PROMOTIONAL SHARES LOCK-UP AGREEMENT


I.       Parties. This Promotional Shares Lock-Up Agreement ("Agreement"), which
         was entered into this _____ day of August, 1997, by and between Premium
         Cigars  International,   Ltd.  ("Issuer"),  whose  principal  place  of
         business     is     located     in     Scottsdale,     Arizona,     and
         ______________________________________________    ("Security   Holder")
         witnesses that:

         A.       Registration  in Merit Review  States.  The Issuer has filed a
                  Coordinated  Equity  Review  application  with the  Securities
                  Administrators  of the  States of Alaska,  Arizona,  Arkansas,
                  Idaho, Indiana, Iowa, Kansas, Kentucky, Maine,  Massachusetts,
                  Michigan,  Mississippi,  Montana,  New Mexico,  North  Dakota,
                  Oklahoma, Oregon, Pennsylvania,  South Dakota, Texas, Vermont,
                  Virginia  and  Washington  ("Administrators")  and with  other
                  jurisdictions to register certain of its Equity Securities for
                  sale to public  investors  who are  residents  of those states
                  ("Registration");

         B.       Security Holder and Promoter. The Security Holder is the owner
                  of the Issuer's  shares of common stock or similar  securities
                  and/or possesses convertible securities,  warrants, options or
                  rights which may be converted  into,  or exercised to purchase
                  shares of common  stock or similar  securities  of the Issuer.
                  Security  Holder,  along with other promoters who have entered
                  the Promotional  Shares Lock-Up  Agreement,  are  collectively
                  referred to as "Promoters."

         C.       Condition  of  Registration  in  Merit  Review  States.  As  a
                  condition  to  Registration,  the Issuer and  Security  Holder
                  ("Signatories")  agree  to be  bound  by  the  terms  of  this
                  Agreement.

II.      Agreement to Lock-Up/Transfer  Prohibitions. The Security Holder agrees
         not to sell, pledge, hypothecate, assign, grant any option for the sale
         of,  or  otherwise   transfer  or  dispose  of,   whether  or  not  for
         consideration,  directly or indirectly Promotional Shares as defined in
         the North  American  Securities  Administrators  Association  ("NASAA")
         Statements of Policy Regarding Corporate Securities  Definitions and on
         Promotional  Shares and all certificates  representing stock dividends,
         stock splits, recapitalizations,  and the like, that are granted to, or
         received  by, the  Security  Holder  while the  Promotional  Shares are
         subject to this Agreement  ("Restricted  Securities")  on the following
         terms:

         A.       Term of Lock-Up. The term of this Agreement shall begin on the
                  date  that  the  Registration  is  declared  effective  by the
                  Administrators ("Effective Date") and shall terminate:

                  1.       Two years  following the  completion of the offering;
                           or

                  2.       On the date the  Registration  has been terminated if
                           no securities were sold pursuant thereto; or
                                        1

                  3.       If the  Registration  has been  terminated,  the date
                           that checks  representing  all of the gross  proceeds
                           that were  derived  therefrom  and  addressed  to the
                           public  investors have been placed in the U.S. Postal
                           Service with first class postage affixed; or

                  4.       On the date the securities  subject to this agreement
                           become  "Covered  Securities,"  as defined  under the
                           National Securities Markets Improvement Act of 1996.

         B.       Release  of  Certain  Restricted  Securities  in Second  Year.
                  Beginning  one  year  from  the  date  of  completion  of  the
                  Offering,  two and one-half  percent  (2.5%) of the Restricted
                  Securities  shall be released  from the  restrictions  of this
                  Agreement each quarter pro rata among the Promoters.

         C.       Release of Remaining Restricted  Securities after Second Year.
                  All remaining Restricted Securities shall be released from any
                  restriction  under this  Agreement  on the second  anniversary
                  from the date of completion of the Offering.

         D.       Securities Not  Restricted.  This Agreement shall not apply to
                  any  securities of the Issuer which Security  Holder  acquires
                  after the effective date of the Registration and which are not
                  related by stock dividend,  stock split or recapitalization to
                  the Restricted Securities.

III.     Other Issuer or Security Holder Obligations.  The Signatories agree and
         will cause the following:

         A.       Priority   of  Asset   Distributions.   In  the   event  of  a
                  dissolution,      liquidation,      merger,     consolidation,
                  reorganization,  sale or  exchange of the  Issuer's  assets or
                  securities  (including by way of tender  offer),  or any other
                  transaction or proceeding with a person who is not a Promoter,
                  which results in the  distribution  of the Issuer's  assets or
                  securities  ("Distribution"),  while this Agreement remains in
                  effect that:

                  1.       All holders of the Issuer's  Equity  Securities  will
                           initially  share on a pro rata,  per shares  basis in
                           the Distribution, in proportion to the amount of cash
                           or other  consideration  that they paid per share for
                           their   Equity   Securities    (provided   that   the
                           Administrator  has  accepted  the  value of the other
                           consideration),  until the shareholders who purchased
                           the Issuer's Equity Securities pursuant to the public
                           offering ("Public  Shareholders")  have received,  or
                           have had  irrevocably  set aside for them,  an amount
                           that is equal to one  hundred  percent  (100%) of the
                           public offering's price per share times the number of
                           shares  of  Equity  Securities  that  they  purchased
                           pursuant to the public  offering and which they still
                           hold at the time of the  Distribution,  adjusted  for
                           stock splits, stock dividends,  recapitalizations and
                           the like; and
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                  2.       All holders of the Issuer's Equity  Securities  shall
                           thereafter  participate on an equal,  per share basis
                           times the number of shares of Equity  Securities they
                           hold at the time of the  Distribution,  adjusted  for
                           stock splits, stock dividends,  recapitalizations and
                           the like.

                  3.       The  Distribution  may  proceed  on lesser  terms and
                           conditions  than the terms and  conditions  stated in
                           paragraphs  1 and 2 above if a majority of the Equity
                           Securities  that  are not hold by  Security  Holders,
                           officers,  directors,  or Promoters of the Issuer, or
                           their  associates or  affiliates  vote, or consent by
                           consent  procedure,  to approve the lesser  terms and
                           conditions.

         B.       Restrictions   Survive   Distribution.   In  the  event  of  a
                  dissolution,      liquidation,      merger,     consolidation,
                  reorganization,  sale or  exchange of the  issuer's  assets or
                  securities  (including by way of tender  offer),  or any other
                  transaction  or  proceeding  with a person who is a  Promoter,
                  which results in a Distribution  while this Agreement  remains
                  in effect,  the Restricted  Securities shall remain subject to
                  the terms of this Agreement.

         C.       Permitted Transfers.

                  1.       Restricted Securities may be transferred by will, the
                           laws of descent and  distribution,  the  operation of
                           law,   or  by  order  of  any   court  of   competent
                           jurisdiction and proper venue.

                  2.       Restricted  Securities of a deceased  Security Holder
                           may  be  hypothecated  to  pay  the  expenses  of the
                           deceased Security  Holder's estate.  The hypothecated
                           Restricted  Securities  shall  remain  subject to the
                           terms of this  Agreement.  Restricted  Securities may
                           not be pledged to secure any other debt.

                  3.       Restricted  Securities  may be transferred by gift to
                           the Securities Holder's family members, provided that
                           the Restricted Securities shall remain subject to the
                           terms of this Agreement.

         D.       Voting Rights.  With the exception of paragraph III.A.3 above,
                  the Restricted Securities shall have the same voting rights as
                  similar Equity Securities not subject to the Agreement.

         E.       Legend Requirements.

                  1.       A notice  shall be placed  on the face of each  stock
                           certificate of the Restricted  Securities  covered by
                           the terms of the Agreement  stating that the transfer
                           of  the  stock   evidenced  by  the   certificate  is
                           restricted  in  accordance  with the  conditions  set
                           forth on the reverse side of the certificate; and
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                  2.       A typed legend shall be placed on the reverse side of
                           each stock  certificate of the Restricted  Securities
                           representing  stock  covered by the  Agreement  which
                           states  that  the  sale  or  transfer  of the  shares
                           evidenced  by the  certificate  is subject to certain
                           restrictions until  _____________ (that date which is
                           two  years  after the date of the  completion  of the
                           Offering)   pursuant  to  an  agreement  between  the
                           Security Holder (whether beneficial or of record) and
                           the  Issuer,  which  agreement  is on file  with  the
                           Issuer and the stock transfer agent from which a copy
                           of available upon request without charge.

         F.       Modification.  This  Agreement  may be modified  only with the
                  written approval of the Administrators.

IV.      Issuer Technical Requirements. The Issuer will cause the following:

         A.       Copy  to  Administrators.   A  manually  signed  copy  of  the
                  Agreement  signed  by the  Signatories  to be  filed  with the
                  Administrators prior to the Effective Date;

         B.       Copy  to  Transfer  Agent.  Copies  of  the  Agreement  and  a
                  statement of the per share initial public offering price to be
                  provided to the issuer's stock transfer agent;

         C.       Stop Transfer  Restrictions.  Appropriate stop transfer orders
                  to be placed with the Issuer's  stock  transfer  agent against
                  the sale or  transfer of the shares  covered by the  Agreement
                  prior to its  expiration,  except as may otherwise be provided
                  in this Agreement;

         D.       Uncertificated Securities. The above stock restriction legends
                  to be placed on the periodic  statement sent to the registered
                  owner  if  the  securities   subject  to  this  Agreement  are
                  uncertificated securities.

         Pursuant to the  requirements of this Agreement,  the Signatories  have
entered into this Agreement,  which may be written in multiple  counterparts and
each of which shall be considered an original.  The Signatories  have signed the
Agreement in the capacities, and on the dates, indicated.
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IN WITNESS WHEREOF, the Signatories have executed this Agreement.

PREMIUM CIGARS INTERNATIONAL, LTD.


By_____________________________________
     Steven A. Lambrecht, President



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         Signature

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         Printed Name of Security Holder


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         Title, if applicable
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