EXHIBIT 99.1

CONTACTS:
Thomas W. Freeze, Sr. VP and CFO                 Philip Bourdillon/Eugene Heller
Poore Brothers, Inc.                             Silverman Heller Associates
623-932-6203                                     310-208-2550

              POORE BROTHERS REPORTS RECORD SECOND-QUARTER RESULTS

       -- RECORD REVENUE AND NET INCOME DRIVEN BY T.G.I. FRIDAY'S(R) BRAND
                AND INITIAL SHIPMENTS OF CRUNCH TOONS(TM) BRAND--

GOODYEAR,  ARIZ. - JULY 24, 2003 - POORE  BROTHERS,  INC.  (NASDAQ:  SNAK) today
reported record financial results for the second quarter ended June 28, 2003.

For the second quarter of 2003, net revenue  reached a record $18.6 million,  an
increase of 21% compared to  second-quarter  2002 net revenue of $15.4  million.
The Company's revenue increase was driven by strong growth of T.G.I. Friday's(R)
brand salted snacks in the convenience  store channel,  and by  approximately $2
million of initial shipments of Crunch Toons(TM) brand snacks.  Overall,  T.G.I.
Friday's(R)  brand  salted  snacks  revenue  was 15%  higher  than in the second
quarter of 2002,  accounting for  approximately 57% of the Company's net revenue
in the quarter.  Revenue from the Company's  potato chip brands and  distributed
products rose modestly.

Net income for the second  quarter of 2003 more than tripled -- to a record $2.0
million, or $0.12 per basic and $0.11 per diluted share,  compared to net income
of $0.6 million, or $0.04 per basic and diluted share, in the comparable quarter
of 2002.  Net income  included $1.9 million of pre-tax  income from a previously
announced insurance claim settlement, partially offset by a $1.0 million pre-tax
impairment  write-down of idle packaging equipment.  Excluding these two unusual
items, net income would have risen 120% to $1.4 million,  or $0.08 per basic and
diluted share.

Gross profit increased 17% to $3.7 million, or 20% of net revenue, despite being
negatively  impacted by the $1.0 million idle  packaging  equipment  write-down.
This  compares to $3.2  million,  or 21% of net revenue,  in the same quarter of
2002. The increase in gross profit was attributable to higher revenue,  improved
manufacturing  efficiencies (in part due to new high-speed packaging equipment),
and lower overall trade promotion spending. Since the comprehensive consumer and
trade promotion programs for the Crunch Toons(TM) brand launch are not scheduled
until the second half of the year,  the initial  shipments  of the brand in June

had a significantly  favorable impact on profitability.  Excluding the packaging
equipment write-down,  gross profit would have increased 49% to $4.7 million, or
25% of net revenue.

Operating costs were flat at $2.4 million,  declining from 15.4% to 13.1% of net
revenue.  Net interest  expense  decreased in the second quarter of 2003 by over
50% from the comparable  period in 2002 due to lower  long-term debt  borrowings
and investment income.  Pre-tax income rose 372% to $3.1 million,  or 17% of net
revenue,  compared to $0.7 million, or 4% of net revenue, in the same quarter of
2002.  Excluding  the  unusual  items,  pre-tax  income  increased  236% to $2.2
million,  or 12% of net  revenue.  The  Company's  income  tax  rate  in 2003 of
approximately  38% reflects both federal and state income taxes,  whereas the 4%
rate in 2002 did not include any federal income taxes.

For the six months ended June 28, 2003,  net revenue  increased  14% to a record
$33.8  million,  compared with revenue of $29.6 million in the first half of the
previous  year. Net income for the six months ended June 28, 2003 increased 123%
to $2.3 million, or $0.13 per basic and diluted share,  compared with net income
of $1.0 million, or $0.06 per basic and diluted share, in the prior-year period.
Increased net revenue and net income for the six-month period were the result of
the same factors affecting the second quarter results.

Mr. Eric J. Kufel,  president and chief executive officer,  stated, "We are very
pleased  with  our  stronger-than-expected  and  record-setting   second-quarter
financial performance.  Several large introductory  promotional orders permitted
us to commence  shipments of our Crunch Toons(TM) brand in June to several large
national retailers,  including  Wal-Mart,  Sam's Club and Target. We continue to
receive  favorable  feedback from consumers and retailers  regarding the brand's
remarkable  three-dimensional  resolution  snacks,  featuring  Looney  Tunes(TM)
characters, and interactive packaging that appeals to kids. We are excited about
commencing  shipments  in the third  quarter to a number of  national  and large
regional grocery retailers,  including Safeway,  Albertsons,  Publix, Winn Dixie
and others.  We are also pleased with our launch progress in other channels such
as vending and convenience store."

"The comprehensive  introductory trade promotional  program  investments that we
previously  announced will begin in the third quarter and will continue with the
majority of the consumer  programs coming in the fourth  quarter,  including the
Company's first-ever national television  advertising to generate consumer trial
and build equity in the  company-owned  Crunch  Toons(TM) brand name," commented
Mr. Thomas W. Freeze, senior vice president and chief financial officer.  "These
investments  will  negatively  impact our financial  results in the  short-term;
however, we believe that these strategic  investments are critical to helping us
build a portfolio  of  innovative  national  niche snack food brands  capable of
sustaining long-term revenue and profit growth in 2004 and beyond."

"Until our consumer and trade  promotion  programs  are  implemented  and we can
assess the impact of those  programs on consumer  demand,  we are  adjusting our
guidance  for fiscal 2003 only to reflect the positive  impact of the  insurance
claim settlement,  less the impairment  write-down of idled packaging equipment.

That said, our 2003 goals are to deliver  between $10 million and $15 million in
revenue  growth and to achieve  between  $0.6  million  and $1.1  million in net
income for the year, or $0.03-$0.06 per diluted share."

ABOUT POORE BROTHERS, INC.

With  facilities  in Indiana  and  Arizona,  Poore  Brothers  is a marketer  and
manufacturer  of INTENSELY  DIFFERENT(TM)  salted snack foods under a variety of
owned or licensed brand names, including CRUNCH TOONS(TM),  T.G.I.  FRIDAY'S(R),
TATO  SKINS(R),  POORE  BROTHERS(R),  BOB'S TEXAS  STYLE(R),  and BOULDER POTATO
COMPANY(R). Further information is available at http://www.poorebrothers.com.

STATEMENTS  CONTAINED IN THIS PRESS  RELEASE THAT ARE NOT  HISTORICAL  FACTS ARE
"FORWARD LOOKING"  STATEMENTS AS THAT TERM IS DEFINED IN THE PRIVATE  SECURITIES
LITIGATION  REFORM  ACT OF 1995.  BECAUSE  SUCH  STATEMENTS  INCLUDE  RISKS  AND
UNCERTAINTIES,  ACTUAL  RESULTS MAY DIFFER  MATERIALLY  FROM THOSE  EXPRESSED OR
IMPLIED  BY SUCH  FORWARD-LOOKING  STATEMENTS.  FACTORS  THAT MAY  CAUSE  ACTUAL
RESULTS TO DIFFER FROM THE  FORWARD-LOOKING  STATEMENTS  CONTAINED IN THIS PRESS
RELEASE AND THAT MAY AFFECT THE COMPANY'S PROSPECTS IN GENERAL INCLUDE,  BUT ARE
NOT LIMITED TO, THE POTENTIAL NEED FOR ADDITIONAL FINANCING, ACQUISITION-RELATED
RISKS,  SIGNIFICANT  COMPETITION,  CUSTOMER  ACCEPTANCE  OF EXISTING  AND FUTURE
PRODUCTS,  DEPENDENCE UPON MAJOR CUSTOMERS,  DEPENDENCE UPON EXISTING AND FUTURE
LICENSE  AGREEMENTS,  GENERAL RISKS RELATED TO THE FOOD PRODUCTS  INDUSTRY,  AND
SUCH OTHER FACTORS AS ARE DESCRIBED IN THE COMPANY'S FILINGS WITH THE SECURITIES
AND EXCHANGE COMMISSION.

LOONEY  TUNES,  characters,  names and all  related  indicia are  trademarks  of
and (C) Warner Bros.
(s03)

                      POORE BROTHERS, INC. AND SUBSIDIARIES
                        CONSOLIDATED STATEMENTS OF INCOME



                                                           QUARTER ENDED                 SIX MONTHS ENDED
                                                   ----------------------------    ----------------------------
                                                     JUNE 28,        JUNE 29,        JUNE 28,        JUNE 29,
                                                       2003            2002            2003            2002
                                                   ------------    ------------    ------------    ------------
                                                    (unaudited)     (unaudited)     (unaudited)     (unaudited)
                                                                                       
Net revenue                                        $ 18,580,943    $ 15,358,319    $ 33,798,626    $ 29,635,839
Cost of revenue                                      13,845,782      12,170,534      26,032,385      23,931,222
Write-down of equipment                               1,010,720              --       1,010,720              --
                                                   ------------    ------------    ------------    ------------
     Gross profit                                     3,724,441       3,187,785       6,755,521       5,704,617
Selling, general & administrative expenses            2,430,224       2,369,170       4,903,670       4,334,094
                                                   ------------    ------------    ------------    ------------
     Operating income                                 1,294,217         818,615       1,851,851       1,370,523
Insurance claim settlement, net                       1,918,785              --       1,918,785          11,341
Interest expense, net                                   (64,401)       (151,407)       (136,029)       (316,632)
                                                   ------------    ------------    ------------    ------------
     Income before income tax provision               3,148,601         667,208       3,634,607       1,065,232
Income tax provision                                 (1,178,000)        (27,000)     (1,361,000)        (45,000)
                                                   ------------    ------------    ------------    ------------
     Net income                                    $  1,970,601    $    640,208    $  2,273,607    $  1,020,232
                                                   ============    ============    ============    ============
Earnings per common share:
     Basic                                         $       0.12    $       0.04    $       0.13    $       0.06
                                                   ============    ============    ============    ============
     Diluted                                       $       0.11    $       0.04    $       0.13    $       0.06
                                                   ============    ============    ============    ============
Weighted average number of common shares:
     Basic                                           16,984,728      15,833,473      16,857,685      15,763,714
                                                   ============    ============    ============    ============
     Diluted                                         18,343,696      18,079,446      18,042,137      17,843,698
                                                   ============    ============    ============    ============


                      POORE BROTHERS, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS

                                                     JUNE 28,        DEC. 28,
                                                       2003            2002
                                                   ------------    ------------
                                                    (unaudited)

Current assets                                     $ 13,872,319    $  8,808,726
Property and equipment, net                          12,123,272      13,009,948
Other assets, net                                     9,921,237       9,937,952
                                                   ------------    ------------
     Total assets                                  $ 35,916,828    $ 31,756,626
                                                   ============    ============

Current liabilities                                $  8,472,298    $  6,848,755
Long-term debt                                        3,636,326       4,105,118
Deferred tax liability                                  195,443          80,512
                                                   ------------    ------------
     Total liabilities                               12,304,067      11,034,385
Shareholders' equity                                 23,612,761      20,722,241
                                                   ------------    ------------
     Total liabilities and shareholders' equity    $ 35,916,828    $ 31,756,626
                                                   ============    ============