UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 10-QSB

       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

         FOR THE QUARTER ENDED                    COMMISSION FILE NUMBER
         ---------------------                    ----------------------
         September 30, 1997                            0-29414


                       PREMIUM CIGARS INTERNATIONAL, LTD.
        (Exact name of small business issuer as specified in its charter)


         Arizona                                       86-0846405
(state or other jurisdiction of          (I.R.S. Employer Identification Number)
 incorporation or organization)

                          15651 North 83rd Way, Suite 3
                            Scottsdale, Arizona 85260
                    (Address of principal office) (Zip code)

       Registrant's telephone number, including area code: (602) 922-8887

           Securities registered pursuant to Section 12(b) of the Act:
                            No par value common stock

           Securities registered pursuant to Section 12(g) of the Act:
                            No par value common stock

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the  Securities  and  Exchange Act of 1934
during the preceding 12 months (or for such shorter  periods that the registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.

                                  Yes     No  X
                                      ---    ---

As of  September  30,  1997,  there  were  3,469,092  shares of  Premium  Cigars
International, Ltd. common stock, no par value outstanding.

                                      INDEX
                                      -----


PART I - FINANCIAL INFORMATION

         Item 1 - Financial Statements

         Consolidated Balance Sheet (Unaudited) as of September 30, 1997

         Consolidated Statements of Operations (Unaudited) for the three and six
         months ended September 30, 1997 and 1996

         Consolidated  Statements of Changes in Stockholders' Equity (Unaudited)
         for the period from the  date of inception, June 1, 1996  through March
         31, 1997 and for the six month period ended September 30, 1997.

         Consolidated  Statements of Cash Flows  (Unaudited)  for the six months
         ended September 30, 1997 and 1996

         Notes to Consolidated Financial Statements

         Item 2 - Management's Discussion and Analysis or Plan of Operation

PART II - OTHER INFORMATION

         Item 1 - Legal Proceedings

         Item 2 - Changes in Securities and Use of Proceeds

         Item 3 - Defaults Upon Senior Securities

         Item 4 - Submission of Matters to a Vote of Security Holders

         Item 5 - Other Information

         Item 6 - Exhibits and Reports on Form 8-K

SIGNATURES
                                        2

PREMIUM CIGARS INTERNATIONAL, LTD AND SUBSIDIARY
CONSOLIDATED BALANCE SHEET (UNAUDITED)
SEPTEMBER 30, 1997


                                                                                          
ASSETS

       Current Assets
              Cash and cash equivalents                                               $3,514,417

              Receivables
                    trade                                                                314,061
                    related parties                                                       16,946
                    miscellaneous                                                          6,212
                                                                                      ----------
                        Total Receivables                                                337,219

              Inventory                                                                  354,265

              Held to maturity securities                                              3,411,897

              Other current assets                                                       152,511
                                                                                      ----------
                                                               Total Current Assets    7,770,309


       Property and Equipment, Net                                                       197,484


       Other Assets
              Humidors, net                                                              517,586
              Notes receivable - related parties                                          86,225
              Organizational costs, net                                                   36,742
              Miscellaneous                                                               10,456
                                                                                      ----------
                                                                 Total Other Assets      651,009
                                                                                      ----------
                                                                       TOTAL ASSETS   $8,618,802
                                                                                      ==========


LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

       Current Liabilities
              Notes payable - current portion                                         $    4,430

              Accounts payable                                                           683,068

              Accrued expenses                                                           250,678
                                                                                      ----------
                                                          Total Current Liabilities      938,176

                                                        Total Long Term Liabilities            0
                                                                                      ----------
                                                                  TOTAL LIABILITIES      938,176

       Equity
              Common stock - no par value, 10,000,000 shares authorized,
                    3,469,092 shares issued and outstanding as of 9/30/97              8,807,049
              Accumulated deficit                                                     (1,126,423)
                                                                                      ----------

                                                                       TOTAL EQUITY    7,680,626
                                                                                      ----------

                                         TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY   $8,618,802
                                                                                      ==========

                                       3

PREMIUM CIGARS INTERNATIONAL,LTD AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)


                                                                   Three Months Ended September 30    Six Months Ended September 30
                                                                   -------------------------------    -----------------------------
                                                                      1997                 1996          1997               1996
                                                                   -------------------------------    -----------------------------
                                                                                                                    
NET SALES                                                          $1,372,316          $   132,511    $2,000,496         $  132,511


COST OF SALES                                                       1,013,951              105,345     1,521,969            105,345
                                                                   -------------------------------    -----------------------------

GROSS PROFIT                                                          358,365               27,166       478,527             27,166

SALES AND MARKETING                                                   482,354                  737       600,048                737

GENERAL AND ADMINISTRATIVE                                            237,492               29,153       538,997             29,153
                                                                   -------------------------------    -----------------------------

LOSS FROM OPERATIONS                                                 (361,481)              (2,724)     (660,518)            (2,724)

OTHER INCOME (EXPENSE)
              Interest and miscellaneous income                        24,667                 --          25,797               --
              Interest and miscellaneous expense                      (22,296)              (1,354)      (46,754)            (1,354)
              Loan Fees                                               (95,000)                --         (95,000)              --
                                                                   -------------------------------    -----------------------------

                                  TOTAL OTHER INCOME (EXPENSE)        (92,629)              (1,354)     (115,957)            (1,354)
                                                                   -------------------------------    -----------------------------
NET LOSS                                                           $ (454,110)         $    (4,078)   $ (776,475)        $   (4,078)
                                                                   ===============================    =============================

LOSS PER SHARE                                                     $    (0.20)         $     (0.01)   $    (0.42)        $    (0.01)
                                                                   ===============================    =============================
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING                       2,251,371            1,480,500     1,868,042          1,480,500
                                                                   ===============================    =============================

                                       4

PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY (UNAUDITED)
for the period from the date of  inception,  June 1, 1996 through March 31, 1997
and for the six month period ended September 30, 1997.



                                                      Common Stock                                                    Total    
                                              -------------------------------   Accumulated         Treasury      Stockholders'
                                                Shares            Amount          Deficit            Stock      Equity (Deficit)
                                              ----------       -----------------------------------------------------------------

                                                                                                   
Balance, June 1, 1996                               --         $     --       $      --          $    --        $     --

Shares issued for cash                         1,433,400          212,050            --               --            212,050

Shares issued for services                        47,100          207,625            --               --            207,625

Net loss                                            --               --          (349,948)            --           (349,948)
                                              ----------       -----------------------------------------------------------------

Balance, March 31, 1997                        1,480,500          419,675        (349,948)            --             69,727
                                              ----------       -----------------------------------------------------------------

Purchase of treasury stock                       (15,000)            --              --             (5,000)          (5,000)
Shares issued for services                        15,000           32,500            --              5,000           37,500
Additional compensation recorded
on private transactions                             --             72,500            --               --             72,500
Net loss for the three month period
ended June 30, 1997 (unaudited)                     --               --          (322,365)            --           (322,365)
                                              ----------       -----------------------------------------------------------------

Balance, June 30, 1997                         1,480,500          524,675        (672,313)            --           (147,638)
                                              ==========       =================================================================

Additional required paid in capital                 --            150,000            --               --            150,000

Shares issued at Initial Public Offering       1,900,000        7,726,020            --               --          7,726,020

Representative's Warrants                           --              1,710            --               --              1,710

Shares issued with Overallotment                  88,592          404,644            --               --            404,644

Net loss for the three month period
ended September 30, 1997 (unaudited)                --               --          (454,110)            --           (454,110)
                                              ----------       -----------------------------------------------------------------

Balance, September 30, 1997                    3,469,092       $8,807,049     $(1,126,423)       $    --        $ 7,680,626
                                              ==========       =================================================================

                                       5

PREMIUM CIGARS INTERNATIONAL, LTD AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)


                                                                            Six Months Ended September 30
                                                                            -----------------------------
                                                                               1997               1996
                                                                            ----------         ----------

                                                                                                 
Increase (Decrease) in Cash and Cash Equivalents:

Cash flows from operating activities:
      Cash received from customers                                          $1,742,286         $  132,511
      Cash paid to suppliers and employees                                  (2,307,865)          (108,034)
      Interest and loan fees paid                                             (141,754)            (1,354)
      Interest earned                                                           25,797               --
                                                                            ----------         ----------
                  Net cash provided (used) by operating activities            (681,536)            23,123
                                                                            ----------         ----------

Cash flows from investing activities:
      Purchase of property and equipment                                      (183,137)              --
      Purchase of humidors                                                    (545,427)           (23,124)
      Short term investments made                                           (3,411,897)              --
      Organizational costs                                                      (8,151)              --
      Deferred offering costs                                                 (879,279)              --
                                                                            ----------         ----------
                  Net cash used by investing activities                     (5,027,891)           (23,124)
                                                                            ----------         ----------

Cash flows from financing activities:
      Proceeds from common stock issue                                       9,321,396                  1
      Proceeds from debt                                                     1,185,000               --
      Repayment of debt                                                     (1,345,000)              --
      Proceeds from lease financing                                              4,430               --
                                                                            ----------         ----------
                  Net cash provided by financing activities                  9,165,826                  1
                                                                            ----------         ----------

Net increase in cash and cash equivalents                                    3,456,399               --
Cash and cash equivalents - beginning of period                                 58,018               --
                                                                            ----------         ----------
Cash and cash equivalents - end of period                                   $3,514,417         $     --
                                                                            ==========         ==========


Reconciliation of Net Loss to Net Cash used
      for Operating Activities:

Net loss                                                                    $ (776,475)        $   (4,078)
                                                                            ----------         ----------
Adjustments to reconcile net loss to net
      cash used for operating activities:
      Depreciation and amortization                                            100,831                737
      Changes in assets and liabilities:
          Receivables - trade                                                 (249,761)              --
                 - related parties                                              (8,449)              --
                 - miscellaneous                                                (6,212)              --
          Inventory                                                           (227,928)           (44,781)
          Other current assets                                                (136,904)              --
          Other assets                                                         (10,456)              --
          Notes payable - related parties                                      (19,641)              --
          Accounts payable - trade                                             573,814             45,464
          Accrued expenses                                                      79,645             25,781
                                                                            ----------         ----------
                                                                                94,939             27,201

                                                                            ----------         ----------
Net cash used for operating activities                                      $ (681,536)        $   23,123
                                                                            ==========         ==========

                                       6

                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.       Basis of Presentation:

         The accompanying  consolidated  financial  statements of Premium Cigars
         International,  Ltd. and Subsidiary  (the "Company") have been prepared
         in accordance with generally accepted accounting principles for interim
         financial  information and in accordance with the  instructions to Item
         310 of  Regulation  S-B.  Accordingly,  they do not  include all of the
         information  and footnotes  required by generally  accepted  accounting
         principles  for  complete  financial  statements.  In  the  opinion  of
         management,   all   adjustments   (consisting   of   normal   recurring
         adjustments)  considered  necessary  for a  fair  presentation  of  the
         Company's  financial  condition and  operating  results for the interim
         periods  presented,  have been included.  Operating results for the six
         months ended September 30, 1997 are not  necessarily  indicative of the
         results that may be expected for the year ending March 31, 1998.  These
         interim  financial  statements  should be read in conjunction  with the
         prospectus  dated August 21, 1997,  including the financial  statements
         and notes  contained  therein,  filed with the  Securities and Exchange
         Commission.

2.       Nature of Operations:

         Premium  Cigars  International,  Ltd. (the  "Company") is a Corporation
         organized  under the laws of the State of Arizona on December 16, 1996.
         CAN-AM  International  Investments Corp.  (CAN-AM),  a British Columbia
         Canadian  corporation,  was  incorporated on June 20, 1996. The Company
         acquired all of the  outstanding  stock of CAN-AM on December 31, 1996.
         The principal  business  purpose of the Company is the  distribution of
         premium cigars using countertop humidors in convenience stores, grocery
         stores and other retail outlet markets.  The Company conducts  business
         throughout the United States.  The Company's  wholly-owned  subsidiary,
         CAN-AM, operates in five Canadian Provinces.

3.       Earnings Per Common Share:

         Earnings per share are based upon the weighted average number of shares
         outstanding for each of the respective periods.  Fully diluted earnings
         per share are not  presented  as they are  anti-dilutive.  The  Company
         completed an initial public  offering of its Common Stock on August 21,
         1997.  Pursuant to Securities and Exchange  Commission rules, shares of
         Common Stock issued for  consideration  below the anticipated  offering
         price per  share  during  the  12-month  period  prior to filing of the
         registration  statement have been included in the calculation of common
         share equivalent shares as if they had been outstanding for all periods
         presented.

4.       New Accounting Pronouncements:

         On March 3, 1997,  the  Financial  Accounting  Standards  Board  issued
         Statement of Financial  Accounting  Standards  No. 128,  "Earnings  per
         Share" (SFAS 128). This  pronouncement  provides a different  method of
         calculating  earnings  per share than is currently  used in  accordance
         with  APB  15,   "Earnings  per  Share."  SFAS  128  provides  for  the
         calculation of basic and diluted earnings per share. Basic earnings per
         share  includes  no  dilution  and  is  computed  by  dividing   income
         outstanding  for the period.  Diluted  earnings per share  reflects the
         potential dilution of securities that could share in the earnings of an
         entity, similar to fully diluted earnings per share. This pronouncement
         is effective for fiscal years and interim periods ending after December
         15,  1997;  early  adoption  is not  permitted.  The  Company  has  not
         determined  the effect,  if any, of adoption on its  earnings per share
         computations.

         Statements of Financial  Accounting  Standards No. 129,  "Disclosure of
         Information about Capital  Structure" (SFAS No. 129) issued by the FASB
         is effective for financial  statements  ending after December 15, 1997.
         The new standard reinstates various securities disclosure  requirements
         previously in effect under Accounting  Principles Board Opinion No. 15,
         which has been  superseded by SFAS No. 129. The Company does not expect
         adoption  of SFAS No. 129 to have a  material  effect,  if any,  on its
         financial position or results of operations.
                                       7

                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4.       New Accounting Pronouncements: (Continued)

         Statements  of  Financial  Accounting  Standards  No.  130,  "Reporting
         Comprehensive  Income"  (SFAS No. 130) issued by the FASB is  effective
         for financial statements with fiscal years beginning after December 15,
         1997.  Earlier  application  is  permitted.  SFAS No.  130  establishes
         standards  for reporting  and display of  comprehensive  income and its
         components in a full set of general purpose financial  statements.  The
         Company  has not  determined  the effect on its  financial  position or
         results of operations, if any, from the adoption of this statement.

         Statements of Financial Accounting Standards No. 131, "Disclosure about
         Segments  of an  Enterprise  and  Related  Information"  (SFAS No. 131)
         issued by the FASB is  effective  for  financial  statements  beginning
         after December 15, 1997. The new standard requires that public business
         enterprises  report certain  information  about  operating  segments in
         complete  sets  of  financial  statements  of  the  enterprise  and  in
         condensed   financial   statements   of  interim   periods   issued  to
         shareholders.  It also requires that public business enterprises report
         certain  information about their products and services,  the geographic
         areas in which they operate and their major customers. The Company does
         not expect adoption of SFAS No. 131 to have a material effect,  if any,
         on its Results of Operations.

5.       Held to Maturity Securities:

         Held to maturity securities consist of proceeds from the initial public
         offering  temporarily  invested in United States  treasury bills. As of
         September 30, 1997, these were comprised of treasury bills with a yield
         of 5.234%, maturing on February 26, 1998.

6.       Subsequent Event:

         The Company's Board of Directors  elected to change its fiscal year end
         from March 31, to Dec 31,  effective with the year ending Dec 31, 1997.
         The  accompanying  financial  statements have been presented on a March
         31, year end basis.
                                       8

Item 2 - Management's Discussion and Analysis or Plan of Operation
- ------------------------------------------------------------------

GENERAL

Premium  Cigars  International,  Ltd.  ("PCI"  or  the  "Company"),  an  Arizona
corporation, is a national and international marketer and distributor of premium
cigars in  convenience  stores and other high volume retail stores in the United
States and Canada.

In recent  years,  cigar smoking has regained  popularity in the United  States.
Consumption and sales of cigars,  particularly  premium  cigars,  have increased
significantly  since 1993.  Sales in the U.S.  of all types of cigars  increased
from 3.4 billion units in 1993 to 4.4 billion units in 1996, an annual  increase
of 8.7%.  However,  premium  cigars,  the type marketed and  distributed by PCI,
increased at an annual rate of 67.0% from 1995 to 1996.

We have  established  the  objective  of placing  our PCI Cigar  Program,  which
includes  supplying  humidors,  cigars,  service and  information in 10,000 high
volume convenience,  gas, grocery and drug stores and outlets by March 31, 1998,
and in 30,000 to 50,000  outlets  within three to five years.  In these selected
markets,  we offer a broad  range of brands as well as  in-house  private  label
brands, priced at retail from $1.00 to $8.00.

We operate in one industry  segment,  which is the marketing and distribution of
premium cigars and accessory products.

Results of Operations

In December 1996,  PCI acquired all of the  outstanding  stock of CAN-AM,  which
prior to that had acquired the cigar  distribution  operations,  including cigar
accounts,  humidors and inventory of Rose Hearts, Inc, a Washington corporation,
and J&M Wholesale,  Ltd., a British Columbia (Canada)  corporation.  J&M did not
begin its cigar distribution until June 1996 and had no material sales until the
three month period ended September 30, 1996, and then,  principally to Southland
Canada (7-Eleven)  outlets.  Rose Hearts did not begin cigar  distribution until
late summer of that year and  distributed  primarily in the State of Washington.
Therefore, any comparisons made to the results of operations in 1996 are limited
to the  three  month  period  ended  September  30,  1996 (the  "September  1996
Quarter").

Also,  certain  expenses and costs in the income  statement for the three months
ended June 30, 1997 (the "June 1997  Quarter") that were included in our Initial
Public Offering Prospectus dated August 21, 1997 (the  "Prospectus"),  have been
reclassified to make them consistent with the presentation of these expenses and
costs in the income  statements  for the three months ended  September  30, 1977
(the  "September  1997  Quarter") and the six months  year-to-date  period ended
September  30,  1997 (the  "September  1997 YTD  Period").  We believe  that the
reclassified  income statements better present the performance of the Company on
a forward-looking basis.
                                        9

Our revenues for the September  1997 Quarter and the  September  1997 YTD Period
were $1,372,316 and $2,000,496,  respectively,  compared to revenues of $132,511
for the September 1996 Quarter.  The increase in revenues for the September 1997
Quarter compared to the September 1996 Quarter was 935.6%.

We derived  revenues  principally  from the initial  "rollout"  of new orders to
stores,  which  included  a humidor  and  cigars  among  other  items,  and from
re-orders of cigars and  accessories  to restock the humidors.  The rollouts for
our Program for each quarter were:

 --------------------  ----------------  ---------------  --------------------
  September 30, 1996    March 31, 1997    June 30, 1997    September 30, 1997
 --------------------  ----------------  ---------------  --------------------
            110               480            2,610            4,212
 --------------------  ----------------  ---------------  --------------------

We announced in our press release dated November 3, 1997, that re-orders for the
month of August  1997  averaged  approximately  $120 per month for our  combined
United  States and  Canadian  operations.  Reorders for our  substantially  more
mature PCI Cigar  Program in Canada  averaged  more than  double  that,  up from
approximately $100 per month one year earlier.  The increases in both the number
of rollouts and the average  dollar amount of monthly  reorders  account for the
substantial   change  in  revenues  for  the  September  1997  Quarter  and  the
September 1997 YTD Period compared to the September 1996 Quarter.

As shown below, our revenues for the September 1997 quarter  increased  $744,136
or 118.5% over the revenues for the June 1997 Quarter.

     ---------------  -----------------------  ----------------------------
                         June 1997 Quarter        September 1997 Quarter
     ---------------  -----------------------  ----------------------------
       Revenues             $ 628,180                  $ 1,372,316
     ---------------  -----------------------  ----------------------------
       $ Increase                -                       $ 744,136
     ---------------  -----------------------  ----------------------------
       % Increase                -                          118.5%
     ---------------  -----------------------  ----------------------------

Our gross  margins for the  September  1997 Quarter and the  September  1997 YTD
Period were 26.1 % and 23.9 %, respectively, compared to 20.5% for the September
1996 Quarter.  In the September 1997 Quarter, we were able to reduce the cost of
product  relative to sales price by 7.0% compared to the September 1996 Quarter.
This was achieved by entering  into certain  strategic  purchasing  arrangements
designed to improve and protect our margins and by making large-volume purchases
with selected vendors. The improvements  realized in product costing were offset
in part by the expense of building a core  warehousing and shipping team to meet
the objectives set for both new store rollouts and re-orders. Even here, we used
temporary  employees  during  peak  demand  periods to lessen the brunt of these
expenses.

Our  ongoing  efforts to reduce  product,  warehousing  and  shipping  costs are
reflected in the 36.6%  improvement  in the gross margin we achieved  during the
September 1997 Quarter compared to the June 1997 Quarter.
                                       10

     ---------------  -----------------------  ----------------------------
                         June 1997 Quarter        September 1997 Quarter
     ---------------  -----------------------  ----------------------------
      Gross Margin            19.1%                        26.1%
     ---------------  -----------------------  ----------------------------
      % Change                  -                          36.6%
     ---------------  -----------------------  ----------------------------

Selling, general and administrative expenses ("SG&A Expenses") for the September
1997 Quarter and the September 1997 YTD period included non-recurring charges of
$160,000 and $270,000,  respectively.  The $160,000 charge represents management
fees paid to two key executives, and the $110,000 charge represents compensation
expense  related  to common  stock  sold by the chief  executive  officer of the
Company at a price below fair market value.


                                     June 1997    September 1997  September 1997
                                      Quarter         Quarter      YTD Period
- ----------------------------------  ------------ ---------------- --------------
SG&A Expenses With
Non-recurring Expenses               $  419,199      $  719,846      $1,139,045
- ----------------------------------  ------------ ---------------- --------------
      % of Revenues                        66.7%           52.5%           56.9%
- ----------------------------------  ------------ ---------------- --------------
Non-recurring Expenses
included in SG&A Expenses            $  110,000      $  160,000      $  270,000
- ----------------------------------  ------------ ---------------- --------------
SG&A Expenses Without
Non-recurring Expenses               $  309,199      $  559,846      $  869,045
- ----------------------------------  ------------ ---------------- --------------
      % of Revenues                        49.2%           40.8%           43.4%
- ----------------------------------  ------------ ---------------- --------------

We established an infrastructure to obtain the sales objectives  outlined in the
Prospectus.  Many  selling and  marketing  expenses  are  typically  incurred in
advance of the revenues  that might be realized  from the selling and  marketing
efforts  represented  by these  expenses.  Accordingly,  SG&A Expenses were high
relative to revenues during the June 1997 Quarter (49.2%) and the September 1997
Quarter (40.8%).  With  significantly  increased  revenues in the September 1997
Quarter,  SG&A  Expenses,  relative to revenues,  did decline from the June 1997
Quarter.

Substantially  all of the interest income of $24,251 and $25,331 received during
the September  1997 Quarter and the  September 1997 YTD Period was earned on the
net proceeds from our initial public offering, which was placed into short-term,
highly liquid, low-risk investments.  Interest income is expected to decrease in
future periods as the proceeds from the initial public  offering are used in the
operations of the Company.

We incurred  interest  expense of $19,307 and $43,622  during the September 1997
Quarter  and the  September 1997 YTD  Period, respectively, on bridge  financing
entered into with accredited investors,  notes entered into with a related party
and an operating  line of credit  
                                       11

entered into with Biltmore Investors Bank.  Related to the bridge financing,  we
incurred a non-recurring fee of $95,000, which was expensed during the September
1997 Quarter.

Although  changes in the exchange rate between the U.S. and Canadian  currencies
may have an impact on the  profitability  of the  Company,  we do not expect the
impact of these changes to be material to the consolidated  financial statements
of the Company due to the significantly  smaller size of our Canadian operations
and to the stable  relationship  historically  of the United States and Canadian
currencies.

We incurred a loss of $776,475,  or $.42 per share during the September 1997 YTD
Period  inclusive of the  non-recurring  expenses.  Excluding the  non-recurring
expenses, the net loss was $411,475, or $.22 per share.

For the September  1997  Quarter,  the net loss  inclusive of the  non-recurring
expenses was  $454,110,  or $.20 per share and $199,110,  or $.09  excluding the
non-recurring expenses. This compares to a net loss of $4,078, or $.01 per share
for the September 1996 Quarter. For the September 1997 Quarter,  both the amount
of the loss  ($199,110  compared  to  $212,169)  and the loss  per  share  ($.09
compared to $.14), improved from the June 1997 Quarter.


- -------------------------  ----------------  ----------------  ------------------   ----------------
                                                                                        September 
                           September 1996       June 1997           September            1997 YTD 
                               Quarter           Quarter           1997 Quarter           Period
- -------------------------  ----------------  ----------------  ------------------   ----------------
                                                                                 
Net Lost Including
Non-recurring Expenses       $  (4,078)        $  (322,365)        $  (454,110)        $  (776,475)
- -------------------------  ----------------  ----------------  ------------------   ----------------
      % of Revenues              3.1%               51.3%               33.1%               38.8%
- -------------------------  ----------------  ----------------  ------------------   ----------------
     Loss Per Share          $   (.01)         $     (.22)         $     (.20)         $     (.42)
- -------------------------  ----------------  ----------------  ------------------   ----------------
Non-recurring Expenses       $ -0-             $   110,000         $   255,000         $   365,000
- -------------------------  ----------------  ----------------  ------------------   ----------------
Net Loss Not Including
Non-recurring Expenses       $  (4,078)        $  (212,365)        $  (199,110)        $  (411,475)
- -------------------------  ----------------  ----------------  ------------------   ----------------
      % of Revenues              3.1%               31.8%               14.5%               20.6%
- -------------------------  ----------------  ----------------  ------------------   ----------------
Loss Per Share               $   (.01)         $     (.14)         $     (.09)         $     (.22)
- -------------------------  ----------------  ----------------  ------------------   ----------------


Other Information

On September 18, 1997, we announced in a press release that we had increased the
number of rollouts of our PCI Cigar Program to over 4000 participating stores.

On  September  24, 1997,  we announced in a press  release that we had signed an
agreement with Lockwood Publications, Inc, publisher of Smoke Magazine, granting
us
                                       12

the exclusive  right  in North America to market the magazine in the stores that
display or sell our PCI Cigar Program.

On  September  29, 1997,  we  announced  in a press  release that we had begun a
statewide  Arizona rollout,  that also included select stores in New Mexico,  of
our PCI Cigar  Program  into  approximately  700 Circle-K  (Tosco  Corporation),
7-Eleven (The Southland Corporation) and Giant Industries stores.

Capital Resources

During the  September  1997 Quarter and the September  1997 YTD Period,  we made
capital purchases, including the purchase of humidors, of $450,956 and $696,025,
respectively. As part of our PCI Cigar Program, one humidor is shipped with each
new  store  rollout.  The  humidor,  which  remains  the  property  of  PCI,  is
capitalized as an Other Asset and written off over a twenty-four month period.

Liquidity

Our cash,  cash  equivalents  and short-term  investments  and our current ratio
were:


- ----------------------------  ---------------------  ---------------- --------------- ---------------------
                                At September 30,       At March 31,     At June 30,      At September 30,
                                     1996                  1997             1997               1997
- ----------------------------  ---------------------  ---------------- --------------- ---------------------
                                                                                    
Cash, cash
equivalents and
short-term investments             $ -0-               $   58,018       $   26,424       $   6,926,314
- ----------------------------  ---------------------  ---------------- --------------- ---------------------
Current ratio                        .63                   .78              1.23                8.32
- ----------------------------  ---------------------  ---------------- --------------- ---------------------
Situation                       Start-up company       Prior to the     With the         Following the
                                                       bridge loans     bridge           initial public
                                                                        financing        offering
- ----------------------------  ---------------------  ---------------- --------------- ---------------------


We believe that the net proceeds  received from our  $9,975,000  Initial  Public
Offering  completed  August 29, 1997, together  with cash flows  generated  from
operations, will be sufficient to meet anticipated expansion and working capital
needs for the foreseeable future. If additional funding is required, the Company
expects that it will be able to raise capital  through the issuance of long-term
or  short-term  debt  or  the  issuance  of  securities  in  private  or  public
transactions.  However,  there  can  be  no  assurances  that  we  can  generate
sufficient revenues or obtain acceptable future financing.
                                       13

                Special Note Regarding Forward-looking Statements

         Some  of  the  statements  contained  in  this  report  discuss  future
expectations, contain projections of results of operation or financial condition
or state other  "forward-looking"  information.  Those statements are subject to
known and unknown  risks,  uncertainties  and other factors that could cause the
actual results to differ  materially from those  contemplated by the statements.
The  forward-looking  information  is based on various  factors  and was derived
using numerous assumptions.

         Important  factors  that  may  cause  actual  results  to  differ  from
projections include, for example:

         o        our ability to raise sufficient capital to purchase cigars and
                  humidors to meet any unanticipated  increase in the aggressive
                  "roll-out" schedules required by our contracts and commitments
                  with stores and distributors;

         o        the  effect  of  a  settlement  announced  June  20,  1997  of
                  litigation among 40 States and major U.S. tobacco companies;

         o        our ability to buy quality premium cigars at favorable prices;

         o        our ability to negotiate and maintain  favorable  distribution
                  arrangements   with  stores  affiliated  with  major  national
                  convenience store chains;

         o         the effect of changing economic conditions;

         o        any  decision  by major  retail  chains to remove all  tobacco
                  products  from  their  shelves  or  place  our  humidors  in a
                  disadvantageous location within their stores;

         o        changes  in  government  regulations,  tax rates  and  similar
                  matters;

         o        our ability to attract and retain quality employees;

         o        the decline in popularity of cigar smoking; and

         o        other risks which may be described in our future  filings with
                  the  SEC.  We  do  not   promise  to  update   forward-looking
                  information   to   reflect   actual   results  or  changes  in
                  assumptions   or  other   factors   that  could  affect  those
                  statements.
                                       14

PART II - OTHER INFORMATION

Item 1 -  Legal Proceedings
          -----------------

         None

Item 2 -  Changes in Securities and Use of Proceeds
          -----------------------------------------

         (a)      None.

         (b)      None.

         (c)      Use of Proceeds.

         The Company provides the following  information in accordance with Item
701(f) of Regulation S-B:

         1.       The  Company's  Registration  Statement on Form SB-2 (File No.
                  333-29985) was declared effective on August 21, 1997;

         2.       The offering commenced on August 21, 1997;

         3.       The  offering did not  terminate  before any  securities  were
                  sold;

         4(i).    On August 29, 1997,  the Company  closed the sale of 1,900,000
                  shares of its common stock to W.B. McKee Securities, Inc., the
                  Underwriters'   Representative   (the  "main  offering").   On
                  September 24, 1997,  W.B.  McKee  Securities,  Inc.  purchased
                  88,592 of the 285,000 shares available for the  over-allotment
                  option  provided for in the Company's  Underwriting  Agreement
                  (the "over-allotment offering"). See "Underwriting" section of
                  the Company's  Registration  Statement on Form SB-2 and Item 5
                  herein.  The  over-allotment  option on the remaining  196,408
                  shares  of  common  stock   expired  on  September  29,  1997.
                  Therefore,  the main  offering  terminated on August 29, 1997,
                  after  the  sale  of  all of the  securities  registered;  the
                  over-allotment offering terminated on September 29, 1997, with
                  196,408 registered shares unsold.

         4(ii).   W.B. McKee Securities, Inc. served as the managing underwriter
                  for the offering.

         4(iii).  The Company  registered  common  stock,  no par value,  in its
                  Registration Statement on Form SB-2.

         4(iv).   The Company  registered  2,185,000  shares of common stock, no
                  par value, in its Registration  Statement on Form SB-2, for an
                  aggregate offering price of $11,471,250. These figures include
                  the full over-allotment of 285,000 shares;
                                       15

                  however,  as stated above, only 88,592  over-allotment  shares
                  were   purchased   by   the   Underwriters'    Representative.
                  Accordingly,  the  Company  has sold  1,988,592  shares  at an
                  aggregate offering price of $10,440,108.

         4(v).    The amount of expenses  incurred through September 30, 1997 in
                  connection   with  the  issuance  and   distribution   of  the
                  securities  registered was $2,309,444.  This amount is made up
                  of $1,044,011  in  underwriter's  discounts  and  commissions,
                  $313,203  in  underwriter's   non-accountable   expenses,  and
                  $952,230 in other expenses,  including  $118,662 in consulting
                  fees to directors.

         4(vi).   The net offering  proceeds after  deducting the above expenses
                  were $8,130,664.

         4(vii).  From  the  effective   date  of  the  Company's   Registration
                  Statement,  August 21, 1997 to  September  30,  1997,  the net
                  offering  proceeds  were  applied as  follows:  $1,212,835  to
                  repayment of debt, $156,025 to purchase humidors,  $544,186 to
                  purchase inventory, $345,503 for sales and marketing, $137,239
                  for working capital,  $3,411,895 as a temporary  investment in
                  six  month  treasury  bills  and  $2,322,981  as  a  temporary
                  investment in a money market account.

         4(viii). The use of proceeds  described  above  represents  no material
                  change from the use of proceeds described in the prospectus.

Item 3 - Defaults upon Senior Securities
         -------------------------------

         None

Item 4 - Submission of Matters to a Vote of Security Holders
         ---------------------------------------------------

         None

Item 5 - Other Information
         -----------------

         W.B. McKee Securities,  Inc.  ("McKee") served as the Representative of
the Underwriters in the Company's initial public offering which became effective
on August 21, 1997.  Under the terms of the  Underwriting  Agreement,  McKee was
given an over-allotment option to purchase up to 285,000 shares of the Company's
common stock at the public offering price, less certain  underwriting  discounts
and  commissions.  On  September  24,  1997,  McKee  exercised  a portion of the
over-allotment and purchased 88,592 of the 285,000 total over-allotment  shares.
The  Company  realized  total  proceeds  from  the  over-allotment  exercise  of
$465,108,  minus  discounts and  commissions of $46,510.80  and  non-accountable
expenses  of   $13,953.24,   for  net   proceeds   totaling   $404,643.96.   The
over-allotment option on the remaining 196,408 shares of common stock expired on
September 29, 1997.

         For additional  information regarding the specific terms and conditions
of the Underwriting Agreement, please refer to the "Underwriting" section of the
Company's  Registration  Statement on Form SB-2 (file number 33-29985)  declared
effective on August 21, 1997,  which is  incorporated  herein by reference as an
exhibit to this Form 10-QSB and in response to this item.
                                       16

Item 6 - Exhibits and Reports on Form 8-K
         --------------------------------

         (a)      Exhibits


Exhibit             Exhibit Name                                                  Method of Filing
- -------             ------------                                                  ----------------
Number
- ------
                                                                             
3.1                 Articles of Incorporation                                     **
3.2                 By-Laws, as amended                                           ***
4.1                 Specimen Common Stock Certificate                             ****
4.2                 Description of Rights of Security Holders                     *****
10.1                Form of Indemnity Agreements between the                      Exhibit filed herewith
                    Company and its Officers and Directors
10.2                Marketing and Sales Agreement dated                           Exhibit filed herewith*
                    September 17, 1997, between the Company and
                    Lockwood Publications, Inc.
10.3                Retailer Agreement dated August 25, 1997,                     Exhibit filed herewith*
                    between the Company and Tosco Marketing
                    Co.
10.4                Distributorship Agreement dated October 24,                   Exhibit filed herewith*
                    1997 between the Company and Irvine Breath
                    Products, Inc.
11.1                Statement Re:  Computation of                                 Exhibit filed herewith
                    Per Share Earnings
27.1                Financial Data Schedule                                       Exhibit filed herewith
99.1                "Underwriting" section of Registration                        ******
                    Statement on Form SB-2


*        Portions  of  the  exhibit  omitted  and  filed   separately  with  the
Commission pursuant to the Confidential  Treatment  provisions of Regulation ss.
230.406.

**       Incorporated by reference to Exhibit 3.1 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.

***      Incorporated by reference to Exhibit 3.2 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.

****     Incorporated by reference to Exhibit 4.2 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.
                                       17

*****    Incorporated by reference to Exhibit 4.1 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.

******   Incorporated by reference to pages 56-57 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.


         (b)      Reports on Form 8-K

                  None
                                       18

                                   SIGNATURES

         In accordance with the requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

PREMIUM CIGARS INTERNATIONAL, LTD.
(Registrant)


         /s/ Steven A. Lambrecht                  Date:   November 14, 1997
- ---------------------------------------
Steven A. Lambrecht
President & C.E.O.



         /s/ Karissa B. Nisted                    Date:   November 14, 1997
- ---------------------------------------
Karissa B. Nisted
Chief Financial Officer
                                        19