PROMISSORY NOTE


$1,600,000                                                       January 1, 1997

                  FOR  VALUE  RECEIVED,   MTL  ACQUISITION,   INC.,  an  Arizona
corporation, its successors and assigns ("Maker"), hereby promises to pay to the
order of MOTORSPORT  TRADITIONS  LIMITED  PARTNERSHIP,  a North Carolina limited
partnership  or its  successors  or assigns  ("Payee"),  at the office of Payee,
located at 2835 Armentrout Drive,  Concord,  North Carolina 28205, the principal
amount  of  $1,600,000,   together  with  interest  on  the  principal   balance
outstanding  hereunder,  from (and  including)  the date  hereof  until (but not
including)  the date of  payment,  at the  interest  rate  specified  below,  in
accordance with the following terms and conditions:

                  1.  Stated  Interest  Rate.  Except as  provided  in Section 2
below, the principal balance  outstanding  hereunder shall bear interest,  until
fully paid, at 4% per annum (the "Stated Interest Rate").

                  2. Default  Interest Rate. The Default  Interest Rate shall be
12% per annum.  The principal  balance  outstanding  hereunder from time to time
shall bear interest at the Default Interest Rate from the date of the occurrence
of an Event of Default (as hereinafter  defined)  hereunder until the earlier of
(a) the date on which the principal balance outstanding hereunder, together with
all accrued  interest and other amounts payable  hereunder,  is paid in full; or
(b) the date on which such Event of Default is timely cured.

                  3. Payments.  This Note shall be payable as follows:

                           (a) Twenty-three  (23) equal monthly  installments of
principal of Sixty-six  Thousand Dollars  ($66,000.00)  each, due and payable on
the first day of each  month,  commencing  on February  1, 1997,  together  with
interest on the unpaid balance at the Stated Interest Rate.

                           (b) All  unpaid  principal  and  accrued  but  unpaid
interest  thereon  and all  other  amounts  payable  hereunder  shall be due and
payable on December 31, 1998.

                  4.  Prepayment.  Maker may  prepay  all or any  portion of the
interest and the unpaid principal balance of this Note at any time, or from time
to time, without penalty or premium.

                  5.  Application  and Place of Payments.  Payments  received by
Payee with respect to the indebtedness evidenced hereby shall be applied in such
order and manner as Payee in its sole and absolute  discretion may elect. Unless
Payee  otherwise  elects,  payments  received by Payee shall be applied first to
accrued and unpaid  interest,  next to the  principal  balance then  outstanding
hereunder,  and the remainder to  Additional  Sums (as  hereinafter  defined) or
other costs or added charges provided for in this Note. Payments hereunder shall
be made at the address for Payee first set forth above or at such other  address
as Payee may specify to Maker in writing.

                  6. Events of Default;  Acceleration. The occurrence of any one
or  more  of the  following  events  shall  constitute  an  "Event  of  Default"
hereunder,  and upon  such  Event  of  Default,  the  entire  principal  balance
outstanding  hereunder,  together  with all accrued  interest and other  amounts
payable  hereunder,  at the election of Payee,  shall become immediately due and
payable,  without any notice to Maker,  provided  that in the case of any of the
Events of Default in paragraphs (b), (c) or (d) below, the remainder of the debt
evidenced   hereby  shall   automatically   become  due  and  payable,   without
presentment,  demand,  protest or any other notice of any kind, all of which are
hereby expressly waived by Maker:

                           (a)  Nonpayment  of  principal,  interest,  or  other
amounts when the same shall become due and payable hereunder, and Maker does not
cure such  failure to pay within  three days after the date such payment is due;
or

                           (b) The failure of Maker to comply with any provision
of this Note; or

                           (c)  The  dissolution,   winding-up,  liquidation  or
termination   of  the  existence  of  Maker  or  the  sale  or   disposition  of
substantially all of the assets of Maker's business; or

                           (d) The  making  by  Maker of an  assignment  for the
benefit of its creditors; or

                           (e) The  appointment  of a receiver  for Maker or the
involuntary  filing  against Maker,  which is not stayed or dismissed  within 30
days of filing,  or the voluntary  filing by Maker of a petition or  application
for relief under federal bankruptcy law or any similar state or federal law.

                           (f) An Event of  Default by Maker  under the  License
Agreement  of even date  between  Maker and JG  Motorsports,  Inc.,  the License
Agreement of even date among Maker, JG Motorsports,  Inc., and Hasbro,  Inc. (to
the extent such default arises from  circumstances  involving  Maker rather than
Hasbro, Inc.), or the License Agreement dated as of September 1, 1996 between JG
Motorsports,  Inc. and Creative  Marketing and  Promotions,  Inc. (to the extent
such default arises from circumstances occurring after January 1, 1997).

                  7. Contracted For Interest.

                           (a) Maker agrees to pay an effective  contracted  for
rate of  interest  equal to the rate of  interest  resulting  from all  interest
payable as provided in this Note, plus the additional rate of interest resulting
from the  Additional  Sums.  The  Additional  Sums  shall  consist  of all fees,
charges,  goods,  things in action,  or any other sums or things of value (other
than  interest  payable  as  provided  in this  Note)  paid or payable by Maker,
pursuant to this Note,  that may be deemed to be interest for the purpose of any
law of the state of Arizona that may limit the maximum  amount of interest to be
charged with respect to this lending  transaction.  The Additional Sums shall be
deemed to be interest for the purposes of any such law only.

                           (b)  Maker   understands   and  believes   that  this
transaction  complies with the usury laws of the state of Arizona;  however,  if
any  interest or other  charges in  connection  with this  transaction  are ever
determined to exceed the maximum amount permitted by law, then Maker agrees that
(i) the amount of interest or charges payable pursuant to this transaction shall
be reduced to the maximum  amount  permitted by law; and (ii) any excess  amount
previously  collected  from Maker in  connection  with this  transaction,  which
exceeded  the maximum  amount  permitted  by law,  will be credited  against the
principal  balance then  outstanding  hereunder.  If the  outstanding  principal
balance hereunder has been paid in full, the excess amount paid will be refunded
to Maker.

                  8.  Costs of  Collection.  Maker  agrees  to pay all  costs of
collection,  including, without limitation, attorneys' fees, whether or not suit
is filed,  and all costs of suit and  preparation  for suit (whether at trial or
appellate  level),  in the event any payment of  principal,  interest,  or other
amount is not paid when due, or if at any time Payee should incur any attorneys'
fees in any proceeding under any federal bankruptcy law (or any similar state or
federal law) in connection with the obligations  evidenced  hereby. In the event
of any court  proceeding,  court costs and  attorneys'  fees shall be set by the
court and not by the jury and shall be  included  in any  judgment  obtained  by
Payee.

                  9. No  Waiver  by  Payee.  Maker  hereby  waives  presentment,
protest,  notice of dishonor, and notice of acceleration of maturity. No failure
to  accelerate  the debt  evidenced  hereby  by  reason  of  default  hereunder,
acceptance of a past-due  installment,  or other indulgence granted from time to
time shall be  construed as a novation of this Note or as a waiver of such right
of  acceleration  or of the  right of Payee  thereafter  to insist  upon  strict
compliance  with the terms of this Note or to prevent the exercise of such right
of  acceleration  or any other right granted  hereunder or by applicable law. No
extension  of the time for  payment  of this  Note  shall  operate  to  release,
discharge,  modify,  change or affect the original liability of Maker under this
Note,  either in whole or in part,  unless  Payee  agrees  otherwise in writing.
Maker agrees to continue to remain bound for the payment of principal, interest,
and all other sums due under  this Note  notwithstanding  any  changes by way of
release, surrender, exchange, modification,  substitution of, failure to perfect
or maintain perfection of any security for this Note. No
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delay or failure of Payee in exercising  any right  hereunder  shall affect such
right,  nor shall any single or partial  exercise of any right preclude  further
exercise thereof.

                  10.  Governing Law. This Note shall be construed in accordance
with and  governed  by the laws of the state of  Arizona  without  regard to the
choice of law rules of the state of Arizona.

                  11. Time of  Essence.  Time is of the essence of this Note and
each and every provision hereof.

                  12. Conflicts;  Inconsistency. In the event of any conflict or
inconsistency  between the provisions of this Note and the provisions of any one
or more of the other documents executed in connection with this transaction, the
provisions  of this Note shall  govern and  control to the extent  necessary  to
resolve such conflict or inconsistency.

                  13. Amendments.  No amendment,  modification,  change, waiver,
release,  or discharge  hereof and hereunder shall be effective unless evidenced
by an instrument in writing and signed by the party against whom  enforcement is
sought.

                  14. Severability. The invalidity of any provision of this Note
or portion of a provision  shall not affect the validity of any other  provision
of this Note or the remaining portion of the applicable provision.

                  15.  Binding  Nature.  The  provisions  of this Note  shall be
binding  upon and inure to the  benefit of Maker and Payee and their  respective
heirs, personal representatives, successors, and assigns, as applicable.

                  16.  Notices.  All  notices,  requests,   demands,  and  other
communications  required  or  permitted  under this Note shall be in writing and
shall be deemed to have been duly  given,  made,  and  received  when  delivered
against  receipt,  upon  receipt of a  facsimile  transmission,  or upon  actual
receipt of  registered  or  certified  mail,  postage  prepaid,  return  receipt
requested, addressed as set forth below:

                           If to Maker:

                           2401 West First Street
                           Tempe, Arizona  85281
                           Attention:  Fred W. Wagenhals
                           Phone: (602) 517-3710
                           Fax: (602) 967-1403

                           with a copy:

                           O'Connor, Cavanagh, Anderson,
                             Killingsworth & Beshears, P.A.
                           Suite 1100
                           One East Camelback
                           Phoenix, Arizona 85012
                           Attention:  Robert S. Kant, Esq.
                           Phone: (602) 263-2606
                           Fax: (602) 263-2900
                                        3

                           If to Payee:

                           2835 Armentrout Drive
                           Concord, North Carolina 28205
                           Attention:  Kenneth R. Barbee
                           Phone: (704) 784-2700
                           Fax: (704) 784-2707

                           with a copy to:

                           Robinson, Bradshaw & Hinson, P.A.
                           101 North Tryon Street, Suite 1900
                           Charlotte, North Carolina  28246-1900
                           Attention:  Stokley G. Caldwell, Jr., Esq.
                           Phone: (704) 377-8332
                           Fax: (704) 378-4000


Either party may alter the address to which  communications  or copies are to be
sent by  giving  notice  of such  change  of  address  in  conformity  with  the
provisions of this section for the giving of notice.

                  17. Construction. Maker and Payee participated in the drafting
of this Note, and this document was reviewed by the respective legal counsel for
Maker  and  Payee.  The  normal  rule of  construction  to the  effect  that any
ambiguities  are to be resolved  against the drafting party shall not be applied
to the interpretation of this Note. The language of this Note shall be construed
as  a  whole  according  to  its  fair  meaning.  The  word  "include(s)"  means
"include(s), without limitation," and the word "including" means "including, but
not limited to." No  inference in favor of, or against,  Maker or Payee shall be
drawn from the fact that one party has drafted any portion hereof.

                  IN WITNESS  WHEREOF,  Maker has  executed  this Note as of the
date first set forth above.

                                       MTL ACQUISITION, INC.


                                       By:______________________________________

                                       Its:_____________________________________
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                                    GUARANTEE
                                    ---------

                  The   undersigned,    Action   Performance   Companies,   Inc.
("Guarantor"),  hereby  unconditionally  guarantees the  performance,  including
without  limitation,  the  payment  obligations  (the  "Obligations"),   of  MTL
Acquisition,  Inc.  ("Maker")  under  the  $1,600,000  promissory  note  of  MTL
Acquisition,  Inc.  dated  January 1, 1997 (the  "Note")  payable to  Motorsport
Traditions Limited Partnership  ("Payee").  The undersigned agrees that the term
"maker"  in  the  Note  shall  include  the  undersigned  with  respect  to  any
obligations, events of default, or similar matters set forth in the Note.

                  The  Guarantor   hereby  expressly   waives:   (a)  notice  of
acceptance of this Guaranty by Payee and of all extensions of credit to Maker by
Payee;  (b)  presentment and demand for payment of any of the  Obligations;  (c)
protest and notice of dishonor  or of default to the  Guarantor  or to any other
party with respect to the Obligations or with respect to any security  therefor;
(d) notice of Payee's obtaining, amending,  substituting for, releasing, waiving
or modifying any security  interest,  liens,  or  encumbrances  now or hereafter
securing the Obligations, or Payee's subordinating, compromising, discharging or
releasing  such security  interests,  liens or  encumbrances;  (e) to the extent
permitted by  applicable  law, all other  notices to which the  Guarantor  might
otherwise be entitled;  (f) any requirement that Payee protect,  secure, perfect
or insure any  security  interest,  lien or other charge or  encumbrance  on any
property;  (g) demand for  payment  under  this  Guaranty;  and (h) any right to
assert against Payee, as a defense,  counterclaim,  set-off,  or cross-claim any
defense (legal or equitable),  set-off, counterclaim or claim that the Guarantor
may now or hereafter have against Maker.

                  The  Guarantor  agrees that this  Guaranty  may be enforced by
Payee without the necessity at any time of resorting to or exhausting  any other
security or collateral and without the necessity at any time of having  recourse
to the Note or any  collateral  now or  hereafter  securing the  Obligations  or
otherwise,  and  Guarantor  hereby  waives the right to require Payee to proceed
against  Maker,  or any  co-guarantor  or to  require  Payee to pursue any other
remedy or enforce any other right.  The  Guarantor  further  agrees that nothing
contained  herein shall prevent Payee from suing on the Note or foreclosing  its
security  interest in or lien on any  collateral  now or hereafter  securing the
Obligations  or from  exercising  any other  rights  available to them under the
Note, the Asset Purchase  Agreement  between Maker,  Guarantor and Payee of even
date herewith,  or any other document or instrument  executed in connection with
the  Obligations  if  neither  Maker  nor  the  Guarantor   timely  perform  the
obligations of Maker thereunder, and the exercise of any of the aforesaid rights
and the  completion  of any  foreclosure  proceedings  shall  not  constitute  a
discharge of any of the Guarantor's  obligations hereunder; it being the purpose
and intent of the Guarantor that the Guarantor's  obligations hereunder shall be
absolute, independent and unconditional under any and all circumstances. Neither
the  Guarantor's  obligations  under  this  Guaranty  nor  any  remedy  for  the
enforcement  thereof  shall be  impaired,  modified,  changed or released in any
manner whatsoever by an impairment,  modification, change, release or limitation
of the liability of Maker or any co-guarantor or by reason of Maker's or any co-
guarantor's  bankruptcy or insolvency.  The Guarantor acknowledges that the term
"Obligations"  as used herein  includes any payments  made by Maker to Payee and
subsequently  recovered  by Maker or a trustee  for Maker  pursuant  to  Maker's
bankruptcy or insolvency.


                                       ACTION PERFORMANCE COMPANIES, INC.



                                       By:______________________________________

                                       Its:_____________________________________

Dated: January 1, 1997
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