SHAREHOLDERS  AND VOTING  AGREEMENT made as of the
                              1st  day of  January,  1997,  by and  among  those
                              persons  identified on the signature page attached
                              hereto (the foregoing  individuals shall sometimes
                              be referred to individually as a "Shareholder" and
                              collectively as "Shareholders") and Premium Cigars
                              International,   Ltd.,   an  Arizona   corporation
                              ("Corporation").

RECITALS:

     WHEREAS,  The  Shareholders  are the sole  owners  of  shares of all of the
common stock of the Corporation that is issued and outstanding as of the date of
this Agreement (the "Shares").

     WHEREAS,  The parties desire to promote their individual  interests and the
interests of the Corporation by imposing certain restrictions and obligations on
the Shareholders, the Corporation, and the Shares.

     NOW,  THEREFORE,  in  consideration  of the  foregoing  and other  good and
valuable  consideration,  the  receipt  and  sufficiency  of  which  are  hereby
acknowledged, the parties hereto agree as follows:

AGREEMENT:

                                    SECTION 1
                               SHAREHOLDER ACTIONS

     1.1  Endorsement  of  Stock.  Upon the  execution  of this  Agreement,  the
certificates  representing  the Shares shall be  surrendered to the Secretary of
the Corporation and endorsed as follows:

          The Shares evidenced by this Certificate are subject to a Shareholders
     and Voting  Agreement to which the Corporation and each of its Shareholders
     are parties, and none of the shares represented by this Certificate, or any
     interest  in the  shares,  shall be  transferred,  pledged,  encumbered  or
     otherwise  disposed of except as provided  in the  Shareholders  and Voting
     Agreement.  A copy of the  Shareholders  and Voting Agreement is on file in
     the office of the  Corporation and will be made available for inspection to
     any properly  interested  person  without charge within five (5) days after
     the Corporation's receipt of a written request to inspect the agreement.

All common  stock of the  Corporation  (and  certificates  evidencing  the same)
issued  after the date of this  Agreement  and not  registered  pursuant  to the
Securities Act of 1933, as amended,  and applicable  state securities laws shall
bear the same  endorsement  and shall be subject to all the terms and conditions
of this  Agreement  and shall for all  purposes  be deemed  "Shares"  under this
Agreement.
                                      -1-

However,  any common stock of the Corporation (and  certificates  evidencing the
same) issued after the date of this  Agreement  and  registered  pursuant to the
Securities Act of 1933, as amended,  and applicable  state securities laws shall
not, for any purposes, be deemed "Shares" under this Agreement.

     1.2 Binding of  Representatives,  Successors  and Assigns.  This  Agreement
shall  be  binding  upon the  parties,  and  their  respective  heirs,  personal
representatives,  successors and assigns and each Shareholder, in furtherance of
this  Agreement,  shall  require in his will,  trust and/or  other  testamentary
documents, if such documents exist, that his personal  representative,  trustee,
successor   and/or   other   representatives   ("Representative")   perform  the
Shareholder's  obligations  under  this  Agreement  and  execute  all  documents
necessary  to effect the purposes of this  Agreement.  The failure to so provide
shall not affect the rights of any other  Shareholder or the  obligations of any
Representative as provided in this Agreement.

     1.3 Additional  Parties.  Prior to issuing any shares of the Corporation to
additional or new  Shareholders,  the  Corporation  shall require that each such
additional  or new  Shareholder  agree  and  become a party  to this  Agreement.
Additional or new  Shareholders  may become  parties to and deemed a Shareholder
under this Agreement by executing and delivering to the  Corporation a signature
page in the form of Exhibit "A" (the "Additional Party Form").

                                    SECTION 2
                               PERMITTED TRANSFERS

     2.1 Family  Transfers.  A Shareholder may, without obtaining the consent of
any  other  Shareholder  or of the  Corporation  and upon  notice  to the  other
Shareholders and to the Corporation, transfer any and all Shares owned by him to
any revocable or  irrevocable  trust of which he is the sole  trustee,  where as
trustee,  he retains all voting  rights with respect to the Shares,  and he, his
spouse or his issue,  or any of them are the sole  beneficiaries.  However,  all
Shares so  transferred  shall remain  subject to all the terms and conditions of
this  Agreement,  each  transferee  shall be  deemed a  Shareholder  under  this
Agreement,  and  each  transferee  shall,  prior to  and as a  condition  of the
transfer,  agree in  writing  to be bound by the  terms and  conditions  of this
Agreement.

     2.2  Corporate  Repurchases.  Subject to the  restrictions  of Section  3.3
below,  the  Corporation  may, at any time,  offer to  repurchase  shares from a
Shareholder. Any such offer by the Corporation to repurchase Shares shall not be
"a bona fide offer from a third party" within the meaning of Section 4.1 of this
Agreement.

                                    SECTION 3
                           STOCK TRANSFER RESTRICTIONS

     3.1 Restrictions on Transfer or Encumbrance.  Except as otherwise set forth
in this Agreement,  no Shareholder  shall,  without the prior written consent of
the  Corporation's  Board of  Directors  (the  "Board  of  Directors"),  pledge,
encumber or in any manner use as collateral, transfer, 
                                      -2-

sell or otherwise dispose of (individually and collectively,  "Transfer") all or
any  part of the  Shares,  or any  interest  in the  Shares,  whether  legal  or
beneficial, now owned or acquired after the date of this Agreement.

     3.2 Void  Transfers.  Any Transfer  made in violation of this  Agreement or
that fails in any material respect to comply with any term or provisions of this
Agreement shall be void and of no effect and shall be treated by the Corporation
as if no Transfer had been made.

     3.3  Limitation  on  Corporate  Acquisitions.   Notwithstanding  any  other
provision of this  Agreement,  the Corporation may acquire Shares as provided in
this Agreement only to the extent that it has funds legally  available  therefor
under the applicable provisions of the Arizona Revised Statutes then in effect.

                                    SECTION 4
                          VOLUNTARY TRANSFER OF SHARES

     4.1 Transfer  Notice.  During the term of this  Agreement,  no  Shareholder
shall  voluntarily  Transfer any Shares or any  interest in the Shares,  whether
legal or beneficial (the "Voluntary Transfer"), without first offering, pursuant
to Section  4.2 below,  to  transfer,  encumber or dispose of such Shares to the
other  Shareholders  (the "Other  Shareholders"  or "Other  Shareholder") of the
Corporation,  and,  if not  acquired  by the  Other  Shareholders,  then  to the
Corporation,  as provided  pursuant to Section 4.3 below.  Any  Shareholder  who
wishes to make a Voluntary  Transfer (the "Selling  Shareholder")  must promptly
provide notice of such desire to the Board of Directors (the "Offering Notice").
The Offering  Notice shall identify the number of Shares and the interest in the
Shares that the Selling Shareholder proposes to Transfer (the "Offered Shares"),
and shall set forth the  consideration for which the Offered Shares are proposed
to be  Transferred  (the "Offer  Price"),  the  identity  and the address of the
proposed purchaser (the "Proposed Purchaser"), the proposed closing date for the
Transfer of the Offered  Shares,  and all other material terms and conditions of
the proposed transaction.  Upon provision of the Offering Notice to the Board of
Directors,  the Selling  Shareholder  shall be deemed to have offered to sell to
the Other  Shareholders  and the  Corporation at the terms and conditions of the
Offering Notice (the "Offering Terms") the Shares otherwise to be Transferred to
the Proposed Purchaser.

     4.2 Shareholder Purchase. The Board of Directors shall have sixty (60) days
from the date of the Offering Notice in which to find Other Shareholders willing
to buy all or any of the  Offered  Shares in such  proportion  or amount as such
Other Shareholders or the Board of Directors shall agree upon.

     4.3 Corporation  Purchase. If the Other Shareholders are not willing to buy
all of the Offered Shares within the sixty (60)-day period  specified by Section
4.2 above, the Board of Directors shall have sixty (60) days from the expiration
of such sixty (60)-day  period in which to elect to have the Corporation buy all
or any of the Offered Shares the Other Shareholders did not elect to buy.
                                      -3-

     4.4  Completion  of  Voluntary  Transfer.  If one  or  more  of  the  Other
Shareholders and the Corporation do not agree to buy in the aggregate all of the
Offered Shares within the two (2) option  periods  specified by Sections 4.2 and
4.3 above, the proposed  Voluntary Transfer may be completed at the Offer Price,
for all, but not less than all, the  remaining  Offered  Shares not purchased by
the  Other  Shareholders  and  the  Corporation,  and  upon  all the  terms  and
conditions  set forth in the  Offering  Notice.  If a Voluntary  Transfer is not
consummated  within thirty (30) days after the expiration of such two (2) option
periods,  the  provisions of this  Agreement  will again apply to such remaining
Offered Shares as if no such  Voluntary  Transfer had been  contemplated  and no
notice  had  been  given.  A  Voluntary  Transfer  is  consummated,  subject  to
recordation on the Corporation's  books, when (i) the Corporation has been given
notice that legal title to the Shares has been Transferred and (ii) the Proposed
Purchaser has delivered to the  Corporation an executed  Additional  Party Form.
The Offered  Shares shall for all purposes  remain subject to this Agreement and
the Proposed  Purchaser  (including  any person  taking the Shares as collateral
pursuant  to a pledge  or  other  encumbrance)  shall,  upon  completion  of the
transaction,  immediately be deemed a Shareholder under this Agreement and shall
be bound by all the terms and provisions hereof.

     4.5 Purchase and Closing.

         4.5.1  Purchase  by  Corporation  and/or  Other  Shareholders.  If  the
     Corporation  and/or one or more of the Other Shareholders elect to purchase
     any or all of the  Offered  Shares as  specified  by  Sections  4.2 and 4.3
     above, the Corporation and/or the Other  Shareholders  electing to purchase
     such Offered  Shares (the  "Purchasers")  shall make payment to the Selling
     Shareholder,  in the sole discretion of the  Purchasers,  either in cash in
     full, payable at the time of the closing,  or on the terms set forth in the
     Offering Notice.  The closing for the purchase of such Offered Shares shall
     be held within ninety (90) days after the later of the elections made under
     Sections  4.2  above  4.3  above.  The  closing  shall be at the  principal
     executive  offices of the Corporation  during regular  business hours or at
     any other location and/or time mutually agreed to by the Purchasers and the
     Selling  Shareholder.  The precise  date and hour of the  closing  shall be
     fixed by the Purchasers  (within the time limits specified  herein) with at
     least ten (10) days' written notice to the Selling Shareholder. The Selling
     Shareholder  shall  deliver  to the  Purchasers  at the  closing  the stock
     certificate or stock certificates representing all the Offered Shares being
     purchased,  duly  endorsed for transfer or with duly  executed  stock power
     attached.

         4.5.2  Purchase  by  Proposed  Purchaser.  If any or all of the Offered
     Shares are purchased by a Proposed Purchaser,  the closing shall be at such
     time  and  place  agreed  to by the  Proposed  Purchaser  and  the  Selling
     Shareholder  and the price and terms of the purchase  shall be as set forth
     in the Offering Notice.

     4.6 Valuing Non-Cash Consideration.  If there is any non-cash consideration
with respect to a Transfer of the Offered Shares, the Offering Notice shall also
set forth the cash value of each item or non-cash consideration. If the Offering
Notice sets forth a cash value for non-cash
                                      -4-

consideration,  the Board of  Directors  shall have thirty (30) days,  beginning
with the day following receipt of the Offering Notice by the Board of Directors,
to make written,  good faith  objections to the cash value  specified for all or
any part of the non-cash consideration. If the Board of Directors objects to the
cash value  specified in the Offering Notice for all or any part of the non-cash
consideration,  the Board of Directors  shall notify the Selling  Shareholder in
writing  setting  forth the cash value it would assign to the disputed  non-cash
consideration and the reason(s) therefor.  If after thirty (30) days,  beginning
with the day  following  receipt of each such notice of objection by the Selling
Shareholder there remains any disagreement  between Selling  Shareholder and the
Board of Directors  as to the cash value of any item of non-cash  consideration,
the dispute over the cash value of such items shall be submitted for arbitration
pursuant to Section 10.16 below.

                                    SECTION 5
                         INVOLUNTARY TRANSFERS OF SHARES

     5.1  Termination  of  Shareholder as Employee.  Any  Shareholder  who is an
officer,  employee, or director (or some combination thereof) of Corporation (an
"Employee-Shareholder") and ceases to be, prior to earlier of the termination of
this Agreement or the date two (2) years from the date first written  above,  an
Employee-Shareholder  as a result of (i) voluntary  termination of employment by
Shareholder,  (ii)  termination  of  employment  by the  mutual  consent  of the
Shareholder  and  Corporation or (iii)  termination of employment by Corporation
for Adequate Cause, shall, unless specified otherwise by the Board of Directors,
be deemed to have offered to sell, in the manner specified by Section 5.2 below,
all of the shares  held by it. The Offer Date (as  defined in Section 5.2 below)
shall  be  deemed  the  date  on  which  such   Shareholder   ceases  to  be  an
Employee-Shareholder.  For the purposes of this Section 5.1, the term  "Adequate
Cause" is  limited to (x) a  conviction  of or a plea of guilty to a felony or a
misdemeanor that negatively affects or was directed against the Corporation, (y)
any act of dishonesty or other criminal  conduct that negatively  affects or was
directed   against  the   Corporation   or  (z)  a   continued   breach  of  the
Employee-Shareholder's  duties  and  obligations  arising  under  an  employment
contract  with  Corporation  or of any written  policy,  rule,  or regulation of
Corporation,   for  a  period  of  at  least   five  (5)  days   following   the
Employee-Shareholder's receipt of written notice from any officer of Corporation
or the Board of Directors specifying such breach.

     5.2 The Involuntary Transfer.

         5.2.1 Mandatory Option. Upon a Shareholder being deemed to have offered
     its  Shares  for  sale as of the  date of the  occurrence  of a  particular
     condition  as specified  in this  Section 5 (the "Offer  Date"),  the Other
     Shareholders  and the  Corporation  shall have the option to purchase  such
     Shares  (the  "Mandatory  Offered  Shares")  from such  Shareholder  at the
     Appraised Value (as defined in Section 6.1 below) of the Shares.

         5.2.2 Shareholder  Option. The Board of Directors shall have sixty (60)
     days from the Offer Date in which to find Other Shareholders willing to buy
     all or any of the Offered Shares at the Appraised  Value of such Shares (as
     defined in Section 6.1
                                      -5-

     below) and in such  proportion or amount as such Other  Shareholders or the
     Board of Directors shall agree upon.

         5.2.3 Corporation  Option. If the Other Shareholders shall not elect to
     buy all of the Mandatory  Offered Shares within the sixty  (60)-day  period
     specified by Section  5.2.2 above,  the  Corporation  shall have sixty (60)
     days from the expiration of such sixty (60)-day period in which to elect to
     buy all, but not less than all, of the Mandatory  Offered  Shares the Other
     Shareholders did not elect to buy.

         5.2.4 Completion of Involuntary Transfer. If the Other Shareholders and
     the  Corporation  do not agree to buy in the aggregate all of the Mandatory
     Offered  Shares  within the two (2) option  periods  specified  by Sections
     5.2.2 and 5.2.3 above, any remaining Mandatory Offered Shares shall be sold
     by the Board of Directors to a  third-party  (the "Third Party  Purchaser")
     for a purchase  price no lower than the Appraised  Value of such Shares (as
     defined  in  Section  6.1).  The  Mandatory  Offered  Shares  shall for all
     purposes  remain  subject to this  Agreement and the Third Party  Purchaser
     (including any person taking the Shares as collateral  pursuant to a pledge
     or  other   encumbrance)   shall,   upon  completion  of  the  transaction,
     immediately  deliver to the Corporation an executed  Additional  Party Form
     and be deemed a Shareholder  under this Agreement and shall be bound by all
     the terms and provisions hereof.

     5.3 Purchase and Closing.

         5.3.1  Purchase  by  Corporation  and/or  Other  Shareholders.  If  the
     Corporation  and/or the Other  Shareholders elect to purchase any or all of
     the  Mandatory  Offered  Shares as  specified  by Sections  5.2.2 and 5.2.3
     above, the Corporation and/or the Other  Shareholders  electing to purchase
     such  Mandatory  Offered  Shares (the  "Mandatory  Purchasers")  shall make
     payment  to  the  Selling  Shareholder,  in  the  sole  discretion  of  the
     Purchasers,  either in cash in full, payable at the time of the closing, or
     with a down payment of twenty  percent (20%) of the total purchase price at
     the time of Closing with the remaining  portion of the purchase price being
     paid in equal annual installments during the following four (4) year period
     with  interest  at the rate of eight  percent  (8%) per annum on the unpaid
     principal balance.  This obligation shall be evidenced by a promissory note
     in the form of Exhibit "B" attached  hereto (the "Note") which will provide
     for four (4) equal  payments of the  principal,  plus  interest,  with each
     payment  payable on the four (4) succeeding  anniversaries  of the closing.
     All or any part of the principal  balance of the Note may be prepaid at any
     time without penalty or premium.

         5.3.2 Purchase by Third Party Purchaser. If any or all of the Mandatory
     Offered  Shares are  purchased  by a Third  Party  Purchaser,  the terms of
     payment by the Third  Party  Purchaser  of the price  specified  by Section
     5.2.4 shall be determined by the Board of Directors.
                                      -6-

         5.3.3  Closing  of  Purchase.  The  closing  for  the  purchase  of the
     Mandatory  Offered  Shares by the  Mandatory  Purchasers  (the  "Purchasers
     Closing")  shall be held  within  ninety  (90) days  after the later of any
     elections  made under  Sections  5.2.2 and 5.2.3  above.  The closing for a
     Third Party  Purchaser's  purchase of the Mandatory Offered Shares shall be
     at such time and place  agreed to by such  Third  Party  Purchaser  and the
     Selling  Shareholder.  The  Purchasers  Closing  shall be at the  principal
     executive  offices of the Corporation  during regular  business hours or at
     any  other  location  and/or  time  mutually  agreed  to by  the  Mandatory
     Purchasers  and the Selling  Shareholder.  The precise date and hour of the
     Purchasers  Closing shall be fixed by the Mandatory  Purchasers (within the
     time limits  specified  herein) with at least ten (10) days' written notice
     to the Selling  Shareholder.  The Selling  Shareholder shall deliver to the
     Mandatory  Purchasers at the  Purchasers  closing the stock  certificate or
     stock  certificates  representing  all the Offered Shares being  purchased,
     duly endorsed for transfer or with duly executed stock power attached.

                                    SECTION 6
                               VALUATION OF SHARES

     6.1  Appraised  Value.  In each  instance in which the  purchase  price for
Shares to be  Transferred  pursuant to this  Agreement  is to be the  "Appraised
Value" of the  Shares,  the  Appraised  Value of the Shares  shall be the Agreed
Value per Share as  determined  pursuant  to  Section  6.2 below  using the most
recently  executed  Certificate  of  Agreed  Value,   provided,   however,  such
certificate  has been  completed  within the  eighteen  (18) months  immediately
preceding the date in which the shares are to be  transferred.  If a Certificate
of Agreed Value has not been agreed upon within such eighteen (18) month period,
then the Appraised Value of the Shares to be Transferred  shall be determined by
an appraisal  committee (the  "Appraisal  Committee").  The Appraisal  Committee
shall  be  composed  of  two  (2)  independent,   disinterested,  and  qualified
commercial  appraisers,  one (1) of whom shall be appointed  by the  Shareholder
transferring Shares and the other of whom shall be appointed by the Shareholders
acquiring Shares (by  majority-in-interest  of Shares), or, if no Shareholder is
acquiring  Shares,  by the  Corporation,  within  thirty  (30) days of the event
giving rise to the right to purchase.  If the  Shareholder  transferring  Shares
fails or refuses to name an appraiser within the time required, the Shareholders
acquiring Shares (by  majority-in-interest  of Shares), or, if no Shareholder is
acquiring Shares, the Corporation, may name two (2) appraisers. Likewise, if the
Shareholders  acquiring Shares,  or, if no Shareholder is Acquiring Shares,  the
Corporation, fails or refuses to name an appraiser within the time required, the
Shareholder  transferring  Shares  may  name  two  (2)  appraisers.  The two (2)
appraisers  so appointed  shall  constitute  the  Appraisal  Committee and shall
determine  the  value  of  the  Shares  within  thirty  (30)  days  after  their
appointment. If the Appraisal Committee cannot agree on a value, then they shall
appoint a third  appraiser  who shall  determine  the value of the  Shares to be
purchased within thirty (30) days after  appointment.  Expenses of the appraisal
shall be paid by the Corporation.

     6.2  Certificate  of Agreed  Value.  All  Parties to this  Agreement  shall
endeavor to agree upon a valuation of the  Corporation  on an annual  basis.  To
evidence such agreement, the Parties shall execute a Certificate of Agreed Value
in the form of Exhibit "C" attached hereto. The
                                      -7-

Certificate  of Agreed Value shall show the  valuation of the  Corporation  as a
whole as agreed to by all Parties to this Agreement, which amount shall be equal
to the Agreed  Value.  The  Agreed  Value  divided by the number of  outstanding
shares on the date of a  valuation  event  shall be the  Agreed  Value Per Share
until a new certificate of Agreed Value is signed by all Parties hereto. Failure
of the Parties to agree on an Agreed Value shall not  invalidate  any portion of
this  Agreement.  The initial  Certificate of Agreed value is attached hereto as
Exhibit "D".

     6.3  Valuation  If  Publicly  Traded.  Notwithstanding  the  provisions  of
Sections 6.1 and 6.2 above, if any of the Shares have been  registered  pursuant
to the  Securities  Act o 1933, as amended,  and  applicable  state laws and are
publicly traded on a national securities exchange, the Appraised Value Per Share
and Agreed  Value Per Share  shall be equal to the  closing  price per share for
such  Shares  as  specified  on the  Offer  Date  by the  applicable  securities
exchange.

                                    SECTION 7
                          GENERAL RESTRICTIVE COVENANTS

     7.1 Non-Use and Non-Disclosure of Information.  Each Shareholder recognizes
and  acknowledges  that he,  she,  or it,  has been and will be given  access to
confidential and proprietary information of the Corporation by virtue of being a
Shareholder, director, officer and/or employee of the Corporation, and that such
information  is a  valuable,  special  and  unique  asset  of the  Corporation's
business and one that the Corporation has a legitimate and important interest in
protecting.  Accordingly,  no Shareholder will, during or after the term of his,
her, or its ownership of Shares,  disclose any  confidential  information of the
Corporation to any person, firm, corporation,  association,  or other entity, or
otherwise use the same,  for any reason or purpose  whatsoever.  For purposes of
this Agreement,  "confidential information' shall include, but not be limited to
the Corporation's mailing lists, business plans, marketing strategies, financial
statements,  forecasts,  internal  memoranda  on  any  subject  whatsoever,  any
document  marked with the word  "confidential,"  the  Corporation's  operational
methods  and  processes  in  their  entirety,  and  any and  all  facts,  ideas,
proposals,  plans, methods,  processes,  reports, computer programs,  papers, or
documents,  or other  information  of any  kind or  character,  whether  oral or
written,  relating to the  Corporation's  business,  except any of the foregoing
that is in the public domain.  Further,  confidential  information shall include
all  information  to  which  access  is  restricted  by  the  Corporation  or is
designated as confidential in writing.

     7.2  Covenant  Not to  Compete.  No  Shareholder,  so long as it holds  any
Shares,  shall engage,  as principal,  partner,  agent,  employee,  shareholder,
director,  officer,  or in any other manner or capacity,  or have any  financial
interest,  in any business which is directly  competing with the business of the
Corporation.

     7.3 Enforceability.  Each of the Shareholders and the Corporation represent
and warrant to and covenant with one another that:
                                      -8-

         7.3.1  Reasonableness.  The covenants set forth in this Section 7 are a
     material  inducement  to  each  of the  Shareholders  and  the  Corporation
     entering into this Agreement,  are reasonably  necessary for the protection
     of the interests of the Corporation and the Shareholders, are reasonable as
     to duration,  scope, and territory,  and are not  unreasonably  restrictive
     upon any  Shareholder's  rights.  These  covenants  are in  addition to and
     therefore do not limit any similar covenants  contained in other agreements
     between the Shareholders and the Corporation.

         7.3.2 Injunctive Relief. The Corporation's and the other  Shareholders'
     remedies  at law for  breach  of any of the  covenants  set  forth  in this
     Section 7 will be  inadequate.  In addition to any other rights or remedies
     which the  Corporation and the other  Shareholders  may have, they shall be
     entitled to injunctive relief.

         7.3.3 Limited  Enforcement.  Notwithstanding  the provisions of Section
     7.3.1, if any court  determines that any of the covenants in this Section 7
     are unreasonable as to duration, scope, or territory, the covenant shall be
     enforceable as provided  herein with respect to such duration,  scope,  and
     territory as the court determines to be reasonable.

                                    SECTION 8
                                VOTING AGREEMENT

     8.1 Special  Members of Board of Directors.  At any time during the term of
this Agreement in which the Board of Directors of the Corporation consists of an
even number of  directors,  the  following  rules shall  apply: If the Board of
Directors  "deadlocks" on any issue (meaning  directors in favor of a motion are
equal in number to those  against the motion),  and if the president or chairman
of the board of the Corporation thereafter gives notice to the Shareholders of a
special  meeting of the  Shareholders  for the purpose of  electing  one or more
additional  directors to break the  deadlock,  the  Shareholders  shall meet and
attempt to select a single  additional  director,  to be elected to the Board of
Directors solely to break the deadlock.  If at least fifty-one  percent (51%) of
the Shares vote in favor of the same proposed additional  director,  that person
shall  become a member of the Board of  Directors  for the  limited  purpose  of
breaking the deadlock.  If at least fifty-one percent (51%) of the shares do not
vote in favor of the same additional  director,  each of the Shareholders  shall
vote its shares to add three (3) directors to the Board of Directors  solely for
the purpose of breaking the deadlock.

     8.2 Duties of Special Directors. Each special director elected to the Board
of  Directors  of the  Corporation  pursuant  to  Section  9.1  shall  act as an
arbitrator of the dispute  between the deadlocking  directors,  and shall decide
the disputed  matter in  accordance  with the rules of the American  Arbitration
Association.  If there is one additional director,  his or her resolution of the
disputed matter shall be final,  conclusive,  and binding upon the Shareholders,
the Board of Directors  and the  Corporation,  and shall be  enforceable  in any
court of competent  jurisdiction.  If there are three additional directors,  the
resolution of the disputed matter shall be by majority vote of the
                                       -9-

additional directors,  whose resolution shall be final, conclusive,  and binding
upon the Shareholders,  the Board of Directors and the Corporation, and shall be
enforceable in any court of competent jurisdiction.  The expenses of arbitration
director shall be borne by the Corporation.

                                    SECTION 9
                           ATTORNEY'S REPRESENTATIONS

     The  Shareholders  all  acknowledge   that   Corporation's   legal  counsel
("Corporate Counsel") prepared this Agreement on behalf of  and in the course of
his or her representation of the Corporation, and that:

     (i)   the Shareholders  have  been  advised  by  Corporate  Counsel  that a
           conflict exists among their individual interests; and

     (ii)  the Shareholders  have been advised by Corporate  Counsel to seek the
           advice of independent counsel; and

     (iii) the Shareholders  have  had the  opportunity  to seek the  advice  of
           independent counsel; and

     (iv)  the Shareholders  have  received no  representations  from  Corporate
           Counsel about the tax consequences of this Agreement; and

     (v)   the Shareholders  have been  advised by  Corporate  Counsel that this
           Agreement may have tax consequences; and

     (vi)  the Shareholders  have been advised by Corporate  Counsel to seek the
           advice of independent tax counsel; and

     (vii) the Shareholders  have  had the  opportunity  to seek the  advice  of
           independent tax counsel.

                                   SECTION 10
                                  MISCELLANEOUS

     Except to the extent  inconsistent  with the express  language of the other
provisions  of  this  Agreement,  the  following  provisions  shall  govern  the
interpretation, application, construction, and enforcement of this Agreement.

     10.1 Termination. This Agreement shall terminate upon the occurrence of any
of the following events:

          10.1.1 Voluntary Termination.  Voluntary agreement of the Corporation,
     as expressed by a majority  vote of the  Corporation's  Board of Directors,
     and the vote of fifty-one  percent  (51%) or more of the total  outstanding
     Shares of the Corporation;

         10.1.2   Bankruptcy   of   Corporation.   Involuntary   bankruptcy   or
     receivership  proceedings  or  the  dissolution  of  the  Corporation.  For
     purposes  of this  Agreement,  "bankruptcy"  shall be  defined  as: (i) the
     filing by or against the  Corporation of any proceeding  under any state or
     federal  bankruptcy  or  insolvency  laws now or hereafter  existing or any
     similar statute now or hereafter in effect, and, if the proceeding is filed
     against the Corporation,  the proceeding is not dismissed within sixty (60)
     days of filing; (ii) the appointment of a receiver,  trustee,  custodian or
     conservator or all or any part of the assets
                                      -10-

     of the Corporation; (iii) the execution by the Corporation of an assignment
     for the benefit of  creditors;  or the  convening by the  Corporation  of a
     meeting of its  creditors,  or any class of  creditors  for the  purpose of
     effecting a moratorium  upon or extension or compromise of its debts;  (iv)
     the  admission in writing of the  corporation  that it is unable to pay its
     debts as they mature;  or (v) any other act or condition which  constitutes
     an act of bankruptcy or insolvency under state or federal law.

         10.1.3  Registration of Shares.  The  registration of any shares of the
     Corporation's   issued  and  outstanding  capital  stock  pursuant  to  the
     Securities Act of 1933, as amended and applicable state securities law.

     10.2  Assignment.  This  Agreement  shall be binding  upon and inure to the
benefit of the parties,  their heirs, personal  representatives,  successors and
assigns; provided,  however, that except as otherwise expressly provided in this
Agreement,  no Shareholder shall Transfer any interest in the Shares without the
express prior  written  consent of the other  Shareholders  or in any manner not
permitted by the provisions  hereunder.  Any attempted  Transfer in violation of
this Agreement shall be void.

     10.3 Amendment.  This Agreement may only be amended by a written  agreement
approved by the Board of Directors of the Corporation and all Shareholders.  Any
agreement so approved shall be executed by the Corporation and the  Shareholders
and filed in the Corporation's minute book.

     10.4  Notices.   Any  notice   required  under  this  Agreement   shall  be
hand-delivered  or sent by registered  or certified  mail,  postage  prepaid and
return  receipt  requested,  to  the  principal  place  of  business  (or  if an
individual,  to the  principal  place of  residence)  of the party to which such
notice  is being  provided  or such  other  address  as a party may  specify  in
writing.  Notices  shall be deemed  delivered  three days  after  deposit in the
United States mails or upon delivery if hand-delivered. Actual receipt of notice
shall not be required to effect notice hereunder.

     10.5 Additional Acts and Documents.  Each party agrees to do all things and
take all  actions,  and to make,  execute and deliver  all other  documents  and
instruments, as are reasonably requested to carry out the provisions, intent and
purposes of this Agreement.

     10.6 Authority. Each party represents and warrants to each other party that
this  Agreement has been duly  authorized by all necessary  action and that this
Agreement constitutes and will constitute a binding obligation of each party.

     10.7 Attorney's Fees. If suit is brought (or arbitration  instituted) or an
attorney is retained by any party to this  Agreement in any matter arising under
or to enforce the terms of this Agreement or to collect any money due under this
Agreement,  or to  collect  money  damages  for  breach of this  Agreement,  the
successful or prevailing party shall be entitled to recover,  in addition to any
other
                                      -11-

remedy,  reimbursement  for reasonable  attorney's fees,  court costs,  costs of
investigation,  and other  related  expenses  incurred  in  connection  with the
action.

     10.8  Counterparts.  This  Agreement  may  be  executed  in any  number  of
counterparts,  and all counterparts shall constitute one and the same instrument
and shall be an original.

     10.9  Time.  Time is of the  essence  of each and every  provision  of this
Agreement.  Any extension of time granted for the  performance of any duty under
this Agreement  shall not be considered an extension of time for the performance
of any other duty under this Agreement.

     10.10 Waiver.  Failure of any party to exercise any right or option arising
out of a breach of this  Agreement  shall not be deemed a waiver of any right or
option with respect to any subsequent or different breach, or the continuance of
any existing breach.

     10.11 Integration Clause; Oral Modification.  This Agreement represents the
entire  agreement  of the  parties  with  respect  to its  subject  matter.  All
agreements previously entered into are revoked and superseded by this Agreement,
and no representations,  warranties,  inducements,  or oral agreements have been
made by any of the parties except as expressly set forth in this  Agreement,  or
in other contemporaneous written agreements.

     10.12  Governing Law. This Agreement  shall be governed by and construed in
accordance with the laws of the State of Arizona,  and (subject to any provision
in this  Agreement  providing  for  mandatory  arbitration)  suit to enforce any
provision of this  Agreement or to obtain any remedy  provided in this Agreement
shall be brought only in the Superior  Court of the State of Arizona in Maricopa
County,  Arizona,  and for this purpose  each party  expressly  and  irrevocably
consents to the jurisdiction of that court.

     10.13 Indemnity.  Each party to this Agreement shall indemnify,  defend and
hold each other party harmless from and against all claims,  damages,  costs and
expenses (including  attorneys' fees) attributable,  directly or indirectly,  to
the breach by the  indemnifying  party of any obligation under this Agreement or
the inaccuracy of any  representation or warranty made by the indemnifying party
in this Agreement or in any instrument  delivered  pursuant to this Agreement or
in connection with the transactions contemplated hereby.

     10.14  Interest  on Overdue  Amounts.  If any amount  becomes due and owing
under this Agreement, the party to whom such amount is payable shall be entitled
to receive,  in addition to such  amount,  interest on the amount at the rate of
twelve  percent  (12%)  per annum (or such  lower  rate as shall be the  highest
permissible  rate under  applicable law) from and after the date on which notice
of delinquency is given to the party or parties owing the amount so due.

     10.15 Equitable Remedies. In addition to any other remedies available under
applicable law, the remedies of specific  performance  and/or  injunctive relief
shall be  available  and proper if any party  fails or  refuses  to perform  its
duties under this Agreement.
                                      -12-

     10.16  Arbitration.  If any  dispute  or  controversy  arising  out of this
Agreement cannot be settled by the parties,  the controversy or dispute shall be
submitted  to  arbitration  in Phoenix,  Arizona.  For this  purpose  each party
expressly  consents  to such  arbitration  in Phoenix,  Arizona.  If the parties
cannot mutually agree upon an arbitrator to settle their dispute or controversy,
then the Presiding Civil Judge of the Maricopa  County,  Arizona  Superior Court
shall select an  arbitrator,  or at the election of the parties,  an  arbitrator
shall be selected  pursuant to the then existing  rules and  regulations  of the
American Arbitration Association governing commercial transactions. The decision
of the  arbitrator  shall be binding upon the parties to this  Agreement for all
purposes,  and judgement to enforce any such bidding  decision may be entered in
the Maricopa  County,  Arizona  Superior  Court (and for this purpose each party
expressly and irrevocably  consents to the  jurisdiction  of the court).  At the
request of any party,  arbitration  proceedings shall be conducted in the utmost
secrecy. In such case, all documents,  testimony, and records shall be received,
heard,  and maintained by the  arbitrators in secrecy,  available for inspection
only by either  party and by their  attorneys  and experts who shall  agree,  in
advance and in writing, to receive all such information in secrecy. In all other
respects,  the arbitrator shall conduct all proceedings  pursuant to the Uniform
Arbitration  Act as adopted in the State of Arizona and the then existing  rules
and regulations of the American  Arbitration  Association  governing  commercial
transactions to the extent such rules and regulations are not inconsistent  with
such Act or this Agreement. Costs of arbitration shall be borne as determined by
the arbitrator.

     10.17  Gender.  When the  context  in  which  the  words in this  agreement
indicate that such is the intent, the singular and plural number shall be deemed
to include the other,  and, the masculine,  feminine and neuter genders shall be
deemed to include the other.  The term  "person"  shall  include an  individual,
corporation, partnership, trust, estate or any other entity.

     10.18 Section  Headings.  The section headings  contained in this Agreement
are for  convenience  only and shall in no manner be  construed  as part of this
Agreement.

     10.19 Savings Clause.  Notwithstanding  any other term or provision of this
Agreement,  if any  right or  interest  created  by or in  connection  with this
Agreement  would  be  invalid  or  unenforceable  if not  subject  to the  terms
contained in this sentence,  such interest or right shall terminate  twenty (20)
years after the date of death of the last to die of the following  persons:  all
attorneys  employed  at the time of  creation of such right or interest by Bonn,
Luscher, Padden & Wilkins,  Chartered, an Arizona corporation,  and the children
of such attorneys living at the time of creation of such right of interest.
                                      -13-

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
written above.

CORPORATION:

Premium Cigars International, Ltd.
     an Arizona corporation

By /s/ Steve Lambrecht
   ---------------------------------
Its  Chief Executive Officer
   ---------------------------------

SHAREHOLDERS:

/s/ Greg Lambrecht
- ---------------------------------
Greg Lambrecht


- ---------------------------------
Colin Jones

/s/ Greg Barton
- ---------------------------------
Greg Barton

/s/Dan Goldman
- ---------------------------------
Dan Goldman

/s/ Pat Quadrelli
- ---------------------------------
Pat Quadrelli
                                      -14-

                                   EXHIBIT "A"
              FORM OF AGREEMENT FOR ADDITIONAL OR NEW SHAREHOLDERS


                                  AGREEMENT TO
                        SHAREHOLDERS AND VOTING AGREEMENT


     The undersigned has executed this instrument to evidence the  undersigned's
agreement to be a party to and be bound by that certain Shareholder's  Agreement
dated as of the ____ day of ______________ between Premium Cigars International,
Ltd. and those Shareholders who are presently parties thereto.

Date:______________                          __________________________
                                             [name]






                                      -15-

                                  EXHIBIT "B"
                            FORM OF PROMISSORY NOTE

                                                                Phoenix, Arizona
                                                        ___ day of _______, 199_

     FOR  VALUE  RECEIVED,  the  undersigned  promises  to pay to the  order  of
[payee],  at [payee  address],  in lawful money of the United States of America,
the principal sum of [amount in words]  ($[amount in digits]) payable in [number
of payments {words (digits)}] annual installments of [amount in words] ($[amount
in digits]) each, commencing on the ____ day of _______,  199_; with interest on
the unpaid balance of this note at the rate of [interest rate {words  (digits)}]
per annum to maturity,  interest payable at the same time as principal. All past
due payments of  principal or interest or both shall bear  interest at [interest
rate {words  (digits)}] the highest lawful annual rate allowed by contract under
Arizona law until paid.

     Upon default in the payment of any  installment of principal or interest or
both when due, the entire remaining  principal  balance,  with interest thereon,
shall  immediately  become due and  payable  at the option of the holder  hereof
without notice to or demand upon the  undersigned.  In the event of garnishment,
attachment,  levy or execution is issued  against any of the property or effects
of the  undersigned  and/or in the event of an assignment for the benefit of the
creditors,  application  for  the  appointment  of a  receiver  or  filing  of a
voluntary or involuntary  petition in bankruptcy by or against the  undersigned,
the same  shall,  at the option of the  holder  hereof,  constitute  an event of
default and holder  hereof at its option may declare this note  immediately  due
and payable.

     The undersigned  hereby waives diligence,  grace,  demand,  presentment for
payment, exhibition of this note, protest, notice of protest, notice of dishonor
and notice of nonpayment,  and agrees to any and all extensions or renewals from
time to time without notice and, to any partial  payments  hereon made before or
after maturity and that no such extensions,  renewals, or payments shall release
it from  obligations  of payment  of this note or any  installment  hereof,  and
consent to offset any bank balance of any party hereto.

     The  undersigned  promises  to pay all costs and  expenses  of  collection,
including a reasonable  attorneys'  fee as  determined by the judge of the court
and all other  costs,  expenses  and fees in the  event  suit is  instituted  to
collect  the  note or any  portion  thereof.  It is  expressly  agreed  that the
acceptance by the holder of this note of any  performance  which does not comply
strictly  with the terms of this note  shall not be deemed to be a waiver of any
right of the holder.

     The  undersigned  may at any time prepay this note in whole or from time to
time in part without penalty or premium.

                                             ________________________________
                                             Maker
                                      -16-

                                   EXHIBIT "C"
                       FORM OF CERTIFICATE OF AGREED VALUE



     As of the _____ day of ___________, 199_, the undersigned, constituting all
the Shareholders of [corporation name], an Arizona Corporation,  do hereby agree
that the Agreed  Value of the  Corporation  as a whole is [value}.  Furthermore,
with  [number of shares]  shares of the  Corporation's  common  stock issued and
outstanding, the Agreed Value per share is equal to [value per share].
 



                                                  ------------------------------
                                                                   [Corporation]

                                                       By:______________________
                                                       Its:_____________________


                                                  ------------------------------
                                                                       [party 1]


                                                  ------------------------------
                                                                       [party 1]


                                      -17-

                                   EXHIBIT "D"
                       INITIAL CERTIFICATE OF AGREED VALUE


     As of the 1st day of January,  1997, the undersigned,  constituting all the
Shareholders of Premium Cigars International,  Ltd., an Arizona Corporation,  do
hereby agree that the Agreed Value of the Corporation as a whole is One Hundred
Twenty-Six Thousand Two Hundred Fifty Dollars ($126,250.00).  Furthermore, with
Two  Hundred   Fifty-Two   Thousand  Five  Hundred   (252,500)  shares  of  the
Corporation's common stock issued and outstanding, the Agreed Value per share is
equal to Fifty Cents ($0.50).



                                               /s/ Steve Lambrecht
                                              ----------------------------------
                                              Premium Cigars International, Ltd.


                                                   By: Steve Lambrecht
                                                      --------------------------
                                                  Its: Chief Executive Officer
                                                      --------------------------


                                               /s/ Greg Lambrecht
                                               ---------------------------------
                                                                  Greg Lambrecht

                                               /s/ Colin Jones
                                               ---------------------------------
                                                                     Colin Jones

                                               /s/ Greg Barton
                                               ---------------------------------
                                                                     Greg Barton

                                               /s/ Dan Goldman
                                               ---------------------------------
                                                                     Dan Goldman

                                               /s/ Pat Quadrelli
                                               ---------------------------------
                                                                   Pat Quadrelli


                                  AGREEMENT TO
                        SHAREHOLDERS AND VOTING AGREEMENT

     The undersigned has executed this instrument to evidence the  undersigned's
agreement to be a party to and be bound by that certain Shareholder's  Agreement
dated as of the 1st day of January,  1997, between Premium Cigars International,
Ltd. and those Shareholders who are presently parties thereto.

                                                      /s/ Jim Stanley
Dated as of: January 11, 1997                         -----------------------
                                                       Jim Stanley

                                  AGREEMENT TO
                        SHAREHOLDERS AND VOTING AGREEMENT

     The undersigned has executed this instrument to evidence the  undersigned's
agreement to be a party to and be bound by that certain Shareholder's  Agreement
dated as of the 1st day of January,  1997, between Premium Cigars International,
Ltd. and those Shareholders who are presently parties thereto.

                                                        /s/ Scott Lambrecht     
Dated as of: January 9, 1997                            ------------------------
                                                        Scott Lambrecht

                                  AGREEMENT TO
                        SHAREHOLDERS AND VOTING AGREEMENT


     The undersigned has executed this instrument to evidence the  undersigned's
agreement to be a party to and be bound by that certain Shareholder's  Agreement
dated as of the 1st day of January,  1997, between Premium Cigars International,
Ltd. and those Shareholders who are presently parties thereto.

                                                      /s/ Pete Charleston
Dated as of: January 9, 1997                          --------------------------
                                                        Pete Charleston

                                  AGREEMENT TO
                        SHAREHOLDERS AND VOTING AGREEMENT


The  undersigned  has executed  this  instrument  to evidence the  undersigned's
agreement to be a party to and be bound by that certain Shareholder's  Agreement
dated as of the 1st day of January,  1997, between Premium Cigars International,
Ltd. and those Shareholders who are presently parties thereto.

                                                      /s/ Mike Rocha
Dated as of: January 9, 1997                          --------------------------
                                                        Mike Rocha

                                  AGREEMENT TO
                        SHAREHOLDERS AND VOTING AGREEMENT


     The undersigned has executed this instrument to evidence the  undersigned's
agreement to be a party to and be bound by that certain Shareholder's  Agreement
dated as of the 1st day of January,  1997, between Premium Cigars International,
Ltd. and those Shareholders who are presently parties thereto.

                                                      /s/ Murphy Pierson
Dated as of: January 9, 1997                          --------------------------
                                                         Murphy Pierson

                                  AGREEMENT TO
                       SHAREHOLDERS AND VOTING AGREEMENT


     The undersigned has executed this instrument to evidence the  undersigned's
agreement to be a party to and be bound by that certain Shareholder's  Agreement
dated as of the 1st day of January,  1997, between Premium Cigars International,
Ltd. and those Shareholders who are presently parties thereto.

                                                      /s/ Lorraine Shelly
Dated as of: January 9, 1997                          --------------------------
                                                        Lorraine Shelly

                                  AGREEMENT TO
                        SHAREHOLDERS AND VOTING AGREEMENT


     The undersigned has executed this instrument to evidence the  undersigned's
agreement to be a party to and be bound by that certain Shareholder's  Agreement
dated as of the 1st day of January,  1997, between Premium Cigars International,
Ltd. and those Shareholders who are presently parties thereto.


Dated as of: January 9, 1997                          --------------------------
                                                        Kathy Keil

                                  AGREEMENT TO
                        SHAREHOLDERS AND VOTING AGREEMENT


     The undersigned has executed this instrument to evidence the undersigned's
agreement to be a party to and be bound by that certain Shareholder's  Agreement
dated as of the 1st day of January,  1997, between Premium Cigars International,
Ltd. and those Shareholders who are presently parties thereto.

                                                      /s/ Steve Lambrect
Dated as of: January 9, 1997                          --------------------------
                                                        Steve Lambrecht

                                  AGREEMENT TO
                        SHAREHOLDERS AND VOTING AGREEMENT


     The undersigned has executed this instrument to evidence the  undersigned's
agreement to be a party to and be bound by that certain Shareholder's  Agreement
dated as of the 1st day of January,  1997, between Premium Cigars International,
Ltd. and those Shareholders who are presently parties thereto.

                                                       /s/Corey Lambrecht
Dated as of: January 10, 1997                          -------------------------
                                                       Corey Lambrecht