SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K
                                 CURRENT REPORT

                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934


                                  July 24, 2003
                Date of Report (Date of earliest event reported)


                              POORE BROTHERS, INC.
             (Exact name of registrant as specified in its charter)


          DELAWARE                       1-14556                  86-0786101
(State or other jurisdiction     (Commission File Number)      (I.R.S. Employer
      of incorporation)                                      Identification No.)


                           3500 South La Cometa Drive
                             Goodyear, Arizona 85338
               (Address of principal executive offices) (zip code)


                                 (623) 932-6200
              (Registrant's telephone number, including area code)

ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS

     (c)  Exhibits

          99.1      Press Release of Poore Brothers, Inc., dated July 24, 2003.

ITEM 9. REGULATION FD DISCLOSURE

     The  information  included  in this  section is  intended to be included in
"Item 12.  Disclosure of Results of Operations  and Financial  Condition" and is
included under this Item 9 in accordance with SEC Release No. 33-8216.

     On Thursday, July 24, 2003, the Registrant issued a press release (attached
hereto as Exhibit 99.1 and which is incorporated by reference herein) announcing
its second quarter earnings for the fiscal quarter ended June 28, 2003.

                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


Date: July 24, 2003                     POORE BROTHERS, INC.


                                        By: /s/ Thomas W. Freeze
                                            ------------------------------------
                                            Thomas W. Freeze
                                            Senior Vice President &
                                            Chief Financial Officer

                                  EXHIBIT INDEX

EXHIBIT NUMBER                     DESCRIPTION
- --------------                     -----------

    99.1                Press Release, dated July 24, 2003