FORM 8-K


                       Securities and Exchange Commission

                             Washington, D.C. 20549


                                 CURRENT REPORT

                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported) November 19, 1997


                       PREMIUM CIGARS INTERNATIONAL, LTD.
             (Exact name of registrant as specified in its charter)


    Arizona                         0-29141                         86-0846405
- --------------------------------------------------------------------------------
(State or other                 (Commission File                  (IRS Employer
Jurisdiction of                      Number)                      Identification
 Incorporation                                                        Number)


               15651 North 83rd Way, Suite 3, Scottsdale, Arizona        85260
- --------------------------------------------------------------------------------
                    (Address of Principal Executive Offices)          (Zip Code)


       Registrant's Telephone Number, including area code: (602) 922-8887

Item 5. Other Events.

         A number of changes have occurred in the  management of Premium  Cigars
International,  Ltd. (the  "Company"),  several of which have been  announced in
separate  press  releases.  The Company  believes the  following  summary may be
helpful to investors.

         Management  Changes. On December 15, 1997, John E. Greenwell became the
Company's  President and Chief  Operating  Officer.  At that time,  the Board of
Directors agreed that then-current  President and Chief Executive Officer Steven
A. Lambrecht  would remain as Chief Executive  Officer for a transition  period.
Mr. Greenwell was appointed Chief Executive  Officer effective March 1, 1998 and
Mr. Lambrecht left the Company.

         Additional  management  changes  were  made to  improve  the  Company's
operations. On January 16, 1998, Colin A. Jones was terminated as Vice President
of International Sales. R. Allen Vaughan resigned as Vice-President of Corporate
Planning and Investor  Relations  effective  January 23, 1998 to pursue  another
opportunity.  On  February  3, 1998,  Karissa  B.  Nisted,  the Chief  Financial
Officer,  left the Company and David S. Hodges, a director and former consultant
to the Company during the initial  public  offering,  was named Chief  Financial
Officer with additional responsibility for investor relations. On March 2, 1998,
Greg P.  Lambrecht  was  terminated as Vice  President of National  Sales and on
March 4, 1998, as Secretary  and  Treasurer.  The Company  expects to name a new
Vice  President of Sales in the near future.  On March 4, 1998,  David S. Hodges
was also named Treasurer,  Scott I. Lambrecht,  prior Assistant  Secretary,  was
named Secretary and James B. Stanley was named Assistant Secretary.

         New Directors.  On November 19, 1997, the Board of Directors  appointed
Atul  Vashistha  as the  Board's  third  independent  director to fill a vacancy
created on August 7, 1997. Since 1996, Mr. Vashistha has been the Corporate Vice
President of Rural/Metro  Corporation,  a publicly-traded,  $425 million company
which provides  medical  transportation,  personal health  management and safety
solutions  in 25 states to a  population  exceeding  20 million.  Mr.  Vashistha
served Rural/Metro in a variety of marketing and executive management capacities
from 1991 to 1996,  culminating  in his  position as Regional  President  of the
company's  Southern Arizona  operations.  He holds an M.B.A.  from Arizona State
University,  where he graduated  first in his class,  and a B.S. in  Engineering
from the Institute of Technology, Benaras Hindu University.

         On February 23, 1998,  the Board created an additional  vacancy  within
the range  authorized  by the  Company's  shareholders,  and  appointed  John E.
Greenwell as a director, effective March 1, 1998.

         After the changes and additions, the Company's management and Board is:

         Management:
         -----------

         John E. Greenwell, Chief Executive Officer, President, Chief Operating 
         Officer
         David S. Hodges, Chief Financial Officer and Treasurer
         Scott I. Lambrecht, Vice President of Operations and Secretary
         James B. Stanley, Vice President of Purchasing and Assistant Secretary

         Board of Directors:
         -------------------

         William L. Anthony, Chairman and Independent Director
         John E. Greenwell
         David S. Hodges
         Colin A. Jones
         Greg P. Lambrecht
         Steven A. Lambrecht
         Robert H. Manschot, Independent Director
         Atul Vashistha, Independent Director

         Settlement of Compensation Disputes
         -----------------------------------

         Current  directors  Colin A.  Jones,  Greg P.  Lambrecht  and Steven A.
Lambrecht claimed that their employment contracts with the Company entitled them
to receive  certain  increases in  compensation,  triggered by the hiring of Mr.
Greenwell  at a higher  compensation  level in December,  1997,  but the Company
disagreed  with  their  premise.  To settle  this  dispute  and avoid  potential
litigation,  on March 3, 1998, the Company  entered into  settlement  agreements
with each of Messrs. Jones, Greg Lambrecht and Steve Lambrecht acknowledging the
termination of their employment relationships with the Company. The Company paid
each  individual  $40,000 in addition to severance  compensation of nine months'
salary and other benefits payable under their individual Employment  Agreements.
Each of the  individuals  agreed  to extend  thier  non-compete  clauses  for an
additional  six  months  for  a  total  of a  full  year  and a  half  following
termination of employment.

         Termination of Rose Hearts, Inc. Distributorship Agreement
         ----------------------------------------------------------

         On February 27, 1998, the Company  notified Rose Hearts,  Inc. that its
Distributorship  Agreement  with the Company  will  terminate on March 28, 1998.
Rose Hearts,  Inc. is wholly owned and  controlled  by Company  director Greg P.
Lambrecht.

                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

DATED this 5th day of March, 1998

                                        PREMIUM CIGARS INTERNATIONAL, LTD.



                                        By:    /s/ John E. Greenwell
                                           -------------------------------------
                                               John E. Greenwell, President,
                                               Chief Executive Officer and Chief
                                               Operating Officer