MODIFICATION AGREEMENT

         THIS MODIFICATION AGREEMENT (this "Modification Agreement") is made and
entered into as of August 7, 1997 by and between  Steven A.  Lambrecht,  Greg P.
Lambrecht  and  Colin A.  Jones  (collectively  "Seller"),  William  L.  Anthony
("Anthony") and Premium Cigars International,  Inc. ("PCI"). Seller, Anthony and
PCI are collectively referred to as the Parties.

         WHEREAS,  the Parties  entered an Agreement on June 20, 1997 ("Original
Agreement"),  whereby,  among other things, Anthony purchased from Seller 66,000
shares of Common Stock,  no par value (the "Shares") and PCI granted  Anthony an
option to purchase  20,000 shares of Common Stock at the price per share printed
in the Prospectus relating to PCI's initial public offering ("IPO"); and

         WHEREAS,  the  Parties  desire  to modify  the  Original  Agreement  by
rescinding the sale of 65,000 of the Shares and by changing the number and terms
of the stock  options  grant to Anthony,  but otherwise to preserve the terms of
the Original Agreement;

         NOW  THEREFORE,   in  consideration   of  the  covenants,   agreements,
warranties  and  representations  contained in this Agreement and for other good
and  valuable  consideration,  the  receipt and  sufficiency  of which is hereby
acknowledged, the Parties agree as follows:

         1. Recission of Stock Purchase.  Anthony and Seller rescind the sale of
65,000 of the 66,000 shares sold in the Original Agreement and the restructuring
of the sale of the remaining 1,000 Shares to purchase them at a settlement value
of $2.50 per Share or for a total of  $2,500.  Upon  signing  this  Modification
Agreement,  Seller will return to Anthony the  remainder  of $19,500 in cash and
Anthony will return to Seller the remaining 65,000 Shares as follows:

         Anthony returns                        Cash Repaid to
         Shares to              Amount          Anthony by           Amount
         ---------              ------          ----------           ------
         Steve Lambrecht        59,084          Steve Lambrecht      $17,726
         Greg Lambrecht          2,958          Greg Lambrecht       $   887
         Colin Jones             2,958          Colin Jones          $   887
                                ------                               -------
               TOTALS:          65,000                               $19,500

         2.  Modification of Stock Option Grant. PCI and Anthony amend the terms
of the option grant to purchase 20,000 shares in the Original  Agreement and PCI
grants Anthony an additional  non-qualified option to purchase 136,250 shares of
PCI Common Stock at the price per share  printed in the  Prospectus  relating to
the IPO.  The options may be  exercised  from a date which is one year after the
effective  date of the IPO and  until a date  that is five (5)  years  after the
effective  date of the IPO.  Anthony  acknowledges  that,  upon  exercise of the
options,  in whole or in part, the shares  purchased  will be restricted  shares
within the  meaning  of Rule 144  pursuant  to the  Securities  Act of 1933,  as
amended and that such shares may not be resold  unless  they are  registered  or
unless an exemption from  registration is available.  Anthony also  acknowledges
that

the shares underlying the options may not be resold prior to 18 months after the
effective  date  of the  IPO,  according  to the  terms  of a  separate  Lock-Up
Agreement  between  Anthony  and PCI.  The  terms of the  aggregate  options  to
purchase  156,250  shares  shall  be more  fully  set  forth  in a Stock  Option
Agreement between PCI and Anthony and if there is any conflict between the terms
of this  Modification  Agreement  and the  terms of the Stock  Option  Agreement
regarding the options, the terms of the Stock Option Agreement shall control.

         3. No  Modification  of  Remaining  Terms of  Original  Agreement.  The
Parties agree that, except for the terms expressly rescinded or modified in this
Modification  Agreement,  all other terms of the Original Agreement shall remain
in full force and  effect.  Notwithstanding  the  foregoing,  however,  should a
conflict exist between the terms of this Modification Agreement and the terms of
this Original Agreement, the terms of this Modification Agreement shall control.

         4. Counterparts.  This Modification Agreement may be executed in one or
more counterparts and by delivery of a facsimile signature,  each of which shall
be considered part and valid acceptance of the agreement.
                                        2

         The parties have  executed this  Modification  Agreement as of the date
first set forth above.

"SELLER"                                    "Anthony"


/s/ Steven A. Lambrecht                     /s/ William L. Anthony 
- ---------------------------                 ------------------------------
Steven A. Lambrecht                         William L. Anthony


/s/ Greg P. Lambrecht
- ---------------------------
Greg P. Lambrecht


/s/ Colin A. Jones
- ---------------------------
Colin A. Jones


PREMIUM CIGARS INTERNATIONAL, INC.


By /s/ Steven A. Lambrecht
  -------------------------
  Steven A. Lambrecht, President
                                        3