<ARTICLE>                     5
<LEGEND>
                    THE  SCHEDULE   CONTAINS   SUMMARY   FINANCIAL   INFORMATION
                    EXTRACTED   FROM   THE   REGISTRANTS   DECEMBER   31,   1995
                    CONSOLIDATED  BALANCE  SHEET AND  CONSOLIDATED  STATEMENT OF
                    OPERATIONS  FOR THE YEAR ENDED 1995 AND IS  QUALIFIED IN ITS
                    ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS
 
</LEGEND>
<CIK>                                              819551
<NAME>                                   ILX INCORPORATED
<MULTIPLIER>                                            1
<CURRENCY>                                    U.S.DOLLARS
       
                             
<PERIOD-TYPE>                   12-mos
<FISCAL-YEAR-END>                             DEC-31-1995 
<PERIOD-START>                                JAN-01-1995 
<PERIOD-END>                                  DEC-31-1995 
<EXCHANGE-RATE>                                         1 
<CASH>                                          3,746,518  
<SECURITIES>                                            0          
<RECEIVABLES>                                  11,196,387 
<ALLOWANCES>                                    2,410,900  
<INVENTORY>                                    19,856,055 
<CURRENT-ASSETS>                               37,209,860 
<PP&E>                                          1,454,069  
<DEPRECIATION>                                    618,584    
<TOTAL-ASSETS>                                 37,752,513 
<CURRENT-LIABILITIES>                           4,106,798  
<BONDS>                                        15,027,857 
<PREFERRED-MANDATORY>                                   0          
<PREFERRED>                                     1,515,134  
<COMMON>                                        9,297,343  
<OTHER-SE>                                         35,190     
<TOTAL-LIABILITY-AND-EQUITY>                   37,752,513 
<SALES>                                        21,353,758 
<TOTAL-REVENUES>                               32,079,049 
<CGS>                                           7,825,662  
<TOTAL-COSTS>                                  25,520,613 
<OTHER-EXPENSES>                                4,106,180  
<LOSS-PROVISION>                                1,235,417  
<INTEREST-EXPENSE>                              1,265,227  
<INCOME-PRETAX>                                   578,693    
<INCOME-TAX>                                     (547,216)    
<INCOME-CONTINUING>                               624,663    
<DISCONTINUED>                                          0          
<EXTRAORDINARY>                                         0         
<CHANGES>                                               0          
<NET-INCOME>                                      624,663     
<EPS-PRIMARY>                                         .05        
<EPS-DILUTED>                                         .05