PCI RETAILER AGREEMENT

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VENDOR:                                           RETAILER: Tosco Marketing Co.
PREMIUM CIGARS INTERNATIONAL, LTD.                Circle K
11259 East Via Linda, Suite #100-102                   *
602-657-0200 (Office) 602-661-6026 (Facsimile)         *
800-PCI-1001 (Toll Free)
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Effective Date: August 25, 1997

         1. TERM OF AGREEMENT.  The initial term of this Agreement  shall be for
one (1) calendar year from the Effective Date (the "First Term"). This Agreement
shall  automatically  renew at the  expiration of the First Term for up to three
(3)  additional  one (1) year terms (each an  "Additional  Term")  unless either
party,  at least thirty (30) calendar days prior to the end of the then existing
First Term or Additional Term, gives written notice to the other party that this
Agreement  shall not  renew.  Notwithstanding  the  forgoing,  either  party may
terminate  this  Agreement at any time upon one hundred  twenty (120) days prior
written notice to the other party of such termination.

         2. GENERAL  RETAILER  OBLIGATIONS.  Retailer agrees to use its standard
business  practices to actively promote,  in lawful ways, the marketing and sale
of  Vendor's  products  (the  "Vendor  Products")  to  customers  at each retail
location  of  Retailer  listed on exhibit "A"  attached  hereto  (each a "Retail
Location").  Retailer shall conduct its operations at each Retail  Location in a
manner  which  shall not  reflect  adversely  upon the  reputation,  quality  or
credibility  of  Vendor  or the  Vendor  Products  and  shall  comply  with  all
applicable  federal,  territorial,  state  and  local  laws and  regulations  in
performing its duties hereunder. Furthermore, in the event that Retailer becomes
aware of any material  complaints,  charges or claims  concerning  Vendor or the
Vendor  Products,  Retailer shall notify Vendor of such  complaints,  charges or
claims.  If requested by Vendor,  Retailer  shall consult with Vendor  regarding
mutually   agreeable  actions  to  be  taken  by  Retailer  regarding  any  such
complaints, charges or claims.

         3. CONTACT  PERSON.  Retailer  shall  provide  Vendor with the name and
phone number of the person responsible for communications  with Vendor regarding
this Agreement. At the request of Vendor, Retailer shall provide Vendor with any
changes to the name or phone number of such person after the  occurrence of such
changes.

         4.  HUMIDORS.  All Vendor  Products shall only be displayed in and sold
from humidors or other display units (each a "Vendor  Humidor" and  collectively
"Vendor  Humidors")  provided  or sold to  Retailer  by Vendor or an  authorized
distributor  of  Vendor  Products  (a  "Vendor  Distributor")  pursuant  to this
Agreement. Either Vendor or a Vendor Distributor shall provide Retailer with the
Vendor  Humidors  required  for  the  sale of  Vendor  Products  at each  Retail
Location.  Neither Vendor nor the Vendor  Distributor  shall charge Retailer for
the first Vendor Humidor required for each display position at a Retail Location
(each a "First  Vendor  Humidor"  and  collectively  "First  Vendor  Humidors").
Retailer shall be responsible  for the care of all Vendor  Humidors placed in or
at a Retail  Location.  Any damaged  (except by normal  wear and tear),  lost or
stolen  Vendor  Humidors  shall be  repaired  or  replaced by Vendor or a Vendor
Distributor,  with the cost of any such repairs or replacements being charged to
and paid by Retailer. The cost to Retailer for the replacement of a

* Confidential portions omitted and filed
separately with the Commission.

Vendor  Humidor shall be prorated to the Retailer based upon * schedule of PCI's
cost as set forth in Exhibit  "A"  attached  hereto and hereby  incorporated  by
reference.  Any repair or replacement  of a Vendor Humidor due to  manufacturing
defects or normal wear and tear shall be made by Vendor or a Vendor  Distributor
at no charge or cost to Retailer.

         5. HUMIDOR  PLACEMENT.  Retailer agrees to have at least one (1) Vendor
Humidor prominently  displayed at each Retail Location in full view of a primary
traffic location.

         6. PRODUCTS AND DISPLAYS: OWNERSHIP. Only Vendor Products may be placed
in or on Vendor Humidors or sold in, on, or from Vendor  Humidors.  Retailer and
each Retail Location shall display only such labels,  displays or signs in or on
the Vendor Humidors as are mutually agreeable to Vendor and Retailer. All Vendor
Humidors provided to Retailer pursuant to this Agreement, including replacements
for  damaged,  lost or stolen  Vendor  Humidors,  shall be and shall  remain the
property  of Vendor.  Upon the  termination  of this  Agreement  for any reason,
Retailer  shall  return to Vendor,  within  thirty  (30)  calendar  days of such
termination,   all  Vendor  Humidors  provided  to  Retailer  pursuant  to  this
Agreement.  Any and all costs of the return of Vendor Humidors  pursuant to this
Section 6 shall be paid by Vendor.

         7.  PAYMENT.  Retailer  shall pay for all Vendor  Products  placed in a
Vendor  Humidor  at each  Retail  Location.  Such  payment  shall be made on the
following terms: * otherwise.

         8.  WARRANTIES AND  REPRESENTATIONS.  As of the date of this Agreement,
each party  represents and warrants  that:  (i) it holds all necessary  federal,
state and local  licenses and permits  required for the sale,  distribution  and
marketing of Vendor Products to customers in accordance with applicable law (the
"Required  Permits");  (ii)  there are no  actions  or  proceedings  pending  or
contemplated  within its knowledge that would in any way jeopardize any Required
Permits; (iii) it is in good standing under the laws of the state in which it is
located,  has all requisite  corporate or organizational  authority  required to
perform its  obligations  under this  Agreement  and has taken all  corporate or
organizational  actions  required for the performance of its  obligations  under
this Agreement and (iv) its performance of its obligations  under this Agreement
will not violate any  agreement  or contract to which it is a party.  Each party
agrees  to  use  commercially  reasonable  efforts  to  ensure  that  the  above
representations  and  warranties  shall remain true  throughout the term of this
Agreement and will notify the other party, in writing,  of any material  changes
of the above conditions.

         9. POLICIES AND  PROCEDURES.  Any and all marketing or sales  materials
related  to the  Vendor  Products  shall be  mutually  agreeable  to Vendor  and
Retailer  and,  if  Vendor  notifies   Retailer  that  any  such  materials  are
objectionable  to Vendor,  then  Retailer  shall work with Vendor to  reasonably
resolve such objections to the mutual  satisfaction of both Vendor and Retailer.
Retailer  shall not make  false or  misleading  representations  or claims  with
respect to Vendor or the Vendor  Products.  Retailer  shall  also  refrain  from
communicating,  as being binding on Vendor, any  representations,  guarantees or
warranties with respect to the Vendor Products,  except as expressly  authorized
by Vendor in writing or are set forth in written materials provided by Vendor.

         10. INDEPENDENT CONTRACTOR. Vendor and Retailer specifically agree that
for all  purposes  hereunder,  Retailer  is,  and  shall  be  deemed  to be,  an
independent  contractor.  Neither Retailer nor Retailer's  employees,  agents or
representatives shall be deemed to be employees, agents

* Confidential portions omitted and filed
separately with the Commission.

or representatives of Vendor, nor shall any of them have the power to enter into
any  contract,  agreement  or  obligation  on behalf  of Vendor or to  otherwise
legally  bind  Vendor in any way,  nor  enlarge  upon or extend any  warranty or
representation  regarding  Vendor  Products  beyond  that  made by Vendor or the
manufacturer  of such products.  Retailer shall be responsible for obtaining and
paying  for any and all  costs,  bonds,  insurance  and  licenses  required  for
Retailer's  distribution,  sale and marketing of the Vendor  Products.  Retailer
shall also be further  responsible for the collection,  payment and reporting of
any and all  taxes  required  to be paid  and/or  reported  by  Retailer  by any
federal, state,  territorial or local government including,  but not limited to,
any  and  all  sales,  use,  employee,   withholding  and  valued  added  taxes.
Notwithstanding  the foregoing,  Vendor shall be responsible  for paying tobacco
taxes required by any federal, state, territorial or local government to be paid
on or for the Vendor Products.

         11. RELATED  PRODUCTS.  During the term of this Agreement and any other
period that  Retailer  sells or markets  the Vendor  Products,  Retailer  hereby
agrees not to sell or market, either directly or indirectly, any cigars or cigar
products, other than the Vendor Products, in, on or from humidors.

         12.  INDEMNIFICATION.  Each  party  agrees  to and  does  hereby  fully
indemnify  and hold  harmless  the  other  party  and any of the  other  party's
affiliates, successors, assigns, officers, directors,  shareholders,  employees,
and agents  (the  "Indemnified  Parties"),  from and against any and all losses,
damages,  liabilities,  obligations,  judgments,  settlements,  costs  and other
expenses  incurred  or  suffered  by the  Indemnified  Parties  by reason of the
assertion of any claim or the institution of any litigation  against them during
the term of the Agreement or subsequent to its expiration or termination,  which
is directly or indirectly based upon or related to any acts or omissions of such
party  (the  "Indemnifying  Party") or the  Indemnifying  Party's  employees  or
agents,  or which are directly or indirectly based upon or related to any breach
of the Agreement by the Indemnifying  Party. The Indemnifying Party shall assume
the defense,  at its sole expense, of any claim or litigation as to which it has
an indemnification  obligation hereunder.  If the Indemnifying Party fails to do
so, the  Indemnified  Parties  shall have the right to assume their own defense,
and the  Indemnifying  Party shall be  obligated to  reimburse  the  Indemnified
Parties  for any and all  reasonable  expenses  (including,  but not limited to,
attorneys'  fees)  incurred  in the  defense  of such  claim or  litigation,  in
addition to the  Indemnifying  Party's other  indemnity  obligations  hereunder.
Notwithstanding the foregoing, Vendor shall neither be responsible nor indemnify
Retailer for any liability resulting from or related to the Vendor Products that
is caused by, based on or related to any spoilage,  damage or other modification
of the Vendor Products  related to or resulting from the acts of or omissions of
Retailer or Retailer's employees, agents, contractors or affiliates.

         13. PRODUCT WARRANTIES.  Vendor warrants that, prior to and at the time
of  delivery  of Vendor  Products  to  Retailer,  all Vendor  Products  shall be
merchantable  for  their  intended  use and  shall  be in  compliance  with  all
applicable state and federal laws and regulations. Any and all other warranties,
whether  implied,  express or arising pursuant to applicable law and relating to
the Vendor Products,  are hereby disclaimed to the maximum extent possible under
applicable law. Furthermore, Vendor shall not be liable to Retailer for any loss
of profit or any  indirect,  special,  incidental  or  consequential  damages in
connection with or arising from the Vendor Products unless advised in writing of
the  possibility  of such  damages  prior to or at the time of the  ordering  by
Retailer of such Vendor Products.

* Confidential portions omitted and filed
separately with the Commission.

         14.  GOODWILL.  Retailer  agrees that it neither has, nor will acquire,
any vested or  proprietary  right or interest  with respect to the marketing and
sale of Vendor Products,  and that any such goodwill created or increased during
the term of this Agreement shall be considered the property of Vendor.

         15.  AGREEMENT TO PERFORM  NECESSARY ACTS. Each party to this Agreement
agrees to perform any further acts  reasonably  required under the terms of this
Agreement  and to execute  and  deliver any  documents  which may be  reasonably
necessary  to  carry  out the  provisions  of this  Agreement.  This  Agreement,
together with any exhibits,  schedules and other documents  contemplated hereby,
constitute  the final written  expression of all of the  agreements  between the
parties, and is a complete and exclusive statement of those terms. It supersedes
all understandings and negotiations concerning the matters specified herein. Any
representations,  promises,  warranties  or  statements  made by any party  that
differ in any way from the terms of this written  Agreement,  and the  exhibits,
schedules and other documents  contemplated  hereby,  shall be given no force or
effect.

         16. CONFIDENTIALITY.  Other than to their accountants and lawyers or as
otherwise  required  by  applicable  law  or  for  their  performance  of  their
obligations  under this  Agreement,  the parties agree,  during the term of this
Agreement  and for a period not to exceed two (2) years  thereafter,  not to (i)
publicly  announce or disclose the terms of this  Agreement or (ii)  directly or
indirectly  issue or permit the issuance of any publicity  whatsoever  regarding
the existence or terms of this Agreement.

         17.  GOVERNING LAW:  ATTORNEY'S  FEES. This Agreement has been made and
entered into in the State of Arizona and shall be construed in  accordance  with
the laws of the State of Arizona, United States of America, excluding its choice
of law  provisions.  The  parties  agree that the Courts of  Arizona,  including
Maricopa County,  Arizona Superior Court shall be the proper and exclusive forum
for any action  relating to a dispute  between  the  parties  arising out of, or
related to, this Agreement.  Each party consents to the in personam jurisdiction
of said court.  The prevailing party in any dispute arising under this Agreement
shall be entitled to receive its costs, fees, and expenses, including attorneys'
fees.  Reasonable  attorneys'  fees shall be  determined  by the court and not a
jury.

         18. SURVIVAL.  Any obligation or agreement herein which has not been or
cannot  be  fully  performed  prior to the  termination  or  expiration  of this
Agreement,  including, but not limited to, the provisions of Sections 1 1 and 12
above, shall survive such termination or expiration.

         19.  NOTICES.  The service of any notice provided for in this Agreement
shall be complete and  effective on the date such notice is placed in the United
States Mail,  certified or registered  with return  receipt  requested,  postage
prepaid, and addressed to the respective parties as first written above.

         20. SECTION HEADINGS.  The section headings contained in this Agreement
are for  convenience  only and shall in no manner be construed as a part of this
Agreement.

         21.  SEVERABILITY.  In case any one or more of the provisions contained
in this  Agreement  shall for any  reason  be held to be  invalid,  illegal,  or
unenforceable in any respect, such

* Confidential portions omitted and filed
separately with the Commission.

invalidity,   illegality,   or  unenforceability  shall  not  affect  any  other
provision, and this Agreement shall be construed as if such invalid, illegal, or
unenforceable provision had never been included in the Agreement.

         22.  BINDING ON  SUCCESSORS  AND  ASSIGNS.  Subject  to the  provisions
herein,  all covenants and agreements in this  Agreement  shall extend to and be
binding upon the heirs,  legal  representatives,  successors  and assigns of the
respective parties hereto.

         IN WITNESS  WHEREOF the parties  hereby  agree to the above and execute
this Agreements as of the Effective Date.

"Vendor"                                     "Retailer"
Premium Cigars International, Ltd.


By:      /s/ Steven Lambrecht           By:   /s/  *
     --------------------------             ------------------
Its:      C.E.O.                                Its:      [authorized officer]
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* Confidential portions omitted and filed
separately with the Commission.

EXHIBIT "A"


* Confidential portions omitted and filed
separately with the Commission.