Exhibit 23

                         INDEPENDENT AUDITORS' CONSENT

The Board of Directors
Swift Transportation Co., Inc.:

We consent to  incorporation  by reference in the  Registration  Statements  No.
33-66034, 333-16865 and 333-20651 on Form S-3 and in the Registration Statements
No. 33-85940, 33-85942, 33-85944, 333-53566, 333-31067 and 333-81403 on Form S-8
of Swift  Transportation  Co.,  Inc.  of our report  dated  February  28,  2001,
relating to the consolidated  balance sheets of Swift  Transportation  Co., Inc.
and subsidiaries as of December 31, 2000 and 1999, and the related  consolidated
statements  of earnings,  stockholders'  equity,  and cash flows for each of the
years in the three-year  period ended December 31, 2000, which report appears in
the December 31, 2000 annual  report on Form 10-K of Swift  Transportation  Co.,
Inc.

                                        /s/ KPMG LLP

Phoenix, Arizona
March 20, 2001