EXHIBIT 99.1

      CERTIFICATIONS OF CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER
  PURSUANT TO SECURITIES AND EXCHANGE COMMISSION RULES 13a-14(a) AND 15d-14(a)
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934

                                 CERTIFICATIONS

     I, Eric J. Kufel, certify that:

1.   I have reviewed this quarterly report on Form 10-Q of Poore Brothers, Inc.;

2.   Based on my knowledge, this report does not contain any untrue statement of
     a material  fact or omit to state a  material  fact  necessary  to make the
     statements made, in light of the circumstances  under which such statements
     were made,  not  misleading  with  respect  to the  period  covered by this
     report;

3.   Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in this  quarterly  report,  fairly  present  in all
     material respects the financial  condition,  results of operations and cash
     flows of the  registrant  as of, and for,  the  periods  presented  in this
     quarterly report;

4.   The  registrant's  other  certifying  officers  and I are  responsible  for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules  13a-15(e) and  15d-15(e))  for the registrant and we
     have:

a)   Designed such disclosure controls and procedures, or caused such disclosure
     controls and  procedures to be designed  under our  supervision,  to ensure
     that  material  information  relating  to  the  registrant,  including  its
     consolidated  subsidiaries,  is made  known to us by  others  within  those
     entities,  particularly  during the  period in which  this  report is being
     prepared;

b)   Evaluated the  effectiveness  of the registrant's  disclosure  controls and
     procedures  and  presented  in  this  report  our  conclusions   about  the
     effectiveness  of the  disclosure  controls  and  procedures,  as of a date
     within  90 days  prior  to the  filing  date of this  report  based on such
     evaluation; and

5.   The registrant's other certifying  officers and I have disclosed,  based on
     our most recent  evaluation,  to the  registrant's  auditors  and the audit
     committee of the registrant's board of directors (or persons performing the
     equivalent function):

a)   All  significant  deficiencies  and  material  weaknesses  in the design or
     operation of internal  controls  which are  reasonably  likely to adversely
     affect the registrant's  ability to record,  process,  summarize and report
     financial information; and

b)   Any fraud,  whether or not  material,  that  involves  management  or other
     employees  who  have  a  significant  role  in  the  registrant's  internal
     controls.

     Date: July 31, 2003

     /s/ Eric J. Kufel
     ---------------------------------------
     Eric J. Kufel
     President and Chief Executive Officer
     (principal executive officer)

                                 CERTIFICATIONS

     I, Thomas W. Freeze, certify that:

1.   I have reviewed this quarterly report on Form 10-Q of Poore Brothers, Inc.;

2.   Based on my knowledge, this report does not contain any untrue statement of
     a material  fact or omit to state a  material  fact  necessary  to make the
     statements made, in light of the circumstances  under which such statements
     were made,  not  misleading  with  respect  to the  period  covered by this
     report;

3.   Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in this  quarterly  report,  fairly  present  in all
     material respects the financial  condition,  results of operations and cash
     flows of the  registrant  as of, and for,  the  periods  presented  in this
     quarterly report;

4.   The  registrant's  other  certifying  officers  and I are  responsible  for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules  13a-15(e) and  15d-15(e))  for the registrant and we
     have:

     a)  Designed  such  disclosure  controls  and  procedures,  or caused  such
     disclosure controls and procedures to be designed under our supervision, to
     ensure that material information relating to the registrant,  including its
     consolidated  subsidiaries,  is made  known to us by  others  within  those
     entities,  particularly  during the  period in which  this  report is being
     prepared;

     b) Evaluated the effectiveness of the registrant's  disclosure controls and
     procedures  and  presented  in  this  report  our  conclusions   about  the
     effectiveness  of the  disclosure  controls  and  procedures,  as of a date
     within  90 days  prior  to the  filing  date of this  report  based on such
     evaluation; and

5.   The registrant's other certifying  officers and I have disclosed,  based on
     our most recent  evaluation,  to the  registrant's  auditors  and the audit
     committee of the registrant's board of directors (or persons performing the
     equivalent function):

     a) All significant  deficiencies  and material  weaknesses in the design or
     operation of internal  controls  which are  reasonably  likely to adversely
     affect the registrant's  ability to record,  process,  summarize and report
     financial information; and

     b) Any fraud,  whether or not material,  that involves  management or other
     employees  who  have  a  significant  role  in  the  registrant's  internal
     controls.

     Date: July 31, 2003

     /s/ Thomas W. Freeze
     ----------------------------------
     Thomas W. Freeze
     Senior Vice President, Chief
     Financial Officer, Treasurer and
     Secretary
     (principal financial and accounting officer)