Exhibit 10.12

                              DEL WEBB CORPORATION

                            MANAGEMENT INCENTIVE PLAN

                   Fiscal 1996 (July 1, 1995 - June 30, 1996)


Plan Objectives
- ---------------

o        To motivate key  management  personnel  to achieve or exceed  Corporate
         financial goals and to contribute to the short and longer term interest
         of shareholders.


o        To provide a competitive bonus program necessary to attract, retain and
         motivate high quality management.


Administration
- --------------


1.       Bonuses may be paid in cash or in stock, less applicable deductions and
         subject to prior deferral  agreements as soon as practicable  after the
         end of the Fiscal Year.


2.       In order to  receive a bonus,  the  participant  must be on the  active
         payroll at the time the bonus is paid  unless  approval  for a pro rata
         bonus is granted by the Chairman/Chief Executive Officer (CEO).


3.       At the  discretion of the CEO and upon approval of the Human  Resources
         Committee, financial objectives may be adjusted upward or downward as a
         result of  significant  windfalls  or  disasters  beyond the control of
         management.  In  addition,  the Human  Resources  Committee  can revise
         financial  objectives during the year if significant  events occur that
         were not included in the profit plan.


4.       Bonuses  are  recommended  by  the  participant's  immediate  superior,
         reviewed by the CEO and the Human Resources  Department,  and presented
         to the Human Resources Committee of the Board for final approval.


5.       All  terms and conditions of the Plan and its very existence are at the
         sole  discretion  of  the  Human  Resources  Committee  of the Board of
         Directors.
                                        1

Eligibility
- -----------

Key Management personnel:

         o        whose  duties  and responsibilities can  materially affect the
                  growth, development and profitability of the Corporation and,

         o        who are nominated by a Company officer and are approved by the
                  CEO, and

         o        who are assigned to an eligible position on or before July 1st
                  unless otherwise approved by the CEO.


Bonus Opportunity Levels
- ------------------------

Each  participant  will have a Target Bonus which will be the amount  earned for
meeting the Plan objectives.  The Target Bonus will be expressed as a percentage
of actual  base salary  earned  throughout  the 1995/96  fiscal year and will be
established by the CEO and the Human Resources  Department  based on competitive
compensation data and internal equity.

Target Bonuses
- --------------

Target  bonus  levels  will  range  from  10%  to  60% of  salary  based  on the
participant's  salary grade and  organizational  level and recommendation of the
CEO. No bonuses will be payable until the minimum acceptable  threshold earnings
target is achieved unless specifically approved by the Human Resources Committee
of the Board of  Directors.  A bonus of 100% of the target bonus will be payable
for achieving 100% of Plan  objectives.  A maximum bonus of 200% of Target Bonus
will be payable for attaining the maximum expected performance.

Bonus Objectives
- ----------------

Bonus  objectives  will be comprised of the  financial  objectives  relating the
participants' area of responsibility and/or non-financial performance objectives
as specified in the annual performance appraisal.

o        Depending  upon the community or the division of the company  involved,
         financial  objectives  for a participant  may be based on Corporate net
         after-tax earnings, budgeted Group or Project operating earnings before
         interest and cash  discounts  and/or  community/project  cash flow. The
         minimum  acceptable  threshold,  target and maximum  expected  earnings
         levels will be  determined by the CEO based on the degree of difficulty
         and the level of acceptability of the budget.
                                        2

Non-Financial  performance  objectives  are the most  significant  non-financial
goals which the individual participant is expected to accomplish during the Plan
year.


                                                     Corporate           Project         Project          Non-Financial
                                                     After Tax           Operating       Cash             Performance
                                                     Earnings            Earnings(1)     Flow             Objectives
                                                     --------            -----------     -------          ----------
                                                                                                  
I.   Target Bonus
     35% and above
     (Corporate officers,
     Coventry Division Managers
     Associate GMS & Fairmount
     Operations VP)

     A.  Headquarters                                    100%                0                0               0

     B.  Operating Sun City Communities                   25%               60%              15%              0
         Coventry/Coventry Tucson
         So. CA Conventional
         Terravita

II.  Target Bonus below 35%
     A.  Headquarters                                     80%                0                0              20%

     B.  Operating Sun City Communities                   20%               50%              15%             15%
         Coventry
         Coventry Tucson/Las Vegas
         Terravita
         So. CA Conventional

     C.  Foothills(2)                                     30%                0               50%             20%

     D.  Coventry Verde Valley                            20%                                20%             60%

(1)  Before interest and cash discounts

(2) 35% of Foothills  cash flow total is related to  generation of budgeted cash
    flow.  15% of  Foothills  cash  flow  total is  related  to  monitoring  and
    communication of cash flow.


Non-financial  performance objectives will be included in the annual performance
appraisal  conducted near the beginning of the fiscal year and will be submitted
to  the  CEO  for  final  approval.  Objectives  must  be  specific,  realistic,
quantifiable and time-limited before they will be approved.  The objectives will
be designed to improve  short- and  long-term  performance  and will be mutually
agreed to by the participant and management.
                                        3

In the event  circumstances or directions  change,  affecting any  participant's
pre-established  performance objectives, the manager is responsible for revising
them or establishing new objectives during the year.

Financial Objectives
- --------------------

A minimum  bonus will be paid upon a  community/project  achieving the threshold
community/project earnings forecast. For results between a threshold and maximum
expected earnings, the bonus percent will increase incrementally to a maximum of
200% of target bonus based upon  community/project  earnings and the achievement
of the other  formula  targets.  (See  attached for net  after-tax  earnings and
operating income schedules.)

Non-Financial Performance Objectives
- ------------------------------------

The  achievement  of  performance  objectives  is measured by the  participant's
immediate superior based upon documented evaluation of results.  Accomplishments
will be evaluated using the following scale:


                                           Threshold     Target        Maximum
                                           ---------     ------        -------

     Overall Rating             Poor       Good          Excellent     Superior

     Percent of Target          0          50 - 75       75 - 125      125 - 200


Evaluation of results should take into account the difficulty the objective, the
timeliness  of  accomplishment,  the  effectiveness  of results  and the overall
impact on the individual's organizational unit. Achievement of community/project
financial earnings is paramount in the bonus computation formula;  non-financial
performance  objectives  are reviewed  and  evaluated  only if minimum  earnings
objectives  have been met or if  specifically  approved  by the Human  Resources
Committee.

Rating Definitions
- ------------------

     Maximum               A  "superior"  rating is achieved if the  participant
     -------               accomplishes highly challenging  objectives resulting
                           in  significant   contribution   to  the  Company  or
                           business  unit.  This  rating  incorporates  superior
                           reaction  to  crisis  and  superior  exploitation  of
                           unanticipated opportunities.

     Target                An "excellent"  rating is achieved if the participant
     ------                accomplishes all objectives in a timely and effective
                           manner  and  overall  performance  for  the  year  is
                           considered    standard   or,   if   the   participant
                           accomplished  most of a  number  of  significant  and
                           highly challenging objectives and overall performance
                           is considered above standard.

     Threshold             A  "good"  rating  is  achieved  if  the  participant
     ---------             accomplished  most of the objectives in an acceptable
                           manner  or all of a group  of  objectives  that  were
                           minimally  challenging.  Overall  performance  of the
                           year is considered standard.
                                        4