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                              EMPLOYMENT AGREEMENT



                           DATED AS OF JANUARY 1, 1997



                                     BETWEEN



                       ACTION PERFORMANCE COMPANIES, INC.


                                       AND


                                KENNETH R. BARBEE


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                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----

1.       Employment..........................................................  1

2.       Full Time Occupation................................................  1

3.       Compensation and other Benefits.....................................  1
         (a)      Salary.....................................................  1
         (b)      Bonus......................................................  1
         (c)      Stock Options..............................................  1
         (d)      Fringe Benefits............................................  1
         (e)      Reimbursement..............................................  2

4.       Term of Employment..................................................  2
         (a)      Employment Term............................................  2
         (b)      Termination Under Certain Circumstances....................  2
         (c)      Result of Termination......................................  2

5.       Competition and Confidential Information............................  2
         (a)      Interests to be Protected..................................  2
         (b)      Non-Competition............................................  3
         (c)      Non-Solicitation of Employees..............................  3
         (d)      Confidential Information...................................  3
         (e)      Return of Books and Papers.................................  4
         (f)      Equitable Relief...........................................  4
         (g)      Restrictions Separable.....................................  4

6.       Miscellaneous.......................................................  4
         (a)      Notices....................................................  4
         (b)      Indulgences................................................  5
         (c)      Controlling Law............................................  5
         (d)      Binding Nature of Agreement................................  5
         (e)      Execution in Counterpart...................................  5
         (f)      Provisions Separable.......................................  5
         (g)      Entire Agreement...........................................  5
         (h)      Paragraph Headings.........................................  6

7.       Successors And Assigns..............................................  6
                                        i

                              EMPLOYMENT AGREEMENT


                  EMPLOYMENT AGREEMENT dated as of the 1st day of January, 1997,
by and  between  ACTION  PERFORMANCE  COMPANIES,  INC.,  an Arizona  corporation
("Employer") and KENNETH R. BARBEE ("Employee").

                  As of the date of this Agreement, Employer has acquired all of
the  outstanding  stock of Creative  Marketing  and  Promotions,  Inc.,  a North
Carolina  corporation  ("CMP"),  and  Employer's  wholly owned  subsidiary,  MTL
Acquisition,  Inc., an Arizona corporation,  has purchased substantially all the
assets of Motorsport  Traditions Limited  Partnership,  a North Carolina limited
partnership  (together with CMP,  "Motorsport  Traditions").  Employee served in
various   executive   capacities  with  Motorsport   Traditions   prior  to  the
acquisition. Employer intends to continue the business of Motorsport Traditions.
Employer desires that Employee serve as General Manager of Motorsport Traditions
and perform various other services for Employer,  and Employee desires to accept
such employment, upon the terms and conditions contained herein.

                  NOW,  THEREFORE,  in  consideration of the premises and of the
mutual  covenants  set forth in this  Agreement,  the  parties  hereto  agree as
follows:

                  1.       Employment.

                  Employer hereby employs Employee,  and Employee hereby accepts
such employment, as Vice President of Employee's wholly owned subsidiary, Sports
Image, Inc., an Arizona  corporation  ("SII"),  and in such other capacities and
for such other duties and services of an executive  nature as shall from time to
time be specified by Employer.

                  2.       Full Time Occupation.

                  Employee  shall  devote  such  of  Employee's  business  time,
attention,  and efforts as shall be reasonably  necessary for the performance of
Employee's  duties under this Agreement and shall serve Employer  faithfully and
diligently.

                  3.       Compensation and other Benefits.

                           (a)  Salary.  Employer  shall  pay  to  Employee,  as
compensation for the services rendered by Employee during Employee's  employment
under this  Agreement,  a salary at a rate of $120,000 per annum,  to be paid in
equal monthly  installments  or in such other periodic  installments  upon which
Employer and Employee mutually agree.

                           (b) Bonus.  Employee  shall be eligible to receive an
annual bonus in an amount of up to 20% of  Employee's  salary with the amount to
be determined  by the Board of Directors of Employer  based upon such factors as
may be deemed relevant by the directors, including the performance of Employee.

                           (c)  Stock  Options  and  Awards.  Employee  shall be
granted qualified stock options under Employer's Stock Option Plan to purchase a
total of 15,000 shares of Employer's Common Stock at a price equal to $17.50 per
share at any time or from  time to time  within  six years of the date of grant,
such  options to vest 50% on the date of grant and 50% on the first  anniversary
of the grant.

                           (d) Fringe  Benefits.  Employee  shall be entitled to
participate  in any group  insurance,  pension,  retirement,  vacation,  expense
reimbursement,  and other plans,  programs,  or benefits  approved by Employer's
Board of Directors and made available  from time to time to executive  personnel
of Employer generally during the term of Employee's  employment  hereunder.  The
foregoing shall not obligate  Employer to adopt or maintain any particular plan,
program, or benefit.

                           (e) Reimbursement.  Employer shall reimburse Employee
for all travel and  entertainment  expenses  and other  ordinary  and  necessary
business  expenses  incurred  by  Employee in  connection  with the  business of
Employer and Employee's  duties under this Agreement;  provided,  however,  that
Employee  shall not incur such  expenses in an amount in excess of $5,000 during
any month  without  written  authorization  from  Employer.  The term  "business
expenses"  shall  not  include  any item not  deductible  in whole or in part by
Employer for federal income tax purposes. To obtain reimbursement, Employee must
submit to Employer  receipts,  bills, or sales slips for the expenses  incurred.
Reimbursements  will be made by Employer  monthly within 10 days of presentation
by Employee of satisfactory evidence of the expenses incurred.

                  4.       Term of Employment.

                           (a)   Employment   Term.   The  term  of   Employee's
employment under this Agreement shall be for a period of two years commencing on
the date of this Agreement and continuing from year to year  thereafter,  unless
and until terminated by either party giving written notice to the other not less
than 60 days prior to the end of the then-current term of Employee's  employment
under this Agreement.

                           (b)   Termination   Under   Certain    Circumstances.
Notwithstanding anything to the contrary herein contained:

                                    (i)  Death.   Employee's   employment  shall
automatically  terminate,  without notice, effective upon the date of Employee's
death.

                                    (ii) Disability. If Employee shall fail, for
a period of more than 60  consecutive  days,  or for 60 days  within any 180-day
period,  to perform any of Employee's  duties under this Agreement as the result
of  illness or other  incapacity,  Employer,  at its  option and upon  notice to
Employee,  may  terminate  Employee's  employment  effective on the date of that
notice.

                                    (iii)   Unilateral   Decision  of  Employer.
Employer,  at its option and upon notice to Employee,  may terminate  Employee's
employment effective on the date of that notice.

                                    (iv)   Unilateral   Decision  by   Employee.
Employee,  at his option, may terminate Employee's employment upon 90 days prior
notice to Employer.

                                    (v) Certain Acts. If Employee  engages in an
act or acts involving a felony, moral turpitude, fraud, or dishonesty, Employer,
at its option and upon notice to Employee,  may terminate Employee's  employment
effective on the date of that notice.

                           (c)  Result  of  Termination.  In  the  event  of the
termination of Employee's employment pursuant to Sections 4(b)(i), (ii), (iv) or
(v) above,  Employee shall receive no further compensation under this Agreement.
In the event of the  termination  of Employee's  employment  pursuant to Section
4(b)(iii)   above,   Employee  shall  continue  to  receive   Employee's   fixed
compensation  during  the  remainder  of the  then-current  term  of  Employee's
employment  under this  Agreement  prior to such  termination  if termination is
before the end of the two-year  term  beginning  on the date of this  Agreement.
Employee shall receive no severance compensation in the event of the termination
of Employee's employment for any reason after the initial two-year term.

                  5.       Competition and Confidential Information.

                           (a)   Interests   to  be   Protected.   The   parties
acknowledge  that Employee  will perform  essential  services for Employer,  its
employees,  and its shareholders  during the term of Employee's  employment with
Employer.  Employee  will be exposed  to,  have  access  to,  and work  with,  a
considerable amount of Confidential  Information (as defined below). The parties
also  expressly  recognize and  acknowledge  that the personnel of Employer have
been  trained by, and are valuable to,  Employer  and that  Employer  will incur
substantial recruiting and training expenses if Employer must hire new personnel
or retrain existing personnel to fill vacancies. The parties expressly recognize
that it could seriously impair the goodwill and diminish the value of Employer's
business
                                        2

should  Employee  compete with  Employer in any manner  whatsoever.  The parties
acknowledge  that this covenant has an extended  duration;  however,  they agree
that this  covenant is  reasonable  and it is necessary  for the  protection  of
Employer, its shareholders,  and employees. For these and other reasons, and the
fact that there are many other employment opportunities available to Employee if
he  should  terminate  his  employment,  the  parties  are in full and  complete
agreement that the following  restrictive  covenants are fair and reasonable and
are entered into freely, voluntarily, and knowingly. Furthermore, each party was
given the opportunity to consult with independent  legal counsel before entering
into this Agreement.

                           (b)  Non-Competition.  During  the  later  of  (i) 12
months of the date of this  Agreement or (ii) the term of Employee's  employment
with  Employer  and for the period  ending six months after the  termination  of
Employee's  employment  with Employer  (voluntarily by Employee or with cause by
Employer),  Employee  shall  not  (whether  directly  or  indirectly,  as owner,
principal,  agent, stockholder,  director,  officer, manager, employee, partner,
participant,  or in any other capacity) engage or become financially  interested
in any  competitive  business  conducted  within the  Restricted  Territory  (as
defined  below) or  otherwise  circumvent  any  license  agreements  of Employer
relating to the business of  Employer.  As used  herein,  the term  "competitive
business" shall mean (i) the design and manufacture of collectible  die-cast and
pewter miniature replicas of motorsports vehicles and the design and manufacture
of licensed apparel,  souvenirs, and other motorsports consumer items, including
t-shirts, hats, jackets, mugs, key chains, and drink bottles, in each case to be
distributed and sold through  collector and fan clubs,  wholesale  distribution,
authorized  retail  dealers,  trackside  events,  and  promotional  programs for
corporate  sponsors;  (ii) the development of marketing and product  promotional
programs for corporate sponsors of motorsports,  featuring  Employer's  die-cast
replicas  or other  products  as premium  awards,  intended  to  increase  brand
awareness of the products or services of the corporate  sponsors;  and (iii) the
design, manufacture, and sale of motorsports-related products (consisting of die
cast miniature replicas of motorsports vehicles and motorsports-related  apparel
and souvenirs)  specifically  designed for the mass-merchandise  market; and the
term  "Restricted  Territory"  shall  mean any  state in which  Employer  or its
subsidiaries  sells products or provides services during  Employee's  employment
hereunder. Employer acknowledges that Employee's ownership or operation of Chase
Raceware,  L.L.C.,  Racing for Kids,  L.L.C.,  Motorsports by Mail,  Inc.,  Race
World, L.L.C., American Motorsports Marketing, Inc., and Cararrus Plastics, Inc.
(in  the  production  of  plastic   products  under   manufacturing  or  similar
arrangements),  as the businesses of such  enterprises  currently are conducted,
shall not be deemed "competitive businesses."

                           (c) Non-Solicitation of Employees. During the term of
Employee's  employment  and for a period of 12 months after the  termination  of
Employee's employment with Employer, regardless of the reason therefor, Employee
shall  not  directly  or  indirectly,  for  himself,  or  on  behalf  of,  or in
conjunction  with,  any other  person,  company,  partnership,  corporation,  or
governmental entity, seek to hire or hire any of Employer's or its subsidiaries'
personnel or  employees  for the purpose of having any such  employee  engage in
services  that are the same as or similar or related to the  services  that such
employee provided for Employer or its subsidiaries.

                           (d) Confidential Information. Employee shall maintain
in strict secrecy all confidential or trade secret  information  relating to the
business of  Employer  and its  subsidiaries  (the  "Confidential  Information")
obtained by Employee in the course of Employee's employment,  and Employee shall
not,  unless first  authorized  in writing by Employer,  disclose to, or use for
Employee's  benefit or for the benefit of, any  person,  firm,  or entity at any
time either  during or  subsequent  to the term of  Employee's  employment,  any
Confidential  Information,  except as required in the  performance of Employee's
duties  on  behalf  of  Employer  and its  subsidiaries.  For  purposes  hereof,
Confidential  Information  shall include  without  limitation  any  engineering,
drawings,  or other reproduction of any kind; any trade secrets,  knowledge,  or
information  with respect to  processes,  inventions,  machinery,  manufacturing
techniques  and  know-how  and  to  the  management,   operational,   marketing,
licensing,   and  distribution  policies  and  practices  of  Employer  and  its
subsidiaries; any business methods or forms; any names or addresses of customers
or  data  on  customers  or  suppliers;  and  any  business  policies  or  other
information  relating  to or dealing  with the  purchasing,  production,  sales,
marketing,   and   distribution   policies  or  practices  of  Employer  or  its
subsidiaries  or relating to or dealing  with the  management,  operational,  or
investment policies or practices of Employer or its subsidiaries.
                                        3

                           (e) Return of Books and Papers.  Upon the termination
of Employee's  employment  with Employer for any reason,  Employee shall deliver
promptly to Employer all samples or  demonstration  models,  catalogues,  files,
lists, books, records,  manuals,  memoranda,  drawings, and specifications;  all
cost, pricing,  and other financial data; all customer,  licensee,  and supplier
information;  all other  written or printed  materials  that are the property of
Employer or its  subsidiaries  (and any copies of them); and all other materials
that may contain  Confidential  Information relating to the business of Employer
and its  subsidiaries,  which  Employee may then have in Employee's  possession,
whether prepared by Employee or not.

                           (f) Equitable Relief. In the event a violation of any
of the restrictions contained in this Section is established,  Employer shall be
entitled to preliminary and permanent  injunctive  relief as well as damages and
an equitable  accounting of all earnings,  profits,  and other benefits  arising
from such  violation,  which  right shall be  cumulative  and in addition to any
other rights or remedies to which  Employer  may be entitled.  In the event of a
violation of any provision of subsection  (b), (c), (f), or (g) of this Section,
the period for which those  provisions  would remain in effect shall be extended
for a  period  of time  equal  to that  period  beginning  when  such  violation
commenced and ending when the activities  constituting such violation shall have
been finally terminated in good faith.

                           (g)  Restrictions  Separable.  If  the  scope  of any
provision of this Agreement (whether in this Section 5 or otherwise) is found by
a Court to be too  broad to permit  enforcement  to its full  extent,  then such
provision shall be enforced to the maximum extent  permitted by law. The parties
agree that the scope of any  provision  of this  Agreement  may be modified by a
judge in any proceeding to enforce this Agreement, so that such provision can be
enforced to the maximum extent permitted by law. Each and every  restriction set
forth in this Section 5 is  independent  and severable  from the others,  and no
such restriction shall be rendered unenforceable by virtue of the fact that, for
any  reason,  any other or others  of them may be  unenforceable  in whole or in
part.

                  6.       Miscellaneous.

                           (a) Notices.  All  notices,  requests,  demands,  and
other  communications  required or permitted  under this  Agreement  shall be in
writing and shall be deemed to have been duly given,  made,  and received (i) if
personally   delivered,   on  the  date  of  delivery,   (ii)  if  by  facsimile
transmission,  upon  receipt,  (iii) if mailed,  three days after deposit in the
United States mail, registered or certified,  return receipt requested,  postage
prepaid,  and  addressed  as provided  below,  or (iv) if by a courier  delivery
service  providing  overnight or "next-day"  delivery,  on the next business day
after deposit with such service addressed as follows:

                        (1)       If to Employer:

                                  2401 West First Street
                                  Tempe, Arizona 85281
                                  Attention: Fred W. Wagenhals
                                  Phone: (602) 517-3710
                                  Fax: (602) 967-1403

                                  with a copy given in the manner
                                  prescribed above, to:

                                  O'Connor, Cavanagh, Anderson,
                                    Killingsworth & Beshears, P.A.
                                  One East Camelback Road
                                  Phoenix, Arizona  85012
                                  Attention:  Robert S. Kant, Esq.
                                  Phone: (602) 263-2606
                                  Fax: (602) 263-2900
                                        4

                        (2)       If to Employee:

                                  Unit 407
                                  First Turn Condominiums
                                  Harrisburg, North Carolina  28075
                                  Phone: (704) 455-3954

                                  with a copy given in the manner
                                  prescribed above, to:

                                  Robinson, Bradshaw & Hinson, P.A.
                                  101 North Tryon Street, Suite 1900
                                  Charlotte, North Carolina  28246-1900
                                  Attention:  Stokley G. Caldwell, Jr., Esq.
                                  Phone: (704) 377-8332
                                  Fax: (704) 378-4000

Either party may alter the address to which  communications  or copies are to be
sent by  giving  notice  of such  change  of  address  in  conformity  with  the
provisions of this Section 6 for the giving of notice.

                           (b) Indulgences; Waivers. Neither any failure nor any
delay on the part of either  party to  exercise  any right,  remedy,  power,  or
privilege under this Agreement shall operate as a waiver thereof,  nor shall any
single or partial exercise of any right,  remedy,  power, or privilege  preclude
any other or further exercise of the same or of any other right, remedy,  power,
or privilege,  nor shall any waiver of any right,  remedy,  power,  or privilege
with respect to any  occurrence be construed as a waiver of such right,  remedy,
power,  or privilege  with respect to any other  occurrence.  No waiver shall be
binding unless executed in writing by the party making the waiver.

                           (c) Controlling Law. This Agreement and all questions
relating to its validity, interpretation,  performance and enforcement, shall be
governed by and construed in  accordance  with the laws of the state of Arizona,
notwithstanding  any  Arizona or other  conflict-of-interest  provisions  to the
contrary.

                           (d) Binding Nature of Agreement. This Agreement shall
be  binding  upon and  inure to the  benefit  of the  parties  hereto  and their
respective heirs, personal representatives, successors, and assigns, except that
no party may assign or transfer such party's  rights or  obligations  under this
Agreement without the prior written consent of the other party.

                           (e) Execution in Counterparts.  This Agreement may be
executed in any number of  counterparts,  each of which shall be deemed to be an
original as against any party whose signature appears thereon,  and all of which
shall together  constitute  one and the same  instrument.  This Agreement  shall
become  binding  when one or more  counterparts  hereof,  individually  or taken
together,  shall bear the  signatures  of the  parties  reflected  hereon as the
signatories.

                           (f)  Provisions  Separable.  The  provisions  of this
Agreement are  independent  of and separable  from each other,  and no provision
shall be  affected or rendered  invalid or  unenforceable  by virtue of the fact
that for any reason any other or others of them may be invalid or  unenforceable
in whole or in part.

                           (g) Entire  Agreement.  This  Agreement  contains the
entire  understanding  between  the parties  hereto with  respect to the subject
matter  hereof  and  supersedes  all prior and  contemporaneous  agreements  and
understandings, inducements and conditions, express or implied, oral or written,
except as herein  contained.  The express terms hereof control and supersede any
course of  performance  and/or usage of the trade  inconsistent  with any of the
terms  hereof.  This  Agreement  may not be modified or amended other than by an
agreement in writing.
                                        5

                           (h) Paragraph  Headings.  The  paragraph  headings in
this Agreement are for convenience only; they form no part of this Agreement and
shall not affect its interpretation.

                  7.  Successors And Assigns.  This Agreement shall inure to the
benefit of and be binding upon the successors and assigns of the parties hereto;
provided  that  because  the  obligations  of  Employee  hereunder  involve  the
performance of personal  services,  such  obligations  shall not be delegated by
Employee. For purposes of this Agreement,  successors and assigns shall include,
but not be limited to, any individual, corporation, trust, partnership, or other
entity  that  acquires a majority  of the stock or assets of  Employer  by sale,
merger,  consolidation,  liquidation,  or other form of transfer.  Employer will
require  any  successor  (whether  direct  or  indirect,  by  purchase,  merger,
consolidation,  or otherwise) to all or substantially all of the business and/or
assets of Employer to expressly  assume and agree to perform  this  Agreement in
the same  manner and to the same  extent  that  Employer  would be  required  to
perform  it  if no  such  succession  had  taken  place.  Without  limiting  the
foregoing,  unless the context otherwise requires,  the term "Employer" includes
all subsidiaries of Employer including SII.

                  IN WITNESS  WHEREOF,  the parties have executed this Agreement
as of the date first above written.

                                  ACTION PERFORMANCE COMPANIES, INC.


                                  By:___________________________________________

                                  Its:__________________________________________




                                  ----------------------------------------------
                                  Kenneth R. Barbee
                                        6