EXHIBIT 10.5

THIS WARRANT AND THE  SECURITIES  ISSUABLE  UPON  EXERCISE  HEREOF HAVE NOT BEEN
REGISTERED  UNDER  THE  SECURITIES  ACT OF 1933,  AS  AMENDED  (THE  "ACT"),  OR
APPLICABLE  STATE  SECURITIES  LAWS  AND  MAY NOT BE  OFFERED  FOR  SALE,  SOLD,
TRANSFERRED OR OTHERWISE DISPOSED OF IN THE ABSENCE OF AN EFFECTIVE REGISTRATION
STATEMENT  FOR  SUCH  SECURITIES  UNDER  THE  ACT,  OR AN  OPINION  OF  COUNSEL,
SATISFACTORY  TO THE ISSUER  HEREOF,  TO THE  EFFECT  THAT  REGISTRATION  IS NOT
REQUIRED UNDER THE ACT.

                               WARRANT TO PURCHASE
                                 COMMON STOCK OF
                              POORE BROTHERS, INC.

Date of Issuance: November 4, 1998                                 Warrant No. 3

         This  certifies  that,  for value  received,  POORE  BROTHERS,  INC., a
Delaware  corporation (the "Company"),  grants to Norwest Business Credit, Inc.,
or registered assigns (the "Registered Holder"),  the right to subscribe for and
purchase from the Company,  at the price of $0.9375 per share, as such price may
be adjusted from time to time (the "Exercise Price"),  from and after 9:00 a.m.,
Phoenix  time,  on  the  date  of  issuance  of  this  Warrant  (the   "Exercise
Commencement Date") and to and including 5:00 p.m., Phoenix time, on November 4,
2003 (the "Expiration Date"),  fifty thousand (50,000) shares, as such number of
shares  may be  adjusted  from  time  to time  (the  "Warrant  Shares"),  of the
Company's common stock, par value $0.01 per share (the "Common Stock"),  subject
to the  provisions  and upon the terms and  conditions  herein  set  forth.  The
Exercise  Price and the number of Warrant  Shares  purchasable  upon exercise of
this Warrant are subject to adjustment  from time to time as provided in Section
7 hereof.

         Section 1. Registration.  The Company shall register this Warrant, upon
records  to be  maintained  by  the  Company  for  that  purpose  (the  "Warrant
Records"),  in the name of the Registered Holder. The Company may deem and treat
the  Registered  Holder as the absolute owner of this Warrant for the purpose of
any exercise hereof or any  distribution to the Registered  Holder,  and for all
other  purposes,  and the  Company  shall not be  affected  by any notice to the
contrary.

         Section 2. Registration of Transfers and Exchanges.

         (a)  Subject to  Section 10 hereof,  the  Company  shall  register  the
transfer of this Warrant,  in whole or in part, upon records to be maintained by
the Company for that purpose,  upon surrender of this Warrant,  with the Form of
Assignment attached hereto completed and duly endorsed by the Registered Holder,
to the Company at the office  specified in or pursuant to Section 3(b). Upon any
such registration of transfer,  a new Warrant, in substantially the form of this
Warrant,  evidencing  the Common Stock purchase  rights so transferred  shall be
issued to the  transferee  and a new Warrant,  in similar form,  evidencing  the
remaining  Common Stock  purchase  rights not so  transferred,  if any, shall be
issued to the Registered Holder.

         (b) This  Warrant is  exchangeable,  upon the  surrender  hereof by the
Registered  Holder at the office of the  Company  specified  in or  pursuant  to
Section 3(b) hereof, for new Warrants, in substantially the form of this Warrant
evidencing, in the aggregate, the right to purchase the number of Warrant Shares
which may then be  purchased  hereunder,  each of such new  Warrants to have the
same date as the date of issuance set forth in this Warrant and to represent the
right to purchase  such number of Warrant  Shares as shall be  designated by the
Registered Holder at the time of such surrender.

         Section 3. Duration and Exercise of this Warrant.

         (a) This  Warrant  shall be  exercisable  by the  Registered  Holder in
whole,  or from time to time in part,  on any  business  day  before  5:00 p.m.,
Phoenix time, during the period beginning on the Exercise  Commencement Date and
ending on the  Expiration  Date. At 5:00 p.m.,  Phoenix time, on the  Expiration
Date, this Warrant,  to the extent not previously  exercised,  shall become void
and of no further force or effect.

                                       4

         (b) Subject to Sections 4 and 10 hereof,  upon exercise or surrender of
this Warrant,  with the Form of Election to Purchase  attached hereto  completed
and duly endorsed by the Registered Holder, to the Company at its office at 3500
South La Cometa Drive,  Goodyear,  Arizona  85338,  Attention:  Chief  Financial
Officer,  or at such other  address as the Company may specify in writing to the
Registered  Holder,  and upon payment of the Exercise Price  multiplied by up to
the number of Warrant  Shares then  issuable  upon  exercise of this  Warrant in
lawful money of the United States of America  (except as otherwise  provided for
in Section 3(c) below), all as specified by the Registered Holder in the Form of
Election to Purchase,  the Company shall  promptly  (and in any event,  no later
than three (3) days  after the  receipt by the  Company of a  completed  Form of
Election to  Purchase)  issue and cause to be  delivered  to or upon the written
order of the  Registered  Holder,  and in such  name or names as the  Registered
Holder may  designate,  a  certificate  for the Warrant  Shares issued upon such
exercise.  Subject to Section 10 hereof, any person so designated in the Form of
Election to Purchase,  duly endorsed by the Registered  Holder, as the person to
be named on the  certificates  for the Warrant  Shares,  shall be deemed to have
become holder of record of such Warrant Shares,  evidenced by such certificates,
as of the Date of Exercise (as hereinafter defined) of such Warrant.

         (c)  The  Registered  Holder  may  pay the  applicable  Exercise  Price
pursuant to Section 3(b), at the option of the Registered Holder,  either (i) in
cash or by cashier's or certified bank check payable to the Company in an amount
equal to the Aggregate  Exercise Price (as  hereinafter  defined),  (ii) by wire
transfer of  immediately  available  funds in an amount  equal to the  Aggregate
Exercise Price to the account which shall be indicated in writing by the Company
to the  Registered  Holder,  or (iii) by written  notice to the Company that the
Registered  Holder is exercising  this Warrant and is authorizing the Company to
withhold  from the  issuance  to such  Registered  Holder that number of Warrant
Shares which when  multiplied by the Market Price (as  hereinafter  defined) for
the Common  Stock on the Date of  Exercise  is equal to the  Aggregate  Exercise
Price. Any Warrant Shares withheld by the Company in connection with an exercise
of this Warrant pursuant to clause (iii) of this Section 3(c) shall no longer be
issuable under this Warrant and this Warrant shall be deemed to be automatically
amended to reduce the number of Warrant Shares  issuable  hereunder by an amount
equal to the amount of such withheld Warrant Shares.

         (d) The "Date of Exercise"  of any Warrant  means the date on which the
Company shall have received both: (i) this Warrant, with the Form of Election to
Purchase  attached hereto  appropriately  completed and duly endorsed;  and (ii)
either  payment  of  the  Aggregate  Exercise  Price  as  provided  herein  or a
designation  on the Form of Election to Purchase  referred to (i) above that the
Registered  Holder has  elected  to make a cashless  exercise  as  permitted  in
Paragraph (iii) of Section 3(c).

         (e) This  Warrant  shall be  exercisable,  either as an entirety or for
part only of the number of Warrant  Shares  issuable  upon the exercise  hereof;
provided,  however,  that no partial exercise of this Warrant shall involve less
than  5,000  Warrant  Shares  unless  the  aggregate  remaining  Warrant  Shares
available  for purchase  pursuant to this  Warrant is less than 5,000,  in which
case this  Warrant  shall be  exercisable  for only all such  remaining  Warrant
Shares.  If fewer than all of the Warrant  Shares  evidenced by this Warrant are
exercised at any time, the Company shall issue,  at its expense,  a new Warrant,
in substantially  the form of this Warrant,  for the remaining number of Warrant
Shares evidenced by this Warrant, if any.

         (f)  Definition  of Market  Price.  As used in this  Warrant,  the term
"Market Price" shall mean the closing price per share of the Common Stock on the
Date of Exercise. The closing price shall be the last reported sale price or, in
case no such sale takes place on such day, the average of the  reported  closing
bid and asked prices, in either case on the New York Stock Exchange,  or, if the
shares of the Common Stock are not listed or admitted to trading on the New York
Stock  Exchange,  on the  principal  national  securities  exchange on which the
shares are listed or admitted to trading, or, if the shares are not so listed or
admitted to trading, the average of the highest reported bid and lowest reported
asked prices as furnished by the National  Association  of  Securities  Dealers,
Inc. (the "NASD") through NASDAQ or through a similar  organization if NASDAQ is
no longer reporting such information or as reported on the NASD's OTC Electronic
Bulletin Board ("OTC"). If shares of the Common Stock are not listed or admitted
to trading on any exchange or quoted through NASDAQ or any similar  organization
or  reported  on OTC,  the  Market  Price  shall be deemed to be the fair  value
thereof  determined  in good  faith  by the  Company's  Board  of  Directors  as
expressed  by a  resolution  of such board as of a date which is within  fifteen
(15) days of the date as of which the determination is to be made.

                                       5

         (g) Definition of Aggregate  Exercise  Price.  As used in this Warrant,
the term  "Aggregate  Exercise  Price" means the product of the  Exercise  Price
multiplied by the number of Warrant Shares being  purchased upon an exercise (in
whole or in part) of this Warrant pursuant to this Section 3.

         Section 4. Payment of Taxes and Expenses.

         (a) The Company will pay all expenses and taxes (other than any federal
or state income tax or similar  obligations of the Registered  Holder) and other
governmental  charges attributable to the preparation,  execution,  issuance and
delivery of this  Warrant,  any new Warrant  and the Warrant  Shares;  provided,
however, that the Company shall not be required to pay any tax in respect of the
transfer of this Warrant or the Warrant  Shares,  or the issuance or delivery of
certificates  for Warrant Shares upon the exercise of this Warrant,  to a person
or entity  other  than a  Registered  Holder  or an  Affiliate  (as  hereinafter
defined) of such Registered Holder.

         (b) An  "Affiliate"  of any person or entity  means any other person or
entity  directly or  indirectly  controlling,  controlled  by or under direct or
indirect common control with such person or entity.

         Section 5. Mutilated or Missing  Warrant  Certificate.  If this Warrant
shall be mutilated,  lost,  stolen or destroyed,  upon request by the Registered
Holder,  the Company will issue,  in exchange for and upon  cancellation  of the
mutilated Warrant, or in substitution for the lost, stolen or destroyed Warrant,
a new Warrant, in substantially the form of this Warrant, of like tenor, but, in
the case of loss, theft or destruction, only upon receipt of evidence reasonably
satisfactory  to the Company of such loss,  theft or destruction of this Warrant
and, if requested by the Company, indemnity also reasonably satisfactory to it.

         Section 6. Reservation, Listing and Issuance of Warrant Shares.

         (a) The Company will at all times have authorized, and reserve and keep
available,  free from  preemptive  rights,  for the  purpose of  enabling  it to
satisfy any  obligation to issue Warrant  Shares upon the exercise of the rights
represented  by this  Warrant,  the number of Warrant  Shares  deliverable  upon
exercise of this Warrant. The Company will, at its expense, use its best efforts
to cause such  shares to be  included  in or listed on  (subject  to issuance or
notice of issuance of Warrant  Shares) all markets or stock  exchanges  in or on
which the Common  Stock is  included  or listed not later than the date on which
the Common Stock is first  included or listed on any such market or exchange and
will thereafter maintain such inclusion or listing of all shares of Common Stock
from time to time issuable upon exercise of this Warrant.

         (b) Before taking any action which could cause an  adjustment  pursuant
to  Section 7 hereof  reducing  the  Exercise  Price  below the par value of the
Warrant  Shares,  the  Company  will  take any  corporate  action  which  may be
necessary  in order  that the  Company  may  validly  and  legally  issue at the
Exercise  Price,  as so  adjusted,  Warrant  Shares  that  are  fully  paid  and
non-assessable.


         (c) The Company  covenants that all Warrant Shares will,  upon issuance
in accordance with the terms of this Warrant, be (i) duly authorized, fully paid
and  nonassessable,  and (ii) free from all taxes with  respect to the  issuance
thereof and from all liens, charges and security interests.

         Section 7. Adjustments of Exercise Price and Number of Warrant Shares.

         (a) The  Exercise  Price  at  which  Warrant  Shares  may be  purchased
hereunder,  and the  number of  Warrant  Shares to be  purchased  upon  exercise
hereof,  are subject to change or  adjustment  from time to time as  hereinafter
provided.  Upon each  adjustment of such Exercise Price pursuant to this Section
7, the holder of this Warrant  shall  thereafter  prior to the  Expiration  Date
thereof be entitled to  purchase,  at the  Exercise  Price  resulting  from such
adjustment,  the number of Warrant Shares  obtained by multiplying  the Exercise
Price in effect  immediately  prior to such  adjustment by the number of Warrant
Shares  issuable  upon  exercise  of  such  Warrant  immediately  prior  to such
adjustment and dividing the product thereof by the Exercise Price resulting from
such adjustment.

                                       6

         (b) Adjustment for Certain Special Dividends. In case the Company shall
declare a dividend upon the Common Stock payable  otherwise than out of earnings
or earned surplus,  determined in accordance with generally accepted  accounting
principles,  and otherwise  than in Common Stock,  the Exercise  Price in effect
immediately  prior to the  declaration  of such dividend  shall be reduced by an
amount equal,  in the case of a dividend in cash, to the amount per share of the
Common  Stock so  declared as payable  otherwise  than out of earnings or earned
surplus  or, in the case of any other  dividend,  to the fair value per share of
the Common  Stock of the property so declared as payable  otherwise  than out of
earnings or earned surplus, as determined,  in good faith and in the exercise of
reasonable  business  judgment,  by the board of  directors  of the Company on a
non-discriminatory  basis.  For the purposes of the foregoing,  a dividend other
than in cash shall be  considered  payable  out of  earnings  or earned  surplus
(other  than  revaluation  or  paid-in-surplus)  only to the  extent  that  such
earnings or earned surplus are charged an amount equal to the fair value of such
dividend as determined,  reasonably and in good faith, by the board of directors
of the Company on a non-discriminatory  basis. Such reductions shall take effect
as of the date on which a record is taken for the purpose of such dividend,  or,
if a record is not taken,  the date as of which the  holders of Common  Stock of
record entitled to such dividend are determined.

         (c) Subdivisions or Combinations of Stock. In case the Company shall at
any time subdivide the outstanding  shares of Common Stock into a greater number
of shares,  the Exercise Price in effect  immediately  prior to such subdivision
shall be proportionately reduced, and conversely, in case the outstanding shares
of Common Stock shall be combined into a smaller number of shares,  the Exercise
Price in effect  immediately prior to such combination shall be  proportionately
increased.
         (d)   Adjustments   for   Consolidation,   Merger,   Sale  of   Assets,
Reorganization,  etc. In case the Company (i)  consolidates  with or merges into
any other corporation and is not the continuing or surviving corporation of such
consolidation  or merger,  or (ii) permits any other  corporation to consolidate
with or merge into the Company and the Company is the  continuing  or  surviving
corporation  but, in connection with such  consolidation  or merger,  the Common
Stock is changed into or exchanged  for stock or other  securities  of any other
corporation or cash or any other assets, or (iii) transfers all or substantially
all of its  properties  and assets to any other  corporation,  or (iv) effects a
capital  reorganization or  reclassification of the capital stock of the Company
in such a way that  holders of the Common  Stock  shall be  entitled  to receive
stock,  securities,  cash and/or  assets with  respect to or in exchange for the
Common Stock,  then, and in each such case,  proper  provision  shall be made so
that the holder of this  Warrant,  upon the exercise of this Warrant at any time
after the consummation of such consolidation,  merger, transfer,  reorganization
or  reclassification,  shall be entitled to receive (at the  aggregate  Exercise
Price in effect for all Warrant Shares  issuable upon such exercise  immediately
prior to such consummation as adjusted to the time of such transaction), in lieu
of  shares  of  Common  Stock   issuable  upon  such  exercise   prior  to  such
consummation,  the stock and other securities,  cash and/or assets to which such
holder would have been  entitled  upon such  consummation  if such holder had so
exercised  such  Warrant  immediately  prior  thereto  (subject  to  adjustments
subsequent  to such  corporate  action as nearly  equivalent  as possible to the
adjustments provided for in this Section 7).

         (e) Notice of Adjustment.  Upon any  adjustment of any Exercise  Price,
then and in each such case the Company shall promptly  deliver to the registered
holder of this Warrant  written notice  consisting of a certificate of the chief
financial  officer of the Company,  which notice shall state the Exercise  Price
resulting  from such  adjustment,  and the increase or decrease,  if any, in the
number of shares  purchasable  at such price upon the exercise of this  Warrant,
setting forth in reasonable  detail the method of calculation and the facts upon
which such calculation is based.

         Section 8. No Rights or Liabilities  as a  Stockholder.  The Registered
Holder  shall not be entitled to vote or be deemed the holder of Common Stock or
any other  securities  of the  Company  which may at any time be issuable on the
exercise hereof, nor shall anything contained herein be construed to confer upon
the holder of this Warrant,  as such, the rights of a stockholder of the Company
or the right to vote for the election of directors or upon any matter  submitted
to  stockholders  at any meeting  thereof,  or give or  withhold  consent to any
corporate  action or to receive  notice of meetings or other  actions  affecting
stockholders   (except  as  provided   herein),   or  to  receive  dividends  or
subscription  rights  or  otherwise,  until  the  Date of  Exercise  shall  have
occurred.  No provision of this Warrant, in the absence of affirmative action by
the  Registered  Holder hereof to purchase  shares of Common Stock,  and no mere
enumeration herein of the rights and privileges of the

                                       7

Registered  Holder,  shall  give rise to any  liability  of such  holder for the
Exercise  Price or as a stockholder  of the Company,  whether such  liability is
asserted by the Company or by creditors of the Company.

         Section 9. Fractional Warrant Shares. The Company shall not be required
to issue fractions of Warrant Shares upon exercise of this Warrant (or specified
portion hereof) or to distribute  certificates which evidence fractional Warrant
Shares.  If any fraction of a Warrant Share would,  except for the provisions of
this Section 9, be issuable on the exercise of this  Warrant,  the Company shall
pay to the  Registered  Holder an amount in cash equal to the Market  Price of a
Warrant Share as of the Date of Exercise, multiplied by such fraction.

         Section  10.  Transfer  Restrictions;  Registration  of the Warrant and
Warrant Shares.

         (a) Neither the  Warrant  nor the Warrant  Shares have been  registered
under the Act. The Registered Holder, by acceptance  hereof,  represents that it
is acquiring  this Warrant to be issued to it for its own account and not with a
view to the distribution  thereof, and agrees not to sell,  transfer,  pledge or
hypothecate  this Warrant,  any purchase rights  evidenced hereby or any Warrant
Shares  unless a  registration  statement is  effective  for this Warrant or the
Warrant  Shares  under the Act or in the  opinion  of such  Registered  Holder's
counsel reasonably satisfactory to the Company, a copy of which opinion shall be
delivered  to the  Company,  such  transaction  is exempt from the  registration
requirements of the Act.

         (b)  Subject  to the  provisions  of the  following  paragraph  of this
Section 11, each  Certificate  for Warrant  Shares shall be stamped or otherwise
imprinted with a legend in substantially the following form:

                  THE  SHARES  REPRESENTED  BY THIS  CERTIFICATE  HAVE  NOT BEEN
                  REGISTERED  UNDER THE  SECURITIES ACT OF 1933, AS AMENDED (THE
                  "ACT"),  OR APPLICABLE  STATE  SECURITIES  LAWS AND MAY NOT BE
                  OFFERED FOR SALE, SOLD,  TRANSFERRED OR OTHERWISE  DISPOSED OF
                  IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT FOR SUCH
                  SECURITIES   UNDER  THE  ACT,   OR  AN  OPINION  OF   COUNSEL,
                  SATISFACTORY  TO  THE  ISSUER  HEREOF,   TO  THE  EFFECT  THAT
                  REGISTRATION IS NOT REQUIRED UNDER THE ACT.

         (c) The  restrictions  and  requirements  set  forth  in the  foregoing
paragraph  shall  apply with  respect to  Warrant  Shares  unless and until such
Warrant  Shares  are sold or  otherwise  transferred  pursuant  to an  effective
registration  statement  under the Act or are otherwise no longer subject to the
restrictions of the Act, at which time the Company agrees to promptly cause such
restrictive legends to be removed and stop transfer  restrictions  applicable to
such Warrant Shares to be rescinded.

         (d) The Company will comply with the reporting requirements of Sections
13 and 15(d) of the  Securities  Exchange  Act of 1934,  as  amended  (the "1934
Act"),  so long as it is required  to do so pursuant to the 1934 Act.  Until the
earlier of (i) two years from the  issuance  date of this  Warrant,  or (ii) the
sale by the Registered  Holder of all of the Warrant Shares and the  termination
of this Warrant,  the Company shall comply with the disclosure  obligations  set
forth  Paragraph  (c) of Rule 144  promulgated  under the Act (Rule 144") or any
successor rule or regulation thereto or any statute hereafter adopted to replace
or  establish  the  exemption  that is now covered by Rule 144. The Company also
will cooperate  with the  Registered  Holder and with each holder of any Warrant
Shares in supplying such information as may be necessary for any such holders to
complete  and  file any  information  reporting  forms  presently  or  hereafter
required  by the  Securities  and  Exchange  Commission  as a  condition  to the
availability of an exemption from the Act for the sale of restricted securities.

         Section 11. Registration Rights.

         The Company covenants and agrees as follows:

                  (a)      Definitions.  For purposes of this Section 11:

                                       8

                           (i) The term  "Holder"  means each of the persons who
at the time holds  Registrable  Securities  or a warrant or warrants  (including
this Warrant) to purchase Registrable Securities.

                           (ii)   The   terms   "register,"   "registered"   and
"registration"  refer to a  registration  effected  by  preparing  and  filing a
registration  statement or similar document in compliance with the Act, and such
registration statement or document becoming effective.

                           (iii)  The term  "Registrable  Securities"  means the
Warrant Shares  issuable upon the exercise of this Warrant;  provided,  however,
that any such securities  shall cease to be Registrable  Securities when (i) one
or more  registration  statements  with  respect to the sale of such  securities
shall have become  effective  under the Act and all such  securities  shall have
been disposed of in accordance with the plan of distribution  set forth therein;
(ii) such  securities  shall have been disposed of in  accordance  with Rule 144
promulgated under the Act, or any successor rule or regulation  thereto,  or any
statute  hereafter  adopted to replace or to establish the exemption that is now
covered  by said Rule 144;  (iii) such  securities  may be sold by a Holder in a
transaction pursuant to the provisions of Rule 144 provided that such rule shall
be at such time available for the sale of all such  securities  which the Holder
at such time desires to sell; or (iv) such  securities  may otherwise be sold to
the public in a transaction not requiring registration under the Act.

                           (v)  The  term  "Registration   Expenses"  means  all
registration,  qualification and filing fees, printing expenses, escrow fees and
blue sky fees,  fees and  disbursements  of counsel  for the  Company and of the
Company's independent certified public accountants,  in each case incident to or
required by the registration under this Warrant, and any other fees and expenses
of the registration under this Warrant which are not Selling Expenses.

                           (vi)   The  term   "Selling   Expenses"   means   all
underwriting discounts,  selling commissions and stock transfer taxes applicable
to the securities  registered by the Holders and all fees and  disbursements  of
counsel for any Holder.

                           (vii)  All  other  capitalized  terms  used  in  this
Section that are not defined  herein shall have the meaning  otherwise  given in
this Warrant.

         (b)  Piggyback Registration Rights.

                           (i) If, at any time or from time to time, the Company
shall determine to register any of its Common Stock,  either for its own account
or  for  the  account  of a  security  holder  or  holders,  other  than  (A)  a
registration  relating solely to stock option or employee benefit plans or (B) a
registration relating solely to a transaction covered by Rule 145 under the Act,
the Company will (X) promptly give the Holders written notice  thereof,  and (Y)
include in such registration,  and in any underwriting  involved therein, all of
the Registrable  Securities specified in a written request or requests made by a
Holder or Holders within ten (10) days after receipt of such written notice from
the Company.

                           (ii) If the  registration  of which the Company gives
notice is for a  registered  public  offering  involving  an  underwriting,  the
Company shall so advise the Holder as part of the written  notice given pursuant
to Paragraph  (b)(i) of this Section 11. In such event, the right of each Holder
to  registration  pursuant  to this  Section 11 shall be  conditioned  upon such
Holder's participation in such underwriting and the inclusion of the Registrable
Securities owned by such Holder in the underwriting to the extent provided under
this Section 11. If a Holder proposes to distribute its  Registrable  Securities
through  such  underwriting  it shall  (together  with the Company and any other
holders of securities of the Company  distributing their securities through such
underwriting)  enter into an  underwriting  agreement  with the managing or lead
managing  underwriter  selected by the Company in the form  customarily  used by
such  underwriter  with such changes thereto as the parties thereto shall agree.
Notwithstanding  any other provision of this Section 11, if the managing or lead
managing  underwriter  determines that market factors require that the number of
Registrable  Securities  and other  securities  requested  to be included in the
registration  be limited,  the managing or lead managing  underwriter may reduce
the number of  Registrable  Securities  and  securities  of any other holders of
securities to be included in the registration.  If the registration  includes an
underwritten  primary registration on behalf of the Company, the reduction shall
be

                                       9

taken  (i)  first  from and to the  extent  of the  securities  requested  to be
included  in such  registration  by the  Holders  and the  holders  of any other
securities  pro rata  according  to the number of  securities  requested  by the
Holders and such holders to be included in the registration, and (ii) thereafter
from  the  securities  to be  registered  on  behalf  of  the  Company.  If  the
registration consists only of any underwritten  secondary registration on behalf
of holders of securities of the Company,  the reduction shall be taken (i) first
from and to the extent of the  securities  requested  to be included in the such
registration by the Holders and any other holders of securities  included in the
registration  other  than  pursuant  to  demand  registration  rights  pro  rata
according  to the number of  securities  requested by the Holders and such other
holders to be included in the  registration and (ii) thereafter from securities,
if any,  to be  registered  on behalf of holders of  securities  included in the
registration  pursuant to demand  registration  rights. The Company shall advise
any Holders and other holders  participating in such underwriting as to any such
limitation and the number of shares that may be included in the registration and
underwriting.  If a Holder disapproves of the terms of such  underwriting,  such
Holder may elect to withdraw  therefrom by written notice to the Company and the
managing or lead underwriter.  Any Registrable  Securities excluded or withdrawn
from such underwriting shall be withdrawn from the registration.

                           (iii) IN  ACCORDANCE  WITH  PARAGRAPH  (b)(i) OF THIS
SECTION 11, THE COMPANY  HEREBY  GIVES NOTICE TO THE HOLDER OF THIS WARRANT THAT
THE COMPANY HAS FILED A REGISTRATION STATEMENT ON FORM S-3 (THE "FORM S-3") WITH
THE COMMISSION  FOR THE  REGISTRATION  OF SHARES OF THE COMPANY'S  COMMON STOCK,
WHICH  REGISTRATION  STATEMENT  HAS  NOT  YET  BEEN  DECLARED  EFFECTIVE  BY THE
COMMISSION.  SHOULD THE HOLDER OF THIS WARRANT ELECT TO INCLUDE THE  REGISTRABLE
SECURITIES IN SUCH REGISTRATION (SUCH REGISTRATION BEING HEREINAFTER REFERRED TO
AS THE "FORM S-3  REGISTRATION")  PURSUANT  TO THIS  SECTION 11, THEN THE HOLDER
MUST DELIVER  WRITTEN NOTICE OF SUCH ELECTION TO THE COMPANY IN ACCORDANCE  WITH
PARAGRAPH (b)(i) ABOVE.

                           (iv) The  Company  may  withdraw a  registration  for
which registration rights have been exercised pursuant to this Section 11 at any
time prior to the time it becomes effective.

                  (c) Contingent Demand Registration Right.

                           (i) If both (A) the  Holder  elects  to  include  the
Registrable  Securities  in the Form S-3  Registration  in  accordance  with the
provisions of Subsection (b) of this Section 11, and (B) thereafter, the Company
cancels the Form S-3 Registration prior to the Form S-3 being declared effective
(the effective date of such cancellation  being  hereinafter  referred to as the
"Registration  Cancellation  Date"),  then  the  Holders  of a  majority  of the
Registrable  Securities shall have a one-time demand  registration  right as set
forth below in Paragraphs (ii) through (vi) this Subsection (c).

                           (ii) Subject to the  satisfaction  of the  conditions
set forth in Paragraph (i) above, if, at any time during the period beginning on
the Registration Cancellation Date and expiring on the date which is two hundred
and seventy days (270) after the date of issuance of this  Warrant,  the Company
shall  receive  a  written  request  from  the  Holders  of a  majority  of  the
Registrable  Securities that the Company file a registration statement under the
Act covering such number of Registrable  Securities  specified by them, then the
Company shall,  subject to the limitations of this Section 11(c), use reasonable
efforts  consistent  with the terms  contained  in this Section 11 to effect the
registration  under  the  Act of all  such  Registrable  Securities  as  soon as
practicable  thereafter;   provided,  however,  that  any  registration  request
pursuant to this  Paragraph  (ii) must be made by the Holder or Holders prior to
the  expiration of a period of two hundred and seventy (270) days after the date
of issuance of this Warrant.

                           (iii) The Company  shall not be obligated to take any
action to effect any registration,  qualification or compliance pursuant to this
Section 11(c), (A) in any particular  jurisdiction in which the Company would be
required to execute a general  consent to service of process in  effecting  such
registration,  unless  the  Company  is  already  subject  to  service  in  such
jurisdiction  and except as may be required  by the Act,  or (B) if,  within ten
(10) days after receipt by the Company of a request for registration pursuant to
Section  11(c)(ii),  the  Company  gives  notice  to the  Holder or  Holders  so
requesting such registration that it is engaged, or has a bona fide intention to
engage,  within  ninety  (90)  days of the  date of

                                       10

such request,  in a firmly  underwritten public offering as to which each Holder
will be entitled to include  Registrable  Securities  pursuant to Section  11(b)
hereof, and the Company does engage in such firmly  underwritten public offering
in which each Holder will be entitled to include Registrable Securities pursuant
to Section  11(b) hereof  within said 90-day period or such longer period as may
be required to complete such offering.

                           (iv) If a  registration  is  requested by a Holder or
Holders  pursuant  to  Section  11(c)(ii),  the  Company  may  include  in  such
registration  securities  for  offering by the  Company and any other  holder of
securities  who has the right to request the Company to register  securities  of
the Company in such registration.

                           (v)   Notwithstanding   anything   to  the   contrary
contained  herein,  the Company need not cause a  registration  statement  filed
pursuant to the provisions of this Section 11(c) to become  effective  under the
Securities  Act on more  than  one (1)  occasion;  provided,  however,  that any
registration  requested by a Holder or Holders  pursuant to this  Section  11(c)
which shall not have become  effective or remained  effective in accordance with
the  provisions of this Section  11(c) shall not be deemed to be a  registration
for any purpose hereunder.

                           (vi)  Notwithstanding  the foregoing,  if the Company
shall furnish to the Holders a certificate signed by the Chief Executive Officer
of the Company stating that in the good faith judgment of the Board of Directors
of the  Company,  it would  be  seriously  detrimental  to the  Company  and its
shareholders  for such  registration  statement  to be filed and it is therefore
essential to defer the filing of such  registration  statement,  the Company may
direct that a registration pursuant to this Section 11(c) be delayed for so long
as the basis for the Board of Directors'  judgment  exists;  provided;  however,
that (A) the Company may not delay such  registration  for a period of more than
sixty (60) days from the date notice is first  received  by the  Company  from a
Holder or Holders pursuant to subsection (ii) above, and (B) the Company may not
defer its obligation in this manner more than once.

                  (d)  Expenses  of  Registration.   All  Registration  Expenses
incurred in connection with a registration  pursuant to this Section 11 shall be
borne  by  the  Company.  All  Selling  Expenses  relating  to  the  Registrable
Securities registered on behalf of a Holder shall be borne by such Holder.

                  (e) Registration Procedures.

                           (i)  In   connection   with   the   registration   of
Registrable  Securities  pursuant  to this  Section  11,  the  Company  shall as
expeditiously as is reasonable:

                                    (A)  prepare  and  file  with the SEC on any
appropriate  form a  registration  statement  with  respect to such  Registrable
Securities and use reasonable  efforts to cause such  registration  statement to
become effective;

                                    (B)  prepare  and  file  with  the SEC  such
amendments  (including  post-effective   amendments)  and  supplements  to  such
registration statement and the prospectus used in connection therewith as may be
necessary to keep such registration  statement  effective and to comply with the
provisions  of the  Act  with  respect  to the  disposition  of all  Registrable
Securities and other securities covered by such registration statement until the
earlier to occur of (1) the first  anniversary  of the date of  issuance of this
Warrant  and (2) the  completion  by the Holder or  Holders of the  distribution
described in such registration statement;

                                    (C)   furnish   to  each   seller   of  such
Registrable  Securities  such number of  conformed  copies of such  registration
statement  and of each such  amendment and  supplement  thereto (at least one of
which shall  include  all  exhibits),  such  number of copies of the  prospectus
included in such registration  statement (including each preliminary  prospectus
and any summary  prospectus),  in conformity  with the  requirements of the Act,
such  documents  incorporated  by  reference in such  registration  statement or
prospectus,  and such other documents,  as such seller may reasonably request in
order to facilitate the sale or disposition of such Registrable Securities;

                                       11

                                    (D)   immediately   notify  each  seller  of
Registrable  Securities,  at any time  when a  prospectus  relating  thereto  is
required  to be  delivered  under the Act,  of the  happening  of any event as a
result of which the prospectus included in such registration  statement, as then
in effect, includes an untrue statement of a material fact or omits to state any
material fact required to be stated  therein or necessary to make the statements
therein not misleading in the light of the circumstances  then existing or if it
is necessary,  in the opinion of counsel to the Company,  to amend or supplement
such  prospectus  to comply  with law,  and at the  request  of any such  seller
prepare  and  furnish  to any such  seller a  reasonable  number  of copies of a
supplement to or an amendment of such prospectus as may be necessary so that, as
thereafter  delivered to the  purchasers of such  Registrable  Securities,  such
prospectus  shall not include an untrue  statement of a material fact or omit to
state a material  fact  required to be stated  therein or  necessary to make the
statements  therein  not  misleading  in the  light  of the  circumstances  then
existing and shall  otherwise  comply in all material  respects  with law and so
that such prospectus, as amended or supplemented, will comply with law; and

                                    (E) use  reasonable  efforts  to  list  such
securities  on each  securities  exchange  or  over-the-counter  market on which
shares of Common Stock are then listed, if any.

                           (ii) The Holder or Holders of Registrable  Securities
included  in any  registration  shall  furnish to the Company  such  information
regarding such Holder or Holders,  the  Registrable  Securities held by them and
the distribution proposed by such Holder or Holders as the Company may from time
to time  reasonably  request and as shall be  reasonably  required in connection
with any registration, qualification or compliance referred to in this Section.

                           (iii) The Holder or Holders of Registrable Securities
included in any registration shall, upon request by the Company and any managing
or lead  managing  underwriter,  execute and deliver  custodian  agreements  and
powers of attorney in form and substance reasonably  satisfactory to the Company
and as shall be reasonably necessary to consummate the offering.

                  (f)  Indemnification.  (i) The  Company  will  indemnify  each
Holder with respect to which a registration  has been effected  pursuant to this
Agreement against any and all losses, claims,  damages,  liabilities or expenses
(or actions in respect  thereof),  including  any of the  foregoing  incurred in
settlement of any litigation,  commenced or threatened,  arising out of or based
on any untrue  statement  (or  alleged  untrue  statement)  of a  material  fact
contained in any  registration  statement  or  prospectus,  or any  amendment or
supplement  thereto,  incident  to  any  such  registration,   qualification  or
compliance,  or based on any omission (or alleged  omission) to state  therein a
material fact required to be stated  therein or necessary to make the statements
therein,  in the  light  of the  circumstances  in which  they  were  made,  not
misleading, or any violation by the Company of the Act or any rule or regulation
promulgated  under the Act applicable to the Company in connection with any such
registration,  and the  Company  will  reimburse  each  such  Holder,  each such
underwriter and each person who controls any such underwriter, for any legal and
other expenses reasonably incurred, as such expenses are incurred, in connection
with  investigating,  preparing or  defending  any such  claims,  loss,  damage,
liability or action;  provided,  however, that the Company will not be liable in
any such case to the extent  that any such claim,  loss,  damage,  liability  or
expense arises out of or is based on any untrue statement or omission or alleged
untrue  statement  or omission,  made in reliance  upon and in  conformity  with
written  information  furnished to the Company by an instrument duly executed by
such Holder or underwriter and stated to be specifically for use therein.

                           (ii) Each Holder will, if Registrable Securities held
by such Holder are included in the securities as to which such  registration  is
being effected,  indemnify the Company, each of its directors and officers, each
underwriter,  if any, of the Company's securities covered by such a registration
statement,  each person who controls the Company or such underwriter  within the
meaning  of  Section  15 of the Act and each  other  such  holder of  securities
included  in the  registration  against  any and all  losses,  claims,  damages,
liabilities  and  expenses  (or actions in respect  thereof),  arising out of or
based on any untrue  statement (or alleged untrue  statement) of a material fact
contained in any such registration statement or prospectus,  or any omission (or
alleged omission) to state therein a material fact required to be stated therein
or necessary to make the statement  therein,  in the light of the  circumstances
under which they were made, not misleading, and will reimburse the Company, such
holders,  underwriters  or control  persons for any legal or any other  expenses
reasonably  incurred,   as  such  expenses  are  incurred,  in  connection  with
investigating or defending any such

                                       12

claim, loss,  damage,  liability or action, in each case to the extent, but only
to the extent,  that such untrue  statement  (or alleged  untrue  statement)  or
omission  (or  alleged  omission)  is  made in such  registration  statement  or
prospectus in reliance upon and in conformity with written information furnished
to the Company by such Holder.

                           (iii) Each party  entitled to  indemnification  under
this  Section  11 (the  "Indemnified  Party")  shall  give  notice  to the party
required to provide  indemnification  (the "Indemnifying  Party") promptly after
such  Indemnified  Party has actual knowledge of any claim as to which indemnity
may be sought,  and shall permit the Indemnifying Party to assume the defense of
any such claims or any litigation resulting therefrom;  provided,  however, that
counsel for the Indemnifying  Party, who shall conduct the defense of such claim
or litigation,  shall be approved by the Indemnified Party (which approval shall
not be unreasonably withheld), and the Indemnified Party may participate in such
defense at such Indemnified Party's expense; provided, however, that the failure
of any Indemnified Party to give notice as provided herein shall not relieve the
Indemnifying Party of its obligations under this Agreement unless the failure to
give such notice is materially prejudicial to an Indemnifying Party's ability to
defend such action.  Notwithstanding the foregoing, the Indemnifying Party shall
not be  entitled  to assume the defense for matters as to which there is, in the
opinion of counsel to the Indemnifying Party, a conflict of interest or separate
and different defenses.  No Indemnifying Party, in the defense of any such claim
or litigation, shall, except with the consent of each Indemnified Party, consent
to entry of any judgment or enter into any settlement  which does not include as
an  unconditional  term  thereof the giving by the claimant or plaintiff to such
Indemnified  Party of a release  from all  liability in respect of such claim or
litigation.  Each  Indemnified  Party shall furnish such  information  regarding
itself or the claim in question as an Indemnifying  Party may reasonably request
in writing and as shall be reasonably required in connection with the defense of
such claim and the litigation resulting therefrom.

                  (g) 1934 Act  Registration.  The Company  covenants and agrees
that until such time as there shall be no Registrable Securities outstanding:

                           (i)  it  will,  if  required  by  law,   maintain  an
effective  registration  statement (containing such information and documents as
the  Commission  shall  specify)  with respect to the Common Stock under Section
12(g)  of the  1934  Act and will  file in a  timely  manner  such  information,
documents and reports as the  Commission  may require or prescribe for companies
whose stock has been registered pursuant to said Section 12(g);

                           (ii)  it  will,  if  a  registration  statement  with
respect to the Common Stock under Section 12(b) or Section 12(g) of the 1934 Act
is effective,  make whatever  filings with the SEC or otherwise  make  generally
available to the public such financial and other information as may be necessary
in order to enable the  Holders to sell shares of Common  Stock  pursuant to the
provisions  of Rule 144  promulgated  under the Act,  or any  successor  rule or
regulation  thereto or any statute  hereafter adopted to replace or to establish
the exemption that is now covered by said Rule 144; and

                           (iii) it will, if no longer  required to file reports
pursuant to Section 12 (g) of the 1934 Act, upon the request of the Holder, make
publicly  available the information  specified in  subparagraph  (c) (2) of Rule
144, and will take such further action as any Holder may reasonably request, all
to the  extent  required  from  time to  time  to  enable  such  Holder  to sell
Registrable  Securities without registration under the Act within the limitation
of the  exemptions  provided  by Rule  144 or any  similar  rule  or  regulation
hereafter adopted by the SEC.

         Section  12.  Notices.  All  notices,   requests,   demands  and  other
communications  relating to this Warrant shall be in writing and shall be deemed
to have  been  duly  given if  delivered  personally  or sent by  United  States
certified or  registered  first-class  mail,  postage  prepaid,  return  receipt
requested,  to the parties  hereto at the  following  addresses or at such other
address as any party hereto shall hereafter specify by notice to the other party
hereto:

         (a) If to the  Registered  Holder of this  Warrant or the holder of the
Warrant Shares,  addressed to the address of such Registered Holder or holder as
set forth on books of the  Company  or  otherwise  furnished  by the  Registered
Holder or holder to the Company.

                                       13

         (b) If to the Company, addressed to Poore Brothers, Inc., 3500 South La
Cometa Drive, Goodyear, Arizona 85338, Attention: Chief Financial Officer.

         Section 13.  Binding  Effect.  This  Warrant  shall be binding upon and
inure to the sole and  exclusive  benefit of the  Company,  its  successors  and
assigns,  and the holder or holders  from time to time of this  Warrant  and the
Warrant Shares.

         Section 14. Survival of Rights and Duties. This Warrant shall terminate
and be of no further  force and effect on the earlier of (i) 5:00 p.m.,  Phoenix
time,  on the  Expiration  Date and (ii) the date on which this  Warrant and all
purchase rights evidenced hereby have been exercised, except that the provisions
of Sections 4 and 11(f)  hereof  shall  continue in full force and effect  after
such termination date.

         Section  15.   Governing  Law.  This  Warrant  shall  be  construed  in
accordance with and governed by the laws of the State of Arizona.

         Section 16. Section Headings.  The Section headings in this Warrant are
for purposes of convenience only and shall not constitute a part hereof.

         Section 17.  Amendment or Waiver.  This Warrant and any term hereof may
be  amended,  waived,  discharged  or  terminated  only by and with the  written
consent of the Company and the holder of this Warrant.

         IN WITNESS WHEREOF,  the Company has caused this Warrant to be executed
under its corporate  seal by its officers  thereunto  duly  authorized as of the
date hereof.

                                            POORE BROTHERS, INC.

                                            By: __________________________
                                                Name:
                                                Title:
ATTEST:

By: __________________________
    Name:
    Title:

                                       14

                          FORM OF ELECTION TO PURCHASE
                 (To Be Executed Upon Exercise of this Warrant)

To Poore Brothers, Inc.:

                  The  undersigned,  the record holder of this  Warrant,  hereby
irrevocably  elects to exercise the right,  represented by this Warrant (Warrant
No. ___), to purchase  ___________  of the Warrant  Shares and herewith  tenders
payment  for  such  Warrant  Shares  to the  order of Poore  Brothers,  Inc.  of
$_________ representing the full purchase price for such shares at the price per
share  provided  for in such Warrant and the  delivery of any  applicable  taxes
payable by the undersigned pursuant to such Warrant.

                  In lieu of  paying  the  purchase  price  as  provided  in the
preceding paragraph,  the undersigned will/will not (circle appropriate word(s))
make a cashless exercise pursuant to Section 3(c) of the attached Warrant.

                  The undersigned  requests that certificates for such shares be
issued in the name of:

_______________________________           PLEASE INSERT SOCIAL SECURITY
                                          OR TAX IDENTIFICATION NUMBER
_______________________________

_______________________________

_______________________________           _______________________________
(Please print name and address)

                  In the event that not all of the purchase  rights  represented
by the Warrant are  exercised,  a new  Warrant,  substantially  identical to the
attached Warrant,  representing the rights formerly  represented by the attached
Warrant which have not been  exercised,  shall  (subject to applicable  transfer
restrictions) be issued in the name of and delivered to:

      _____________________________________________________________________
                               (Please print name)

      _____________________________________________________________________
                             (Please print address)

Dated: ______________________  Name of Holder (Print):

                                            By: ________________________________
                                            (Name): ____________________________
                                            (Title): ___________________________

                               FORM OF ASSIGNMENT

                  FOR  VALUE  RECEIVED,  _______________________  hereby  sells,
assigns and  transfers to each assignee set forth below all of the rights of the
undersigned  under the attached  Warrant (Warrant No. _____) with respect to the
number of shares of Common Stock covered  thereby set forth opposite the name of
such assignee unto:

         Name of Assignee             Address              Number of Shares of
         ----------------             -------                 Common Stock
                                                              ------------





                  If the  total  of  said  purchase  rights  represented  by the
Warrant  shall not be  assigned,  the  undersigned  requests  that a new Warrant
Certificate evidencing the purchase rights not so assigned be issued in the name
of and delivered to the undersigned.


Dated: ___________________ Name of Holder (Print):


                                            By: ________________________________
                                            (Name): ____________________________
                                            (Title): ___________________________

                                       2

                               NOTICE OF EXERCISE
                                       OF
                          PIGGYBACK REGISTRATION RIGHTS

To Poore Brothers, Inc.:

                  The  undersigned,  the record  holder of that certain  Warrant
dated  November 4, 1998,  issued by Poore  Brothers,  Inc.  (the  "Company")  to
Norwest Business Credit,  Inc.  ("Norwest"),  hereby notifies the Company of its
election to exercise its piggyback  registration  rights contained in Section 11
of the Warrant for the purpose of including  all of the Warrant  Shares (as such
term is defined in the  Warrant)  in the  registration  of which the Company has
provided notification to Norwest (in accordance with Paragraph (b) of Section 11
of the Warrant).

                                        Sincerely,

                                        NORWEST BUSINESS CREDIT, INC.


                                        By: _________________________
                                            Name:
                                            Title:

                                       3