OFFICER AND DIRECTOR INDEMNITY AGREEMENT

         This  Agreement is made as of the ___ day of  September,  1997,  by and
between   Premium   Cigars   International,    an   Arizona   corporation   (the
"Corporation"), and ___________________ ("Indemnitee").

                                    RECITALS

         A. The  Corporation  believes it is  important  to the  Corporation  to
retain and attract the most  capable  persons  available  to serve as  executive
officers and directors.

         B.  Indemnitee,  in the  capacity  as an  executive  officer  and/or  a
director  of the  Corporation,  will be  performing  a  valuable  service to the
Corporation.

         C. In  recognition  of  Indemnitee's  need for  substantial  protection
against personal  liability and in order to retain  Indemnitee's  services as an
executive officer and/or a director of the Corporation,  the Corporation desires
to provide Indemnitee with specific contractual  assurances that such protection
will be available to Indemnitee as set forth in this  Agreement,  to the fullest
extent  (whether  partial or  complete)  permitted  by law,  and,  to the extent
officers' and directors'  liability  insurance is maintained by the Corporation,
to provide for the coverage of Indemnitee under the  Corporations  officers' and
directors' liability insurance policies.

                                    AGREEMENT

         NOW, THEREFORE,  in consideration of Indemnitee agreeing to serve as an
executive  officer  and/or a  director  of the  Corporation  and other  good and
valuable consideration, the parties hereto hereby agree as follows:

         1. Indemnity. The Corporation will indemnify Indemnitee, to the fullest
extent  allowed by law,  against all  damages,  judgments,  fines,  assessments,
charges,  penalties,  expenses (including  attorneys' fees), and amounts paid in
settlement (all hereinafter referred to as "Damages") suffered or incurred by or
on behalf of  Indemnitee in  connection  with or arising out of any  threatened,
pending or completed  actions,  suit or  proceeding,  whether  civil,  criminal,
administrative or investigative  ("Proceeding")  with respect to any event, act,
omission,  occurrence or circumstance  related to the fact that Indemnitee is or
was an executive  officer  and/or a director of the  Corporation  or an agent of
another corporation,  partnership,  joint venture,  trust or other enterprise at
the  request of the  Corporation  ("Indemnifiable  Event"),  including,  without
limitations,  acts or omissions of Indemnitee  that constitute  negligence.  The
Corporation  shall  pay all  amounts  required  to be paid  to or on  behalf  of
Indemnitee  pursuant to this Agreement as soon as possible,  but in any event no
later than fifteen (15) days after written  demand  therefor is presented to the
Corporation.

         2.  Advance  Payment  of  Expenses.  Notwithstanding  anything  to  the
contrary,  promptly  upon written  request by  Indemnitee,  expenses  (including
attorneys' fees) incurred by

Indemnitee  in connection  with  defending a civil or criminal  action,  suit or
proceeding shall be paid by the Corporation in advance of the final  disposition
of such action,  suit or  proceeding,  upon receipt of an  undertaking  by or on
behalf  of  Indemnitee  to repay  such  amount  unless  it  ultimately  shall be
determined  that he is entitled to be indemnified by the Corporation as required
in the  Corporation's  Articles of Incorporation or authorized by law and may be
paid  by  the  Corporation  in  advance  on  behalf  of  any  other   authorized
representative  when  authorized  by the Board of  Directors  upon  receipt of a
similar undertaking.

         3.  Presumptions.  The termination (in whole or in part) of any action,
suit or proceeding, whether by judgment, order, settlement,  conviction, or upon
a plea of nolo  contendere,  or its equivalent,  shall not, of itself,  create a
presumption  that  Indemnitee did not act in good faith and in a manner which he
reasonably  believed  to be in, or not  opposed  to, the best  interests  of the
Corporation,  and,  with  respect  to any  criminal  action or  proceeding,  had
reasonable cause to believe that his conduct was unlawful.

         4.   Partial   Indemnification.    If   Indemnitee   is   entitled   to
indemnification, whether pursuant to this Agreement or otherwise, for a portion,
but not all, of the Damages,  the  Corporation  shall,  nevertheless,  indemnify
Indemnitee  for the portion of the Damages to which  Indemnitee is entitled.  In
addition,  the extent that  Indemnitee has been  successful in defense of any or
all Proceedings  relating in whole or in part to an  Indemnifiable  Event, or in
defense of any issue or matter  (including,  without  limitation,  any dismissal
without prejudice),  Indemnitee shall be entitled to indemnification against all
expenses incurred in connection with those defenses.

         5. Indemnification  Hereunder Not Exclusive;  Change in Law. Nothing in
this Agreement  shall be deemed to diminish or otherwise  restrict  Indemnitee's
right to indemnification under any provision of the Certificate of Incorporation
or Bylaws of the Corporation or under Arizona law. If and to the extent that any
change in the law of Arizona  (whether  by statute or judicial  action)  permits
greater   indemnification   than  would  be  afforded  under  the  Corporation's
then-current  Certificate of Incorporation or Bylaws or by this Agreement, it is
the intent of the parties  that  Indemnitee  shall enjoy by this  Agreement  the
greater  benefits so afforded by such change  immediately upon the occurrence of
such change, without further action on the part of the parties hereto.

         6.  Applicable  Law. THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED
AND ENFORCED IN ACCORDANCE WITH, ARIZONA LAW,  REGARDLESS OF ANY CONFLICT-OF-LAW
PRINCIPALS TO THE CONTRARY.

         7. Attorneys'  Fees. In the event of any claim,  controversy or dispute
arising  out of or  relating  to this  Agreement,  or the  breach  thereof,  the
prevailing  party shall be entitled to recover  reasonable  attorneys'  fees and
costs incurred in connection with any such proceeding.

         8.  Successors and Assigns.  This  Agreement  shall be binding upon and
inure to the benefit of the parties hereto and their respective heirs,  personal
representatives, successors and
                                        2

assigns;  provided,  however, that Indemnitee may not assign Indemnitee's rights
hereunder  and that any  assignment  by the  Corporation  shall not  relieve the
Corporation  of its  obligations  hereunder.  Any  transfer by operation of law,
pursuant to a merger or otherwise, shall constitute an assignment.

         9.  Continuation of  Indemnification.  The  indemnification  under this
Agreement  applied to Indemnitee with respect to Indemnifiable  events occurring
during  Indemnitee's  service as an executive  officer  and/or a director of the
Corporation  and shall  continue  beyond any  termination  of that service as an
executive officer and/or a director to the Corporation.

         10. Amendment,  Modification or Waiver.  No amendment,  modification or
waiver of any condition,  provision or term of this Agreement  shall be valid or
of any effect unless made in writing, signed by the party or parties to be bound
and  specifying  with  particularity  the nature  and extent of such  amendment,
modification or waiver.  Failure on the part of any party to complain of any act
or failure  to act of another  party or to  declare  another  party in  default,
irrespective of how long such failure  continues,  shall not constitute a waiver
by such party of its rights hereunder. Any waiver by any party of any default of
another  party  shall not affect or impair any right  arising  from any other or
subsequent  default.  Nothing  herein shall limit the remedies and rights of the
parties hereto under and pursuant to this Agreement.

         11.  Counterparts.  This  Agreement  may be  executed  in any number of
counterparts, each of which shall be deemed to be an original.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed and signed as of the day and year first above written.

INDEMNITEE                                   CORPORATION

                                             Premium Cigars International,
                                             an Arizona corporation


                                             By:
- -----------------------------                   --------------------------------
                                                   Steven A. Lambrecht
                                                   President and Chief Executive
                                                   Officer
                                        3