U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB

(Mark One)
[ X ] Quarterly Report under Section 13 or 15(d) of the Securities  Exchange
      Act of 1934 For the quarterly period ended September 30, 1998

                                       OR

[   ] Transition  Report under Section 13 or 15(d) of the Securities  Exchange
      Act of 1934 For the transition period from _______ to _______


                         Commission File Number 1-14556


                              POORE BROTHERS, INC.
       -----------------------------------------------------------------
       (Exact name of small business issuer as specified in its charter)


                    DELAWARE                                      86-0786101
                    --------                                      ----------
(State or other jurisdiction of incorporation or              (I.R.S. Employer
                  Organization)                              Identification No.)

                3500 S. LA COMETA DRIVE, GOODYEAR, ARIZONA 85338
                ------------------------------------------------
                    (Address of principal executive offices)



                                 (602) 932-6200
                                 --------------
                           (Issuer's telephone number)



Check  whether the  Registrant:  (1) filed all  reports  required to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  Registrant was required to file such reports),  and (2)
has been  subject to such  filing  requirements  for the past 90 days.
                                                                 Yes [X]  No [ ]



As of September 30, 1998, the number of issued and outstanding  shares of common
stock of the Registrant was 7,126,657.


Transitional Small Business Disclosure Format (check one):       Yes [ ]  No [X]

                                TABLE OF CONTENTS


PART I.  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

         Consolidated Balance Sheets as of September 30, 1998
          and December 31, 1997..............................................  3

         Consolidated Statements of Operations for the three
           and nine months ended September 30,1998 and 1997..................  4
         Consolidated Statements of Cash Flows for the
           nine months ended September 30, 1998 and 1997.....................  5
         Notes to Financial Statements.......................................  6

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF
         OPERATIONS AND FINANCIAL CONDITION..................................  8

PART II.  OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS................................................... 12
ITEM 2.  CHANGES IN SECURITIES AND USE OF PROCEEDS........................... 12
ITEM 3.  DEFAULTS UPON SENIOR SECURITIES..................................... 13
ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS................. 13
ITEM 5.  OTHER INFORMATION................................................... 13
ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.................................... 14

                                        2

PART I.  FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

                      POORE BROTHERS, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS

                                                  SEPTEMBER 30,     DECEMBER 31,
                                                     1998              1997
                                                     ----              ----
                                    ASSETS        (unaudited)
Current assets:
 Cash and cash equivalents ..................        $655,944      $1,622,751
 Accounts receivable, net of allowance
   of $177,000 in 1998 and $174,000 in 1997 .       1,236,659       1,528,318
 Note receivable ............................              --          78,414
 Inventories ................................         440,790         473,025
 Other current assets .......................         259,907         175,274
                                                 ------------    ------------
   Total current assets .....................       2,593,300       3,877,782

Property and equipment, net .................       6,262,939       6,602,435
Intangible assets, net ......................       2,162,483       2,294,324
Other assets ................................         107,399         100,673
                                                 ------------    ------------

   Total assets .............................     $11,126,121     $12,875,214
                                                 ============    ============
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
 Accounts payable ...........................        $507,621        $824,129
 Accrued liabilities ........................         499,573         502,793
 Current portion of long-term debt ..........         535,894       1,127,217
                                                 ------------    ------------
   Total current liabilities ................       1,543,088       2,454,139

Long-term debt, less current portion ........       4,826,291       5,017,724
                                                 ------------    ------------
   Total liabilities ........................       6,369,379       7,471,863
                                                 ------------    ------------
Shareholders' equity:
 Preferred stock, $100 par value; 50,000
   shares authorized; None issued and
   outstanding in 1998 and 1997 .............              --              --
 Common stock, $.01 par value; 15,000,000
   shares authorized; 7,126,657 and 7,051,657
   shares issued and outstanding in 1998
   and 1997, respectively ...................          71,267          70,516
 Additional paid-in capital .................      10,875,134      10,794,768
 Accumulated deficit ........................      (6,189,659)     (5,461,933)
                                                 ------------    ------------
   Total shareholders' equity ...............       4,756,742       5,403,351
                                                 ------------    ------------
   Total liabilities and
     shareholders' equity ...................     $11,126,121     $12,875,214
                                                 ============    ============

   The accompanying notes are an integral part of these financial statements.

                                       3

                      POORE BROTHERS, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS



                                           THREE MONTHS ENDED            NINE MONTHS ENDED
                                              SEPTEMBER 30,                 SEPTEMBER 30,
                                       --------------------------    ---------------------------
                                          1998           1997            1998           1997
                                          ----           ----            ----           ----
                                      (unaudited)     (unaudited)     (unaudited)     (unaudited)
                                                                          
Net sales .........................    $3,014,738     $3,334,303     $9,475,956     $12,658,902

Cost of sales .....................     2,295,323      3,011,936      7,108,610      11,139,582
                                      -----------    -----------    -----------    ------------

   Gross profit ...................       719,415        322,367      2,367,347       1,519,320

Selling, general and administrative
expenses ..........................       941,036      1,009,093      2,724,126       3,020,292

Closing of Tennessee manufacturing
operation .........................            --        470,021             --         470,021

Sale of Texas distribution business            --             --             --         150,000
                                      -----------    -----------    -----------    ------------

   Operating loss .................      (221,621)    (1,156,747)      (356,779)     (2,120,993)
                                      -----------    -----------    -----------    ------------

Interest income ...................        12,602         29,266         37,724         109,725

Interest expense ..................      (134,340)      (141,660)      (408,669)       (307,053)
                                      -----------    -----------    -----------    ------------

    Net interest expense ..........      (121,738)      (112,394)      (370,945)       (197,328)
                                      -----------    -----------    -----------    ------------

    Net loss ......................     $(343,359)   $(1,269,141)     $(727,724)    $(2,318,321)
                                      ===========    ===========    ===========    ============

Net loss per common share:
  Basic ...........................        $(0.05)        $(0.18)        $(0.10)         $(0.33)
                                      ===========    ===========    ===========    ============
  Diluted .........................        $(0.05)        $(0.18)        $(0.10)         $(0.33)
                                      ===========    ===========    ===========    ============
Weighted average number of
 common shares:
  Basic ...........................     7,126,657      7,051,657      7,104,335       7,007,091
                                      ===========    ===========    ===========    ============
  Diluted .........................     7,126,657      7,051,657      7,104,335       7,007,091
                                      ===========    ===========    ===========    ============


   The accompanying notes are an integral part of these financial statements.

                                       4

                      POORE BROTHERS, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS



                                                               NINE MONTHS ENDED SEPTEMBER 30,
                                                               ------------------------------
                                                                   1998               1997
                                                                   ----               ----
                                                               (unaudited)        (unaudited)
                                                                             
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net loss .................................................     $(727,724)   $(2,318,321)
 Adjustments to reconcile net loss to net
 cash provided by (used in) operating activities:
   Depreciation ...........................................       434,244        249,707
   Amortization ...........................................       150,115        131,841
   Bad debt expense .......................................        68,000         61,000
    Loss on disposition of business .......................            --        428,000
 Change in operating assets and liabilities:
   Accounts receivable ....................................       223,659        (31,572)
   Inventories ............................................        32,235        187,761
   Other assets and liabilities ...........................      (109,634)       (88,873)
   Accounts payable and accrued liabilities ...............      (319,728)      (748,655)
                                                              -----------    -----------
      Net cash provided by (used in) operating
       activities .........................................      (170,418)    (2,065,968)
                                                              -----------    -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Proceeds on disposal of property ........................        27,268        770,559
  Sale of Texas distribution business .....................            --         78,414
  Purchase of short term investments ......................            --     (1,022,439)
  Purchase of property and equipment ......................      (122,016)    (2,789,287)
                                                              -----------    -----------
      Net cash (used in) investing activities .............       (94,748)    (2,962,753)
                                                              -----------    -----------
CASH FLOWS FROM FINANCING
ACTIVITIES:
  Proceeds from issuance of common stock ..................        81,116      1,253,431
  Net decrease in restricted certificate
   of deposit .............................................            --      1,250,000
  Stock issuance costs ....................................            --       (157,575)
  Proceeds from issuance of long-term debt ................            --      1,734,627
  Payments made on long-term debt .........................      (436,925)    (2,069,812)
  Net increase (decrease) in working
   capital line of credit .................................      (345,832)       351,607
                                                              -----------    -----------
      Net cash (used in) provided by
       financing activities ...............................      (701,640)     2,362,278
                                                              -----------    -----------
Net (decrease) in cash and cash equivalents ...............      (966,806)    (2,666,443)
Cash and cash equivalents at beginning of period ..........     1,622,751      3,603,850
                                                              -----------    -----------
Cash and cash equivalents at end of period ................      $655,944       $937,407
                                                              ===========    ===========
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
 Summary of non cash investing and financing activities:
  Construction loan for new facility ......................   $        --       $998,746
  Capital lease obligation incurred - equipment acquisition            --         70,859
  Mortgage impounds for interest, taxes and insurance .....            --         35,990
  Note received for sale of Texas distribution business ...            --         78,414
 Cash paid during the nine months for interest,
   net of amounts capitalized .............................       397,370        330,223


   The accompanying notes are an integral part of these financial statements.

                                       5

                      POORE BROTHERS, INC. AND SUBSIDIARIES
                          NOTES TO FINANCIAL STATEMENTS

1.   ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

     GENERAL

     Poore Brothers, Inc. (the "Company"), a Delaware corporation, was organized
in February 1995 as a holding company and on May 31, 1995 acquired substantially
all of the equity of Poore  Brothers  Southeast,  Inc.  ("PB  Southeast")  in an
exchange  transaction  pursuant to which 1,560,000 previously unissued shares of
the Company's common stock, par value $.01 per share (the "Common Stock"),  were
exchanged for 150,366 issued and  outstanding  shares of PB  Southeast's  common
stock. The exchange transaction with PB Southeast has been accounted for similar
to a pooling-of  interests since both entities had common  ownership and control
immediately prior to the transaction. In December 1996, the Company completed an
initial public  offering of its common stock.  During 1997, the Company sold its
Houston,  Texas  distribution  business and closed its  Tennessee  manufacturing
operation.

     The  Company  manufactures  and  distributes  potato  chips under the Poore
Brothers(TM)  brand  name,  as well as  private  label  potato  chips,  and also
distributes a variety of other independently manufactured snack food items.

     BASIS OF PRESENTATION

     The  consolidated  financial  statements  include  the  accounts  of  Poore
Brothers, Inc. and all of its controlled  subsidiaries.  In all situations,  the
Company  owns  from  99% to  100%  of the  voting  interests  of the  controlled
subsidiaries.  All significant  intercompany  amounts and transactions have been
eliminated.  The financial  statements have been prepared in accordance with the
instructions for Form 10-QSB and, therefore,  do not include all the information
and  footnotes  required by generally  accepted  accounting  principles.  In the
opinion  of  management,  the  consolidated  financial  statements  include  all
adjustments, consisting only of normal recurring adjustments, necessary in order
to make the consolidated  financial statements not misleading.  A description of
the Company's accounting policies and other financial information is included in
the audited financial  statements filed with the Form 10-KSB for the fiscal year
ended  December 31, 1997.  The results of  operations  for the nine months ended
September 30, 1998 are not  necessarily  indicative of the results  expected for
the full year.

     LOSS PER SHARE

     During  1997,  the  Company  adopted  Statement  of  Financial   Accounting
Standards  ("SFAS")  128,  "Earnings  Per Share".  Pursuant  to SFAS 128,  basic
earnings  per common  share is  computed by  dividing  net income  (loss) by the
weighted average number of shares of common stock outstanding during the period.
Exercises of outstanding stock options and conversion of convertible  debentures
were not assumed to be exercised for purposes of  calculating  diluted  earnings
per share for the three and nine months ended  September  30, 1998 and 1997,  as
their effect was anti-dilutive.


                                                 Three months ended             Nine months ended
                                                    September 30,                 September 30,
                                             --------------------------------------------------------
                                                 1998           1997           1998           1997
                                             -----------    -----------    -----------    -----------
                                                                              
     Basic loss per share:
     Loss available to common shareholders   $  (343,359)   $(1,269,141)   $  (727,724)   $(2,318,321)
     Weighted average common shares            7,126,657      7,051,657      7,104,335      7,007,791
                                             -----------    -----------    -----------    -----------
            Loss per share-basic             $     (0.05)   $     (0.18)   $     (0.10)   $     (0.33)
                                             ===========    ===========    ===========    ===========
     Diluted loss per share:
     Loss available to common shareholders   $  (343,359)   $(1,269,141)   $  (727,724)   $(2,318,321)
     Weighted average common shares            7,126,657      7,051,657      7,104,335      7,007,791
     Common stock equivalents                       --             --             --             --
                                             -----------    -----------    -----------    -----------
          Loss per share-diluted             $     (0.05)   $     (0.18)   $     (0.10)   $     (0.33)
                                             ===========    ===========    ===========    ===========

                                       6

2.   DEBT

     The  Company's  $1.0  million  working  capital  line of credit  from First
Community  Financial  Corporation  (the "First  Community  Line of Credit")  was
renewed as of May 31, 1998 for a six-month  period.  At September 30, 1998,  the
Company had over $1.0 million of eligible  receivables.  The balance outstanding
was  $240,265  and  $586,097  at  September  30,  1998 and  December  31,  1997,
respectively.

     On November 4, 1998, the Company signed a new $2.5 million Credit Agreement
with Norwest Business  Credit,  Inc.  ("Norwest")  which includes a $2.0 million
working capital line of credit (the "Norwest Line of Credit") and a $0.5 million
term loan (the  "Norwest  Term  Loan").  Borrowings  under  the  Norwest  Credit
Agreement were used to pay off the First Community Line of Credit and to finance
a portion of the consideration  paid by the Company in connection with the Tejas
Snacks  acquisition  (see  Note 4),  and will also be used for  general  working
capital  needs.  The Norwest Line of Credit bears  interest at an annual rate of
prime plus 1.5% and matures in November  2001 while the Norwest  Term Loan bears
interest  at an annual  rate of prime  plus 3% and  requires  monthly  principal
payments of approximately $28,000, plus interest, until maturity on May 1, 2000.
The Norwest Credit Agreement is secured by receivables,  inventories,  equipment
and general intangibles. Borrowings under the line of credit are based on 85% of
eligible  receivables and 60% of eligible  inventories.  As of November 4, 1998,
the Company was eligible to borrow  approximately  $1,000,000  under the Norwest
Line of Credit and $0.5 million under the Norwest Term Loan.  The Norwest Credit
Agreement  requires  the  Company to be in  compliance  with  certain  financial
performance  criteria,  including  minimum debt service coverage ratio,  minimum
quarterly net  income/maximum  net loss,  minimum annual net  income/maximum net
loss,  minimum  quarterly  increase  in  book  net  worth,  and  minimum  annual
increase/maximum  decrease  in book  net  worth.  Management  believes  that the
fulfillment  of the Company's  plans and  objectives  will enable the Company to
attain a  sufficient  level of  profitability  to be in  compliance  with  these
financial  performance  criteria;  however,  there can be no assurance  that the
Company will attain any such profitability or be in compliance. Any acceleration
under the  Norwest  Credit  Agreement  prior to the  scheduled  maturity  of the
Norwest  Line of Credit or the Norwest  Term Loan could have a material  adverse
effect upon the Company.

     At  September  30,  1998,  the  Company  had   outstanding  9%  Convertible
Debentures due July 1, 2002 (the "9%  Convertible  Debentures") in the principal
amount of $2,219,000. The Company was not in compliance with a required interest
coverage ratio of 2:1 (actual of -1.2:1).  Such non-compliance has not, to date,
resulted  in an event of  default  because  the  holders  of the 9%  Convertible
Debentures  have granted the Company a waiver  effective  through June 30, 1999.
After that time,  the  Company  will be required  to be in  compliance  with the
following  financial  ratios,  so long as the 9% Convertible  Debentures  remain
outstanding:  working capital of at least $500,000; minimum shareholders' equity
(net worth) of $4.5 million;  an interest  coverage ratio of at least 1:1; and a
current  ratio at the end of any fiscal  quarter of at least 1.1:1.  Interest on
the 9% Convertible Debentures is paid by the Company on a monthly basis. Monthly
principal  payments  of  approximately  $20,000  are  required to be made by the
Company  through July 2002. For the period  November 1, 1998 through October 31,
1999,   Renaissance   Capital  (the  holder  of  $1,718,000  of  9%  Convertible
Debentures) has agreed to waive all mandatory principal  redemption payments and
to accept stock in lieu of cash interest payments.  Management believes that the
fulfillment  of the Company's  plans and  objectives  will enable the Company to
attain  a  sufficient  level  of  profitability  to be in  compliance  with  the
financial  ratios;  however,  there can be no  assurance  that the Company  will
attain any such profitability or be in compliance with the financial ratios upon
the  expiration  of the  waivers.  Any  acceleration  under  the 9%  Convertible
Debentures prior to their maturity on July 1, 2002 could have a material adverse
effect upon the Company.

                                       7

3.   LITIGATION

     On October 22, 1998, a jury  rendered a verdict,  but no judgement has been
entered by the Court,  against the  defendants,  Mark S.  Howells and Jeffrey J.
Puglisi  (directors of the Company and PB  Southeast),  and awarded the plantiff
Gossett  $90,000.  The jury also  rendered a verdict,  but no judgement has been
entered by the Court,  against  Gossett and  awarded  Poore  Brothers  Southeast
$2,000.  As of this date, the defendants  have requested the Court to award them
attorneys'  fees arising from additional  plantiff's  claims that were dismissed
earlier in the litigation. The parties have agreed to suspend all further action
and litigation until November 30, 1998 so that the parties may attempt to settle
the case.

     In July 1998, the Company  settled the  litigation  with Chris Ivey and his
company,  Shelby and  Associates.  The  settlement  included  the release of all
claims and the dismissal of his lawsuit.

4.   ACQUISITION OF ASSETS OF TEJAS SNACKS

     On November 4, 1998, the Company signed a definitive  purchase agreement to
acquire the business and certain  assets of Tejas  Snacks,  L.P., a  Texas-based
potato chip manufacturer. The assets, which were acquired through a newly-formed
wholly-owned  subsidiary of the Company,  Tejas PB Distributing,  Inc., included
the Bob's Texas  StyleTM  Potato Chips brand,  inventories  and certain  capital
equipment. In exchange for these assets, the Company issued 523,077 unregistered
shares of Common Stock and paid  approximately $1.2 million in cash. The Company
utilized  available cash as well as funds available pursuant to the Norwest Line
of  Credit  and the  Norwest  Term  Loan to  satisfy  the  cash  portion  of the
consideration. Tejas Snacks had sales of approximately $2.8 million for the nine
months ended September 30, 1998. The Company has  transferred  production of the
Bob's brand to its Goodyear, Arizona facility. The acquisition will be accounted
for using the purchase method of accounting.

5.   NEW ACCOUNTING PRONOUNCEMENTS

     In July 1998, the Financial  Accounting  Standards Board (FASB) issued SFAS
No. 133,  "Accounting for Derivative  Instruments  and for Hedging  Activities",
which is effective for years  beginning  after June 15, 1999.  The SFAS requires
that a company must formally document, designate and assess the effectiveness of
transactions that receive hedge  accounting.  Upon adoption in the first quarter
of 2000, the Company expects there will be no impact on its financial  condition
or results of operations.

ITEM 2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF RESULTS OF  OPERATIONS  AND
FINANCIAL CONDITION

RESULTS OF OPERATIONS

     QUARTER ENDED  SEPTEMBER  30, 1998 COMPARED TO THE QUARTER ENDED  SEPTEMBER
     30, 1997

     Net sales for the three months  ended  September  30, 1998 were  $3,015,000
down $319,000 or 10%, from  $3,334,000 for the three months ended  September 30,
1997.  Poore  Brothers  manufactured  potato chip sales for the third quarter of
1998 were $2,309,000,  down $365,000, or 14%, from $2,674,000. This decrease was
primarily the result of the third quarter 1997  discontinuance of low-fat potato
chips  ($110,000)  and the  elimination  of deep discount  pricing and promotion
programs.

     Gross profit for the three months ended  September 30, 1998,  was $719,000,
or 24% of net sales, as compared to $322,000, or 10% of net sales, for the three
months ended September 30, 1997. The $397,000 increase in gross profit, or 123%,
occurred despite 10% lower sales.  This improvement  resulted from the Company's
1997  manufacturing  consolidation,  benefits from  negotiated raw material cost
savings and a continued improvement in manufacturing and operating  efficiencies
at the Goodyear, Arizona facility.

     Operating  expenses  decreased  to  $941,000  for the  three  months  ended
September 30, 1998 from  $1,479,000 for the same period in 1997. The decrease of
$538,000,  or 36%,  compared  to the  third  quarter  of 1997  was  attributable
primarily to a $470,000 charge recorded by the Company in September 1997 related
to severance,  equipment  write-downs and lease  termination costs in connection

                                       8

with the closing of the Tennessee manufacturing facility.  Selling,  general and
administrative  expenses for the three months ended September 30, 1998 decreased
$68,000 to $941,000,  from $1,009,000 during the same period in 1997.  Decreases
in administrative  payroll costs,  advertising and promotional spending,  travel
and  entertainment and bad debt expense were offset by increases in professional
services related to litigation and organizational changes.

     Net interest expense  increased to $122,000 for the quarter ended September
30, 1998 from  $112,000 for the quarter ended  September 30, 1997.  This was due
primarily to a decrease in interest  income  generated  from  investment  of the
remaining proceeds of the initial public offering.

     The  Company's  net losses for the quarters  ended  September  30, 1998 and
September 30, 1997 were $343,000 and $1,269,000,  respectively. The reduction in
net loss was  attributable  primarily to the  increased  gross profit and to the
absence of any charges for closing the Tennessee manufacturing facility in 1997.

     NINE MONTHS  ENDED  SEPTEMBER  30, 1998  COMPARED TO THE NINE MONTHS  ENDED
     SEPTEMBER 30, 1997

     Net sales for the nine months  ended  September  30, 1998 were  $9,476,000,
down  $3,183,000,  or 25%, from  $12,659,000 for the nine months ended September
30, 1997. The sale of the Texas  distribution  business in June 1997 contributed
approximately $1,452,000 to the sales decline, consisting of $1,213,000 in sales
of  products  manufactured  by others and  $239,000  in sales of Poore  Brothers
manufactured  potato chips. An additional $697,000 decrease occurred in sales of
products  manufactured by others due to the elimination of several  unprofitable
product lines during the second  quarter of 1997.  Poore  Brothers  manufactured
potato chip sales for the nine months of 1998 were $7,543,000,  down $1,035,000,
or 12%,  from  $8,578,000  (excluding  Texas) for the nine months of 1997.  This
decrease was driven  principally  by lower  volume as a result of the  Company's
discontinuance of unprofitable promotion programs with certain customers and the
shutdown of the Tennessee manufacturing facility in the third quarter of 1997.

     Gross profit for the nine months ended  September 30, 1998, was $2,367,000,
or 25% of net sales,  as compared to  $1,519,000,  or 12% of net sales,  for the
nine months ended September 30, 1997. The $848,000  increase in gross profit, or
56%,  occurred  despite  25%  lower  sales.  This  increase  is a result  of the
restructuring actions implemented in 1997, benefits from negotiated raw material
cost  savings  and  a  continued  improvement  in  manufacturing  and  operating
efficiencies at the Company's Goodyear, Arizona facility.

     Operating  expenses  decreased  to  $2,724,000  for the nine  months  ended
September 30, 1998 from $3,640,000 for the same period in 1997. This represented
a $916,000  decrease,  or 25%, compared to the same period in 1997. The decrease
was primarily attributable: to a $150,000 charge recorded by the Company in June
1997 related to severance,  equipment write-downs and lease termination costs in
connection  with  the  sale of the  Company's  Texas  distribution  business;  a
$470,000 charge recorded by the Company in September 1997 in connection with the
closure of the  Tennessee  manufacturing  facility;  and a decrease  in selling,
general  and  administrative  expenses.   Selling,  general  and  administrative
expenses  decreased  $296,000,  or 10%, to $2,724,000  for the nine month period
ended  September  30, 1998 from  $3,020,292  for the same period in 1997.  A 25%
increase  in  advertising  and  promotional  spending  offset a 25%  decrease in
payroll  costs.  In addition,  higher  professional  service  costs in 1998 were
offset by lower sales-related expenses, office expenses and occupancy costs.

     Net  interest  expense  increased  to $371,000  for the nine  months  ended
September 30, 1998 from $197,000 for the same period in 1997.  This increase was
due  primarily to interest  expense  related to the  permanent  financing on the
Company's  Arizona  manufacturing  facility  and  production  equipment,  and  a
decrease in interest income generated from investment of the remaining  proceeds
of the initial public offering.

     The Company's  net losses for the nine months ended  September 30, 1998 and
September 30, 1997 were $728,000 and $2,318,000,  respectively. The reduction in
net loss was  attributable  primarily  to the  increased  gross profit and lower
operating expenses, offset by higher net interest expense.

                                       9

LIQUIDITY AND CAPITAL RESOURCES

     Net working  capital was  $1,050,000 at September 30, 1998,  with a current
ratio of 1.7:1.  At December 31, 1997, net working capital was $1,424,000 with a
current ratio of 1.6:1.  The $374,000  decrease in working capital was primarily
attributable to the Company's use of cash for operating  activities and payments
on long term debt.

     The  Company's  $1.0  million  working  capital  line of credit  from First
Community  Financial  Corporation  (the "First  Community  Line of Credit")  was
renewed as of May 31, 1998 for a six-month  period.  At September 30, 1998,  the
Company had over $1.0 million of eligible  receivables.  The balance outstanding
was  $240,265  and  $586,097  at  September  30,  1998 and  December  31,  1997,
respectively.

     On November 4, 1998, the Company signed a new $2.5 million Credit Agreement
with Norwest Business  Credit,  Inc.  ("Norwest")  which includes a $2.0 million
working capital line of credit (the "Norwest Line of Credit") and a $0.5 million
term loan (the  "Norwest  Term  Loan").  Borrowings  under  the  Norwest  Credit
Agreement were used to pay off the First Community Line of Credit and to finance
a portion of the consideration  paid by the Company in connection with the Tejas
Snacks  acquisition  (see Part II,  Item 5),  and will also be used for  general
working  capital  needs.  The Norwest Line of Credit bears interest at an annual
rate of prime plus 1.5% and matures in November 2001 while the Norwest Term Loan
bears interest at an annual rate of prime plus 3% and requires monthly principal
payments of approximately $28,000, plus interest, until maturity on May 1, 2000.
The Norwest Credit Agreement is secured by receivables,  inventories,  equipment
and general intangibles. Borrowings under the line of credit are based on 85% of
eligible  receivables and 60% of eligible  inventories.  As of November 4, 1998,
the  Company  was  eligible to borrow  approximately  $1,000,000  of the working
capital line of credit and $0.5 million under the Norwest Term Loan. The Norwest
Credit Agreement requires the Company to be in compliance with certain financial
performance  criteria,  including:  minimum debt service coverage ratio; minimum
quarterly net  income/maximum  net loss;  minimum annual net  income/maximum net
loss;  minimum  quarterly  increase  in  book  net  worth;  and  minimum  annual
increase/decrease in book net worth. Management believes that the fulfillment of
the  Company's  plans  and  objectives  will  enable  the  Company  to  attain a
sufficient  level of  profitability  to be in  compliance  with these  financial
performance criteria;  however,  there can be no assurance that the Company will
attain any such  profitability or be in compliance.  Any acceleration  under the
Norwest Credit Agreement prior to the scheduled  maturity of the Norwest Line of
Credit or the Norwest  Term Loan could have a material  adverse  effect upon the
Company.  As of November 12, 1998, there was an outstanding  balance of $709,000
on the Norwest Line of Credit and $500,000 on the Norwest Term Loan.

     At  September  30,  1998,  the  Company  had   outstanding  9%  Convertible
Debentures due July 1, 2002 (the "9%  Convertible  Debentures") in the principal
amount of $2,219,000. The Company was not in compliance with a required interest
coverage ratio of 2:1 (actual of -1.2:1).  Such non-compliance has not, to date,
resulted  in an event of default  because  the  holders of the  Debentures  have
granted the Company a waiver  effective  through June 30, 1999. After that time,
the Company will be required to be in compliance  with the  following  financial
ratios,  so long as the 9% Convertible  Debentures remain  outstanding:  working
capital of at least $500,000;  minimum  shareholders' equity (net worth) of $4.5
million;  an interest coverage ratio of at least 1:1; and a current ratio at the
end of any fiscal  quarter of at least  1.1:1.  Interest  on the 9%  Convertible
Debentures is paid by the Company on a monthly basis. Monthly principal payments
of  approximately  $20,000 are  required to be made by the Company  through July
2002.  For the period  November 1, 1998 through  October 31,  1999,  Renaissance
Capital (the holder of $1,718,000 of 9%  Convertible  Debentures)  has agreed to
waive all mandatory principal redemption payments and to accept stock in lieu of
cash  interest  payments.  Management  believes  that  the  fulfillment  of  the
Company's  plans and  objectives  will enable the Company to attain a sufficient

                                       10

level of profitability to be in compliance with the financial  ratios;  however,
there can be no assurance that the Company will attain any such profitability or
be in compliance  with the financial  ratios upon the expiration of the waivers.
Any acceleration under the 9% Convertible  Debentures prior to their maturity on
July 1, 2002 could have a material adverse effect upon the Company.

     As a result of the Company's  strategy to expand the  Company's  operations
through acquisitions and otherwise, as well as general competitive conditions in
the snack food industry,  the Company may incur  additional  operating losses in
the future.  Expenditures  relating to  marketing,  territory  expansion and new
product  development may adversely  affect selling,  general and  administrative
expenses in the future and, consequently, may adversely affect operating and net
income.  These types of  expenditures  are expensed for  accounting  purposes as
incurred,  while sales  generated  from the result of such expansion may benefit
future periods.

     Management  believes that current working capital,  together with available
line of credit borrowings,  and anticipated cash flows from operations,  will be
sufficient to finance the operations of the Company for at least the next twelve
months. This belief is based on current operating plans and certain assumptions,
including those relating to the Company's future sales levels and  expenditures,
industry and general economic  conditions and other conditions.  If any of these
plans,  assumptions  or factors  change,  or if the Company  pursues  additional
strategic acquisitions,  the Company may require future debt or equity financing
to meet its capital requirements.  There can be no assurance that such financing
will be available or, if available, on terms attractive to the Company.

     YEAR 2000 COMPLIANCE

     The Year 2000 issue is the result of computer  programs being written using
two digits  rather than four to  identify  the  applicable  year.  For  example,
computer programs that utilize  date-sensitive  information may recognize a date
using  "00" as the year 1900  rather  than the year 2000.  This could  result in
system failures or miscalculations.

     The Company  processes  much of its data using licensed  computer  programs
from third parties,  including its accounting software.  Such third parties have
advised the Company  that they have made all  necessary  programming  changes to
such computer  programs to address the Year 2000 issue.  The Company  tested its
systems for Year 2000  compliance  during the first half of 1998 and  discovered
that certain database  information utilized by the Company for purposes of order
entry, billing and accounts receivables is not Year 2000 compliant, although the
underlying  database  software is Year 2000  compliant.  The Company  intends to
implement  corrective  measures with respect to such database  information on or
prior to the  first  quarter  of 1999.  The  Company  does not  expect  to incur
significant expenses in connection with such corrective  measures.  In addition,
the Company  believes that,  notwithstanding  the foregoing,  it has no material
internal risk in connection with the potential  impact of the Year 2000 issue on
the  processing of date  sensitive  information  by the  Company's  computerized
information systems.

     The  Company is in the process of  determining  the effect of the Year 2000
issue on its vendors' and customers' systems. There can be no assurance that the
systems of such third parties will be Year 2000 compliant on a timely basis,  or
that the Company's  results of operations will not be adversely  affected by the
failure of systems  operated by third  parties to  properly  operate in the Year
2000.

                           FORWARD LOOKING STATEMENTS

     WHEN USED IN THIS FORM 10-QSB AND IN FUTURE FILINGS BY THE COMPANY WITH THE
SECURITIES  AND EXCHANGE  COMMISSION  (THE  "COMMISSION"),  THE WORDS OR PHRASES
"WILL LIKELY RESULT," "THE COMPANY  EXPECTS," "WILL CONTINUE," "IS ANTICIPATED,"
"ESTIMATED,"  "PROJECT,"  OR "OUTLOOK,"  OR SIMILAR  WORDS OR  EXPRESSIONS,  ARE
INTENDED TO IDENTIFY "FORWARD-LOOKING  STATEMENTS" WITHIN THE MEANING OF SECTION

                                       11

27A OF THE SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE SECURITIES
EXCHANGE ACT OF 1934, AS AMENDED.  THE COMPANY WISHES TO CAUTION  READERS NOT TO
PLACE UNDUE RELIANCE ON ANY SUCH FORWARD-LOOKING STATEMENTS, EACH OF WHICH SPEAK
ONLY AS OF THE DATE MADE.  SUCH  STATEMENTS  ARE  SUBJECT  TO CERTAIN  RISKS AND
UNCERTAINTIES  THAT  COULD  CAUSE  ACTUAL  RESULTS  TO  DIFFER  MATERIALLY  FROM
HISTORICAL  EARNINGS AND THOSE PRESENTLY  ANTICIPATED OR PROJECTED.  IN LIGHT OF
SUCH RISKS AND  UNCERTAINTIES,  THERE CAN BE NO ASSURANCE  THAT  FORWARD-LOOKING
INFORMATION  CONTAINED IN THIS FORM 10-QSB WILL, IN FACT,  TRANSPIRE OR PROVE TO
BE ACCURATE. THE COMPANY HAS NO OBLIGATION TO PUBLICLY RELEASE THE RESULT OF ANY
REVISIONS  THAT  MAY  BE  MADE  TO ANY  FORWARD-LOOKING  STATEMENTS  TO  REFLECT
ANTICIPATED OR UNANTICIPATED EVENTS OR CIRCUMSTANCES OCCURRING AFTER THE DATE OF
SUCH STATEMENTS.

PART II.  OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

     On October 22, 1998, a jury  rendered a verdict,  but no judgement has been
entered by the Court,  against the  defendants,  Mark S.  Howells and Jeffrey J.
Puglisi  (directors of the Company and PB  Southeast),  and awarded the plantiff
Gossett  $90,000.  The jury also  rendered a verdict,  but no judgement has been
entered by the Court,  against  Gossett and  awarded  Poore  Brothers  Southeast
$2,000.  As of this date, the defendants  have requested the Court to award them
attorneys'  fees arising from additional  plantiff's  claims that were dismissed
earlier in the litigation. The parties have agreed to suspend all further action
and litigation until November 30, 1998 so that the parties may attempt to settle
the case.  Reference  is made to "PART II,  ITEM 1.  LEGAL  PROCEEDINGS"  of the
Company's Quarterly Report on Form 10-QSB for the three-month period ended March
31, 1998 (which was filed with the Commission on May 14, 1998).

     In July 1998, the Company  settled the  litigation  with Chris Ivey and his
company,  Shelby and  Associates.  The  settlement  included  the release of all
claims and the dismissal of his lawsuit

ITEM 2. CHANGES IN SECURITIES AND USE OF PROCEEDS

     On November 4, 1998, pursuant to the terms of the Norwest Credit Agreement,
the Company  issued to Norwest a Warrant  (the  "Norwest  Warrant")  to purchase
50,000 shares of Common Stock for an exercise  price of $0.93375 per share.  The
Norwest  Warrant is exercisable  until November 3, 2003, the date of termination
of the Norwest  Warrant,  and provides  the holder  thereof  certain  demand and
piggyback  registration rights. The issuance of the Warrant was made in reliance
upon the  exemption  from  registration  under the  Securities  Act of 1933,  as
amended (the "Securities  Act"), set forth in Section 4(2) as it did not involve
a public offering.

     On November 12, 1998,  the Company issued  523,077  unregistered  shares of
Common Stock in connection  with the  acquisition by the Company of the business
and certain assets of Tejas Snacks,  L.P. The shares were issued in lieu of cash
in  satisfaction  of $450,000 of the total $1.6 million  purchase  price.  These
issuances were made in reliance upon the exemption from  registration  under the
Securities  Act set  forth  in  Section  4(2) as they did not  involve  a public
offering.

     The Company has agreed to issue 183,263 unregistered shares of Common Stock
to  Renaissance  Capital  in  consideration  for  its  waiver  of all  mandatory
principal  redemption  payments due under the 9% Convertible  Debentures held by
Renaissance  Capital for the period from  November 1, 1998  through  October 31,
1999. The issuance will be made in reliance upon the exemption from registration
under the  Securities  Act set forth in  Section  4(2) as it will not  involve a
public offering.

                                       12

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

     At  September  30,  1998,  the  Company  had   outstanding  9%  Convertible
Debenturesdue  July 1, 2002 (the "9%  Convertible  Debentures") in the principal
amount of $2,219,000. The Company was not in compliance with a required interest
coverage ratio of 2:1 (actual of -1.2:1).  Such non-compliance has not, to date,
resulted  in an event of  default  because  the  holders  of the 9%  Convertible
Debentures  have granted the Company a waiver  effective  through June 30, 1999.
After that time,  the  Company  will be required  to be in  compliance  with the
following  financial  ratios,  so long as the 9% Convertible  Debentures  remain
outstanding:  working capital of at least $500,000; minimum shareholders' equity
(net worth) of $4.5 million;  an interest  coverage ratio of at least 1:1; and a
current  ratio at the end of any fiscal  quarter of at least 1.1:1.  Interest on
the 9% Convertible Debentures is paid by the Company on a monthly basis. Monthly
principal  payments  of  approximately  $20,000  are  required to be made by the
Company  through July 2002. For the period  November 1, 1998 through October 31,
1999,  however,   Renaissance  (the  holder  of  $1,718,000  of  9%  Convertible
Debentures) has agreed to waive all mandatory principal  redemption payments and
to accept stock in lieu of cash interest payments.  Management believes that the
fulfillment  of the Company's  plans and  objectives  will enable the Company to
attain  a  sufficient  level  of  profitability  to be in  compliance  with  the
financial  ratios;  however,  there can be no  assurance  that the Company  will
attain any such profitability or be in compliance with the financial ratios upon
the  expiration  of the  waivers.  Any  acceleration  under  the 9%  Convertible
Debentures prior to their maturity on July 1, 2002 could have a material adverse
effect upon the Company.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     None

ITEM 5. OTHER INFORMATION

     On July 9, 1998,  the Company filed a  Registration  Statement of Form S-3,
Amendment  No. 1, with the  Commission in connection  with the  registration  of
2,604,717  shares of Common Stock,  including  300,000 shares  issuable upon the
exercise of the Warrant  issued by the Company to Westminster  Capital,  Inc. in
September  1996  and  2,109,717  shares  issuable  upon  conversion  of  the  9%
Convertible Debentures. The Registration Statement has not to date been declared
effective by the Commission.

     On August 14, 1998, Scott D. Fullmer resigned as Vice President - Sales and
Marketing of the Company.  In connection  with the  acquisition of Tejas Snacks,
Kevin M.  Kohl and  Thomas G.  Bigham  were  made  Vice  Presidents  of Tejas PB
Distributing, Inc.

     On August 18,  1998,  the Company  entered  into an  agreement  with Everen
Securities,  Inc.  ("Everen")  pursuant to which the Company  retained Everen as
financial   advisor  to  assist  the  Company  in  its   pursuit  of   strategic
acquisitions.  Everen is entitled to fees in  connection  with the Tejas  Snacks
acquisition and the Norwest financing pursuant to the agreement.

     On November 4, 1998, the Company signed a definitive  purchase agreement to
acquire the business and certain  assets of Tejas  Snacks,  L.P., a  Texas-based
potato chip manufacturer. The assets, which were acquired through a newly-formed
wholly-owned  subsidiary of the Company,  Tejas PB Distributing,  Inc., included
the Bob's Texas  StyleTM  Potato Chips brand,  inventories  and certain  capital
equipment. In exchange for these assets, the Company issued 523,077 unregistered
shares of Common Stock and paid  approximately $1.2 million in cash. The Company
utilized  available cash as well as funds available pursuant to the Norwest Line
of  Credit  and the  Norwest  Term  Loan to  satisfy  the  cash  portion  of the
consideration. Tejas Snacks had sales of approximately $2.8 million for the nine
months ended September 30, 1998. The Company has  transferred  production of the
Bob's  brand  to  its  Goodyear,   Arizona  facility.  In  connection  with  the
acquisition,  the Company  entered into  employment  agreements with certain key
personnel of Tejas.

         On  November  4, 1998,  the Company  entered  into the  Norwest  Credit
Agreement  with Norwest which  provides the Company with a $2.0 million  working
capital  line of  credit  and a $0.5  million  term  loan.  See "PART I, ITEM 2.
MANAGEMENT'S  DISCUSSION  AND ANALYSIS OF RESULTS OF  OPERATIONS  AND  FINANCIAL
CONDITION - LIQUIDITY AND CAPITAL RESOURCES."

                                       13

         As of November 9, 1998,  the closing bid price of the Company's  Common
Stock had remained below $1.00 per share for thirty consecutive trading days. As
a result,  the Company has received a notice from the NASDAQ Stock Market,  Inc.
("NASDAQ")  that the  Company was not in  compliance  with the closing bid price
requirements  for the  continued  listing  of the  Common  Stock  on the  NASDAQ
SmallCap  Market and that such Common Stock would be delisted after February 15,
1999 if the  closing  bid price is not equal to or greater  than $1.00 per share
for a period of at least ten  consecutive  trading  days  during the  ninety-day
period ending  February 15, 1999.  As of November 13, 1998,  the Company has not
satisfied this closing bid price  requirement.  In the event that the Company is
unable to  achieve  compliance,  it will  consider  seeking  further  procedural
remedies to delay or avoid the delisting of the Common Stock or consider listing
in  the  over-the-counter  market  of the  National  Association  of  Securities
Dealers, Inc.

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

         (a)      Exhibits:

EXHIBIT
NUMBER                             DESCRIPTION

10.1     Separation  Agreement  and Release of All Claims dated August 14, 1998,
         by and between the Company and Scott D. Fullmer. *
10.2     Letter  Agreement dated August 18, 1998, by and between the Company and
         Everen.*
10.3     Credit and Security  Agreement  dated  October 23, 1998, by and between
         the Company (and certain of its subsidiaries) and Norwest. *
10.4     Patent and Trademark  Security Agreement dated October 23, 1998, by and
         between the Company (and certain of its subsidiaries) and Norwest. *
10.5     Warrant dated November 4, 1998, issued by the Company to Norwest. *
10.6     Agreement  for Purchase and Sale of Assets dated  October 29, 1998,  by
         and among the Company, Tejas, Kevin Kohl and Tom Bigham. *
10.7     Employment  Agreement  dated November 12, 1998, by and between Tejas PB
         Distributing, Inc. and Thomas G. Bigham. *
10.8     Employment  Agreement  dated November 12, 1998, by and between Tejas PB
         Distributing, Inc. and Kevin M. Kohl. *
27.1     Financial Data Schedule. *

*        Filed herewith.

         (b)      Current Reports on Form 8-K:

         Current Report on Form 8-K, reporting the signing of a letter of intent
         by and between  the Company and Tejas to acquire the  business of Tejas
         (filed with the Commission on September 29, 1998).

                                       14

                                   SIGNATURES


         In accordance with the requirements of the Exchange Act, the Registrant
has caused this report to be signed on its behalf by the undersigned,  thereunto
duly authorized.

                                                            POORE BROTHERS, INC.

                                  By: /s/ Eric J. Kufel
                                      ------------------------------------------
Dated: November 16, 1998                           Eric J. Kufel
                                        President and Chief Executive Officer
                                            (principal executive officer)


                                  By: /s/ Thomas W. Freeze
                                      ------------------------------------------
Dated: November 16, 1998                         Thomas W. Freeze
                                      Vice President, Chief Financial Officer,
                                              Treasurer and Secretary
                                    (principal financial and accounting officer)

                                       15

                                  EXHIBIT INDEX


EXHIBIT
NUMBER                                      DESCRIPTION

10.1     Separation  Agreement  and Release of All Claims dated August 14, 1998,
         by and between the Company and Scott D. Fullmer.
10.2     Letter  Agreement dated August 18, 1998, by and between the Company and
         Everen.
10.3     Credit and Security  Agreement  dated  October 23, 1998, by and between
         the Company (and certain of its subsidiaries) and Norwest.
10.4     Patent and Trademark  Security Agreement dated October 23, 1998, by and
         between the Company (and certain of its subsidiaries) and Norwest.
10.5     Warrant dated November 4, 1998, issued by the Company to Norwest.
10.6     Agreement  for Purchase and Sale of Assets dated  October 29, 1998,  by
         and among the Company, Tejas, Kevin Kohl and Tom Bigham.
10.7     Employment  Agreement  dated November 12, 1998, by and between Tejas PB
         Distributing, Inc. and Thomas G. Bigham.
10.8     Employment  Agreement  dated November 12, 1998, by and between Tejas PB
         Distributing, Inc. and Kevin M. Kohl.
27.1     Financial Data Schedule.