CERTIFICATE OF DESIGNATIONS, PREFERENCES
               AND RIGHTS OF SERIES A CONVERTIBLE PREFERRED STOCK
                                       OF
                          GUM TECH INTERNATIONAL, INC.

     Gum Tech International,  Inc. (the "COMPANY"),  a corporation organized and
existing under the laws of the State of Utah, does hereby certify that, pursuant
to  authority  conferred  upon the  Board of  Directors  of the  Company  by the
Articles of Incorporation,  as amended, of the Company,  and pursuant to Section
16-10a-602 of the Utah Revised Business Corporation Act, the Board of Directors,
as of  May  28,  1999,  duly  adopted  resolutions  without  shareholder  action
(shareholder  action was not required) (i) authorizing a series of the Company's
previously  authorized  preferred  stock,  no par  value  per  share,  and  (ii)
providing  for  the  designations,   preferences  and  relative,  participating,
optional or other rights,  and the  qualifications,  limitations or restrictions
thereof,  of Two  Thousand  (2,000)  shares of Series A  Preferred  Stock of the
Company,  as follows:

               RESOLVED, that the Company is authorized to issue 2,000 shares of
          Series A Preferred  Stock (the "PREFERRED  SHARES"),  no par value per
          share,   which  shall  have  the   following   powers,   designations,
          preferences and other special rights:

         (1) VOTING  RIGHTS.  Holders of  Preferred  Shares shall have no voting
rights, except as required by law, including but not limited to the Utah Revised
Business  Corporation  Act, and as  expressly  provided in this  Certificate  of
Designations.

         (2) DIVIDENDS.  Each Preferred Share shall bear dividends ("DIVIDENDS")
at a rate of 14.0% per annum,  which shall be cumulative,  accrue daily from the
date of issuance of each Preferred Share (the "ISSUANCE DATE") and be payable in
cash on June 30,  September  30,  December 31 and March 31 of each calendar year
until the  Maturity  Date (as  defined  below)  (each a "DIVIDEND  DATE").  If a
Dividend Date is not a Business Day (as defined  below) then the Dividend  shall
be due and payable on the Business Day immediately  following the Dividend Date.
Any accrued  and unpaid  dividends  which are not paid within five (5)  Business
Days  following  the Dividend Date for such accrued and unpaid  dividends  shall
bear  interest at the rate of 18.0% per annum from such  Dividend Date until the
same are paid in full (the "DEFAULT INTEREST").  For purposes hereof,  "BUSINESS
DAY" means any day other than a Saturday, Sunday or other day on

                                       -1-

which  commercial banks in the City of Chicago are authorized or required by law
to remain closed.

         (3) CONVERSION OF PREFERRED SHARES AT MATURITY.

         (a) CONVERSION.  Upon the second  anniversary of the Issuance Date (the
"MATURITY DATE") each Preferred Share shall automatically  convert into a number
of shares  of  common  stock of the  Company,  no par  value per share  ("COMMON
STOCK"),  determined  by dividing  the Stated  Value (as defined  below) of such
Preferred Share plus any accrued and unpaid  dividends and any Default  Interest
thereon by the Conversion Price (as defined below).  The Company shall not issue
any fraction of a share of Common Stock upon such conversion, but instead, shall
round such  fraction of a share of Common Stock up or down to the nearest  whole
share.  For purposes of this  Certificate of  Designations,  the following terms
shall have the following meanings:

               (i) "CLOSING BID PRICE"  means,  for any security as of any date,
          the last  closing bid price for such  security on the Nasdaq  National
          Market (the  "PRINCIPAL  MARKET") as reported by  Bloomberg  Financial
          Markets  ("BLOOMBERG"),  or,  if  the  Principal  Market  is  not  the
          principal securities exchange or trading market for such security, the
          last closing bid price of such  security on the  principal  securities
          exchange or trading  market where such security is listed or traded as
          reported by  Bloomberg,  or if the  foregoing  do not apply,  the last
          closing bid price of such security in the  over-the-counter  market on
          the  electronic  bulletin  board  for such  security  as  reported  by
          Bloomberg,  or, if no closing bid price is reported for such  security
          by  Bloomberg,  the  last  closing  trade  price of such  security  as
          reported by Bloomberg,  or, if no last closing trade price is reported
          for such security by  Bloomberg,  the average of the bid prices of any
          market  makers for such  security as reported in the "pink  sheets" by
          the National Quotation Bureau, Inc. If the Closing Bid Price cannot be
          calculated  for such  security  on such  date on any of the  foregoing
          bases,  the Closing  Bid Price of such  security on such date shall be
          the fair market  value as mutually  determined  by the Company and the
          holders  of  Preferred  Shares.  If the  Company  and the  holders  of
          Preferred Shares are unable to agree upon the fair market value of the
          Common Stock,  then such dispute shall be resolved pursuant to Section
          3(c) below with the term "Closing Bid Price" being substituted for the
          term "Conversion Price."

               (ii) "CONVERSION PRICE" means, as of any date, the product of (x)
          the  average of the  Closing  Bid Prices for the Common  Stock for the
          twenty (20) consecutive  trading days immediately  preceding such date
          and (y) eighty percent (80%). (Such  determination to be appropriately
          adjusted  for  any  stock  dividend,  stock  split  or  other  similar
          transaction during such period.)

               (iii)  "SECURITIES   PURCHASE  AGREEMENT"  means  the  Securities
          Purchase  Agreement by and among the Company and the original  holders
          of the Preferred Shares named therein.

                                       -2-

               (iv) "STATED VALUE" means $1,000.00.

         (b)  MECHANICS  OF  CONVERSION.  On the Maturity  Date,  all holders of
Preferred Shares shall surrender all stock certificates representing such shares
to the Company,  duly endorsed for  cancellation.  Within one business day after
receipt of Preferred  Shares duly endorsed for  cancellation,  the Company shall
issue to the holder surrendering such shares a stock certificate  representing a
number of shares of Common Stock  determined  in  accordance  with Section 3(a);
provided,  that in lieu of  issuing  shares of Common  Stock in  respect  of the
conversion  of Preferred  Shares upon the Maturity  Date,  the Company may, upon
written  notice  delivered to the holders of  Preferred  Shares no later than 30
Business  Days  prior to the  Maturity  Date,  elect to redeem  all  outstanding
Preferred Shares on the Maturity Date by paying to each holder an amount of cash
equal to the aggregate Stated Value of all Preferred Shares being redeemed, plus
any accrued and unpaid dividends and Default Interest thereon.  Any such payment
shall be made to a holder  of  Preferred  Shares  on the  Maturity  Date by wire
transfer of immediately available funds to an account designated by such holder,
provided that such holder has surrendered such holder's  Preferred Shares,  duly
endorsed for cancellation, on or prior to such date.

         (c) DISPUTE RESOLUTION. If a holder of Preferred Shares and the Company
are  unable to agree upon the  determination  of the  Conversion  Price then the
Company  shall within three (3) Business  Days submit via facsimile the disputed
determination  to an  independent,  reputable  investment  bank  selected by the
Company and approved by the holders of such Preferred Shares.  The Company shall
cause the investment bank to perform the  determination  of the Conversion Price
and notify  the  Company  and the  holder of the  results no later than five (5)
business  days  from the  time it  receives  the  disputed  determination.  Such
investment  bank's  determination  of the Conversion Price shall be binding upon
all parties absent manifest error.

         (d) RECORD HOLDER. The person or persons entitled to receive the shares
of Common Stock issuable upon a conversion of Preferred  Shares shall be treated
for all purposes as the record  holder or holders of such shares of Common Stock
on the Maturity Date.

         (e) TAXES.  The Company shall pay any and all taxes that may be payable
with respect to the issuance and delivery of Common Stock upon the conversion of
Preferred Shares.

     (4) REDEMPTION AT OPTION OF HOLDERS UPON EVENT OF DEFAULT.

         (a) REDEMPTION  OPTION.  In addition to all other rights of the holders
of  Preferred  Shares  contained  herein,  after an Event of Default (as defined
below),  each holder of Preferred  Shares shall have the right, at such holder's
option,  to  require  the  Company  to redeem  for cash all or a portion of such
holder's  Preferred  Shares at a price per Preferred Share equal to, in the case
of an Event of Default  described in clauses (i),  (ii) and (iv) below,  110% of
the Stated  Value or, in the case of an Event of Default  other than an Event of
Default described in clauses (i), (ii) and (iv) below, 100% of the Stated Value,
in each case  together with accrued but unpaid  dividends  and Default  Interest
thereon  ("REDEMPTION  PRICE").  An "EVENT OF  DEFAULT"  shall be deemed to have
occurred at such time as any of the following events shall have occurred:

                                       -3-

               (i) the failure of the registration  statement (the "REGISTRATION
          STATEMENT")  filed  pursuant  to  that  certain   registration  rights
          agreement  by and between  the Company and the initial  holders of the
          Preferred Shares (the "REGISTRATION  RIGHTS AGREEMENT") to be declared
          effective by the Securities and Exchange  Commission (the "SEC") on or
          prior to the date that is 150 days after the original date of issuance
          of the Preferred Shares (the "SCHEDULED EFFECTIVE DATE");

               (ii)  while  the   Registration   Statement  is  required  to  be
          maintained  effective pursuant to the terms of the Registration Rights
          Agreement  (and subject to the  Allowable  Grace  Periods set forth in
          Section 3(u) thereof), the effectiveness of the Registration Statement
          lapses for any reason (including,  without limitation, the issuance of
          a stop order) or is unavailable to the holder of the Preferred  Shares
          for  sale of all of the  Registrable  Securities  (as  defined  in the
          Registration  Rights  Agreement) in  accordance  with the terms of the
          Registration  Rights Agreement,  provided that the cause of such lapse
          or  unavailability  is not due to factors solely within the control of
          such holder of Preferred Shares;

               (iii) the suspension  from trading or failure of the Common Stock
          to be listed on the  Principal  Market,  The New York Stock  Exchange,
          Inc.  or The  American  Stock  Exchange,  Inc.  for a  period  of five
          consecutive  trading  days or for more than an aggregate of 10 trading
          days in any 365-day period;

               (iv)  upon  the  Company's  failure  to pay the  Stated  Value or
          dividends on the Preferred Stock when due and payable  pursuant to the
          terms hereof (including,  without limitation, the mandatory prepayment
          of fifty percent  (50%) of the original  Stated Value of the Preferred
          Shares  within  twelve (12)  months  following  the  Closing  Date (as
          defined in the Securities  Purchase  Agreement) as provided in Section
          16);

               (v) the Company or any Subsidiary (A) is generally not paying, or
          admits in writing its  inability to pay, its debts as they become due,
          (B) files, or consents by answer or otherwise to the filing against it
          of, a petition  for relief or  reorganization  or  arrangement  or any
          other petition in bankruptcy,  for liquidation or to take advantage of
          any  bankruptcy,  insolvency,  reorganization,   moratorium  or  other
          similar  law of any  jurisdiction,  (C)  makes an  assignment  for the
          benefit  of  its  creditors,  (D)  consents  to the  appointment  of a
          custodian, receiver, trustee or other officer with similar powers with
          respect to it or with respect to any substantial part of its property,
          (E) is  adjudicated  as  insolvent or to be  liquidated,  or (F) takes
          corporate action for the purpose of any of the foregoing;

               (vi) on or prior to December 31, 2000,  Gary S. Kehoe shall cease
          to be employed in the capacity of an executive  officer of the Company
          with  substantial  responsibility  for  day-to-day  operation  of  the
          Company's gum business;

               (vii) the Company  defaults in the  performance  of or compliance
          with any term  contained  in this  Certificate  of  Designations,  the
          Securities  Purchase  Agreement,  or the Registration Rights Agreement
          (other than those referred to in

                                       -4-

          subparagraph  (iv) above) and such default is not  remedied  within 30
          days after the  earlier of (A) an  officer  of the  Company  obtaining
          actual knowledge of such default and (B) the Company receiving written
          notice of such default from any holder of Preferred Shares; or

               (viii) any  representation  or warranty  made in writing by or on
          behalf  of  the  Company  or by any  officer  of  the  Company  in any
          agreement, document, certificate or instrument furnished in connection
          with  the   Securities   Purchase   Agreement   or  the   transactions
          contemplated  thereby  proves to have been false or  incorrect  in any
          material respect on the date as of which made, provided however,  that
          the holders of Preferred Shares agree that there shall not be an Event
          of Default hereunder based upon a claim that any projections  prepared
          by the Company were materially  misleading so long as at the time such
          projections  were  prepared,  the Company had a  reasonable  basis for
          making such projections.

         (b) REDEMPTION  NOTICES.  Within one (1) day after the occurrence of an
Event of Default or upon notice of an event which would  constitute  an Event of
Default,  the Company shall  deliver  written  notice  thereof via facsimile and
overnight courier ("DEFAULT  NOTICE") to each holder of Preferred Shares. At any
time after the earlier of a holder's receipt of a Default Notice and such holder
becoming  aware of an Event of  Default,  any holder of  Preferred  Shares  then
outstanding may require the Company to redeem any or all of the Preferred Shares
by  delivering  written  notice  thereof via  facsimile  and  overnight  courier
("NOTICE OF  REDEMPTION")  to the  Company,  which  Notice of  Redemption  shall
indicate  (i) the number of  Preferred  Shares  that such  holder is electing to
redeem and (ii) the aggregate  Redemption Price. Upon the Company's receipt of a
Notice of  Redemption  from any holder of Preferred  Shares,  the Company  shall
immediately  notify each other  holder of  Preferred  Shares by facsimile of the
Company's receipt of such notice.

         (c) PAYMENT OF REDEMPTION PRICE. Each holder which has sent a Notice of
Redemption  to the Company  shall  promptly  submit to the Company such holder's
stock certificates  representing  Preferred Shares which such holder has elected
to have redeemed.  The Company shall deliver the Redemption Price to such holder
within five business days after the Company's receipt of a Notice of Redemption;
provided that a holder's stock certificates  representing Preferred Shares shall
have been so delivered to the Company. If the Company is unable to redeem all of
the Preferred  Shares  submitted for redemption,  the Company shall (i) redeem a
pro rata  amount  from each holder of  Preferred  Shares  based on the number of
Preferred  Shares  submitted for redemption by such holder relative to the total
number of Preferred  Shares submitted for redemption by all holders of Preferred
Shares and (ii) in addition to any remedy  such holder of  Preferred  Shares may
have under this  Certificate of  Designations  or otherwise,  pay to each holder
interest at the rate of 2.5% per month  (prorated for partial months) in respect
of each unredeemed Preferred Share until paid in full.

         (d) VOID REDEMPTION.  Notwithstanding the foregoing  provisions of this
Section 4, if the Company  receives a Notice of Redemption in connection with an
Event of Default  arising out of the occurrence of an event  described in clause
(i), (iii) or (vi) of Section 4(a),  and such  occurrence is by reason of events
which are not solely within the control of the Company,

                                       -5-

the  Company  shall not be required to effect any  redemption  of the  Preferred
Shares pursuant to such notice;  provided, that the Company shall be required to
provide the holder  submitting  such Notice of Redemption with (i) a certificate
of the Company's Chief  Financial  Officer stating that (x) the Event of Default
in question  has  occurred by reason of events  which are not solely  within the
control  of the  Company  and (y) the  redemption  of the  Preferred  Shares  in
connection with such Event of Default would result in the Company being required
to classify  the Series A Preferred  Stock as  redeemable  preferred  stock on a
balance sheet of the Company  prepared in  accordance  with  generally  accepted
accounting principles and practices ("GAAP") and (ii) an Auditors  Determination
(as defined below).  For purposes hereof,  an "AUDITORS  DETERMINATION"  means a
determination  requested by the Company and signed by the Company's  independent
accounting firm (the "AUDITORS") concurring with the Company's conclusion that a
requirement  of the  Company  to redeem,  or a right of any holder of  Preferred
Shares to require redemption of, Preferred Shares by reason of the occurrence of
an Event of Default described in clause (i), (iii) or (vi) of Section 4(a) would
result in the Company being required to classify the Series A Preferred Stock as
redeemable  preferred stock on a balance sheet of the Company in accordance with
GAAP. The Auditors  Determination  shall (1) set forth in reasonable  detail all
relevant facts considered by the Auditors in connection therewith, (2) set forth
all applicable  accounting  principles and assumption used, and (3) set forth in
reasonable  detail or attach  copies of all legal,  expert  and other  advice or
information used by the Auditors in reaching their conclusion. To the extent any
facts are  assumed  for  purposes  of either  the  Company's  conclusion  or the
Auditors  Determination,  the validity of such conclusion or determination shall
depend upon such assumed facts being true and complete in all material respects.
In the event that the Company is not obligated to redeem  Preferred  Shares as a
result of the  application of the provisions of this Section 4(d), the holder of
such  Preferred  Shares shall have the right to rescind such holder's  Notice of
Redemption as provided in Section 4(e) below.

         (e) REDEMPTION  RESCISSION.  In the event that (x) the Company does not
pay the  Redemption  Price within the time period set forth in Section  4(c), or
(y) the Company has voided a holder's request for redemption of Preferred Shares
pursuant to Section  4(d),  a holder of  Preferred  Shares shall have the option
(the "RESCIND REDEMPTION OPTION") to, in lieu of redemption, require the Company
to promptly  return to such holder any or all of the Preferred  Shares that were
submitted  for  redemption by such holder under this Section 4 and for which the
applicable  Redemption  Price (together with any interest  thereon) has not been
paid,  by sending  written  notice  thereof to the  Company via  facsimile  (the
"RESCIND  REDEMPTION  NOTICE").  Upon  the  Company's  receipt  of such  Rescind
Redemption  Notice,  (i) the  Notice of  Redemption  shall be null and void with
respect to those Preferred Shares subject to the Rescind Redemption Notice, (ii)
the Company shall immediately return any Preferred Shares subject to the Rescind
Redemption  Notice to the  holder,  (iii) the  holder of such  Preferred  Shares
shall,  on any date thereafter at such holder's  option,  be entitled to convert
all or any portion of such  holder's  Preferred  Shares  (including  accrued and
unpaid dividends  thereon plus any Default  Interest) for shares of Common Stock
at the Conversion  Price and (iv) the dividend rate on the Preferred  Shares set
forth in  Section 2 shall be  increased  to 24% per  annum.  Any  conversion  of
Preferred  Shares in connection with the preceding clause (iii) may be made by a
holder on any date by delivery of a facsimile  notice  setting out the number of
Preferred  Shares  (including  accrued  and unpaid  dividends  thereon  plus any
Default  Interest)  to be  converted  on such  date and the  calculation  of the
Conversion Price.

                                       -6-

The  Company  shall  deliver  shares  of  Common  Stock in  respect  of any such
conversion within three (3) Business Days following receipt of such notice.

         (f)  MISCELLANEOUS.  A holder's delivery of a Rescind Redemption Notice
and exercise of its rights  following such notice shall not affect the Company's
obligations  to make any payments  which have accrued  prior to the date of such
notice. In the event of a redemption pursuant to this Section 4 of less than all
of the Preferred Shares represented by a particular preferred stock certificate,
the Company  shall  promptly  cause to be issued and  delivered to the holder of
such Preferred Shares a preferred stock  certificate  representing the remaining
Preferred Shares which have not been redeemed.

     (5) OTHER RIGHTS OF HOLDERS.

         (a) REORGANIZATION,  RECLASSIFICATION,  CONSOLIDATION,  MERGER OR Sale.
Any recapitalization,  reorganization, reclassification,  consolidation, merger,
sale of all or  substantially  all of the Company's assets to another Person (as
defined below) or other transaction which is effected in such a way that holders
of Common  Stock are  entitled to receive  (either  directly or upon  subsequent
liquidation)  stock,  securities  or assets with  respect to or in exchange  for
Common  Stock  is  referred  to  herein  as  "ORGANIC   CHANGE."  Prior  to  the
consummation of any (i) sale of all or substantially all of the Company's assets
to an acquiring  Person or (ii) other Organic Change following which the Company
is not a surviving  entity,  to the extent that holders of Preferred Shares have
not  elected to be redeemed  pursuant to the  provisions  of Section  5(b),  the
Company  will secure  from the Person  purchasing  such assets or the  successor
resulting  from such Organic  Change (in each case,  the  "ACQUIRING  ENTITY") a
written  agreement  (in form and  substance  satisfactory  to the  holders  of a
majority of the Preferred Shares then  outstanding) to deliver to each holder of
Preferred Shares in exchange for such shares, a security of the Acquiring Entity
evidenced by a written instrument substantially similar in form and substance to
the Preferred Shares, including,  without limitation,  having a stated value and
liquidation  preference equal to the Stated Value and the Liquidation Preference
of the Preferred Shares held by such holder,  and satisfactory to the holders of
a majority of the Preferred Shares then  outstanding.  Prior to the consummation
of any other Organic Change,  the Company shall make  appropriate  provision (in
form and  substance  satisfactory  to the holders of a majority of the Preferred
Shares then  outstanding)  to insure  that each of the holders of the  Preferred
Shares  will  thereafter  have the right to acquire and receive in lieu of or in
addition  to (as the  case  may be)  the  shares  of  Common  Stock  immediately
theretofore  acquirable  and  receivable  upon the  conversion  of such holder's
Preferred Shares such shares of stock, securities or assets that would have been
issued or payable in such Organic  Change with respect to or in exchange for the
number of shares of Common Stock which would have been acquirable and receivable
upon the  conversion  of such holder's  Preferred  Shares as of the date of such
Organic Change  (without  taking into account any limitations or restrictions on
the  convertibility  of the  Preferred  Shares  at the  Conversion  Price).  For
purposes hereof, a "PERSON" means an individual,  a limited liability company, a
partnership,  a  joint  venture,  a  corporation,  a  trust,  an  unincorporated
organization and a government or any department or agency thereof.

                                       -7-

         (b)  OPTIONAL  REDEMPTION  UPON CHANGE OF  CONTROL.  In addition to the
rights of the holders of Preferred  Shares under Section 5(a),  upon a Change of
Control (as defined below) of the Company, each holder of Preferred Shares shall
have the right, at such holder's option, to require the Company to redeem all or
a portion of such holder's Preferred Shares at a price per Preferred Share equal
to the Redemption  Price. No sooner than 15 days nor later than 10 days prior to
the  consummation  of  a  Change  of  Control,  but  not  prior  to  the  public
announcement of such Change of Control, the Company shall deliver written notice
thereof via facsimile and overnight courier (a "NOTICE OF CHANGE OF CONTROL") to
each holder of Preferred  Shares.  At any time during the period beginning after
receipt of a Notice of Change of Control (or, in the event a Notice of Change of
Control is not  delivered at least 10 days prior to a Change of Control,  at any
time on or after the date  which is 10 days  prior to a Change of  Control)  and
ending on the date of such Change of Control, any holder of the Preferred Shares
then  outstanding  may  require  the  Company  to redeem all or a portion of the
holder's  Preferred Shares then outstanding by delivering written notice thereof
via  facsimile and  overnight  courier (a "NOTICE OF  REDEMPTION  UPON CHANGE OF
CONTROL") to the  Company,  which  Notice of  Redemption  Upon Change of Control
shall indicate (i) the number of Preferred Shares that such holder is submitting
for  redemption,  and (ii) the aggregate  Redemption  Price.  Upon the Company's
receipt of a Notice(s) of  Redemption  Upon Change of Control from any holder of
Preferred Shares, the Company shall promptly, but in no event later than one (1)
business day following such receipt,  notify each holder of Preferred  Shares by
facsimile of the Company's  receipt of such Notice(s) of Redemption  Upon Change
of Control.  The Company shall deliver the aggregate Redemption Price to which a
holder  is  entitled  simultaneously  with the  consummation  of the  Change  of
Control; provided that, a holder's stock certificates representing the Preferred
Shares being  redeemed  shall have been so  delivered  to the Company.  Payments
provided  for in this  Section  5(b) shall have  priority  to  payments to other
stockholders  in  connection  with a Change of  Control.  For  purposes  of this
Section 5(b), "CHANGE OF CONTROL" means (i) the  consolidation,  merger or other
business  combination  of the Company with or into  another  Person which action
requires the  approval of the  Company's  Board of  Directors  (other than (A) a
consolidation,  merger or other  business  combination  in which  holders of the
Company's voting power immediately  prior to the transaction  continue after the
transaction to hold,  directly or indirectly,  the voting power of the surviving
entity or entities  necessary to elect a majority of the members of the board of
directors (or their  equivalent if other than a  corporation)  of such entity or
entities,  or (B) pursuant to a migratory merger effected solely for the purpose
of changing the jurisdiction of incorporation of the Company),  (ii) the sale or
transfer  of all or  substantially  all of the  Company's  assets,  or  (iii)  a
purchase,  tender or exchange  offer made to and accepted by the holders of more
than 30% of the  outstanding  shares of Common Stock which  action  requires the
approval of the Company's Board of Directors.

         (6) PURCHASE RIGHTS. If at any time the Company grants, issues or sells
any  options,  convertible  securities  or rights to purchase  stock,  warrants,
securities  or other  property  pro rata to the  record  holders of any class of
Common Stock (the "PURCHASE RIGHTS"),  then the holders of Preferred Shares will
be entitled to acquire,  upon the terms applicable to such Purchase Rights,  the
aggregate  Purchase  Rights which such holder could have acquired if such holder
had held  the  number  of  shares  of  Common  Stock  acquirable  upon  complete
conversion of the Preferred  Shares (without taking into account any limitations
or restrictions on the convertibility of the

                                      -8-

Preferred Shares) immediately before the date on which a record is taken for the
grant, issuance or sale of such Purchase Rights, or, if no such record is taken,
the date as of which the record holders of Common Stock are to be determined for
the grant, issue or sale of such Purchase
Rights.

         (7) LIQUIDATION, DISSOLUTION, WINDING-UP. In the event of any voluntary
or  involuntary  liquidation,  dissolution  or  winding up of the  Company,  the
holders of the Preferred  Shares shall be entitled to receive in cash out of the
assets of the  Company,  whether  from capital or from  earnings  available  for
distribution to its stockholders  (the "LIQUIDATION  FUNDS"),  before any amount
shall be paid to the holders of any of the  capital  stock of the Company of any
class junior in rank to the Preferred Shares in respect of the preferences as to
the distributions and payments on the liquidation, dissolution and winding up of
the Company,  an amount per Preferred Share equal to the sum of the Stated Value
plus accrued and unpaid  dividends and Default  Interest thereon (such sum being
referred to as the "LIQUIDATION PREFERENCE");  provided that, if the Liquidation
Funds are  insufficient  to pay the full amount due to the holders of  Preferred
Shares and holders of shares of other  classes or series of  preferred  stock of
the Company that are of equal rank with the  Preferred  Shares as to payments of
Liquidation  Funds (the "PARI  PASSU  Shares"),  then each  holder of  Preferred
Shares and Pari Passu Shares shall receive a percentage of the Liquidation Funds
equal to the full  amount  of  Liquidation  Funds  payable  to such  holder as a
liquidation  preference,  in accordance  with their  respective  Certificate  of
Designations,  Preferences  and Rights,  as a  percentage  of the full amount of
Liquidation  Funds  payable to all  holders of  Preferred  Shares and Pari Passu
Shares.  The purchase or redemption by the Company of stock of any class, in any
manner  permitted by law, shall not, for the purposes  hereof,  be regarded as a
liquidation, dissolution or winding up of the Company. Neither the consolidation
or merger of the Company with or into any other Person, nor the sale or transfer
by the  Company of less than  substantially  all of its assets,  shall,  for the
purposes hereof, be deemed to be a liquidation, dissolution or winding up of the
Company.  No holder of Preferred Shares shall be entitled to receive any amounts
with respect  thereto  upon any  liquidation,  dissolution  or winding up of the
Company  other than the amounts  provided for herein;  provided that a holder of
Preferred  Shares  shall be  entitled  to all amounts  previously  accrued  with
respect to amounts owed hereunder.

         (8) PREFERRED  RANK.  All shares of capital stock (other than Preferred
Shares)  shall be of  junior  rank to the  Preferred  Shares in  respect  to the
preferences as to distributions  and payments upon the liquidation,  dissolution
and winding up of the  Company.  The rights of all such shares of capital  stock
shall be subject to the preferences and relative rights of the Preferred Shares.
Without  the prior  express  written  consent  of the  holders  of not less than
two-thirds (2/3) of the then outstanding Preferred Shares, the Company shall not
hereafter authorize or issue additional or other capital stock that is of senior
or equal  rank to the  Preferred  Shares in  respect  of the  preferences  as to
distributions  and payments upon the liquidation,  dissolution and winding up of
the Company.  Without the prior  express  written  consent of the holders of not
less than two-thirds (2/3) of the then outstanding Preferred Shares, the Company
shall not hereafter authorize or make any amendment to the Company's Certificate
of Incorporation or bylaws,  or file any resolution of the board of directors of
the  Company  with the Utah  Secretary  of  State  or enter  into any  agreement
containing any provisions,  which would adversely affect or otherwise impair the
rights or relative  priority of the holders of the Preferred  Shares relative to
the holders of the

                                      -9-

Common Stock or the holders of any other class of capital stock. In the event of
the merger or consolidation of the Company with or into another corporation, the
Preferred  Shares  shall  maintain  their  relative  powers,   designations  and
preferences  provided  for  herein  and  no  merger  shall  result  inconsistent
therewith.

         (9)  RESTRICTION  ON REDEMPTION  AND CASH  DIVIDENDS.  Until all of the
Preferred Shares have been converted or redeemed as provided herein, the Company
shall not,  directly or indirectly,  redeem, or declare or pay any cash dividend
or  distribution  on, its Common Stock without the prior express written consent
of the  holders  of not less  than  two-thirds  (2/3)  of the  then  outstanding
Preferred Shares.

         (10) VOTE TO CHANGE THE TERMS OF PREFERRED SHARES. The affirmative vote
at a meeting  duly  called for such  purpose or the  written  consent  without a
meeting,  of  the  holders  of not  less  than  two-thirds  (2/3)  of  the  then
outstanding  Preferred  Shares,  shall  be  required  for  any  change  to  this
Certificate of Designations or the Company's  Certificate of Incorporation which
would  amend,  alter,  change  or  repeal  any  of  the  powers,   designations,
preferences and rights of the Preferred Shares.

         (11)  LOST OR STOLEN  CERTIFICATES.  Upon  receipt  by the  Company  of
evidence reasonably satisfactory to the Company of the loss, theft,  destruction
or mutilation of any stock certificates  representing the Preferred Shares, and,
in the case of loss, theft or destruction, of any indemnification undertaking by
the holder to the Company in customary form and, in the case of mutilation, upon
surrender  and  cancellation  of  the  stock  certificate(s)   representing  the
Preferred  Shares,  the Company shall  execute and deliver new  preferred  stock
certificate(s) of like tenor and date; provided,  however, the Company shall not
be  obligated  to  re-issue   preferred   stock   certificates   if  the  holder
contemporaneously  requests  the Company to convert such  Preferred  Shares into
Common Stock.

         (12)  REMEDIES,  CHARACTERIZATIONS,  OTHER  OBLIGATIONS,  BREACHES  AND
INJUNCTIVE  RELIEF.  The remedies  provided in this  Certificate of Designations
shall be cumulative and in addition to all other remedies  available  under this
Certificate of Designations, at law or in equity (including a decree of specific
performance and/or other injunctive relief), no remedy contained herein shall be
deemed a waiver of compliance with the provisions giving rise to such remedy and
nothing  herein shall limit a holder's  right to pursue  actual  damages for any
failure  by the  Company  to  comply  with  the  terms  of this  Certificate  of
Designations.  The Company  covenants  to each holder of  Preferred  Shares that
there shall be no  characterization  concerning  this  instrument  other than as
expressly provided herein. Amounts set forth or provided for herein with respect
to payments,  conversion and the like (and the computation thereof) shall be the
amounts to be received by the holder thereof and shall not,  except as expressly
provided  herein,  be subject to any other  obligation  of the  Company  (or the
performance  thereof).  The  Company  acknowledges  that a  breach  by it of its
obligations  hereunder  will  cause  irreparable  harm  to  the  holders  of the
Preferred  Shares  and  that  the  remedy  at law for  any  such  breach  may be
inadequate.  The Company  therefore agrees that, in the event of any such breach
or threatened breach, the holders of the Preferred Shares shall be entitled,  in
addition to all other available remedies, to an

                                      -10-

injunction  restraining  any breach,  without the necessity of showing  economic
loss and without any bond or other security being required.

         (13)  SPECIFIC  SHALL  NOT LIMIT  GENERAL;  CONSTRUCTION.  No  specific
provision  contained in this  Certificate of Designations  shall limit or modify
any more general provision  contained  herein.  This Certificate of Designations
shall be deemed to be jointly  drafted by the  Company  and all Buyers and shall
not be construed against any person as the drafter hereof.

         (14) FAILURE OR INDULGENCE NOT WAIVER.  No failure or delay on the part
of a holder of Preferred Shares in the exercise of any power, right or privilege
hereunder  shall  operate as a waiver  thereof,  nor shall any single or partial
exercise  of any  such  power,  right or  privilege  preclude  other or  further
exercise thereof or of any other right, power or privilege.

         (15) PAYMENTS. Any payments to be made hereunder shall be made by check
or wire  transfer of  immediately  available  funds to the  address,  account or
accounts  of  record  of the  holders  of  Preferred  Shares on the books of the
Company  or to such  other  address,  account  or  accounts  as the  holders  of
Preferred Shares shall notify the Company in writing from time to time.

         (16) REDEMPTION BY THE COMPANY.

         (a) MANDATORY AND OPTIONAL  REDEMPTIONS.  Subject to the  provisions of
this Section 16, the Company may, at its option,  upon notice as provided below,
redeem all or any part of, the Preferred  Shares on a pro-rata basis (based upon
the Stated Value of Preferred  Shares  outstanding  at the time of  redemption);
provided that the Company must redeem at least fifty percent (50%) of the Stated
Value of the  Preferred  Shares within twelve (12) months after the Closing Date
(as  defined  in the  Securities  Purchase  Agreement).  Any  redemption  of the
Preferred  Shares  shall be made at a price equal to 110% of the Stated Value so
redeemed,  plus  accrued  but unpaid  dividends  to the date of  redemption  and
Default Interest  thereon.  The redemption may be made in cash or (no more often
than once in each period of twenty (20) consecutive days during which securities
are normally traded on the Principal  Market (a "TRADING DAY")) by issuance of a
number of shares of Common Stock determined by dividing the redemption amount by
ninety five percent (95%) of the average of the Closing Bid Prices of the Common
Stock for the twenty (20)  consecutive  Trading Days  immediately  preceding the
date of the Company's notice of redemption  described below in subsection 16(b).
Notwithstanding  the foregoing,  the Company must redeem the Preferred Shares in
cash (to the extent such  redemption is required) if (i) any event  constituting
an Event of Default,  or an event that with the passage of time would constitute
an Event of Default if not cured,  has occurred and is continuing on the date of
the Company's  notice of redemption as provided in Section 16(b) below or on the
date of redemption,  unless  otherwise  consented to in writing by the holder of
the  Preferred  Shares  entitled  to  receive  such  redemption,   or  (ii)  the
Registration  Statement has not been declared  effective by the SEC on or before
the date of  redemption.  To the extent the  Company  elects or is  required  to
redeem the  Preferred  Shares as provided in this Section 16, the Company  shall
also  prepay a  proportional  amount  of Notes  (as  defined  in the  Securities
Purchase  Agreement)  (based  upon the  unpaid  principal  amount  of the  Notes
outstanding relative to the Stated Value of the Preferred Shares outstanding) as
required pursuant to Section 8 of the Securities Purchase Agreement.

                                      -11-

         b. NOTICE OF REDEMPTION. The Company will give each holder of Preferred
Shares two (2) Trading Days prior  written  notice of each optional or mandatory
redemption  pursuant to Section 16(a).  Any such redemption  notice given by the
Company shall be irrevocable. Each such notice shall specify the redemption date
(which date shall not be more than three (3) Trading Days  following the date of
the redemption  notice),  the aggregate  Stated Value of Preferred  Shares to be
redeemed  on such date,  and the  accrued  and unpaid  dividend  amount plus any
Default Interest with respect to the Preferred Shares being redeemed.

         c.  ALLOCATION  OF  PARTIAL  REDEMPTION.  In the  case  of any  partial
redemption of the Preferred  Shares  pursuant to Section 16(a),  the proceeds of
such redemption shall be applied pro-rata (based upon the aggregate Stated Value
of  each  Preferred  Share  then  outstanding)  to  the  Preferred  Shares  then
outstanding. To the extent any holder of Preferred Shares receives more than its
pro-rata portion of any such redemption,  it shall  immediately turn over to the
other holders of Preferred Shares, their respective portion of such redemption.

         d. EFFECT OF REDEMPTION; SURRENDER, ETC. In the case of each redemption
of  Preferred  Shares  pursuant to Section  16(a),  each  Preferred  Share to be
redeemed  shall  become due and  payable on the date fixed for such  redemption,
together with dividends on such Preferred  Share accrued to such date.  From and
after such date,  unless the  Company  shall fail to pay such amount when so due
and payable, together with the dividends as aforesaid,  dividends on such amount
shall cease to accrue. Any Preferred Share redeemed in full shall be surrendered
to the Company and canceled and shall not be  reissued,  and no Preferred  Share
shall  be  issued  in lieu  of any  Preferred  Share  redeemed  pursuant  to the
provisions of this Section 16.

         e.  LIMIT  ON  REDEMPTION  AMOUNTS.  Notwithstanding  anything  to  the
contrary set forth in this Section 16, the aggregate  principal  amount of Notes
together with the Stated Value of Preferred Shares to be prepaid and redeemed by
the Company at any one time shall be limited to an  aggregate  amount that would
result in the  issuance  of shares of Common  Stock not in excess of 200% of the
average  daily  trading  volume of the Common Stock on the  Principal  Market as
reported by Bloomberg over the period of 20  consecutive  Trading Days ending on
the  trading  day  immediately  preceding  the  Company's  notice of  redemption
delivered pursuant to Section 16(b).

         (17) LIMITATION ON ISSUANCE OF COMMON STOCK.  Notwithstanding  anything
to the  contrary  set forth  herein,  the  issuance  of  shares of Common  Stock
pursuant to the terms hereof (including,  without  limitation,  Sections 3, 4, 5
and 16), whether upon conversion,  redemption or otherwise,  shall be subject to
the provisions of Section 4.4 of the Securities Purchase Agreement.

                                      -12-

         IN  WITNESS  WHEREOF,  the  Company  has  caused  this  Certificate  of
Designations to be signed by Gary S. Kehoe, its President, as of the 28th day of
May 1999.

                                           GUM TECH INTERNATIONAL, INC.


                                           By: /s/ Gary S. Kehoe
                                               ---------------------------------
                                           Name: Gary S. Kehoe
                                           Its: President

                                      -13-