OPTION AGREEMENT

THIS OPTION AGREEMENT entered into this 25th day of July, 1994, by and between:

IMPERIAL PROPERTIES, an Arizona
general partnership                               Hereinafter referred to
4455 East Camelback, Suite 136C                   as "Optionor"
Phoenix, Arizona 85018
Facsimile (602) 952-1791
                                        and
ILX INCORPORATED, an Arizona
corporation,                                      Hereinafter referred to
2777 East Camelback Road                          as "Optionee"
Phoenix, Arizona 85016
Facsimile (602) 957-2780

In consideration of the payment of the sum of Ten Thousand Dollars  ($10,000.00)
(the "Initial  Option Money") by the Optionee to the Optionor,  by check payable
to the order of the  Optionor,  the receipt  whereof  acknowledges,  and also in
consideration of the promises,  covenants and conditions  hereinafter contained,
the parties agree as follows:

1.  Grant of Option.  The Optionor hereby irrevocably grants to the Optionee the
    option  (the  "Option")  to  acquire,  subject  to the terms and  conditions
    hereinafter  set forth,  all of  Optionor's  right,  title and  interest  in
    certain  unimproved  real  property  containing,  approximately  15.37 acres
    located in Sedona, Coconino County, Arizona, together with all appurtenances
    thereto and all of Optionor's  water rights therein,  if any, which property
    is described in Exhibit A hereto (the "Property").

2.  Term and Extended Term of Option. This Option shall continue in effect until
    5:00  P.M.  Mountain  Standard  Time  (MST) on  October  1,  1994 and may be
    exercised  in  accordance  with  its  terms  at any  time on or  before  its
    expiration;  provided,  however, that this Option shall automatically expire
    (without any notice from the Optionor to the Optionee) at 5:00 P.M. (MST) on
    October 1, 1994, unless extended as provided herein.

3.  Rights to Extend Option. Optionee shall have the right to extend the term of
    the Option until 5:00 P.M. MST for nine  additional  periods of one calendar
    month each (the last such period  ending  July 1, 1995 at 5:00 P.M.  MST) by
    paying to the Title  Company (as defined in paragraph 7 herein) by certified
    check or wired funds before the expiration of the Option (in addition to the
    Initial  Option  money paid on the  execution of this Option) the sum of Ten
    Thousand Dollars  ($10,000.00) for each such extension through the extension
    which  terminated  at 5:00  P.M.  MST on March 1,  1995 and  Fifty  Thousand
    Dollars  ($50,000.00)  for each  such  extension  thereafter,  (the  "Option
    Extension  Money").  All  Option  Extension  Money,  upon  receipt  by Title
    Company, shall be promptly paid to Optionor. This Option shall automatically
    terminate  (without  any notice from the  Optionor to the  Optionee)  if the
    Optionee does not, prior to the expiration of

                               EXHIBIT "A" & "B"

    the Option pay to the Title  Company by  certified  check or wired funds the
    amount of the  Purchase  Price (as  defined in  Section 8 hereof)  minus the
    amount of the Initial Option Money and the Option  Extension  Money,  if any
    ("Closing Money").

4.  Exercise of Option.  Optionee may exercise the Option  herein only by paying
    the  Closing  Money  to the  Title  Company  as  provided  herein  prior  to
    expiration of the Option or any extensions thereof.

5.  Failure to Exercise Option. If prior to the expiration of this Option or any
    extension  thereof,  the  Optionee  does not pay to the  Title  Company  the
    Closing Money described in paragraph 3, the Optionor shall retain absolutely
    all of the Initial Option Money and Option  Extension Money, if any, paid as
    consideration  for the granting of or the  extension of this Option.  If the
    Optionee pays the Option Extension Money and the Closing Money in accordance
    with  paragraphs  3 and 4,  then  Optionee  shall be  deemed  to have  fully
    exercised this Option and the Initial Option Money and the Option  Extension
    Money, if any, shall be applied to the payment of the Purchase Price.

6.  Sale Upon Exercise of Option. If the Option is exercised (in accordance with
    its terms) the, Optionor shall sell and convey the Property to the Optionee,
    and the  Optionee  shall  acquire the  Property  through  purchase  from the
    Optionor, subject to the terms and conditions contained in this Agreement.

7.  Conditions of Sale.  The  conveyance of the Property under this Option shall
    be subject to the following:

    a.  Present and future laws, ordinances, regulations restrictions, or orders
        of any federal,  state, county or municipal  government or of any public
        authority,   including,   without  limitation,   zoning  and  any  other
        restrictions imposed by governmental authority.

    b.  Facts that would be disclosed by an accurate survey or inspection of the
        Property.

    c.  Those  exceptions (the "Permitted  Exceptions") as shown on that certain
        Title  Insurance  Report  No.  106078  attached  hereto as Exhibit B and
        issued  effective  June 15,  1994  (the  "Commitment")  issued  by First
        American Title Insurance Company (the "Title  Company"),  which Optionee
        acknowledges  approving by execution of this Option  Agreement,  and the
        Updated Commitment as defined in paragraph 9, hereof.

    d.  Taxes and  assessments  imposed or assessed on the  Property or accruing
        after Closing (as defined).

8.  Purchase Price.  The purchase price for the Property (the "Purchase  Price")
    shall  be  the  amount  of  Four  Million  Five  Hundred   Thousand  Dollars
    ($4,500,000.00)  The Purchase  Price shall be payable by the Optionee on the
    closing of this transaction (the "Closing") as follows:

    a.  The  Initial  Option  Money  in  the  amount  of  Ten  Thousand  Dollars
        ($10,000.00)  shall be deemed credited to the benefit of the Optionee as
        part payment on account of the Purchase Price.

    b.  The total  Option  Extension  Money,  if any,  paid by Optionee to Title
        Company  shall be deemed  credited  to the  benefit of the  Optionee  as
        payment on account of the Purchase Price.

    c.  The  balance of the  Purchase  Price  shall be paid to Title  Company in
        cash,  certified  check or wired  funds at  exercise  of the  Option  as
        provided and payable to Optionor at Closing

9.  Title.  Within thirty (30) days after  delivery of the Survey (as defined in
    paragraph 14 hereof) to Optionor,  Optionor shall cause the Commitment to be
    updated to  reflect  any  changes  ("Survey  Exceptions")  by reason of said
    survey (the "Updated Commitment"). Optionee shall then have thirty (30) days
    from the receipt  thereof to examine the  Updated  Commitment.  In the event
    Optionee  fails to disapprove  the Survey  Exceptions in writing within said
    thirty (30) day period, the Updated Commitment shall be deemed approved.  In
    the event Optionee  disapproves any of the Survey  Exceptions in writing and
    Optionor  does not cause  such  Survey  Exceptions  to be  removed  from the
    Updated Commitment within thirty (30) days thereafter, Optionee may elect to
    either (i) waive the Survey  Exceptions and purchase the Property subject to
    the Survey Exceptions;  or (ii) elect to terminate this Option Agreement. In
    the event that  Optionee  elects to terminate  this Option  Agreement,  this
    Option Agreement shall have no further force or effect.

10. Optionee's Right to Conduct Studies.  Prior to the expiration of the Option,
    the  Optionee  shall  have the right to conduct  feasibility  studies on the
    Property, such as engineering, surveying, zoning, financial, utility and any
    further  studies  deemed  necessary  by the  Optionee.  All such  tests  and
    activities  shall be at the sole  expense of the  Optionee.  Optionee  shall
    leave the Property in the same  condition  as it  presently  exists and will
    repair or restore any damage caused thereby. Optionee will further indemnify
    and  save  Optionor  harmless  from  all  damage,   losses,  claims,  liens,
    liabilities  and  expenses  arising  out of the entry of  Optionee  upon the
    Property or the  activities  undertaken  or performed by or on behalf of the
    Optionee on the Property,  together with reasonable  attorneys  fees,  court
    costs and other expenses  incurred in connection with such damage or claims.
    Optionee's  obligations  contained  in  this  paragraph  shall  survive  the
    termination of this Agreement.

11. Escrow.  Upon execution of this Option Agreement,  the parties shall open an
    escrow withthe Title Company as escrow agent to effectuate the  transactions
    contemplated  hereby.  The  obligations  relating  to the  Option  (with the
    exception of the payment of the Initial Option Money) and the Closing of the
    purchase and sale of the Property shall be effected through the escrow.  The
    cost of customary escrow and closing fees shall be borne equally by Optionee
    and  Optionor.  This  Option  Agreement  shall not be merged into the escrow
    instructions,  but the  latter  shall be  deemed  ancillary  to this  Option
    Agreement and the provisions of this Option Agreement shall be controlling.

12. Closing and Obligations at Closing.  Subject to the automatic  expiration of
    this Option  Agreement  by the  Optionee by failing to pay any of the Option
    Extension Money due hereunder, the Closing shall take place at the office of
    the Title  Company,  or at such other place as is mutually  agreed to by the
    parties  within  five  business  days after the  Optionee's  exercise of the
    Option (the "Closing  Date").  On the Closing Date,  the  obligations of the
    Optionee and Optionor shall be as follows:

    a.  Optionee  shall have  caused the balance of the  Purchase  Price and its
        portion  of the  closing  costs to be paid into  escrow  subject  to the
        prorations as herein specified.

    b.  Optionor shall execute and deliver to Optionee  through Escrow a Special
        Warranty Deed, in form attached hereto as Exhibit C, delivering title to
        the  Property to  Optionee  subject  only to those  matters set forth in
        paragraph 7, hereof.

    c.  Real  estate  taxes  shall be  prorated  (based  upon  the most  current
        ascertainable   tax  bill  and  in  accordance  with  local  custom  for
        commercial transactions) as of the Closing Date.

    d.  Optionor shall pay for a standard  owner's title insurance policy in the
        amount of the  Purchase  Price.  Optionee  shall pay for any  additional
        title insurance coverage or endorsements.

    e.  All other expenses of the Property, including but not limited to, public
        utility  charges and rents,  if any, shall be prorated as of the Closing
        Date.

    In the event Optionor complies with all requirements of this paragraph,  the
Title  Company  shall  without  further  notice,  record the  pertinent  closing
documents at which time title and possession shall pass to Optionee.

13. Optionor's   Representations.    Optionor   hereby   makes   the   following
    representations:

    a.  Optionor is duly  organized and validly  existing  under the laws of the
        State of  Arizona  and  Optionor  has full  authority  to enter into and
        perform this Option  Agreement,  and the person or persons  signing this
        Option  Agreement  and  any  documents   executed   pursuant  hereto  on
        Optionor's behalf have full power and authority to bind Optionor.

    b.  Optionor represents that there are no liens or encumbrances  against the
        Property other than those matters set forth in paragraph 7 above, and to
        the best of Optionor's knowledge,  there are no persons who claim rights
        in the Property as  licensees or lessees  except the City of Sedona as a
        lessee of a portion of the  Property  for  parking,  which  lease may be
        terminated on sixty (60) days' notice.

    c.  Except  for the  warranties  as to the title as  specifically  set forth
        herein,  Optionee  agrees that the Property shall be purchased in an "AS
        IS" condition,  with no representation or warranty of any type or nature
        being made by  Optionor.  Optionee  acknowledges  and agrees  that it is
        purchasing  the  Property  solely  upon the  basis of its  investigation
        described above and not on the basis of any  representation,  express or
        implied,  written or oral, made by Optionor or its agents, or employees.
        Without  limiting the  generality of the  foregoing,  Optionor  makes no
        warranty as to the sufficiency of the Property for Optionee's  purposes,
        the environmental status of the Property,  the square footage or acreage
        contained within the Property,  the accuracy of information contained in
        documents  delivered  to  Optionee  which  have been  prepared  by third
        parties,  the sufficiency or completeness of any plans for the Property,
        or the approval of any governmental agency of any plans, plats,  zoning,
        or other development matters relating to the Property.

14. Survey. By execution hereof,  Optionee  acknowledges  receipt of a survey of
    the Property  dated  September 30, 1988  prepared by Landmark  Engineering &
    Survey,  Inc. Within ninety (90) days after execution hereof,  Optionee,  at
    its cost,  shall  either  cause that  survey to be updated or shall  cause a
    boundary and topographical survey of the Property to be prepared,  either of
    which shall bear a current date and shall include the legal  description  of
    the  Property  and such  matters as may be required by the Title  Company to
    issue an extended  coverage owner's title insurance policy insuring title to
    the Property (the  "Survey").  The legal  description of the Property in the
    Survey,  if  different  than  Exhibit A, and if  approved in writing by both
    parties,  shall become the legal description for all purposes of this Option
    Agreement and shall replace the legal description in Exhibit A.

15. Default.

    a.  In the event  Optionor fails or refuses to comply with the terms of this
        Option  Agreement,  for any  reason  other  than  Optionee's  failure to
        perform  its  obligations  as  provided  herein or its  failure  to make
        payments required hereunder,  Optionee shall only be entitled to enforce
        this Option Agreement by specific performance.

    b.  In the event Optionee does not make the payments required herein or does
        not  perform as  described  herein at  Closing,  then all monies paid by
        Optionee  including  the Initial  Option Money and the Option  Extension
        Money  shall  remain  the  property  of  the  Optionor  as and  for  the
        consideration of this Option Agreement.

    c.  Any  notices  required  under  this  Option  Agreement  shall be sent by
        facsimile,  private  carrier,  personally  delivered or certified  mail,
        postage prepaid,  return receipt requested,  addressed to the parties at
        their  addresses  set forth  herein  with a copy to the  Title  Company.
        Notices shall be deemed to be effective when received or delivered or on
        the second business day after mailing.

16. Other Acts.  Optionee and  Optionor  each hereby agree to perform such other
    acts, and to execute,  acknowledge,  and/or deliver such other  instruments,
    documents, and materials (including escrow instructions) as may be necessary
    to effect consummation of the transaction contemplated hereby.

17. Attorneys  Fees.  In the event either party is required to file an action in
    order to enforce the terms of this Option  Agreement or for a declaration of
    rights  hereunder,  the prevailing party, as determined by the court in such
    action, in addition to whatever other remedies it may be entitled,  shall be
    entitled to recover all of its court  costs and  attorneys  fees as a result
    thereof from the losing party.

18. Amendments.  All amendments and/or supplements to this Option Agreement must
    be in writing and executed by each party,  however,  such  documents  may be
    executed in counterparts which shall be deemed to constitute one document.

19. Entire Agreement. This written Agreement is the entire agreement between the
    parties  relating to the subject  matter  hereof,  and any  representations,
    warranties,  promises,  or conditions not  incorporated  herein shall not be
    binding  upon  either  party.  This  Agreement  supersedes  all  preexisting
    agreements   between  the  parties  and  there  are  no  other  promises  or
    agreements,  written  or  oral;  and no  agent of  either  party  had or has
    authority to make  representations  or other agreements which add to, delete
    from,  alter,  modify or vary the  covenants,  terms or  conditions  of this
    Agreement;  and  there  have  not  been  and are no  other  representations,
    covenants,  promises or agreements  which have induced either of the parties
    to enter into this Agreement.

20. Documents.  All  documents  necessary  to close  this  transaction  shall be
    executed by both parties prior to Closing and delivered to the Title Company
    as escrow agent with  instructions to hold such documents pending the actual
    close of escrow.

21. Recording.  The parties  agree that a notice of the existence of this Option
    Agreement in the form attached  hereto as Exhibit D shall be executed and by
    the parties and  acknowledged  at the time of the  execution  of this Option
    Agreement.  That notice shall be deposited  with the Title Company as escrow
    Agent along with one originally  executed original of this Agreement and the
    notice  shall be  recorded by the Title  Company  within ten (10) days after
    execution  of this Option  Agreement.  At the time of the  execution of this
    Option  Agreement,  a  notice  of  termination  of this  Option  in the form
    attached  hereto as Exhibit E shall also be  executed  by both  parties  and
    acknowledged  and shall be deposited  with the Title Company as escrow agent
    upon execution of this Option  Agreement.  Upon expiration or termination of
    the  Optionor  or  Optionee's  failure  to  exercise  the  Option  as herein
    provided,  the Title  Company as escrow  agent is directed  by Optionor  and
    Optionee to record the Notice of Termination of Option.

22. Time of Essence.  Time is of the essence in this Agreement.  Notwithstanding
    any  provision  herein to the  contrary  (including  the times and dates set
    forth  in  paragraphs  2  and 3  hereof)  if a  date  specified  herein  for
    performance  falls  on a  Saturday  or  Sunday  or date on which  the  Title
    Company's  office is closed,  then the date for compliance shall be extended
    through the next date when such office is open.

23. Commissions.   Each  party  represents  to  the  other  that  there  are  no
    commissions  owing to any real  estate  broker as a result  of each  party's
    respective actions relating to the purchase of the Property pursuant to this
    Option   Agreement  except  that  the  Optionor  has  agreed  and  shall  be
    responsible  to pay a commission to John D. Miller Real Estate  Investments.
    If such a  commission  is  claimed  b any third  party  against  either  the
    Optionor or the Optionee the parties  whose action cause the claim shall pay
    or defend itself without claim against the other party to this Agreement and
    shall  indemnify  such other  party  against  any  costs,  losses or damages
    incurred by such party because of any such claim.

24. Optionee's  Owners Are Licensed Real Estate  Brokers/Agents.  All parties to
    this Agreement  hereby  acknowledge  that certain  officers and directors of
    Optionee and G.M. Sollenberger, a partner of the Optionor, are licensed real
    estate brokers or agents in the State of Arizona.

25. Reporting of Property  Investigation.  Optionee  agrees to provide  Optionor
    copies of all reports,  studies and plans relating to the Property which are
    prepared by independent third parties and obtained by Optionee. All reports,
    studies and plans shall be retained in strict  confidence by Optionor unless
    the Option is terminated or expires or unless the Optionee fails to exercise
    its Option in which event all original  copies thereof shall be delivered to
    Optionor and shall become the Optionor's property.

26. Successors. This Option Agreement shall be binding on the heirs, successors,
    assigns and personal representatives of the parties hereto.

IN WITNESS  WHEREOF the parties  execute  this Option  Agreement  as of the date
first above written.

                                     IMPERIAL PROPERTIES, an Arizona
                                     general partnership

                                     By    G.M. SOLLENBERGER
                                        -----------------------------
                                           G.M. Sollenberger, Partner

                                     By    R. ELDON SECHLER
                                        -----------------------------
                                           R. Eldon Sechler, Partner

                                     ILX INCORPOPATED, an Arizona
                                     corporation

                                     By   JOSEPH P. MARTORI, CHAIRMAN
                                        -----------------------------



ACCEPTED FOR ESCROW

This Option Agreement shall constitute Escrow Agent's Escrow Instruction.

Escrow Agent is hereby  released of any and all  liabilities,  claims,  demands,
charges   or  costs   whatsoever   kind  or  nature  in   connection   with  the
disbursement(s)  of the option  extension money prior to close of Escrow and the
Optionor and Optionee understand that Escrow Agent has no responsibility  and/or
liability  whatsoever  relative  to the return of said funds  should this Escrow
fail to consummation for any reason, including but not limited to:

1.  Non-compliance  by Optionor or  Optionee  with any of the terms,  provisions
    and/or conditions of this Option Agreement.

2.  Any  intervening  matters  of  record  subsequent  to the date of the  title
    commitment that adversely affects the Optionor's  ability to comply with the
    terms and conditions of this Option Agreement.

3   . Escrow Agent or Title Insurer's  unwillingness or inability for whatsoever
    reason to close this escrow.

FIRST AMERICAN TITLE INSURANCE AGENCY OF
YAVAPAI, INC.

BY   RAYMOND B. MARTIN
   -----------------------------