SECURITIES AND EXCHANGE COMMISSION

                              Washington, DC 20549

                                    FORM 10-Q

                   QUARTERLY REPORT UNDER SECTION 13 OR 15(D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                    For the First Quarter Ended July 31, 1996
                           Commission File No. 1-9471


         -------------------------------------------------------------

                              CRUISE AMERICA, INC.


                  State of Florida          I.R.S. No. 59-1403609

                             11 West Hampton Avenue
                            Mesa, Arizona 85210-5258

                            Telephone: (602) 464-7300




         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  and Exchange Act
of 1934 during the preceding twelve (12) months (or for such shorter period that
the  registrant  was required to file such  reports) and (2) has been subject to
such filing requirements for the past ninety (90) days.


               YES            X               No
                          ---------                     ---------

                          Common Stock, $.01 Par Value
   As of July 31, 1996, 5,749,568 shares of the registrants common stock were
 outstanding of which 4,256,856 were held by non-affiliates of the registrant.

                                TABLE OF CONTENTS
                                -----------------

                     CRUISE AMERICA, INC., AND SUBSIDIARIES

ITEM                                                                        PAGE
- --------------------------------------------------------------------------------


                                     PART I
                              FINANCIAL INFORMATION



1.       FINANCIAL STATEMENTS

                                                                                                                      
         Condensed Consolidated Balance Sheets............................................................................1

         Condensed Consolidated Statements of Operations..................................................................3

         Condensed Consolidated Statements of Cash Flows..................................................................4

         Notes to Condensed Consolidated Financial Statements.............................................................5

2.       Management's Discussion and Analysis of Consolidated Financial Condition
         and Results of Operations........................................................................................6

3.       Exhibits.........................................................................................................9


PART I.           FINANCIAL INFORMATION
ITEM 1            FINANCIAL STATEMENTS

                      CRUISE AMERICA, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS

                                   A S S E T S

                                 (In thousands)


                                                                                Unaudited
                                                                                ------------------------------------------------
                                                                                    7/31/96                          4/30/96
                                                                                ------------------------------------------------
                                                                                                           
Current Assets:

Cash and Cash Equivalents.....................................................         $ 11,304                            2,341
Accounts Receivable, Net......................................................            2,555                            4,056
Inventories...................................................................           11,503                           11,752
Prepaid Expenses and Other Current Assets.....................................            1,266                              889
                                                                                ---------------                  ---------------
         Total Current Assets.................................................           26,628                           19,038
                                                                                ---------------                  ---------------
Rental Vehicles...............................................................          119,757                           79,094
Less Accumulated Depreciation.................................................           18,165                           15,576
                                                                                ---------------                  ---------------
         Net Rental Vehicles..................................................          101,592                           63,518
                                                                                ---------------                  ---------------
Property and Equipment........................................................           17,603                           17,426
Less Accumulated Depreciation.................................................            7,081                            6,916
                                                                                ---------------                  ---------------
         Net Property and Equipment...........................................           10,522                           10,510
                                                                                ---------------                  ---------------
Deposits and Other Assets.....................................................            2,436                            2,629
                                                                                ---------------                  ---------------
                                                                                       $141,178                           95,695
                                                                                ---------------                  ---------------

     See accompanying notes to condensed consolidated financial statements.

                                        1

                      CRUISE AMERICA, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS

                      LIABILITIES AND STOCKHOLDERS' EQUITY

                        (In thousands except share data)


                                                                                Unaudited
                                                                                ------------------------------------------------
                                                                                    7/31/96                          4/30/96
                                                                                ------------------------------------------------
                                                                                                           
Current Liabilities:

Floor Plan Contracts..........................................................          $ 2,298                            2,245
Current Installments of Rental Vehicle Financing..............................           33,950                           10,723
Current Installments of Long-Term Debt........................................            4,523                            3,023
Accounts Payable and Accrued Expenses.........................................            3,875                            1,980
Customer Deposits.............................................................            7,159                            4,605
                                                                                ---------------                  ---------------
         Total Current Liabilities............................................           51,805                           22,576
                                                                                ---------------                  ---------------

Rental Vehicle Financing, Excluding Current Installments......................           38,363                           29,561
Long-Term Debt, Excluding Current Installments................................           17,867                           19,412
Deferred Income Taxes.........................................................            3,494                              684

Stockholders' Equity:
Preferred Stock $1.00 par value; 1,000,000 shares authorized, none
issued or outstanding.........................................................               --                               --
Common Stock $.01 par value, 15,000,000 shares authorized,
5,750,000 and 5,740,000 issued and outstanding at July 31, 1996 and
April 30, 1996 respectively...................................................               57                               57
Additional Paid-in Capital....................................................           24,981                           24,953
Retained Earnings (Deficit)...................................................            5,334                             (902)
Cumulative Translation Adjustment.............................................             (723)                            (646)
                                                                                ---------------                  ---------------
         Total Stockholders' Equity...........................................           29,649                           23,462
Contingencies.................................................................
                                                                                ---------------                  ---------------
                                                                                       $141,178                           95,695
                                                                                ---------------                  ---------------

     See accompanying notes to condensed consolidated financial statements.

                                        2

                      CRUISE AMERICA, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)

                      (In thousands except per share data)


                                                                                         Three Months Ended
                                                                             -------------------------------------------
                                                                                7/31/96                      7/31/95
                                                                             -------------------------------------------
                                                                                                       
Rental Revenue.............................................................        $24,163                        19,408
Sales......................................................................          6,833                         9,148
                                                                             -------------                --------------
         Total Revenue.....................................................         30,996                        28,556
                                                                             -------------                --------------

Cost of Rentals............................................................          7,574                         6,022
Cost of Sales..............................................................          5,806                         7,729
                                                                             -------------                --------------
         Total Costs.......................................................         13,380                        13,751
                                                                             -------------                --------------

Gross Profit from Operations...............................................         17,616                        14,805

Interest Expense...........................................................          1,891                         1,770
Selling, General and Administrative Expenses...............................          6,679                         6,202
                                                                             -------------                --------------

Earnings Before Income Taxes...............................................          9,046                         6,833
Income Tax Expense ........................................................          2,810                         1,594
                                                                             -------------                --------------
Net Earnings...............................................................        $ 6,236                         5,239
                                                                             -------------                --------------
Earnings per Share (Primary and Fully Diluted).............................        $  1.05                           .92
                                                                             -------------                --------------
Shares Used in Calculation.................................................          5,924                         5,700
                                                                             -------------                --------------

     See accompanying notes to condensed consolidated financial statements.

                                        3

                      CRUISE AMERICA, INC. AND SUBSIDIARIES

                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (In thousands)


                                                                                            Three Months Ended
                                                                             -------------------------------------------------
                                                                               7/31/96                              7/31/95
                                                                             -------------------------------------------------
                                                                                                            
Cash Flows from Operating Activities:
      Net Earnings.........................................................       $ 6,236                                5,239
      Depreciation and Amortization........................................         4,116                                3,696
      Increase in Deferred Income Taxes....................................         2,810                                1,594
      Gain on Sale of Rental Vehicles......................................          (358)                                (277)
      Decrease in Accounts Receivable......................................         1,501                                  181
      Decrease in Inventories..............................................           249                                2,141
      Increase in Accounts Payable and Accrued Expenses....................         1,895                                1,193
      Increase in Floor Plan Contracts.....................................            53                                1,007
      Increase (Decrease) in Customer Deposits.............................         2,554                               (2,101)
      Other, Net...........................................................          (323)                                (668)
                                                                             ------------                         ------------
      Net Cash Provided by Operating Activities............................        18,733                               12,005
                                                                             ------------                         ------------
Cash Flows from Financing Activities:
      Proceeds from Rental Vehicle Borrowing...............................        44,291                               34,912
      Repayment of Rental Vehicle Borrowing................................       (12,262)                             (10,946)
      Repayment of Long-Term Borrowing.....................................           (45)                                 (57)
      Issuance of Stock....................................................            28                                   27
                                                                             ------------                         ------------
      Net Cash Provided by Financing Activities............................        32,012                               23,936
                                                                             ------------                         ------------
Cash Flows from Investing Activities:
      Purchase of Rental Vehicles..........................................       (44,469)                             (35,781)
      Proceeds from Rental Vehicle Sales...................................         2,864                                2,650
      Purchase of Property and Equipment...................................          (177)                                 (59)
                                                                             ------------                         ------------
      Net Cash Used in Investing Activities................................       (41,782)                             (33,190)
                                                                             ------------                         ------------
Increase in Cash and Cash Equivalents......................................         8,963                                2,751
Cash and Cash Equivalents at April 30......................................         2,341                                3,091
                                                                             ------------                         ------------
Cash and Cash Equivalents at July 31.......................................        11,304                                5,842
                                                                             ------------                         ------------

     See accompanying notes to condensed consolidated financial statements.

                                        4

                      CRUISE AMERICA, INC. AND SUBSIDIARIES

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                        THREE MONTHS ENDED JULY 31, 1996


NOTE 1.

In the opinion of management,  the accompanying unaudited condensed consolidated
financial  statements  contain all the  adjustments  (principally  consisting of
normal recurring accruals) necessary to present fairly the financial position of
Cruise America,  Inc., and  Subsidiaries  (the Company) as of July 31, 1996, and
the results of  operations  for the three month  periods ended July 31, 1995 and
1996.

Certain items in the prior year financial  statements have been  reclassified to
conform with the current period presentations.

NOTE 2.

Supplemental Disclosures of Cash Flow Information (in thousands):

                                                     Three Months Ended
                                            ------------------------------------
                                              7/31/96                 7/31/95
                                            ------------            ------------
Cash paid during the period for:
         Income Taxes                         $       0                       0
                                            ------------            ------------
         Interest on Borrowings               $   1,225                     917
                                            ------------            ------------


NOTE 3.

The Company is a party to various claims,  legal actions and complaints  arising
in  the  ordinary  course  of  business.  In  the  opinion  of  management,  the
disposition  of these  matters  will not have a material  adverse  effect on the
financial condition of the Company.

                                        5

PART 1.           FINANCIAL INFORMATION
ITEM 2

                      CRUISE AMERICA, INC. AND SUBSIDIARIES

              Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations
                        Three Months Ended July 31, 1996

This  Quarterly  Report  on  Form  10-Q  contains  forward  looking  statements.
Additional written or oral forward looking statements may be made by the Company
from time to time in filings  with the  Securities  and Exchange  Commission  or
otherwise.  Such forward looking  statements are within the meaning of that term
in Section 27A of the Securities Act of 1933, as amended, and Section 21F of the
Securities  Exchange Act of 1934, as amended.  Such statements may include,  but
not limited to, projections of revenues,  income, or loss, capital expenditures,
plans for future  operations,  financing  needs or plans,  and plans relating to
products or  services of the  Company,  as well as  assumptions  relating to the
foregoing.

Forward looking  statements are inherently  subject to risks and  uncertainties,
some of which  cannot be  predicted  or  quantified.  Future  events  and actual
results could differ  materially  from those set forth in,  contemplated  by, or
underlying the forward looking  statements.  Statements in the Quarterly Report,
including  the Notes to the  Condensed  Consolidated  Financial  Statements  and
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations,"  describe factors,  among others, that could contribute to or cause
such differences.  Additional  factors that could cause actual results to differ
materially from those expressed in such forward looking statements are set forth
in Exhibit 99 to this Quarterly Report on Form 10-Q.

SEASONALITY

The Company's business is seasonal. In the first and second fiscal quarters, the
Company  historically  records profits.  In the third and fourth  quarters,  the
Company  historically  records losses. The Company's purchases of motorhomes for
the rental fleet are also seasonal, with the majority of purchases being made in
the first and fourth fiscal quarters. Due to the seasonality of rental and sales
operations, certain accounts fluctuate from quarter to quarter.

LIQUIDITY AND CAPITAL RESOURCES

As of July 31, 1996,  the Company had current  liabilities  in excess of current
assets  in  the  amount  of  $25,177,000.  The  Company's  working  capital,  as
presented,  includes a  significant  portion of Rental  Vehicle  Financing.  The
Company's working capital does not, however,  include any portion of the related
assets--Rental Vehicles, even though a significant portion of these vehicles are
expected to be sold during the year through the Company's normal fleet rotation.
The Company  estimates that if these assets were  classified as current  assets,
the Company would not have a working capital deficit.

The Company believes that,  during the next year, cash generated from operations
and financing  available  from banks and other  financial  institutions  will be
sufficient for its capital and operating needs.

THREE MONTHS ENDED JULY 31, 1996 AS COMPARED WITH
THREE MONTHS ENDED JULY 31, 1995

Rental Revenue for the quarter ended July 31, 1996, was $24,163,000  compared to
$19,408,000 for the quarter ended July 31, 1995.  This  improvement was due to a
29% increase in revenue days offset in part by a 4% decrease in revenue per day.
The increase in revenue days resulted from an increase in the size of the rental
fleet as well as an increase in utilization due to strong demand.

                                        6

Sales  for the  quarter  ended  July 31,  1996,  were  $6,833,000,  compared  to
$9,148,000, for the same period a year ago. The Company's wholesale sales in the
quarter were lower than in the same quarter of the prior year due in part to the
Company's  conversion  to a modular  motorhome  fleet,  which has the  effect of
extending the service life of the rental vehicle by replacing the chassis. Sales
were also  affected by a continuing  industry  wide downturn in sales at retail.
Additionally,  the Company  returned some for-sale rental vehicles to its rental
fleet as well as some new units  held for sale in  response  to the high  rental
demand, reducing the number of vehicles available for sale during the quarter.

Cost of  Rentals as a  percentage  of Rental  Revenue  was 31% in 1996 and 1995.
Economies of scale achieved through increased volume and utilization were offset
by a slight reduction in rates.

Cost of Sales as a  percentage  of Sales was 85% for the quarter  ended July 31,
1996,  compared to 84% in 1995.  This  increase is due to a slight change in the
mix of vehicles sold toward lower margin rental vehicle sales.

Interest Expense for the quarter ended July 31, 1996, was $1,891,000 compared to
$1,770,000  in 1995.  This  increase is due  primarily to an increase in average
debt levels, offset in part by lower average interest rates.

Selling,  General  and  Administrative  Expenses  were  $6,679,000  in the first
quarter  compared to  $6,202,000 a year ago.  This  increase is due to increased
expenses  incurred  in order  to meet the  Company's  increased  rental  demand.
Selling,  General and  Administrative  Expenses as a percentage of Total Revenue
was 22% in 1996 and 1995.

                                        7

                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                              CRUISE AMERICA, INC.

September 6, 1996                             Eric R.  Bensen
                                              -----------------------------
                                              Eric R. Bensen
                                              Vice President
                                              Chief Financial Officer

September 6, 1996                             Randall Smalley
                                              -----------------------------
                                              Randall Smalley
                                              President
                                              Chief Executive Officer

                                        8