As filed with the Securities and Exchange Commission on July 3, 1997

                                                      Registration No. 333-29985

                       Securities and Exchange Commission
                             Washington, D.C. 20549

                                   Form SB-2/A
                                 Amendment No. 1

             Registration Statement under the Securities Act of 1933

                       PREMIUM CIGARS INTERNATIONAL, LTD.
             (Exact name of registrant as specified in its charter)

         Arizona                         2121                86-0846405
(State or jurisdiction of      (Primary Standard Industrial  (IRS Employer
incorporation or organization) Classification Code Number)   Identification No.)

 Premium Cigars International, Ltd.            Steven A. Lambrecht, CEO
 15651 North 83rd Way, Suite 3                 15651 North 83rd Way, Suite 3
 Scottsdale, Arizona  85260                    Scottsdale, Arizona  85260
 (602) 922-8887                                (602) 922-8887
 (Address, including zip code, and telephone   (Name, address, and telephone 
  number, including, area code, of             number of agent for service)
  registrant's principal executive office)

                                   Copies to:

 Charles R. Berry, Esq.                        Christian J. Hoffmann, III, Esq.
 Michael F. Patterson, Esq.                    Streich Lang, P.A.
 Titus, Brueckner & Berry, P.C.                One Renaissance Square
 7373 North Scottsdale Road, Suite B-252       Two North Central Avenue
 Scottsdale Centre                             Phoenix, Arizona  85004-2391
 Scottsdale, Arizona 85253                     (602) 229-5200
 (602) 483-9600

Approximate  date of proposed  sale to the public:  As soon as  practical  on or
after the effective date of this Registration Statement. If any securities being
registered  on this Form are to be  offered  on a delayed  or  continuous  basis
pursuant to Rule 415 under the Securities Act, check the following box. [x]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. [ ]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. [ ]

         Registration fee paid with initial filing on June 25, 1997.

         The Registrant hereby amends this  Registration  Statement on such date
or dates as may be necessary to delay its  effective  date until the  Registrant
shall file a further amendment which specifically  states that this Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of
the Securities  Act of 1933 or until this  Registration  Statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
                                        2

                              [INSIDE FRONT COVER]

[picture of typical PCI  plexiglass  humidor  with  magazine  rack and  magazine
typically sold from rack as used in convenience stores]

[caption:] Typical PCI plexiglass humidor with magazine rack used in convenience
stores.

[lit cigar in background (no caption)]

[copy at bottom of page (white on black):]

IN  CONNECTION  WITH THIS  OFFERING,  THE  UNDERWRITERS  OF THIS INITIAL  PUBLIC
OFFERING MAY EFFECT TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF
THE  SHARES AT LEVELS  ABOVE  THAT  WHICH  MIGHT  OTHERWISE  PREVAIL IN THE OPEN
MARKET. SUCH STABILIZATION, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
                                       3

                          [INSIDE FRONT COVER FOLD OUT]

[pictures of five-SKU and  three-SKU  hand-crafted  wood  humidors with magazine
racks and typical cigar-related magazines sold from racks]

[caption:]  Typical PCI five-SKU and three-SKU wood humidors with magazine racks
and magazines.

[picture of clerk with on-counter humidor in convenience store]

[caption:]  Typical location of PCI  humidor and  magazine  rack in  convenience
store.

[picture   of   7-Eleven(TM)   advertisement   currently   appearing   in  Cigar
Aficionado(TM) magazine featuring PCI cigar]

[caption:]  Advertisement  currently appearing in Cigar Aficionado(TM)  magazine
featuring PCI cigar.

[PCI logo (no caption)]

[picture of lit cigar in background (no caption)]

[flat reproduction of five PCI-designed cigar bands]

[caption:] PCI-designed cigar bands.
                                       4

                              [INSIDE BACK COVER]

[picture  of race car driver  Arie  Luyendyk  in Indy 500  winner's  circle with
helmet bearing PCI logo]

[cation:] Arie Luyendyk,  PCI spokesperson,  winner of 1997 Indy 500 in winner's
circle with PCI logo on helmet.

[picture of Luyendyk's helmet with PCI logo (no caption)]

[picture of Luyendyk driving Indy 500 race car (no caption)]

[PCI logo (no caption)]

[background picture of lit cigar (no caption)]
                                       5

                                   SIGNATURES

         In accordance  with the  requirements of the Securities Act of 1933, as
amended, the Registrant has duly caused this amended  registration  statement to
be signed on its behalf by the undersigned,  thereunto duly  authorized,  in the
City of Scottsdale, State of Arizona on this the 1st day of July, 1997.

                                       PREMIUM CIGARS INTERNATIONAL, LTD.


                                       By:      /s/ Steven A. Lambrecht
                                           -------------------------------------
                                           Steven A. Lambrecht
                                           President and Chief Executive Officer



                                       By:      /s/ Greg P. Lambrecht
                                           -------------------------------------
                                           Greg P. Lambrecht
                                           Secretary

         Pursuant to the requirements of the Securities Act of 1933, as amended,
this amended registration  statement has been signed by the following persons on
behalf of the Registrant and in the capacities and on the dates indicated.  Each
person whose signature appears below hereby authorizes Steven A. Lambrecht, Greg
P.  Lambrecht,  David A.  Hodges  or any of them  acting in the  absence  of the
others,  as his true and lawful  attorney-in-fact  and agent, with full power of
substitution and resubstitution for him and in his name, place and stead, in any
and all  capacities  to sign any and all  amendments  (including  post-effective
amendments)  to this  registration  statement,  and to file the  same,  with all
exhibits  thereto  and  other  documents  in  connection  therewith,   with  the
Securities and Exchange Commission.

Date                       Signature                                   Title


July 1, 1997      /s/ William L. Anthony           Chairman of the Board
                  ----------------------------                            
                  William L. Anthony


July 1, 1997      /s/ Steven A. Lambrecht          Director
                  ----------------------------               
                  Steven A. Lambrecht


July 1, 1997      /s/ Colin A. Jones               Director
                  -------------------------------            
                  Colin A. Jones


July 1, 1997      /s/ David S. Hodges              Director
                  -----------------------------              
                  David S. Hodges


July 1, 1997      /s/ Karissa B. Nisted            Chief Financial Officer
                  ------------------------------                            
                  Karissa B. Nisted
                                       6