EXHIBIT 10.4
                     PATENT AND TRADEMARK SECURITY AGREEMENT

         THIS PATENT AND TRADEMARK SECURITY  AGREEMENT (the "Agreement"),  dated
as of October 23, 1998, is made by and between POORE BROTHERS,  INC., a Delaware
corporation,  POORE  BROTHERS  ARIZONA,  INC.,  an  Arizona  corporation,  POORE
BROTHERS DISTRIBUTING,  INC., an Arizona corporation, and TEJAS PB DISTRIBUTING,
INC., an Arizona  corporation  (individually  and  collectively,  the "Debtor"),
whose  address and  principal  place of business is 3500 South La Cometa  Drive,
Goodyear,  Arizona  85338,  and  NORWEST  BUSINESS  CREDIT,  INC.,  a  Minnesota
corporation (the "Secured Party"), whose address and principal place of business
is 3300 North Central Avenue, M.S. 9025, Phoenix, Arizona 85012-2501.

                                    RECITALS:

         WHEREAS,  the Debtor and the Secured  Party have  entered into a Credit
and  Security  Agreement  of even date  herewith  (as the same may  hereafter be
amended,  supplemented  or restated from time to time,  the "Credit  Agreement")
setting  forth the terms on which the Secured  Party may now or  hereafter  make
certain  loans or other  financial  accommodations  to or for the account of the
Debtor;

         WHEREAS,  as a further  condition to making any loan or other financial
accommodation  under the Credit  Agreement or  otherwise,  the Secured Party has
required the execution and delivery of this Agreement by the Debtor;

         NOW,  THEREFORE,  in consideration of the mutual covenants contained in
the Credit Agreement and herein, and other good and valuable consideration,  the
receipt and  sufficiency  of which are hereby  acknowledged,  the parties hereby
agree as follows:

         1.  Definitions.  All terms  defined in the  Recitals  hereto or in the
Credit  Agreement that are not otherwise  defined herein shall have the meanings
given to them therein.  In addition,  the following  terms have the meanings set
forth below:

         "Obligations"  means each and every debt,  liability and  obligation of
every type and description arising under or in connection with any Loan Document
(as  defined  in the Credit  Agreement)  which the Debtor may now or at any time
hereafter owe to the Secured Party,  whether such debt,  liability or obligation
now exists or is  hereafter  created  or  incurred  and  whether it is or may be
direct or indirect,  due or to become due,  absolute or  contingent,  primary or
secondary, liquidated or unliquidated,  independent, joint, several or joint and
several,  and including  specifically,  but not limited to, the  Obligations (as
defined in the Credit Agreement).

         "Patents" means all of the Debtor's right, title and interest in and to
patents or applications for patents, fees or royalties with respect to each, and
including,  without  limitation,  the  right  to sue for past  infringement  and
damages  therefor,  and  licenses  thereunder,  all  as  presently  existing  or
hereafter arising or acquired, including, without limitation, the patents listed
on Exhibit "A" attached hereto and incorporated herein by this reference.

         "Trademarks" means all of the Debtor's right, title and interest in and
to trademarks,  service marks,  trade dress,  collective  membership  marks, the
respective  goodwill  associated  with each,  and  licenses  thereunder,  all as
presently  existing  or  hereafter  arising  or  acquired,   including,  without
limitation,  the marks  listed on Exhibit "B" attached  hereto and  incorporated
herein by this reference.

         2. Security Interest. The Debtor hereby irrevocably pledges and assigns
to, and grants the Secured Party a security interest,  with power of sale to the
extent permitted by law (the "Security Interest"),  in, to and under the Patents
and  the  Trademarks  to  secure  the  prompt  payment  and  performance  of the
Obligations.

         3.  Representations,  Warranties  and  Agreements.  The  Debtor  hereby
represents, warrants and agrees as follows:

                  (a) Existence;  Authority. Each Debtor is a corporation,  duly
formed,  validly  existing and in good  standing  under the laws of its state of
incorporation  and is duly qualified to transact  business in each  jurisdiction
where the nature of its business  requires such  qualification.  Each Debtor has
the  corporate  power and  corporate  authority  to  execute  and  deliver  this
Agreement and to perform its obligations  under this  Agreement.  This Agreement
has been duly and validly  authorized  by all  necessary  action,  corporate  or
otherwise on behalf of each Debtor.  The execution,  delivery and performance of
this Agreement by the Debtor have been duly  authorized by all necessary  action
of the Debtor's board of directors,  and if necessary its  stockholders,  and do
not and will not violate the provisions  of, or constitute a default under,  any
presently  applicable  law or its  articles  of  incorporation  or bylaws or any
agreement  presently  binding on it. This  Agreement  has been duly executed and
delivered by the Debtor and constitutes the Debtor's valid,  binding and legally
enforceable  obligation.  The  correct  names of the Debtor are Poore  Brothers,
Inc., Poore Brothers Arizona, Inc., Poore Brothers Distributing,  Inc. and Tejas
PB Distributing, Inc. The authorization,  execution, delivery and performance of
this Agreement do not require  notification to, registration with, or consent or
approval  by, any  federal,  state or local  regulatory  body or  administrative
agency or any other Person.

                  (b) Patents. Exhibit "A" accurately lists all Patents owned or
controlled  by the Debtor as of the date  hereof  and  accurately  reflects  the
existence and status of  registrations  pertaining to the Patents as of the date
hereof.

                  (c)  Trademarks.  Exhibit "B" accurately  lists all Trademarks
owned or controlled by the Debtor as of the date hereof and accurately  reflects
the existence and status of Trademarks and all registrations  pertaining thereto
as of the date hereof.

                  (d) Title.  The Debtor has  absolute  title to each Patent and
each  Trademark  listed on Exhibits "A" and "B",  free and clear of all security
interests,  liens  and  encumbrances,  except  the  Security  Interest  and  the
Permitted  Liens.  The Debtor (i) will have, at the time the Debtor acquires any
rights in Patents or Trademarks  hereafter arising,  absolute title to each such
Patent  or  Trademark  free  and  clear of all  security  interests,  liens  and
encumbrances,  except the Security  Interest and the Permitted  Liens,  and (ii)
will keep all Patents and Trademarks  free and clear of all security  interests,
liens and encumbrances except the Security Interest and the Permitted Liens.

                                      -2-

                  (e) No Sale. The Debtor will not sell or otherwise  dispose of
the Patents or Trademarks,  or any interest therein, without the Secured Party's
prior written consent.

                  (f) Defense. The Debtor will at its own expense, and using its
best efforts,  protect and defend the Patents and Trademarks  against all claims
or demands of all persons other than the Secured Party.

                  (g)  Maintenance.  The Debtor will at its own expense maintain
the  Patents  and the  Trademarks  to the  extent  reasonably  advisable  in its
business including,  but not limited to, filing all applications to register and
all affidavits and renewals possible with respect to issued  registrations.  The
Debtor covenants that it will not abandon nor fail to pay any maintenance fee or
annuity  due and  payable  on any  Patent  or  Trademark,  nor  fail to file any
required  affidavit in support  thereof,  without  first  providing  the Secured
Party: (i) sufficient  written notice, as provided in the Credit  Agreement,  to
allow the Secured Party to timely pay any such maintenance fees or annuity which
may become due on any of said Patents or  Trademarks,  or to file any  affidavit
with respect  thereto,  and (ii) a separate  written  power of attorney or other
authorization  to pay  such  maintenance  fees or  annuities,  or to  file  such
affidavit, should such be necessary or desirable.

                  (h) Secured Party's Right to Take Action.  If the Debtor fails
to perform or  observe  any of its  covenants  or  agreements  set forth in this
Section 3, and if such failure  continues for a period of ten (10) calendar days
after the Secured Party gives the Debtor written notice thereof (or, in the case
of the agreements  contained in subsection (g),  immediately upon the occurrence
of such failure, without notice or lapse of time), or if the Debtor notifies the
Secured  Party that it intends to  abandon a Patent or  Trademark,  the  Secured
Party may (but need not) perform or observe such covenant or agreement on behalf
and in the name,  place and stead of the  Debtor  (or,  at the  Secured  Party's
option, in the Secured Party's own name) and may (but need not) take any and all
other actions which the Secured Party may  reasonably  deem necessary to cure or
correct such failure.

                  (i) Costs and  Expenses.  Except to the extent that the effect
of such payment would be to render any loan or  forbearance of money usurious or
otherwise  illegal  under any  applicable  law, the Debtor shall pay the Secured
Party on demand  the amount of all moneys  expended  and all costs and  expenses
(including  reasonable  attorneys'  fees)  incurred  by  the  Secured  Party  in
connection  with or as a result  of the  Secured  Party's  taking  action  under
subsection  (h) or exercising its rights under Section 6, together with interest
thereon from the date  expended or incurred by the Secured  Party at the highest
rate then applicable to any of the Obligations.

                  (j) Power of  Attorney.  To  facilitate  the  Secured  Party's
taking action under  subsection  (h) and  exercising its rights under Section 6,
the Debtor hereby  irrevocably  appoints  (which  appointment is coupled with an
interest) the Secured Party,  or its delegate,  as the  attorney-in-fact  of the
Debtor  with the right  (but not the duty)  from time to time  after any  notice
required  pursuant to subsection  (h), to create,  prepare,  complete,  execute,
deliver,  endorse or file, in the name and on behalf of the Debtor,  any and all
instruments, documents, applications, financing statements, and other agreements
and  writings  required to be obtained,  executed,  delivered or endorsed by the
Debtor under this Section 3, or, necessary for the Secured Party,

                                      -3-

after an Event of  Default,  to enforce or use the Patents or  Trademarks  or to
grant or issue any  exclusive  or  non-exclusive  license  under the  Patents or
Trademarks to any third party, or to sell, assign, transfer, pledge, encumber or
otherwise transfer title in or dispose of the Patents or Trademarks to any third
party.  The Debtor hereby  ratifies all that such attorney  shall lawfully do or
cause to be done by virtue  hereof.  The power of attorney  granted herein shall
terminate upon the termination of the Credit  Agreement as provided  therein and
the payment and performance of all Obligations.

         4.  Debtor's  Use of the Patents and  Trademarks.  The Debtor  shall be
permitted to control and manage the Patents and Trademarks,  including the right
to exclude others from making, using or selling items covered by the Patents and
Trademarks  and any  licenses  thereunder,  in the same manner and with the same
effect as if this  Agreement  had not been entered  into, so long as no Event of
Default occurs and remains uncured.

         5.  Events  of  Default.   Each  of  the  following  occurrences  shall
constitute an event of default  under this  Agreement  (herein  called "Event of
Default"):  (a) an Event of Default,  as defined in the Credit Agreement,  shall
occur;  or (b) the Debtor shall fail promptly to observe or perform any covenant
or  agreement  herein  binding  on it;  or (c)  any  of the  representations  or
warranties  contained in Section 3 shall prove to have been false or  misleading
in any material respect when made.

         6. Remedies. Upon the occurrence of, and during the continuation of any
Event of Default,  Secured Party may, without notice (except as set forth in the
Credit  Agreement)  or  demand  upon  Debtor,  declare  any  part  or all of the
Obligations  immediately  due and  payable  and  Secured  Party  shall  have the
following  rights and remedies,  to the extent  permitted by applicable  law, in
addition to all other rights and remedies of a secured party under the UCC:

                  (a)  The  Secured  Party  may  exercise  any or  all  remedies
available under the Credit Agreement.

                  (b) The  Secured  Party may sell,  assign,  transfer,  pledge,
encumber or otherwise dispose of the Patents and Trademarks.

                  (c) The Secured  Party may enforce the Patents and  Trademarks
and any licenses  thereunder,  and if Secured Party shall  commence any suit for
such enforcement,  the Debtor shall, at the request of Secured Party, do any and
all lawful  acts and execute  any and all proper  documents  required by Secured
Party in aid of such enforcement.

                  (d) The Secured  Party may transfer to or register in the name
or  Secured  Party  or any  of its  nominees  all  or  any  of the  Patents  and
Trademarks.

                  (e) The  Secured  Party  may  exercise  any and all  rights of
collection,  conversion  and exchange and any and all other rights,  privileges,
options  or  powers  of  Debtor  pertaining  or  relating  to  the  Patents  and
Trademarks, as though Secured Party were the absolute owner thereof.

                                      -4-

                  (f) The Secured  Party may  collect and receive any  payments,
license fees, royalties,  dividends or distributions of any kind whatsoever with
respect to the Patents and Trademarks and apply the same in  satisfaction of the
Obligations.

                  (g) The  Secured  Party may sell all or any of the Patents and
Trademarks, either at public auction or private sale, with or without demand for
performance  or  advertisement  of the time or place of sale or the  adjournment
thereof or  otherwise,  and  deliver  the  Patents  and  Trademarks  sold to the
purchaser or  purchasers,  without right of redemption  (all of which are hereby
waived by Debtor),  for cash, credit or other property,  for immediate or future
delivery,  and for such  price and on such  terms as  Secured  Party in its sole
discretion may determine. Secured Party reserves the right to reject any and all
bids at any auction or sale which, in its discretion,  it shall deem inadequate.
At any auction or sale,  Secured Party may bid for and  purchase,  free from any
right of equity or redemption  (which are hereby waived by Debtor, to the extent
permitted by law), any of the Patents and  Trademarks  that are offered for sale
and Secured Party,  upon compliance with the terms of sale, may hold, retain and
dispose of the purchased Patents and Trademarks  without further  accountability
therefor.

In the  event  that  Secured  Party  has and  exercises  remedies  under the UCC
pursuant to and in  accordance  with the terms of this  Section 6, any notice of
sale required by law shall be deemed "commercially reasonable" if such notice is
given at least ten (10) days prior to the time of such sale. Secured Party shall
not have any duty to exercise any of the rights,  privileges,  options or powers
conferred on Secured Party under this Agreement or to sell or otherwise  dispose
of the Patents and Trademarks  and shall not be  responsible  for any failure or
delay in so doing.

         7.  Miscellaneous.  This  Agreement can be waived,  modified,  amended,
terminated  or  discharged,  and the Security  Interest  can be  released,  only
explicitly  in a writing  signed by the Secured  Party.  A waiver  signed by the
Secured  Party shall be  effective  only in the  specific  instance  and for the
specific  purpose  given.  Mere delay or failure to act shall not  preclude  the
exercise or  enforcement of any of the Secured  Party's rights or remedies.  All
rights  and  remedies  of the  Secured  Party  shall  be  cumulative  and may be
exercised  singularly or  concurrently,  at the Secured Party's option,  and the
exercise  or  enforcement  of any one such  right or remedy  shall  neither be a
condition to nor bar the exercise or  enforcement  of any other right or remedy.
The Secured  Party shall not be  obligated to preserve any rights the Debtor may
have against prior  parties,  to realize on the Patents and Trademarks at all or
in any particular  manner or order, or to apply any cash proceeds of Patents and
Trademarks in any  particular  order of  application.  This  Agreement  shall be
binding  upon and inure to the benefit of the Debtor and the  Secured  Party and
their respective participants, successors and assigns and shall take effect when
signed by the Debtor and delivered to the Secured  Party,  and the Debtor waives
notice of the Secured Party's  acceptance  hereof. The Secured Party may execute
this Agreement if appropriate for the purpose of filing,  but the failure of the
Secured Party to execute this Agreement  shall not affect or impair the validity
or effectiveness of this Agreement. A carbon, photographic or other reproduction
of this Agreement or of any financing  statement signed by the Debtor shall have
the same  force and  effect as the  original  for all  purposes  of a  financing
statement.  This Agreement shall be governed by the internal law of the State of
Arizona, without regard to its conflicts of law provisions.  If any provision or
application of this Agreement is held unlawful or  unenforceable in any respect,
such  illegality  or  unenforceability  shall not  affect  other  provisions  or
applications  which can be given effect and this Agreement shall be construed as
if the  unlawful  or  unenforceable  provision

                                      -5-

or  application  had never  been  contained  herein or  prescribed  hereby.  All
representations  and warranties  contained in this  Agreement  shall survive the
execution,  delivery  and  performance  of this  Agreement  and the creation and
payment of the Obligations.

THE PARTIES WAIVE ANY RIGHT TO TRIAL BY JURY IN ANY ACTION OR  PROCEEDING  BASED
ON OR PERTAINING TO THIS AGREEMENT.

                           [THE REMAINDER OF THIS PAGE
                          IS LEFT INTENTIONALLY BLANK]

                                      -6-

         IN WITNESS WHEREOF, the parties have executed this Patent and Trademark
Security Agreement as of the date written above.

                                                SECURED PARTY:

                                                NORWEST BUSINESS CREDIT, INC.,
                                                a Minnesota corporation

                                                By:____________________________
                                                Name:    Darcy Della Flora
                                                Title:   Vice President



                                                DEBTOR:

                                                POORE BROTHERS, INC.,
                                                a Delaware corporation

                                                By:____________________________
                                                Name:    Thomas W. Freeze
                                                Title:   Vice President

                                                POORE BROTHERS ARIZONA, INC.,
                                                an Arizona corporation

                                                By:____________________________
                                                Name:    Thomas W. Freeze
                                                Title:   Vice President

                                                POORE BROTHERS DISTRIBUTING,
                                                INC., an Arizona corporation

                                                By:____________________________
                                                Name:    Thomas W. Freeze
                                                Title:   Vice President

                                                TEJAS PB DISTRIBUTING, INC., an
                                                Arizona corporation

                                                By:____________________________
                                                Name:    Thomas W. Freeze
                                                Title:   Vice President



                                                _______________________________
                                                Witness

                                      -7-

STATE OF ARIZONA       )
                       )
County Of Maricopa     )

                  The foregoing  instrument was  acknowledged  before me this __
day of November, 1998 by Thomas W. Freeze, the Vice President of POORE BROTHERS,
INC., a Delaware corporation, on behalf of the corporation.

                                          ________________________________
                                          Notary Public

Commission Expiration Date:


___________________________




STATE OF ARIZONA       )
                       )
County Of Maricopa     )

                  The foregoing  instrument was  acknowledged  before me this __
day of November,  1998 by Thomas W. Freeze, the Vice President of POORE BROTHERS
ARIZONA, INC., an Arizona corporation, on behalf of the corporation.

                                          ________________________________
                                          Notary Public

Commission Expiration Date:


___________________________


                                      -8-

STATE OF ARIZONA          )
                          )
County Of Maricopa        )

                  The foregoing  instrument was  acknowledged  before me this __
day of November,  1998 by Thomas W. Freeze, the Vice President of POORE BROTHERS
DISTRIBUTING, INC., an Arizona corporation, on behalf of the corporation.

                                          ________________________________
                                          Notary Public

Commission Expiration Date:


__________________________




STATE OF ARIZONA          )
                          )
County Of Maricopa        )

                  The foregoing  instrument was  acknowledged  before me this __
day of  November,  1998 by  Thomas W.  Freeze,  the Vice  President  of TEJAS PB
DISTRIBUTING, INC., an Arizona corporation, on behalf of the corporation.

                                          ________________________________
                                          Notary Public

Commission Expiration Date:


__________________________

                                      -9-

STATE OF ARIZONA          )
                          )
County Of Maricopa        )

                  The foregoing  instrument was  acknowledged  before me this __
day of November, 1998 by Darcy Della Flora, a Vice President of NORWEST BUSINESS
CREDIT, INC., a Minnesota corporation, on behalf of the corporation.

                                          ________________________________
                                          Notary Public

Commission Expiration Date:


__________________________

                                      -10-

                                    EXHIBIT A
                                    ---------

                          UNITED STATES ISSUED PATENTS
                          ----------------------------

                 Title                      Patent Number             Issue Date
                 -----                      -------------             ----------










                             FOREIGN ISSUED PATENTS
                             ----------------------

                 Title                 Country      Patent Number     Issue Date
                 -----                 -------      -------------     ----------







                                    EXHIBIT B
                                    ---------

                      UNITED STATES TRADEMARK APPLICATIONS,
                      -------------------------------------

                      ISSUED TRADEMARKS, AND SERVICE MARKS
                      ------------------------------------



                                  REGISTRATIONS
                                  -------------

             Mark                  Registration Number       Registration Date
             ----                  -------------------       -----------------

      [GRAPHIC OMITTED]
                                        1,911,595             August 15, 1995

      [GRAPHIC OMITTED]
                                        1,911,595             August 15, 1995

        POORE BROTHERS                  2,117,466            December 2, 1997

 IF WE DIDN'T TELL YOU - YOU
        WOULDN'T KNOW!                  2,137,865            February 17, 1998

    TEXAS STYLE (and logo)              1,453,343            February 14, 1991
         TEXAS STYLE                    1,467,561            February 14, 1991


                                  APPLICATIONS
                                  ------------



             Mark                 Mark Type     Application     Serial Number        File Date
             ----                 ---------     -----------     -------------        ---------
                                                  Case No.
                                                  --------

                                                                                
 AN INTENSELY DIFFERENT TASTE     Trademark       4927.34        75/455,988       March 24, 1998


                                       3