MK W.B. McKEE SECURITIES, INC   
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        Member NASD and SIPC                        (602) 934-7365
                                                FAX:(602) 266-5774
                                                                        
                                                                        
                                                                        



March 31, 1997



Steve Lambrecht, CEO
Premium Cigars International
11259 East Via Linda
Suite 100-102
Scottsdale, Arizona  85259


Dear Steve:

We submit  this letter with  respect to an initial  public  offering of stock in
Premium Cigars International (the "Company"), on a firm commitment basis by W.B.
McKee  Securities,  Inc.  ("McKee") and other  underwriters  associated  with us
(collectively, the "Underwriters").

Based upon our discussions and preliminary  information submitted by the Company
to us, but subject to our due  diligence,  we hereby  confirm in  principle  our
interest in underwriting, on a firm commitment bases, an initial public offering
of the  Company's  securities,  in  accordance  with  the  following  terms  and
conditions.

1. Proposed Size of Offering. It is currently  contemplated to offer Two Million
(2,000,000)  units (each a "Unit" and  collectively  the  "Units") at a price of
Five Dollars and One Cent ($5.01). The Units will consist of one share of common
stock and one redeemable common stock purchase  warrant.  Such warrants shall be
exercisable  at Six  Dollars and Fifty  Cents  ($6.50),  have a term of five (5)
years,  and be redeemable at the Company's  option  commencing  ninety (90) days
after the Effective Date of the Offering upon thirty (30) days written notice to
the  warrantholders  at One ($.01) per  warrant if the  closing bid price of the
Common  Stock  averages in excess of One  Hundred  Fifty  Percent  (150%) of the
offering  price for a period of twenty  (20)  consecutive  trading  days  ending
within  fifteen (15) days of the notice of  redemption.  The gross amount of the
offering  will be  approximately  Ten Million  Dollars  ($10,000,000),  based on
mutual  agreement.  The  final  public  offering  price  of the  units  will  be
determined immediately prior to the effective date of the registration statement
based on the market conditions then prevailing.

2.  Registration  Statement.  The  Units to be  offered  to the  public  will be
included  in a  registration  statement  to be  filed  by the  Company  with the
Securities and Exchange Commission (the "SEC") under the Securities Act of 1933.
The Company shall supply conclusive
        
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          3003 North Central Avenue, Suite 100, Phoenix, Arizona 85012

will bear the fees and  expenses  of their  counsel.  The Company and McKee will
split  the  costs of the  tombstone  advertisements  and the  placement  of such
tombstone  advertisements shall be mutually agreed upon. It is expected that the
costs of placing the  tombstones  will be  approximately  Five Thousand  Dollars
($5,000) and cost over-runs on the placement of such tombstones will be mutually
approved in advance by McKee and the Company.
        
All  other  expenses  relating  to  the  registration  statement,  prospectuses,
confidential selling memorandum,  underwriting documents and warrants, including
all  printing  expenses,   all  filing  fees  with  the  Security  and  Exchange
Commission,  stock exchanges, and the NASD, and all filing fees and expenses for
qualification  under  blue sky laws  (including  fees and  disbursements  of the
company's  counsel,  who will have  responsibility  for such  qualification) and
investor relations and related efforts will be borne by the Company.
        
If the proposed  offering is canceled for any reason by the Company prior to the
signing  of  the  Underwriting   Agreement,   the  Company  will  reimburse  the
Underwriters  for all of their  out-of-pocket  costs and  expenses,  up to Fifty
Thousand Dollars ($50,000),  plus counsel fees and less the Twenty Five Thousand
($25,000) paid to McKee upon acceptance of this Letter of Intent.  McKee and the
Underwriters  will not be entitled to reimbursement  for the value of their time
they have expended in connection with the proposed Offering.
        
In the event that the  Offering is canceled  by the  Underwriter  for reasons in
addition to and including those covered in Paragraph 15 of this letter under the
heading  "Conditions" or in the Underwriting  Agreement after such  Underwriting
Agreement  is signed,  the Company will not be liable for the breakup fee of the
out-of-pocket expenses of the Underwriter.
        
9. Counsel Approval. All Proceedings, agreements and other documents executed in
connection  with the public offering shall be subject to approval of counsel for
both parties.
        
10. Underwriter Warrants. At the closing of the Offering,  the Company will sell
the  Underwriters  such  number  of unit  purchase  warrants  as is equal to ten
percent (10%) of the number of Units sold pursuant to the Offering excluding the
overallotment (the "Underwriter  Warrants").  The Underwriter  Warrants shall be
purchased at one cent ($.01) per warrant by the  Underwriters.  The  Underwriter
Warrants will be exercisable  for the purchase of one unit at one hundred twenty
percent  (120%) of the Public  Offering Price of the  Underlying  security.  The
Underwriter  Warrants  may be  exercised  one (1) year  after  the  close of the
Offering  or at any time  thereafter  for a period  of five (5)  years  from the
Effective Date of the Offering (the "Exercise Period"). The Underwriter Warrants
will  contain  provisions  to guard  against  dilution  other than  dilution  by
additional or secondary offerings.
        
11.  Registration  Rights.  The  Company  will file all  necessary  undertakings
required by the SEC in connection  with the  registration of the Units issued on
the  exercise of the  Underwriters  Warrants.  Upon McKee's  demand  (subject to
normal exceptions and conditions to be negotiated), the

Company will file post-effective  amendments to the registration statement so as
to permit the  Underwriters  to sell publicly the  Underwriter  Warrants and the
Units issued on the exercise of the Underwriter Warrants.  The Company will bear
all costs of one (1) such post effective amendment or registration.
        
12. Use of Proceeds.  The Company will prepare and identify for the  Underwriter
its intention for the uses of proceeds.  This use of proceeds must be reasonably
acceptable to the Underwriter.
        
13. Underwriting Agreement. The obligations of the Underwriters and those of the
Company  will be subject  to the usual  representations,  warranties, covenants,
conditions,  indemnities,  and provisions,  respecting contribution contained in
the form of an  underwriting  agreement McKee will prepare and as generally used
in  connection  with  the  public  offering  of  securities  for  this  type  of
transaction.
        
14.  Future  Underwritten  Transactions.  Following  the  consummation  of  this
offering,  and for a two-year period  thereafter,  the Underwriter will have the
right  of  first  refusal  to  participate  as  Underwriter,  Co-Underwriter  or
Placement Agent for any public or private offering of the Company's  securities.
Should another underwriter  propose in a writing a transaction,  McKee will have
three (3) weeks to match the offer.
        
15. Conditions. The proposed terms and statements of intention set forth in this
Letter of Intent are based on the understanding that:
        
   (i)  the  Company's  financial  condition and history shall be (at a minimum)
        substantially  as  represented  in  the  Company's   audited   financial
        statements  for the  period  ending  December  31,  1996  and  unaudited
        statements as of the most recent  quarter.  The Company  conforms to the
        Underwriter its most recent  projections  constituting its best estimate
        of  revenue,  profit,  loss and cash flow and  agreed  to  update  those
        estimates on a monthly basis.
                                
   (ii) no adverse development shall occur which materially and adversely affect
        the business, properties, or prospects of the Company.
                                        
  (iii) the registration  statement will disclose no material  unfavorable facts
        relating  to  the  Company  or  its  management,  and  the  registration
        statement  and  prospects  will  comply  with  all  applicable  laws and
        regulations;
                                        
   (iv) the Company does not acquire or agree to acquire any business  which, in
        our judgement,  precludes  effecting the offering within the time period
        and in a manner contemplated hereby;

   (v)  there will not be any  unanticipated  substantial  delays  caused by the
        Company  in  filing  and  obtaining  effectiveness  of the  registration
        statement;
                                        
   (vi) the Offering  and the price at which the Units are sold  pursuant to the
        Offering  will be subject to our  satisfactory  review of the  Company's
        business affairs;
                                        
  (vii) the market  conditions  prevailing  at the time of the Offering  will be
        satisfactory to McKee; and
                                        
 (viii) the Company will have  executed  an  employment  agreement  with a Chief
        Executive Officer that is acceptable to the Underwriter.
                                        
16. Board of Directors Nomination. Upon the closing of this offering, McKee will
have the right to nominate one (1) member of the Board of Directors to serve the
standard term that is compatible with the Company's corporate by-laws. The right
shall be for a term of five (5) years from the closing of the offering.
                 
17. Key Man  Insurance.  The Company has,  and will  maintain for a period of at
least five (5) years, Key Man Insurance on Steve Lambrect and a CEO (to be named
at a date  following  the date  hereof)  in the  amount of One  Million  Dollars
($1,000,000).  McKee  reserves the right to write the above policy  providing it
can do so on competitive terms.
                 
In connection with their review of the business and affairs of the company,  the
Underwriters,  counsel to the  Underwriters,  and any accounting  experts deemed
necessary  by the  Underwriters,  will have the right to examine  the audits and
working  papers  of  the  Company,  to  meet  with  the  Company's   independent
accountants,  and to have reasonable access to the Company's corporate files and
records.  The  Company  will use its best  efforts to cause its  auditors  to be
responsive  to any inquiries  made by the  Underwriters  in connection  with the
auditors  to be  responsive  to  any  inquiries  made  by  the  Underwriters  in
connection  with  the  audit  procedures  and  accounting   principles  used  in
connection with the Company's financial statements of the proposed Offering.
                 
The  Company  represents  that it has not  incurred  any  liability,  direct  or
indirect,  for  finder's or similar  fees on behalf of or payable by the Company
relating to this Underwriting.  The Company agrees to indemnify the Underwriters
from and  against  any  damage and loss  arising  out of any  inaccuracy  in the
foregoing representation.
                 
This  letter of intent is not  intended to  constitute  a binding  agreement  to
consummate  the proposed  Offering or to enter into an  underwriting  agreement.
Except for the provisions in paragraph number "8" under the heading  "Expenses",
no liability  or  obligation  is created by this Letter of Intent  either to the
Company or any third  party.  Additionally,  this  Agreement  does not modify or
preempt any of the rights, obligations or commitments between the two parties as
defined in the previous executed  Investment Banking Agreement.  Except for such
provisions,  all legal  obligations  between the parties shall be only those set
forth in the underwriting agreement and

shall arise only when the underwriting agreement is executed and delivered.

We look forward to working with you in completing the proposed Offering.  If the
Foregoing  sets forth your  understanding,  please so  indicate  by signing  and
returning to us the enclosed copy of this letter.
                 
Sincerely,
W.B. MCKEE SECURITIES, INC.
                 
                 
/s/ William B. McKee
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William B. McKee, Chairman
                 
                 
Approved and Accepted
PREMIUM CIGARS INTERNATIONAL, LTD.
                 
                 
By: /s/ Steve Lamprecht                     Date: 3-31-97
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Steve Lambrecht, Chief Executive Officer