Independent Auditors' Consent
                         -----------------------------

The Board of Directors
Bowlin Outdoor Advertising
     & Travel Centers Incorporated:

We consent to the use of our reports included herein and to the reference to our
firm under the headings  "Selected  Consolidated  Financial Data," "Experts" and
"Changes in Registrant's Certifying Accountants" in the prospectus.

                                                  KPMG Peat Marwick LLP

Albuquerque, New Mexico
   
December 11, 1996