 of U.S. Franchise Systems, Inc. relating to the proposed initial public
offering of shares of its Class A Common Stock, including in any supplement to
any prospectus included in such Registration Statement, any amendment to such
Registration Statement or any subsequent Registration Statement filed pursuant
to Rule 462(b) under the Securities Act of 1933, as amended.

                                                     By:  /s/ Dean S. Adler
                                                           Dean S. Adler


Atlanta, Georgia
August 31, 1996