SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549




                                    Form 8-K




                Current Report Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934




        Date of Report (Date of earliest event reported): January 8, 1997




                       ACTION PERFORMANCE COMPANIES, INC.
                    ---------------------------------------
             (Exact name of registrant as specified in its charter)




         ARIZONA                       0-21630                   86-0704792
     ---------------                -------------            -----------------
     (State or other            (Commission File No.)      (IRS Employer ID No.)
jurisdiction of incorporation)




                  2401 West First Street, Tempe, Arizona 85281
                ------------------------------------------------
               (Address of principal executive office) (Zip Code)




       Registrant's telephone number, including area code: (602) 894-0100

                       ACTION PERFORMANCE COMPANIES, INC.

                                CURRENT REPORT ON

                                    FORM 8-K



ITEM 2.           ACQUISITION OR DISPOSITION OF ASSETS.

Acquisition of Motorsport Traditions

         On January 8, 1997, Action Performance Companies, Inc. (the "Company"),
through MTL Acquisition,  Inc. ("MTL  Acquisition"),  a wholly owned subsidiary,
acquired the business and  substantially all of the assets and assumed specified
liabilities  of Motorsport  Traditions  Limited  Partnership,  a North  Carolina
limited partnership  ("MTL").  Also on January 8, 1997, the Company acquired all
of the outstanding  capital stock of Creative Marketing and Promotions,  Inc., a
North  Carolina   corporation   ("CMP"  and,  together  with  MTL,   "Motorsport
Traditions")  from Kenneth R. Barbee and 1995 Nascar Winston Cup Champion driver
Jeff Gordon.  The effective date of the acquisition of Motorsport  Traditions is
January  1,  1997.   Motorsport  Traditions  markets  and  distributes  licensed
motorsports  products,  including  apparel and other souvenir  items,  through a
network of wholesale distributors,  trackside events, and fan clubs. The Company
intends  to  continue  to operate  the  business  of  Motorsport  Traditions  in
conjunction with the business of Sports Image,  Inc., which the Company acquired
in November 1996.

         The purchase  price paid by the Company for the assets of MTL consisted
of (i) cash in the amount of  $5,400,000;  (ii) a promissory  note issued by MTL
Acquisition in the principal  amount of $1,600,000  (the "Purchase Price Note");
and (iii) 57,143 shares of the Company's  Common Stock (the "MTL  Shares").  The
Purchase  Price Note bears  interest at 4% per annum,  matures on  December  31,
1998, and has been  guaranteed by the Company.  The Company  acquired all of the
outstanding capital stock of CMP from Messrs.  Barbee and Gordon in exchange for
an aggregate of 285,714 shares of the Company's Common Stock (the "CMP Shares").

         In connection with the issuance of the MTL Shares,  the Company entered
into a registration  agreement with MTL and the general and limited  partners of
MTL. In connection with the issuance of the CMP Shares, the Company entered into
a  registration  agreement  with  Messrs.  Barbee and Gordon.  These  agreements
require the Company to file a registration statement covering the MTL Shares and
CMP Shares no later than January 31, 1997,  and to use its best efforts to cause
the  registration  statement to become  effective as soon as practicable  and to
remain  effective  until  December  31,  1999.  In  addition,  the  registration
agreements  grant the  holders of the MTL Shares and the CMP Shares  "piggyback"
registration rights.

Financing Transactions

         In connection  with the  acquisition  of Motorsport  Traditions and the
Company's November 1996 acquisition  of Sports  Image,  on  January 2, 1997, the
Company  entered into a $16.0 million credit  facility with First Union National
Bank of North Carolina (the "Credit Facility").  The Credit Facility consists of
a revolving line of credit for up to $10.0 million  through  September 30, 1997,
and up to $6.0 million from  September  30, 1997 to March 31, 1998 (the "Line of
Credit") and a $6.0 million letter of credit/bankers'  acceptances facility (the
"Letter of  Credit/BA  Facility").  The Line of Credit  bears  interest,  at the
Company's  option,  at a rate equal to either (i) the  greater of (a) the bank's
publicly  announced prime rate or (b) a weighted average Federal Funds rate plus
0.5%, or (ii) LIBOR plus 1.9%.  The Line of Credit is guaranteed by Sports Image
and  Motorsport  Traditions.  The Company  utilized  $4.0 million of the Line of
Credit to provide part of the cash portion of the purchase  price for Motorsport
Traditions  and an  additional  $4.0  million  of the Line of  Credit to repay a
portion of the $24.0 million
                                        2

promissory note issued in connection  with the acquisition of Sports Image.  The
Letter of Credit/BA Facility is available for issuances of letters of credit and
eligible  bankers'  acceptances  in an  aggregate  amount up to $6.0  million to
enable the Company to finance  purchases of products from its overseas  vendors.
The Credit Facility will mature on March 31, 1998. The Credit Facility  contains
certain provisions that, among other things,  will require the Company to comply
with  certain  financial  ratios and net worth  requirements  and will limit the
ability of the Company and its subsidiaries to incur additional  indebtedness or
to sell assets or engage in certain mergers or consolidations.

         On January 2, 1997,  the Company  issued an aggregate of $20.0  million
principal  amount  of senior  notes  (the  "Senior  Notes")  to three  insurance
companies.  The  Senior  Notes  bear  interest  at the rate of 8.05% per  annum,
provide for semi-annual payments of accrued interest, and will mature on January
2, 1999. The Company may not prepay the Senior Notes prior to maturity, but will
be  required  to offer to redeem the  Senior  Notes in the event of a "Change of
Control"  of the  Company,  as  defined in the Senior  Notes.  The Senior  Notes
contain certain provisions that, among other things, will require the Company to
comply with certain  financial ratios and net worth  requirements and will limit
the ability of the Company and its subsidiares to incur additional  indebtedness
or to sell  assets or engage in certain  mergers on  consolidations.  The Senior
Notes are  guaranteed  by Sports Image and  Motorsport  Traditions.  The Company
utilized  the  proceeds  from the  Senior  Notes to repay the  remainder  of the
promissory note issued in connection with the acquisition of Sports Image.

License and Endorsement Agreements

         In  connection  with the  acquisition  of  Motorsport  Traditions,  the
Company  acquired the exclusive rights to manufacture and market various apparel
and souvenir products bearing the name,  likeness,  and signature of Jeff Gordon
and the  likeness  of his race  car,  pursuant  to a license  agreement  with an
affiliate of Mr.  Gordon (the "Apparel and Souvenir  License").  The Apparel and
Souvenir  License expires on December 31, 2000,  subject to renewal by agreement
between the parties.  The Apparel and Souvenir  License  requires the Company to
pay the licensor  royalties  based on a  percentage  of the  wholesale  price of
licensed  products sold by the Company,  with minimum royalty payments each year
during the term of the agreement.

         Also in connection with the acquisition of Motorsport  Traditions,  the
Company  entered  into a license  agreement  (the  "Die-Cast  License")  with an
affiliate of Jeff Gordon,  pursuant to which the Company has the exclusive right
to manufacture and market die-cast replicas of Mr. Gordon's race car and related
vehicles.  The Die-Cast  License  excludes the right to  manufacture  and market
certain  die-cast  collectibles  currently  licensed by a third party until that
license expires in September 1997. The Die-Cast  License expires on December 31,
2000. The Die-Cast License  requires the Company the pay the licensor  royalties
based on a percentage  of the wholesale  price of licensed  products sold by the
Company,  with  minimum  royalty  payments  each  year  during  the  term of the
agreement.

         In connection  with the Die-Cast  License,  the Company  entered into a
personal service and endorsement  agreement with Jeff Gordon and an affiliate of
Mr. Gordon (the "Endorsement  Agreement").  The Endorsement Agreement expires on
December 31, 2000.  During the term of the  Endorsement  Agreement,  the Company
will  have  the  right  to use  Mr.  Gordon's  name,  likeness,  signature,  and
endorsement in connection  with the  advertisement,  promotion,  and sale of the
die-cast collectibles to be produced under the Die-Cast License. The Endorsement
Agreement  requires  Mr.  Gordon  to  make  two  personal   appearances  and  to
participate in photo shoots and the production of one television  commercial and
two  radio  commercial  production  sessions  per  year  during  the term of the
Endorsement Agreement, to the extent that the Company requests him to do so.
                                        3

Employment and Consulting Agreements

         In  connection  with the  acquisition  of  Motorsport  Traditions,  the
Company  entered  into  a  two-year   employment   agreement  (the   "Employment
Agreement") with Kenneth R. Barbee,  who served in various executive  capacities
with Motorsport  Traditions prior to the  acquisition.  Pursuant to the terms of
the  Employment  Agreement,  Mr.  Barbee will serve as a Vice  President  of the
Company's  wholly owned  subsidiary,  Sports Image,  at a salary of $120,000 per
year. In addition,  Mr. Barbee will be eligible to receive an annual bonus of up
to $24,000, as determined by the Company's Board of Directors based upon factors
that it deems  relevant,  including Mr. Barbee's  performance.  The Company also
granted to Mr. Barbee six-year options to acquire 15,000 shares of the Company's
Common Stock at an exercise price of $17.50 per share.  Of the options  granted,
options to acquire  7,500 shares were vested at the date of grant and options to
acquire the  remaining  7,500 shares will vest on the first  anniversary  of the
date of grant.

         Also in connection with the acquisition of Motorsport  Traditions,  the
Company  entered  into  a  four-year   consulting   agreement  (the  "Consulting
Agreement")  with John  Bickford  pursuant to which Mr.  Bickford  will  provide
consulting  services with respect to representing the Company in the motorsports
community,  creating new marketing and promotional  campaigns,  and advising the
Company  with  respect to the  motorsports  industry.  The Company  will pay Mr.
Bickford an annual fee of $100,000 for services  provided in connection with the
Consulting Agreement.

ITEM 7.           FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND
                  EXHIBITS.

(a)      Financial Statements of Businesses Acquired.

         As of the date of filing  of this  Current  Report  on Form 8-K,  it is
impracticable  for the Registrant to determine whether it is required to provide
the  financial  statements  required  by this Item  7(a).  In the event that the
Company  determines  that it is  required to provide  the  financial  statements
required  by this  Item  7(a),  such  financial  statements  shall  be  filed by
amendment to this Form 8-K no later than March 24, 1997, in accordance with Item
7(a)(4) of Form 8-K.

(b)      Pro Forma Financial Information.

         As of the date of filing  of this  Current  Report  on Form 8-K,  it is
impracticable  for the Registrant to determine whether it is required to provide
the pro forma  financial  information  required by this Item 7(b).  In the event
that the  Company  determines  that it is  required  to  provide  the  financial
statements required by this Item 7(b), such financial  statements shall be filed
by amendment to this Form 8-K no later than March 24, 1997, in  accordance  with
Item 7(b) of Form 8-K.
                                       4

(c)      Exhibits.


Exhibit No.                                   Description of Exhibit
- -----------                                   ----------------------

      10.39            Asset  Purchase  Agreement  dated as of  January 1, 1997,
                       among   Action   Performance    Companies,    Inc.,   MTL
                       Acquisition,    Inc.,   Motorsport   Traditions   Limited
                       Partnership,  Midland  Leasing,  Inc., and Motorsports By
                       Mail, Inc.
      10.40            Exchange  Agreement  dated as of January  1, 1997,  among
                       Action  Performance  Companies,  Inc., Kenneth R. Barbee,
                       and Jeffery M. Gordon
      10.41            Promissory  Note dated  January 1, 1997, in the principal
                       amount of $1,600,000 issued by MTL Acquisition,  Inc., as
                       Maker, to Motorsport  Traditions Limited Partnership,  as
                       Payee,  together  with  Guarantee  of Action  Performance
                       Companies, Inc.
      10.42            Note  Purchase  Agreement  dated as of  January  2, 1997,
                       among Action Performance Companies, Inc., Jefferson-Pilot
                       Life Insurance Company, Alexander Hamilton Life Insurance
                       Company of America,  and First  Alexander  Hamilton  Life
                       Insurance  Company,  together with form of Note,  form of
                       Subsidiary Guaranty, and form of Subsidiary Joinder
      10.43            Credit  Agreement  dated as of  January  2,  1997,  among
                       Action Performance  Companies,  Inc., Sports Image, Inc.,
                       MTL  Acquisition,  Inc., and First Union National Bank of
                       North Carolina
      10.44            Registration Agreement dated as of January 1, 1997, among
                       Action Performance Companies, Inc., Motorsport Traditions
                       Limited   Partnership,   Midland   Leasing,   Inc.,   and
                       Motorsports By Mail, Inc.
      10.45            Registration Agreement dated as of January 1, 1997, among
                       Action  Performance  Companies,  Inc., Kenneth R. Barbee,
                       and Jeffery M. Gordon
      10.46            Employment Agreement dated as of January 1, 1997, between
                       Action Performance Companies, Inc. and Kenneth R. Barbee
      10.47            Consulting Agreement dated as of January 1, 1997, between
                       Action Performance Companies, Inc. and John Bickford
                                        5

        Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

January 23, 1997                            ACTION PERFORMANCE COMPANIES, INC.



                                            By: /s/ Christopher S. Besing
                                               ---------------------------------
                                            Christopher S. Besing
                                            Vice President, Chief Financial 
                                            Officer, and Treasurer
                                        6