November 12, 1996



VIA FACSIMILE
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Miller Capital Corporation
dba The Miller Group
4090 E. McDowell Road, Suite 100
Phoenix, AZ  85008-4227

                  Re:      Financial Consulting Services Letter of Agreement

Dear Rudy:

                  This letter will confirm and constitute the amendments to that
certain Letter of Agreement dated as of April 26, 1996 (the "Agreement") between
Bowlin's  Incorporated,  a New Mexico  corporation  (the  "Company")  and Miller
Capital  Corporation  dba The  Miller  Group  ("TMG")  pursuant  to which TMG is
obligated to furnish  certain  management,  consulting  and  financial  advisory
services to the Company.

                  WHEREAS,  the Company was merged with and into BOWLIN  Outdoor
Advertising & Travel Centers  Incorporated,  a Nevada corporation,  as of August
28, 1996;

                  WHEREAS,  TMG has  satisfactorily  provided  the  services set
forth in the  Agreement to date,  including  assistance in the  preparation  and
filing of the Registration  Statement for the registration on Form SB-2 of up to
1,450,000 shares of the Common Stock of the Company (the "IPO"); and

                  WHEREAS, in connection with the IPO, the National  Association
of  Securities  Dealers  ("NASD") has required  that certain  provisions  of the
Agreement  be revised in order to comply with the rules and  regulations  of the
NASD.

Miller Capital Corporation
November 12, 1996
Page 2


                  NOW, THEREFORE, the Company and TMG hereby agree to revise the
Agreement as follows:

                  1.       BOWLIN   Outdoor   Advertising   &   Travel   Centers
                           Incorporated  shall  succeed to all of the rights and
                           assume  all of the  obligations  of the  Company  set
                           forth in the Agreement;

                  2.       TMG  shall  not be  required  to  provide  any of the
                           investor  relations  services  set  forth in the last
                           sentence  of  Section  3.C of the  Agreement  and the
                           Company   shall   have  no   obligation   to  pay  in
                           consideration  therefor  any of the fees set forth in
                           that sentence;

                  3.       TMG shall return the Certificate  representing 98,537
                           shares  of  the  Common   Stock  of  BOWLIN   Outdoor
                           Advertising & Travel Centers Incorporated  previously
                           delivered  to  TMG  pursuant  to  Section  3.E of the
                           Agreement   and  the   Company   shall   cancel  such
                           certificate on its stock record books; and

                  4.       TMG shall  receive a Success  Fee,  as defined in the
                           Agreement,  in the amount of one and one-half  (1.5%)
                           percent of the gross proceeds of the IPO,  subject to
                           the terms set forth in the first  sentence of Section
                           3.C of the  Agreement.  Such one and one-half  (1.5%)
                           percent  Success  Fee shall be in lieu of and in full
                           satisfaction  of the  Company's  obligation  to pay a
                           Success Fee of three (3%) percent of such proceeds as
                           required by the first  sentence  of such  Section 3.C
                           prior to the date hereof.

                  All other terms and  conditions of the Agreement  shall remain
in full force and effect in accordance  with their terms unless agreed to by the
Company and TMG in writing.

Miller Capital Corporation
November 12, 1996
Page 3


                  AGREED AND ACCEPTED:

                  Please  confirm that the  foregoing  correctly  sets forth our
mutual understanding by signing and returning a copy of this Letter of Amendment
to the Agreement to the undersigned at your earliest convenience.

                                               Very truly yours,

                                               BOWLIN Outdoor Advertising &
                                               Travel Centers Incorporated, a
                                               Nevada corporation


                                               By: /s/ Michael L. Bowlin
                                                   -----------------------------
                                                       Michael L. Bowlin
                                                       President and Chairman
                                                        of the Board

                                               Date:       11/12/96
                                                    ----------------------------

AGREED AND ACCEPTED BY:


/s/ Rudy R. Miller
- ----------------------------------------
Miller Capital Corporation
By:  Rudy R. Miller
      Chairman of the Board and
      Chief Executive Officer

Date:    11/12/96
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