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                               EXCHANGE AGREEMENT



                           DATED AS OF JANUARY 1, 1997



                                      AMONG



                       ACTION PERFORMANCE COMPANIES, INC.,


                             KENNETH R. BARBEE, AND


                                JEFFERY M. GORDON


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                                TABLE OF CONTENTS


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                                    SECTION 1
                               EXCHANGE OF SHARES............................  1

                                    SECTION 2
                         REPRESENTATIONS AND WARRANTIES......................  1
2.1      Representations and Warranties of Seller............................  1
         (a)      Due Incorporation, Good Standing, and Qualification........  1
         (b)      Capital Stock..............................................  1
         (c)      Options, Warrants, and Rights..............................  1
         (d)      Subsidiaries...............................................  2
         (e)      Financial Statements.......................................  2
         (f)      Books and Records..........................................  2
         (g)      No Material Change.........................................  2
         (h)      Actions in the Ordinary Course of Business.................  2
         (i)      Title to Properties........................................  2
         (j)      Litigation.................................................  3
         (k)      Rights and Licenses........................................  3
         (l)      No Violation...............................................  3
         (m)      Taxes......................................................  3
         (n)      Accounts Receivable........................................  3
         (o)      Contracts..................................................  3
         (p)      Compliance with Law and Other Regulations..................  4
         (q)      Insurance..................................................  4
         (r)      Articles, Bylaws, and Minute Books.........................  4
         (s)      Employees..................................................  4
         (t)      No Payments to Directors, Officers, Shareholders or Others.  4
         (u)      Accuracy of Statements.....................................  4
2.2      Further Representations and Warranties of Sellers...................  4
         (a)      Ownership of Capital Stock of CMP..........................  5
         (b)      Rights to Acquire Shares...................................  5
         (c)      Power to Execute Agreement.................................  5
         (d)      Agreement Not in Breach of Other Instruments...............  5
         (e)      Reliance Upon Seller's Advisors............................  5
         (f)      Intent and Access..........................................  5
2.3      Representations and Warranties of Buyer.............................  5
         (a)      Due Incorporation, Good Standing, and Qualification........  6
         (b)      Corporate Authority........................................  6
         (c)      Capital Stock..............................................  6
         (d)      Options, Warrants, and Rights..............................  6
         (e)      Subsidiaries...............................................  6
         (f)      Financial Statements.......................................  6
         (g)      No Material Change.........................................  7
         (h)      Title to Assets and Properties.............................  7
         (i)      Litigation.................................................  7
         (j)      Rights and Licenses........................................  7
         (k)      No Violation...............................................  7
                                        i

         (l)      Taxes......................................................  7
         (m)      Accounts Receivable........................................  8
         (n)      Contracts..................................................  8
         (o)      Compliance with Law and Other Regulations..................  8
         (p)      Insurance..................................................  8
         (q)      Articles, Bylaws, and Minute Books.........................  8
         (r)      Employees..................................................  8
         (s)      SEC Reports................................................  8
         (t)      Accuracy of Statements.....................................  9
         (u)      Status of Buyer Common Stock Being Issued..................  9
2.4      Survival of Representations and Warranties..........................  9

                                    SECTION 3
                              COVENANTS OF SELLERS...........................  9
3.1      Covenants of Sellers................................................  9
         (a)      Filing of Tax Returns and Payment of Taxes.................  9
         (b)      Section 338(h)(10) Election................................  9
         3.2      Further Assurances......................................... 10

                                    SECTION 4
                                     GENERAL................................. 10
4.1      Costs and Indemnity Against Finders................................. 10
4.2      Controlling Law..................................................... 10
4.3      Notices............................................................. 10
4.4      Binding Nature of Agreement; No Assignment.......................... 10
4.5      Entire Agreement.................................................... 11
4.6      Paragraph Headings.................................................. 11
4.7      Counterparts........................................................ 11
                                       ii

                               EXCHANGE AGREEMENT


         AGREEMENT  dated  as of  January  1,  1997,  among  ACTION  PERFORMANCE
COMPANIES,  INC., an Arizona  corporation  ("Buyer");  and KENNETH R. BARBEE and
JEFFERY M. GORDON (each, a "Seller" and together, "Sellers").

         Buyer and Sellers  desire that Buyer acquire all of Sellers'  shares of
capital stock (the "Shares") of Creative Marketing and Promotions, Inc., a North
Carolina corporation ("CMP") in exchange for shares of Buyer's Common Stock, all
on the terms and conditions set forth in this Agreement.

         NOW,  THEREFORE,  in  consideration  of the  premises and of the mutual
covenants set forth herein, the parties agree as follows:

                                    SECTION 1
                               EXCHANGE OF SHARES

         1.1 Exchange of Shares.  Based upon and subject to the representations,
warranties,  covenants,  agreements, and other terms and conditions set forth in
this  Agreement,  as of the date of this  Agreement  (the "Closing  Date"),  the
Sellers  hereby  convey,  transfer,  assign,  and deliver the Shares to Buyer in
exchange for an aggregate of 285,714 shares of Buyer's  common stock,  par value
$.01 per share (the "Buyer's  Common Stock"),  valued at $17.50 per share.  Each
Seller hereby conveys,  transfers,  assigns, and delivers to Buyer the number of
Shares set forth beside such Seller's  name on Schedule 1.1 hereto,  in exchange
for the number of shares of Buyer's  Common Stock set forth beside such Seller's
name on Schedule 1.1 hereto.  Buyer and each of the Sellers hereby  acknowledges
receipt of the Shares and the Buyer's Common Stock, respectively.

                                    SECTION 2
                         REPRESENTATIONS AND WARRANTIES

         2.1 Representations and Warranties of Sellers.  Except as otherwise set
forth in the Sellers' Disclosure Schedule heretofore delivered by Sellers to and
acknowledged as received by Buyer,  Sellers jointly and severally  represent and
warrant to Buyer as follows:

                  (a) Due Incorporation,  Good Standing, and Qualification.  CMP
is a corporation duly organized,  validly  existing,  and in good standing under
the laws of the jurisdiction of its incorporation  with all requisite  corporate
power and authority to own, operate,  and lease its assets and properties and to
carry on its business as now being conducted. CMP is not subject to any material
disability  by  reason  of  the  failure  to  be  duly  qualified  as a  foreign
corporation  for the transaction of business or to be in good standing under the
laws of any  jurisdiction.  Sellers  have  heretofore  delivered to Buyer a list
setting forth, as of the date of this Agreement,  each jurisdiction in which (i)
CMP currently  conducts it business or has in the past conducted its business on
any basis, (ii) CMP is qualified to do business,  and (iii) CMP is qualified for
the purposes of sales and income taxes.

                  (b)  Capital  Stock.  As  of  the  date  hereof,  CMP  has  an
authorized capital stock consisting of 100,000 shares of Common Stock, $1.00 par
value,  of which 4,000  shares are issued and  outstanding  and all of which are
owned  by  Sellers,   free  and  clear  of  all  claims,   liens,  charges,  and
encumbrances.  All of the issued and outstanding  shares of capital stock of CMP
have been validly authorized and issued and are fully paid and nonassessable.

                  (c)  Options,   Warrants,   and  Rights.  CMP  does  not  have
outstanding any options, warrants, or other rights to purchase, or securities or
other obligations convertible into or exchangeable for, or contracts,

commitments, agreements, arrangements, or understandings to issue, any shares of
its capital stock or other securities.

                  (d) Subsidiaries.  CMP has no subsidiaries.  CMP does not own,
directly or  indirectly,  any capital  stock or other equity  securities  of any
corporation or have any direct or indirect  equity or ownership  interest in any
corporation or other business.

                  (e)  Financial  Statements.  The  Balance  Sheet  of CMP as of
November 30, 1995, and the  Statements of Income and Retained  Earnings and Cash
Flows of CMP for the year ended  November  30, 1995 have been audited by Greer &
Walker, L.L.P., certified public accountants, and the Balance Sheet of CMP as of
November 30, 1996 and the  Statements  of Income and Retained  Earnings and Cash
Flow of CMP for the 12 months ended  November 30, 1996 have been prepared by CMP
without audit. All of the foregoing  financial  statements have been prepared in
accordance with generally accepted accounting principles,  which were applied on
a  consistent  basis,  are correct and  complete,  and  present  fairly,  in all
material respects, the consolidated  financial position,  results of operations,
and changes in financial  position of CMP as of their  respective  dates and for
the periods indicated. CMP does not have any material liabilities or obligations
of a type that would be included in a balance sheet prepared in accordance  with
generally  accepted  accounting  principles,  whether  related to tax or non-tax
matters, accrued or contingent,  due or not yet due, liquidated or unliquidated,
or  otherwise,  except as and to the extent  disclosed  or reflected in the Base
Balance Sheet or Sellers'  Disclosure Schedule or incurred since the date of the
Base Balance Sheet in the ordinary course of business.

                  (f)  Books  and  Records.  The  books  of  account  and  other
corporate  records of CMP are complete and  accurate,  have been  maintained  in
accordance with good business  practices,  and the matters contained therein are
appropriately reflected in CMP's financial statements.

                  (g) No Material Change. Since November 30, 1996, there has not
been  and  there  is not  threatened  (i) any  material  adverse  change  in the
business, assets, properties,  financial condition, or operating results of CMP,
(ii) any loss or damage  (whether  or not  covered by  insurance)  to any of the
assets or properties of CMP, which materially  affects or impairs its ability to
conduct  its  business,  or (iii)  any  mortgage  or  pledge  of any  assets  or
properties of CMP, or any indebtedness  incurred by CMP other than indebtedness,
not material in the aggregate, incurred in the ordinary course of business.

                  (h) Actions in the Ordinary Course of Business. Since November
30,  1996,  CMP has not (i) taken any action  outside of the  ordinary and usual
course of business;  (ii) borrowed any money or become  contingently  liable for
any obligation or liability of another; (iii) failed to pay all of its debts and
obligations as they became due; (iv) incurred any debt,  liability or obligation
of any nature to any party except for  obligations  arising from the purchase of
goods or the rendition of services in the ordinary  course of business,  none of
which  aggregate  more  than  $100,000  with  respect  to the same  supplier  or
customer;  (v) knowingly waived any right of substantial  value;  (vi) failed to
use its best  efforts to preserve  its  business  organization  intact,  to keep
available the services of its employees,  or to preserve its relationships  with
its customers,  suppliers and others with which it deals;  or (vii) increased or
committed to increase the salary, fee or compensation of any officer,  employee,
independent contractor, agent, firm or person performing services for it.

                  (i) Title to Properties.  CMP has good and marketable title to
all of its real and personal  assets and  properties,  including  all assets and
properties  reflected  in the Base  Balance  Sheet  or  acquired  subsequent  to
November 30, 1996,  except assets or  properties  disposed of subsequent to that
date in the ordinary course of business.  Such assets and properties are subject
to no mortgage,  indenture,  pledge, lien, claim, encumbrance,  charge, security
interest, or title retention or other security arrangement, except for liens for
the payment of federal,  state, and other taxes, the payment of which is neither
delinquent nor subject to penalties, and except for other liens and encumbrances
incidental  to the conduct of the business of CMP or the ownership of its assets
or properties, which were not incurred in connection with the borrowing of money
or the obtaining of advances and which do not
                                        2

in the aggregate  materially  detract from the value of the assets or properties
of CMP or  materially  impair the use thereof in the  operation of its business,
except in each case as disclosed in the Base Balance Sheet.  All leases pursuant
to which CMP leases any  substantial  amount of real or  personal  property  are
valid and effective in accordance with their respective terms.

                  (j) Litigation.  There are no actions, suits, proceedings,  or
other litigation pending or, to the knowledge of CMP, threatened against CMP, at
law or in  equity,  or  before or by any  federal,  state,  municipal,  or other
governmental department,  commission,  board, bureau, agency, or instrumentality
that, if determined  adversely to CMP,  would  individually  or in the aggregate
have a material adverse effect on the business,  assets,  properties,  operating
results, prospects, or condition, financial or otherwise, of CMP.

                  (k) Rights and Licenses. CMP has provided Buyer with a list of
all of its trademarks,  trademark rights,  trade names,  trade name rights,  and
licenses.

                  (l) No Violation. The execution and delivery of this Agreement
and the consummation of the transactions contemplated hereby will not violate or
result in a breach by CMP of, or constitute a default  under,  or conflict with,
or cause any  acceleration  of any obligation with respect to, (i) any provision
or restriction of any charter,  bylaw, loan,  indenture,  or mortgage of CMP, or
(ii) any  provision  or  restriction  of any lien,  lease  agreement,  contract,
instrument,  order,  judgment,  award, decree,  ordinance,  or regulation or any
other  restriction of any kind or character to which any assets or properties of
CMP is subject or by which CMP is bound.

                  (m) Taxes.  CMP has duly filed in correct form all Tax Returns
(as defined below) relating to the activities of CMP required or due to be filed
(with regard to applicable extensions) on or prior to the Closing Date. All such
Tax Returns are accurate and complete in all material respects, and CMP has paid
or made provision for the payment of all Taxes (as defined below) that have been
incurred  or are due or claimed to be due from it by  federal,  state,  or local
taxing  authorities for all periods ending on or before the Closing Date,  other
than Taxes or other charges that are not  delinquent  or are being  contested in
good  faith and have not been  finally  determined  and have been  disclosed  to
Buyer.  The  amounts  set up as  reserves  for  Taxes  on the  books  of CMP are
sufficient in the aggregate for the payment of all unpaid Taxes  (including  any
interest or penalties thereon), whether or not disputed, accrued, or applicable.
No claims for taxes or assessments are being asserted or threatened against CMP.
Sellers have  furnished  to Buyer copies of all Tax Returns  filed for or by CMP
since its inception. For purposes of this Agreement, the term "Taxes" shall mean
all taxes,  charges,  fees,  levies, or other  assessments,  including,  without
limitation,  income, gross receipts, excise, property, sales, transfer, license,
payroll,  and franchise taxes, imposed by the United States, or any state, local
or  foreign  government  or  subdivision  or agency  thereof  and any  interest,
penalties or additions  attributable  thereto,  and the term "Tax Return"  shall
mean any report,  return,  or other  information  required to be supplied to any
taxing authority or required by any taxing authority to be supplied to any other
person.  CMP has duly and validly filed elections for S corporation status under
the  Internal  Revenue  Code;  none of  such  elections  have  been  revoked  or
terminated; and neither CMP nor any shareholder of CMP has taken any action that
would cause a termination of such S election.

                  (n) Accounts  Receivable.  The accounts receivable of CMP have
been  acquired in the  ordinary  course of business  and,  to the  knowledge  of
Seller,  are valid and  enforceable,  and are fully  collectible,  subject to no
known defenses, set-offs, or counterclaims,  except to the extent of the reserve
reflected in the books of CMP or in CMP's  Disclosure  Schedule or in such other
amount not greater than $500,000 unless subject to setoff as a result of actions
by Buyer.

                  (o) Contracts.  CMP is not a party to (i) any plan or contract
providing   for  bonuses,   pensions,   options,   stock   purchases,   deferred
compensation,  retirement  payments,  or  profit  sharing,  (ii) any  collective
bargaining or other contract or agreement with any labor union, (iii) any lease,
installment  purchase  agreement,  or other contract with respect to any real or
personal property used or proposed to be used in its operations,  excepting,  in
each case, items included within aggregate amounts disclosed or reflected in the
Base
                                        3

Balance Sheet,  (iv) any employment  agreement or other similar  arrangement not
terminable  by it upon 30 days or less  notice  without  penalty  to it, (v) any
contract or agreement for the purchase of any commodity,  material, fixed asset,
or equipment in excess of $100,000,  (vi) any contract or agreement  creating an
obligation  of $100,000 or more,  (vii) any  contract or  agreement  that by its
terms does not terminate or is not  terminable by it upon 30 days or less notice
without penalty to it, (viii) any loan agreement,  indenture,  promissory  note,
conditional  sales  agreement,  or other similar type of  arrangement,  (ix) any
material  license  agreement,  or (x) any contract that may result in a material
loss  or  obligation  to it.  All  material  contracts,  agreements,  and  other
arrangements  to which CMP is a party are valid and  enforceable  in  accordance
with their terms; CMP and, to CMP's knowledge,  all other parties to each of the
foregoing have performed in any material respects all obligations required to be
performed to date; and neither CMP nor, to CMP's knowledge, any such other party
is in default or in arrears under the terms of any of the foregoing.

                  (p)  Compliance  with Law and  Other  Regulations.  CMP is not
subject to or has been threatened with any material fine, penalty, liability, or
disability  as the  result of its  failure  to comply  with any  requirement  of
federal,  state,  local,  or foreign law or regulation or any requirement of any
governmental  body or agency  having  jurisdiction  over it, the  conduct of its
business, the use of its assets and properties, or any premises occupied by it.

                  (q)  Insurance.   CMP  maintains  in  full  force  and  effect
insurance  coverage  on  its  assets,  properties,   premises,  operations,  and
personnel in such amounts as CMP deems appropriate, all as set forth on Sellers'
Disclosure Schedule.

                  (r)  Articles,   Bylaws,   and  Minute  Books.   Sellers  have
heretofore  delivered  to Buyer  true and  complete  copies of the  Articles  of
Incorporation and Bylaws of CMP as currently in effect.  The minute books of CMP
contain  complete  and  accurate  records of all  meetings  and other  corporate
actions held or taken by the Boards of Directors (or committees of the Boards of
Directors) and shareholders of CMP since its incorporation.

                  (s) Employees.  CMP has never maintained or contributed to any
"employee benefit plan," as such term is defined in Section 3(3) of the Employee
Retirement Income Security Act of 1974, as amended ("ERISA"), including, without
limitation,  any stock option plan, stock purchase plan,  deferred  compensation
plan,  or other similar  employee  benefit plan.  CMP never  contributed  to any
"multi-employer  pension  plan," as such term is defined in Section  3(37)(A) of
ERISA.

                  (t)  No  Payments  to  Directors,  Officers,  Shareholders  or
Others.  Except to the extent that the following  will have no material  adverse
effect on the  purchase  by Buyer of the  Shares  or the  business,  assets,  or
properties of CMP pursuant to this Agreement, since November 30, 1996, there has
not been any purchase or redemption of any shares of capital stock of CMP or any
transfer,  distribution or payment by CMP, directly or indirectly,  of any money
or other assets or properties to any director,  officer,  shareholder  or any of
their  affiliates  or other  person other than the payment of  compensation  for
services actually rendered at rates not in excess of the rates prevailing on the
Base Balance  Sheet or payments in the ordinary  course of business or for goods
or services in other than arm's length transactions.

                  (u) Accuracy of  Statements.  Neither this  Agreement  nor any
statement,  list, certificate,  or other information furnished by CMP or Sellers
to  Buyer  in  connection  with  this  Agreement  or  any  of  the  transactions
contemplated  hereby contains an untrue statement of a material fact or omits to
state a material  fact  necessary  to make the  statements  contained  herein or
therein, in light of circumstances in which they are made, not misleading.

         2.2 Further  Representations  and  Warranties  of Sellers.  Each Seller
makes the following further representations and warranties as to himself:
                                        4

                  (a)  Ownership of Capital  Stock of CMP.  Such Seller owns the
number of Shares set forth  beside such  Seller's  name on Schedule  1.1 hereto.
Such Seller has good,  marketable  and  unencumbered  title to such Shares,  and
there are no restrictions on his right to transfer such Shares to Buyer pursuant
to this Agreement.

                  (b) Rights to Acquire  Shares.  Such  Seller does not have any
outstanding options,  warrants,  or other rights to purchase or subscribe for or
contracts or commitments to sell, or any  interests,  instruments,  evidences of
indebtedness or other  securities  convertible in any manner into, any shares of
CMP's capital stock.

                  (c) Power to Execute Agreement. Such Seller has full power and
authority to execute, deliver, and perform this Agreement, and this Agreement is
the legal and binding obligation of such Seller, enforceable against such Seller
in accordance with its items, except that (i) such enforcement may be subject to
bankruptcy, insolvency, reorganization, moratorium, or other similar laws now or
hereafter  in effect  relating  to  creditors'  rights,  and (ii) the  remedy of
specific  performance and injunctive and other forms of equitable  relief may be
subject to equitable  defenses and to the  discretion  of the court before which
any proceeding therefore may be brought.

                  (d)  Agreement  Not  in  Breach  of  Other  Instruments.   The
execution and delivery of this Agreement,  the  consummation of the transactions
hereby contemplated, and the fulfillment of the terms hereof, will not result in
the  breach of any term or  provision  of, or  constitute  a default  under,  or
conflict with, or cause the acceleration of any obligation  under, any agreement
or other  instrument  of any  description  to which such Seller is a party or by
which  such  Seller is bound,  or any  judgment,  decree,  order or award of any
court,  governmental  body  or  arbitrator,  or  any  law,  rule  or  regulation
applicable to such Seller.

                  (e) Reliance Upon Seller's Advisors.  Such Seller acknowledges
that he has been  encouraged  to rely upon the advice of his legal  counsel  and
accountants or other financial advisers with respect to the financial,  tax, and
other  considerations  relating to the  acquisition of the Buyer's Common Stock.
Such Seller  represents  and warrants  that he has reviewed with the his own tax
advisors  the  federal,  state,  local,  and  foreign  tax  consequences  of the
investment  in Buyer's  Common  Stock.  Such  Seller is  relying  solely on such
advisors and not on any  statements  or  representations  of Buyer or any of its
officers, directors,  employees, or agents and understands that such Seller (and
not Buyer) shall be  responsible  for his own tax  liability,  if any,  that may
arise as a result of the acquisition of Buyer's Common Stock or the transactions
contemplated by this Agreement.

                  (f) Intent and Access.  Such Seller is acquiring the shares of
Buyer's  Common  Stock  without a view to the public  distribution  or resale in
violation  of any  applicable  federal or state  securities  laws.  Such  Seller
acknowledges  that the shares of Buyer's Common Stock are not  registered  under
the Securities Act of 1933, as amended or any state  securities  laws and cannot
be sold  publicly  without  registration  thereunder  or an exemption  from such
registration.  Such Seller  understands  that  certificates for such shares will
contain a legend with respect to the  restrictions on transfer under federal and
applicable  state  securities  laws as well as the  fact  that  the  shares  are
"restricted  securities" under such federal and state laws. Such Seller has been
furnished with such information, both financial and non-financial,  with respect
to the operations,  business, capital structure, and financial position of Buyer
and its subsidiaries as he believes necessary and has been given the opportunity
to ask  questions  of and receive  answers from Buyer and its  subsidiaries  and
their  officers  concerning  Buyer and its  subsidiaries.  Without  limiting the
foregoing,  such Seller  specifically  acknowledges  the receipt of Buyer's Form
10-KSB  Report for the fiscal  year ended  September  30,  1996,  Buyer's  Proxy
Statement  dated January 29, 1996,  Buyer's 1996 Annual Report to  Shareholders,
Buyer's  Prospectus dated May 29, 1996, Buyer's Current Report on Form 8-K dated
June 20, 1996,  and Buyer's  Current  Report on Form 8-K dated November 7, 1996.
Notwithstanding  the  foregoing,  Sellers  understand  that Buyer will  promptly
undertake to register the Buyer's Common Stock.

         2.3  Representations  and Warranties of Buyer.  Except as otherwise set
forth in the Buyer Disclosure Schedule heretofore delivered by Buyer to Sellers,
and  except as  disclosed  in any  document  heretofore  filed by Buyer with the
Securities and Exchange  Commission  ("SEC"),  Buyer  represents and warrants to
Sellers as follows:
                                        5

                  (a) Due Incorporation, Good Standing, and Qualification. Buyer
and each of its subsidiaries are corporations duly organized,  validly existing,
and in good standing under the laws of their jurisdictions of incorporation with
all requisite  corporate  power and authority to own,  operate,  and lease their
assets and  properties  and to carry on their  business as now being  conducted.
Neither Buyer nor any of its subsidiaries is subject to any material  disability
by reason of the failure to be duly qualified as a foreign  corporation  for the
transaction  of  business  or to be in  good  standing  under  the  laws  of any
jurisdiction.  As used in this  Agreement  with  reference  to  Buyer,  the term
"subsidiaries" shall include all direct or indirect subsidiaries of Buyer.

                  (b) Corporate  Authority.  Buyer has the  corporate  power and
authority  to  enter  into  this  Agreement  and  carry  out  the   transactions
contemplated  hereby.  The Board of Directors of Buyer has duly  authorized  the
execution,  delivery,  and  performance of this  Agreement.  No other  corporate
proceedings on the part of Buyer,  including a meeting of Buyer's  shareholders,
are necessary to authorize the execution and delivery by Buyer of this Agreement
or the  consummation  by Buyer of the  transactions  contemplated  hereby.  This
Agreement  has been duly  executed and  delivered  by, and  constitutes a legal,
valid,  and binding  agreement of, Buyer,  enforceable  against it in accordance
with its terms,  except that (i) such  enforcement may be subject to bankruptcy,
insolvency,  reorganization,  moratorium, or other similar laws now or hereafter
in effect  relating  to  creditors'  rights,  and (ii) the  remedy  of  specific
performance and injunctive and other forms of equitable relief may be subject to
equitable  defenses  and to  the  discretion  of  the  court  before  which  any
proceeding therefore may be brought.

                  (c) Capital Stock. As of the date hereof, Buyer has authorized
capital stock consisting of 25,000,000  shares of Common Stock,  $.01 par value,
of which 13,094,962  shares are issued and outstanding,  and 5,000,000 shares of
Preferred Stock, no par value, of which no shares are issued and outstanding. As
of such date,  1,166,303 shares of Buyer Common Stock were reserved for issuance
upon the exercise of outstanding  stock options and warrants.  All of the issued
and  outstanding  shares of capital stock of Buyer and each of its  subsidiaries
have been, and Buyer's Common Stock, when issued pursuant to this Agreement will
be, validly authorized and issued and fully paid and nonassessable.

                  (d) Options,  Warrants,  and Rights.  Neither Buyer nor any of
its  subsidiaries  has  outstanding  any options,  warrants,  or other rights to
purchase,  or securities or other  obligations  convertible into or exchangeable
for, or contracts,  commitments,  agreements,  arrangements or understandings to
issue, any shares of their capital stock or other  securities,  other than those
referred to in Section 2.2(c).

                  (e) Subsidiaries.  The outstanding  shares of capital stock of
the  subsidiaries of Buyer owned by Buyer or any of its  subsidiaries  are owned
free and clear of all claims, liens,  charges, and encumbrances.  Buyer does not
own, directly or indirectly, any capital stock or other equity securities of any
corporation or have any direct or indirect  equity or ownership  interest in any
corporation or other business.

                  (f) Financial  Statements.  The Consolidated Balance Sheets of
Buyer and its  subsidiaries  as of September 30, 1995 and September 30, 1996 and
the  Consolidated  Statements  of  Operations,  the  Consolidated  Statements of
Shareholders' Equity, and the Consolidated Statements of Cash Flows of Buyer and
its  subsidiaries  for the three years ended September 30, 1996, and all related
schedules and notes to the foregoing,  have been reported on by Arthur  Andersen
LLP,  independent public accountants.  All of the foregoing financial statements
have been prepared in accordance with generally accepted accounting  principles,
which were applied on a consistent  basis  (except as  described  therein),  are
correct  and  complete,  and  present  fairly,  in all  material  respects,  the
financial position,  results of operations, and changes of financial position of
Buyer and its  subsidiaries  as of their  respective  dates and for the  periods
indicated.   Neither  Buyer  nor  any  of  its  subsidiaries  has  any  material
liabilities  or  obligations of a type that would be included in a balance sheet
prepared in accordance with generally accepted  accounting  principles,  whether
related to tax or non-tax  matters,  accrued or contingent,  due or not yet due,
liquidated or unliquidated or otherwise,  except as and to the extent  disclosed
or reflected in the Consolidated  Balance Sheet of Buyer and its subsidiaries as
of September  30, 1996,  or incurred  since  September 30, 1996, in the ordinary
course of business or as contemplated by this Agreement.
                                        6

                  (g) No Material  Change.  Since September 30, 1996,  there has
not been and there is not  threatened  (i) any  material  adverse  change in the
business, assets, properties, financial condition, or operating results of Buyer
or its  subsidiaries  taken as a whole,  (ii) any loss or damage (whether or not
covered  by  insurance)  to any of the  assets  or  properties  of  Buyer or its
subsidiaries, which materially affects or impairs their ability to conduct their
business,  or (iii) any mortgage or pledge of any material  amount of the assets
or properties of Buyer or any of its subsidiaries,  or any indebtedness incurred
by Buyer or any of its subsidiaries,  other than  indebtedness,  not material in
the aggregate, incurred in the ordinary course of business.

                  (h) Title to Assets and Properties. Buyer and its subsidiaries
have good and  marketable  title to all of their  respective  real and  personal
assets and  properties,  including  all assets and  properties  reflected in the
Consolidated  Balance  Sheet of Buyer and its  subsidiaries  as of September 30,
1996, or acquired  subsequent to September 30, 1996, except assets or properties
disposed of  subsequent  to that date in the ordinary  course of business.  Such
assets and  properties  are subject to no  mortgage,  indenture,  pledge,  lien,
claim,  encumbrance,  charge,  security  interest,  or title  retention or other
security  arrangement,  except for liens for the payment of federal,  state, and
other  taxes,  the  payment  of which  is  neither  delinquent  nor  subject  to
penalties, and except for other liens and encumbrances incidental to the conduct
of the business of Buyer and its  subsidiaries  or the ownership of their assets
or properties, which were not incurred in connection with the borrowing of money
or the  obtaining  of  advances,  and which do not in the  aggregate  materially
detract from the value of the assets or properties of Buyer and its subsidiaries
taken as a whole or materially  impair the use thereof in the operation of their
respective  businesses,  except in each case as  disclosed  in the  Consolidated
Balance  Sheet as of September 30, 1996.  All leases  pursuant to which Buyer or
any of its  subsidiaries  lease  any  substantial  amount  of real  or  personal
property are valid and  effective in  accordance  with their  respective  terms.
Buyer and each of its  subsidiaries  own or have the right to use all assets and
properties necessary to conduct their business as currently conducted.

                  (i) Litigation.  There are no actions, suits, proceedings,  or
other litigation pending or, to the knowledge of Buyer, threatened against Buyer
or any of its  subsidiaries,  at law or in equity,  or before or by any federal,
state, municipal, or other governmental department,  commission,  board, bureau,
agency,  or  instrumentality  that,  if  determined  adversely  to  Buyer or its
subsidiaries,  would  individually  or in the aggregate have a material  adverse
effect on the business,  assets,  properties,  operating results,  prospects, or
condition,  financial or  otherwise,  of Buyer and its  subsidiaries  taken as a
whole.

                  (j)  Rights  and  Licenses.  Neither  Buyer  nor  any  of  its
subsidiaries is subject to any material disability or liability by reason of its
failure to possess any trademark, trademark right, trade name, trade name right,
or license.

                  (k) No Violation. The execution and delivery of this Agreement
and the consummation of the transactions contemplated hereby will not violate or
result  in a breach by Buyer or any of its  subsidiaries  of,  or  constitute  a
default  under,  or conflict with, or cause any  acceleration  of any obligation
with respect to, (i) any provision or restriction of any charter,  bylaw,  loan,
indenture,  or  mortgage  of  Buyer  or any of its  subsidiaries,  or  (ii)  any
provision or restriction of any lien,  lease  agreement,  contract,  instrument,
order,  judgment,   award,  decree,   ordinance,  or  regulation  or  any  other
restriction  of any kind or character to which any assets or properties of Buyer
or  any  of  its  subsidiaries  is  subject  or by  which  Buyer  or  any of its
subsidiaries is bound.

                  (l)  Taxes.  Buyer  has  duly  filed in  correct  form all Tax
Returns relating to the activities of Buyer and its subsidiaries required or due
to be filed (with regard to  applicable  extensions)  on or prior to the Closing
Date.  All such Tax Returns are accurate and complete in all material  respects,
and Buyer has paid or made provision for the payment of all Taxes that have been
incurred  or are due or claimed to be due from it by  federal,  state,  or local
taxing  authorities for all periods ending on or before the Closing Date,  other
than Taxes or other charges that are not  delinquent  or are being  contested in
good  faith and have not been  finally  determined  and have been  disclosed  to
Seller.  The amounts set up as reserves  for Taxes on the books of Buyer and its
subsidiaries are sufficient in the aggregate for the payment of all unpaid Taxes
(including any interest or penalties thereon), whether
                                        7

or not disputed,  accrued, or applicable. No claims for taxes or assessments are
being asserted or threatened against Buyer or any of its subsidiaries.

                  (m) Accounts Receivable.  The accounts receivable of Buyer and
its  subsidiaries  have been  acquired in the ordinary  course of business,  are
valid and enforceable, and are fully collectible,  subject to no known defenses,
setoffs, or counterclaims,  except to the extent of the reserve reflected in the
books of Buyer and its subsidiaries or in such other amount that is not material
in the aggregate.

                  (n) Contracts.  Neither Buyer nor any of its subsidiaries is a
party to (i) any plan or contract  providing  for  bonuses,  pensions,  options,
stock purchases, deferred compensation,  retirement payments, or profit sharing,
(ii) any  collective  bargaining or other  contract or agreement  with any labor
union, (iii) any lease,  installment purchase agreement,  or other contract with
respect to any real or  personal  property  used or  proposed  to be used in its
operations  excepting,  in each case,  items included within  aggregate  amounts
disclosed  or  reflected  in the  Consolidated  Balance  Sheet of Buyer  and its
subsidiaries  as of September 30, 1996,  (iv) any employment  agreement or other
similar  arrangement  not  terminable by it upon 30 days or less notice  without
penalty to it, (v) any contract or agreement for the purchase of any  commodity,
material,  fixed asset, or equipment in excess of $100,000, (vi) any contract or
agreement  creating an  obligation  of $100,000 or more,  (vii) any  contract or
agreement  that by its terms does not terminate or is not  terminable by it upon
30 days or less  notice  without  penalty  to it,  (viii)  any  loan  agreement,
indenture,  promissory note, conditional sales agreement,  or other similar type
of arrangement,  (ix) any material license  agreement,  or (x) any contract that
may result in a material  loss or  obligation  to it.  All  material  contracts,
agreements,  and other arrangements to which Buyer or any of its subsidiaries is
a party are valid and  enforceable in accordance  with their terms;  Buyer,  its
subsidiaries,  and all other parties to each of the foregoing have performed all
obligations  required to be performed  to date;  neither  Buyer,  nor any of its
subsidiaries,  nor any such other  party is in  default or in arrears  under the
terms of any of the  foregoing;  and no  condition  exists or event has occurred
that,  with the giving of notice or lapse of time or both,  would  constitute  a
default under any of them.

                  (o) Compliance with Law and Other  Regulations.  Neither Buyer
nor any of its  subsidiaries  is  subject  to or has  been  threatened  with any
material fine, penalty, liability, or disability as the result of its failure to
comply  with any  requirement  of  federal,  state,  local,  or  foreign  law or
regulation  or any  requirement  of  any  governmental  body  or  agency  having
jurisdiction  over it, the  conduct of its  business,  the use of its assets and
properties, or any premises occupied by it.

                  (p) Insurance. Buyer and each of its subsidiaries maintains in
full force and effect insurance coverage on their assets, properties,  premises,
operations, and personnel in such amounts as Buyer deems appropriate.

                  (q) Articles,  Bylaws,  and Minute Books. Buyer has heretofore
delivered to Sellers true and complete  copies of its Articles of  Incorporation
and Bylaws of Buyer as  currently in effect.  The minute books of Buyer  contain
complete and accurate  records of all meetings and other corporate  actions held
or taken by the Boards of Directors  (or  committees of the Boards of Directors)
and shareholders of Buyer since its incorporation.

                  (r) Employees.  Neither Buyer nor any of its  subsidiaries has
ever  maintained or contributed to any "employee  benefit plan," as such term is
defined in  Section  3(3) of ERISA,  including,  without  limitation,  any stock
option plan, stock purchase plan,  deferred  compensation plan, or other similar
employee benefit plan, other than Buyer's Stock Option Plans.  Neither Buyer nor
any of its  subsidiaries  has ever  contributed to any  "multi-employer  pension
plan," as such term is defined in Section 3(37)(A) of ERISA.

                  (s) SEC Reports.  Buyer's report on Form 10-KSB for the fiscal
year ended  September  30,  1996 filed  with the SEC and all  reports  and proxy
statements filed by Buyer  thereafter  pursuant to Section 13(a) or 14(a) of the
Securities Exchange Act of 1934 do not contain a misstatement of a material fact
or omit to state
                                        8

a  material  fact  required  to be  stated  therein  or  necessary  to make  the
statements  therein not misleading as of the time the document was filed.  Since
the filing of such report on Form 10-KSB, no other report,  proxy statement,  or
other  document has been required to be filed by Buyer pursuant to Section 13(a)
or 14(a) of the Securities Exchange Act of 1934 that has not been filed.

                  (t) Accuracy of  Statements.  Neither this  Agreement  nor any
statement, list, certificate, or other information furnished by Buyer to Sellers
in connection with this Agreement or any of the transactions contemplated hereby
contains  an untrue  statement  of a material  fact or omits to state a material
fact necessary to make the statements  contained herein or therein,  in light of
the circumstances in which they are made, not misleading.

                  (u) Status of Buyer Common Stock Being  Issued.  The shares of
Buyer's  Common Stock  issued in exchange for the Shares are validly  authorized
and issued,  fully  paid,  nonassessable,  authorized  for trading on the Nasdaq
National Market,  and free of preemptive or other similar rights, but subject to
the  resale  restrictions  required  by Rule  144  promulgated  pursuant  to the
Securities Act of 1933, as amended ("Rule 144").

         2.4  Survival  of   Representations   and   Warranties.   Each  of  the
representations  and warranties  contained in this  Agreement  shall survive the
consummation of the transactions  contemplated by this Agreement irrespective of
any  investigations  or inquiries  made by any party or any  knowledge  that any
party  may  possess,  and  each  party  shall  be  entitled  to rely  upon  such
representations and warranties irrespective of any investigations, inquiries, or
knowledge. Notwithstanding the foregoing, no claims for indemnity arising out of
a false,  misleading,  or otherwise incorrect  representation or warranty may be
made after one year from the Closing  Date,  and neither Buyer nor Sellers shall
be  responsible  for any  indemnity  claim for an amount  less than  $250,000 or
greater  than  $4,000,000  arising  out of a  false,  misleading,  or  otherwise
incorrect  representation  or  warranty  relating to this  Agreement;  provided,
however, that the foregoing limitation will have no force or effect with respect
to any defect of Buyer's Common Stock.

                                    SECTION 3
                              COVENANTS OF SELLERS

         3.1  Covenants of Sellers.  Each Seller  further  agrees,  unless Buyer
otherwise agrees in writing, subsequent to the Closing Date:

                  (a) Filing of Tax Returns and Payment of Taxes. As promptly as
practicable  after the Closing Date,  Sellers shall,  at their cost and expense,
prepare or cause to be prepared all federal,  state, and local S corporation Tax
Returns for all periods prior to the Closing  Date.  Not less than 30 days prior
to the anticipated date for filing such returns, Sellers shall provide a copy of
each such Tax Returns to Buyer for its review and consent or  approval.  Sellers
shall make any revisions to such Tax Returns that Buyer may reasonably  request.
Upon approval of such Tax Returns by Buyer, such approval not to be unreasonably
withheld,  Sellers  shall  promptly  file such Tax  Returns  or cause them to be
filed.   Each  Seller  agrees  that  Sellers  shall  be  jointly  and  severally
responsible  for any and all tax  obligations of CMP or the Sellers arising as a
result of CMP's  status as an S  corporation  prior to the  Closing  Date.  Each
Seller agrees that Sellers shall promptly pay any and all Taxes determined to be
owed by CMP or either or both of the Sellers as a result of CMP's status as an S
corporation prior to the Closing Date.

                  (b)  Section  338(h)(10)  Election.  In the event  that  Buyer
determines  that it is eligible to file an election under Section  338(h)(10) of
the Internal  Revenue Code of 1986, as amended,  with respect to the exchange of
Shares and Buyer's Common Stock pursuant to this  Agreement,  Sellers will, upon
request by Buyer,  promptly join in the filing of such an election and in making
corresponding  elections  under  any  state or local  tax  law.  Buyer  shall be
responsible  for preparing all such  elections,  including  preparation of forms
required to be filed in order to make such elections.
                                        9

         3.2  Further  Assurances.  On and after the Closing  Date,  Sellers and
Buyer shall execute and deliver all such deeds, bills of sale, assignments,  and
other  instruments  and shall  take or cause to be taken  such  further or other
actions  as any  party  may  reasonably  request  from  time to time in order to
effectuate the  transactions  provided for herein.  The parties shall  cooperate
with each other and with their respective  counsel and accountants in connection
with any steps to be taken as a part of their respective  obligations under this
Agreement.

                                    SECTION 4
                                     GENERAL

         4.1 Costs and  Indemnity  Against  Finders.  Each party hereto shall be
responsible  for its own costs and expenses in negotiating  and performing  this
Agreement and hereby  indemnifies and holds the other parties  harmless  against
any claim for finders' fees based on alleged retention of a finder by it.

         4.2 Controlling  Law. This Agreement and all questions  relating to its
validity, interpretation,  performance, and enforcement shall be governed by and
construed in accordance  with the laws of the state of Arizona,  notwithstanding
any Arizona or other conflict-of-law provisions to the contrary.

         4.3 Notices. All notices,  requests,  demands, and other communications
required  or  permitted  under this  Agreement  shall be in writing and shall be
deemed to have been duly given, made and received when delivered against receipt
or when  deposited in the United  States  mails,  first class  postage  prepaid,
addressed as set forth below:

  If to Buyer:                        If to Sellers:

  2401 West First Street              2835 Armentrout Drive
  Tempe, Arizona  85281               Concord, North Carolina  28205
  Attention:  Fred W. Wagenhals       Attention:  Kenneth R. Barbee
  Tel: (602) 894-0100                 Tel: (704) 784-2700
  Fax: (602) 967-1403                 Fax: (704) 784-2707

  with a copy given in the manner     with a copy given in the manner
  prescribed above, to:               prescribed above, to:

  O'Connor, Cavanagh, Anderson,       Robinson, Bradshaw & Hinson, P.A.
    Killingsworth & Beshears, P.A.    101 North Tryon Street
  One East Camelback Road             Suite 1900
  Phoenix, Arizona  85012             Charlotte, North Carolina  28246-1900
  Attention:  Robert S. Kant, Esq.    Attention:  Stokley G. Caldwell, Jr., Esq.
  Tel: (602) 263-2606                 Tel: (704) 377-8332
  Fax: (602) 263-2900                 Fax: (704) 378-4000

          Any party may alter the address to which  communications or copies are
to be sent by giving  notice to such  other  parties  of  change of  address  in
conformity with the provisions of this paragraph for the giving of notice.

          4.4 Binding Nature of Agreement;  No Assignment.  This Agreement shall
be  binding  upon and  inure to the  benefit  of the  parties  hereto  and their
respective  heirs,  successors,  and  assigns,  except that no party may assign,
delegate, or transfer its rights or obligations under this Agreement without the
prior written consent of the other parties hereto.  Any assignment,  delegation,
or transfer made in violation of this Section 4.4 shall be null and void.
                                       10

          4.5 Entire Agreement. This Agreement contains the entire understanding
among  the  parties  hereto  with  respect  to the  subject  matter  hereof  and
supersedes   all   prior   and   contemporaneous   agreements,   understandings,
inducements,  and  conditions,  express or implied,  oral or written,  except as
herein  contained.  The express terms hereof control and supersede any course of
performance and/or usage of the trade inconsistent with any of the terms hereof.
This  Agreement  may not be modified or amended  other than by an  agreement  in
writing.

          4.6 Paragraph  Headings.  The paragraph headings in this Agreement are
for  convenience  only; they form no part of this Agreement and shall not affect
its interpretation.

          4.7  Counterparts.  This  Agreement  may be  executed  in two or  more
counterparts,  each of which shall be deemed to be an original, but all of which
shall constitute one and the same agreement.

          IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the day and year first above written.

                                          ACTION PERFORMANCE COMPANIES, INC.


                                          By:___________________________________

                                          Its:__________________________________



                                          ______________________________________
                                          Kenneth R. Barbee


                                          ______________________________________
                                          Jeffery M. Gordon
                                       11