1 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2000 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 23346 EQUITY MARKETING, INC. (Exact name of registrant as specified in its charter.) DELAWARE 13-3534145 (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 6330 SAN VICENTE BLVD. LOS ANGELES, CA 90048 (Address of principal executive offices) (Zip Code) (323) 932-4300 (Registrant's telephone number, including area code) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter periods that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [ ] Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practical date: Common Stock, $.001 Par Value, 6,290,612 shares as of May 10, 2000. 2 EQUITY MARKETING, INC. INDEX TO QUARTERLY REPORT ON FORM 10-Q FILED WITH THE SECURITIES AND EXCHANGE COMMISSION THREE MONTHS ENDED MARCH 31, 2000 PAGE ---- PART I. FINANCIAL INFORMATION Item 1. Financial Statements 3 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations 12 PART II. OTHER INFORMATION Item 1. Legal Proceedings 18 Item 6. Exhibits and Reports on Form 8-K 18 2 3 PART I. FINANCIAL INFORMATION ITEM 1. FINANCIAL STATEMENTS EQUITY MARKETING, INC. CONDENSED CONSOLIDATED BALANCE SHEETS ASSETS (IN THOUSANDS) DECEMBER 31, MARCH 31, 1999 2000 ------------ --------- (UNAUDITED) CURRENT ASSETS: Cash and cash equivalents $ 7,131 $ 1,169 Accounts receivable (net of allowances of $5,370 and $4,004 as of December 31, 1999 and March 31, 2000, respectively) 37,385 26,883 Note receivable, current portion 5,024 7,780 Inventory 8,742 21,326 Prepaid expenses and other current assets 5,696 6,323 ------- ------- Total current assets 63,978 63,481 FIXED ASSETS, net 4,907 4,667 INTANGIBLE ASSETS, net 21,846 21,892 NOTE RECEIVABLE, long-term portion 5,491 6,311 OTHER ASSETS 1,022 956 ------- ------- Total assets $97,244 $97,307 ======= ======= The accompanying notes are an integral part of these condensed consolidated balance sheets. 3 4 EQUITY MARKETING, INC. CONDENSED CONSOLIDATED BALANCE SHEETS LIABILITIES AND STOCKHOLDERS' EQUITY (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA) DECEMBER 31, MARCH 31, 1999 2000 ------------ -------- (UNAUDITED) CURRENT LIABILITIES: Short-term debt $ 12,500 $ 4,500 Accounts payable 21,726 24,516 Accrued liabilities 18,707 11,818 -------- -------- Total current liabilities 52,933 40,834 LONG-TERM LIABILITIES 2,286 2,214 -------- -------- Total liabilities 55,219 43,048 -------- -------- COMMITMENTS AND CONTINGENCIES Mandatory redeemable preferred stock, Series A senior cumulative participating convertible, $.001 par value, 11,900 issued and outstanding, stated at liquidation preference of $1,000 per share ($11,900), net of issuance costs -- 10,346 -------- -------- STOCKHOLDERS' EQUITY: Preferred stock, $.001 par value per share; 1,000,000 shares authorized, 11,900 Series A issued and outstanding -- -- Common stock, par value $.001 per share, 20,000,000 shares authorized, 6,220,100 and 6,281,435 shares outstanding as of December 31, 1999 and March 31, 2000, respectively -- -- Additional paid-in capital 15,942 16,522 Retained earnings 28,477 29,766 -------- -------- 44,419 46,288 Less-- Treasury stock, 1,921,299 shares, at cost, as of December 31, 1999 and March 31, 2000, respectively (2,129) (2,129) Stock subscription receivable (21) (21) Unearned compensation (244) (225) -------- -------- Total stockholders' equity 42,025 43,913 -------- -------- Total liabilities and stockholders' equity $ 97,244 $ 97,307 ======== ======== The accompanying notes are an integral part of these condensed consolidated balance sheets. 4 5 EQUITY MARKETING, INC. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA) (UNAUDITED) THREE MONTHS ENDED MARCH 31, ---------------------------- 1999 2000 ----------- ---------- REVENUES $ 27,457 $ 43,477 COST OF SALES 20,545 33,203 ----------- ---------- Gross profit 6,912 10,274 ----------- ---------- OPERATING EXPENSES: Salaries, wages and benefits 3,471 3,401 Selling, general and administrative 3,660 4,819 ----------- ---------- Total operating expenses 7,131 8,220 ----------- ---------- Income (loss) from operations (219) 2,054 INTEREST INCOME (EXPENSE), net (222) 85 ----------- ---------- Income (loss) before provision (benefit) for income taxes (441) 2,139 PROVISION (BENEFIT) FOR INCOME TAXES (176) 845 ----------- ---------- Net income (loss) (265) 1,294 =========== ========== NET INCOME (LOSS) $ (265) $ 1,294 PREFERRED STOCK DIVIDENDS -- 6 ----------- ---------- NET INCOME (LOSS) AVAILABLE TO COMMON STOCKHOLDERS (265) 1,288 =========== ========== BASIC NET INCOME (LOSS) PER SHARE $ (0.04) $ 0.21 =========== ========== BASIC WEIGHTED AVERAGE SHARES OUTSTANDING 6,210,497 6,236,718 =========== ========== DILUTED NET INCOME (LOSS) PER SHARE $ (0.04) $ 0.20 =========== ========== DILUTED WEIGHTED AVERAGE SHARES OUTSTANDING 6,210,497 6,473,471 =========== ========== The accompanying notes are an integral part of these condensed consolidated statements. 5 6 EQUITY MARKETING, INC. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (IN THOUSANDS) (UNAUDITED) THREE MONTHS ENDED MARCH 31, ----------------------- 1999 2000 -------- -------- CASH FLOWS FROM OPERATING ACTIVITIES: Net income (loss) $ (265) $ 1,294 Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities: Depreciation and amortization 681 659 Provision for doubtful accounts 52 557 Tax benefit from exercise of stock options 32 102 Issuance of treasury stock to 401(k) Tax Deferred Saving Plan 74 -- Changes in operating assets and liabilities: Increase (decrease) in cash and cash equivalents: Accounts receivable 35,768 9,945 Note receivable -- (3,576) Inventory 7,657 (12,584) Prepaid expenses and other current assets 804 (627) Other assets (121) 66 Accounts payable (14,837) 2,790 Accrued liabilities (11,018) (8,248) Long-term liabilities 24 (72) -------- -------- Net cash provided by (used in) operating activities 18,851 (9,694) -------- -------- CASH FLOWS FROM INVESTING ACTIVITIES: Purchases of fixed assets (103) (137) Proceeds from sale of fixed assets -- 21 Payment for purchase of Contract Marketing, Inc. and U.S. Import and Promotions Co. -- (349) -------- -------- Net cash used in investing activities (103) (465) -------- -------- CASH FLOWS FROM FINANCING ACTIVITIES: Repayments on line of credit (25,000) (8,000) Proceeds from issuance of preferred stock and warrants including $1,353 of accrued offering costs not yet paid -- 11,772 Proceeds from exercise of stock options 20 425 -------- -------- Net cash provided by (used in) financing activities (24,980) 4,197 -------- -------- Net decrease in cash and cash equivalents (6,232) (5,962) CASH AND CASH EQUIVALENTS, beginning of period 7,250 7,131 -------- -------- CASH AND CASH EQUIVALENTS, end of period $ 1,018 $ 1,169 ======== ======== SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION: CASH PAID FOR: Interest $ 269 $ 238 ======== ======== Income taxes $ -- $ 2,721 ======== ======== The accompanying notes are an integral part of these condensed consolidated statements. 6 7 EQUITY MARKETING, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS MARCH 31, 2000 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA) (UNAUDITED) NOTE 1 -- ORGANIZATION AND BUSINESS Equity Marketing, Inc., a Delaware corporation (the "Company"), is a leading marketing services company, providing a wide range of custom promotional programs that build sales and brand awareness for retailers, restaurant chains and consumer goods companies such as Burger King Corporation, The Coca-Cola Company, Exxon Company USA, Sunoco, Inc., CVS/pharmacy and others. The Company is also a developer and marketer of distinctive, branded consumer products that complement its core promotions business and are based on trademarks it owns or classic licensed properties. The Company primarily sells to customers in the United States. Equity Marketing Hong Kong, Ltd., a Delaware corporation ("EMHK"), is a 100% owned subsidiary of the Company. EMHK manages production of the Company's products by third parties in the Far East and currently is responsible for performing and/or procuring product sourcing, product engineering, quality control inspections, independent safety testing and export/import documentation. In April 1998, the Company purchased 100% of the common stock of Corinthian Marketing, Inc., a Delaware corporation ("Corinthian"). Corinthian is engaged principally in the design, manufacture, marketing and distribution of the Headliners(R) brand of collectible sports figurines. In July 1998, the Company acquired substantially all of the assets of Contract Marketing, Inc. ("CMI"), a Massachusetts corporation, and U.S. Import and Promotions Co. ("USI"), a Florida corporation, (CMI and USI are collectively referred to herein as "USI"). USI focuses primarily on promotions for oil and gas and other retailers. The Company intends to continue to use the acquired assets for this purpose. The primary operations of USI are located in West Boylston, Massachusetts and St. Augustine, Florida. In March 2000, the Company paid $349 to the former stockholders of USI as additional cash consideration related to the Company's purchase of USI. This amount was allocated to Goodwill. NOTE 2 -- BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES In the opinion of management and subject to year-end audit, the accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all the information and footnotes required by accounting principles generally accepted in the United States for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for fair presentation have been included. The results of operations for the interim periods are not necessarily indicative of the results for a full year. These consolidated financial statements should be read in conjunction with the consolidated financial statements and footnotes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 1999. NET INCOME PER SHARE Basic net income (loss) per share ("EPS") is computed by dividing net income (loss) available to common stockholders by the weighted average number of common shares outstanding during each period. Net income (loss) available to common stockholders represent reported net (loss) income less preferred stock dividend requirements. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock. Diluted EPS includes in-the-money options and warrants using the treasury stock method and includes the assumed conversion of preferred stock using the if-converted method. During a loss period, the assumed exercise of in-the-money stock options and warrants and the assumed conversion of preferred stock has an antidilutive effect. As a result, stock options and warrants are excluded from the weighted average shares outstanding of 6,210,497 used in the calculation of diluted loss per share for the three months ended March 31, 1999. The impact of including unexercised dilutive options and warrants (assuming net income) would have been to increase weighted average shares outstanding by 78,028 for the three months ended March 31, 1999. For the three months ended March 31, 2000, the impact of including dilutive options and warrants was to increase the weighted average number of shares outstanding by 236,753. Options and warrants to purchase 1,337,295 and 1,317,666 shares of common stock, $.001 par value per share (the "Common Stock"), as of March 31, 1999, and 2000, respectively were excluded from the computation of diluted EPS as they would have been anti-dilutive. For the three months ended March 31, 2000, the preferred stock that was convertible into the weighted average of 26,892 shares of Common Stock was not included in computation of diluted EPS as it would have been anti-dilutive. 7 8 INVENTORY Inventory consists of production-in-process which primarily represents tooling costs which are deferred and amortized over the life of the products and purchased finished goods held for sale to customers and purchased finished goods in transit to customers' distribution centers. Inventory is stated at the lower of average cost or market. As of December 31, 1999 and March 31, 2000, inventory consisted of the following: DECEMBER 31, MARCH 31, 1999 2000 ------------ --------- Production-in-process $ 1,088 $ 3,395 Finished goods 7,654 17,931 ------- ------- $ 8,742 $21,326 ======= ======= NOTE 3 -- SHORT-TERM DEBT At December 31, 1999 and March 31, 2000, the Company was party to a revolving credit agreement ("Credit Agreement") with two commercial banks. The agreement, as amended on March 13, 2000, provides for a line of credit of $25,000 through June 30, 2001 with borrowing availability determined by a formula based on qualified assets. Interest on outstanding borrowings is based on either a fixed rate equivalent to LIBOR plus 3.00 percent or a variable rate equivalent to the lead bank's reference rate plus .50 percent. The Company is also required to pay an unused line fee of .50 percent per annum and certain letter of credit fees. The Credit Agreement is secured by substantially all of the Company's assets. The Credit Agreement requires the Company to comply with certain restrictions and financial covenants as defined in the agreement. As of March 31, 2000, the Company was in compliance with these requirements. As of December 31, 1999 and March 31, 2000 there was $12,500 and $4,500, respectively, outstanding under the Credit Agreement. Letters of credit amounts outstanding as of December 31, 1999 and March 31, 2000 was $401. NOTE 4 -- RESTRUCTURING RESERVE On December 21, 1998, the Company announced its decision to exit the event-based-license consumer products business along with its retail pin business. In connection with this decision, the Company recorded a restructuring charge of $4,121 in 1998. The restructuring charge includes a provision for projected minimum royalty guarantee shortfalls associated with long-term licenses which the Company has decided to discontinue, severance for workforce reductions of 30 employees, a provision for outstanding inventory purchase commitments on purchase orders the Company cancelled, and a provision for costs associated with the planned closure of the Company's warehouse facility. Details of the restructuring charge are as follows: Utilized Three Original Utilized Utilized Reversed Charged Months Ended To Be Charge 1998 1999 1999 1999 March 31, 2000 Utilized - --------------------------------------------------------------------------------------------------------------------- Provision for projected minimum royalty guarantee shortfalls $2,187 $ -- $ (267) $ (641) $ -- $(1,062) $ 217 Employee severance and termination benefits 738 (127) (648) -- 37 -- -- Outstanding inventory purchase commitments 800 -- (716) -- -- -- 84 Lease commitment for warehouse facility 396 -- (31) -- -- (22) 343 - --------------------------------------------------------------------------------------------------------------------- $4,121 $ (127) $ (1,662) $ (641) $ 37 $(1,084) $ 644 ===================================================================================================================== NOTE 5 - MANDATORY REDEEMABLE PREFERRED STOCK On March 29, 2000, Crown EMAK Partners, LLC, a Delaware limited liability company ("Crown"), invested $11.9 million in the Company in exchange for preferred stock and warrants to purchase additional preferred stock. Under the terms of the investment, Crown acquired 11,900 shares of Series A senior cumulative participating convertible preferred stock, par value $.001 per share, of the Company (the "Series A Stock") with a conversion price of $14.75 per share. In connection with such purchase, the Company granted to Crown five year warrants (collectively, the "Warrants") to purchase 5,712 shares of Series B senior cumulative participating convertible preferred stock, par value $.001 per share, of the Company (the "Series B Stock") at an exercise price of $1,000 per share, and 1,428 shares of Series C senior cumulative participating convertible preferred stock, par value $.001 per share, of the Company (the "Series C Stock") at an exercise price of $1,000 per share. The Warrants are immediately exercisable. The conversion prices of the Series B Stock and the Series C Stock are $16.00 and $18.00, respectively. Contingent upon the completion of certain conditions (the "Second Closing"), Crown will pay an additional $13.1 million to 8 9 the Company in exchange for an additional 13,100 shares of Series A Stock with a conversion price of $14.75 per share. In connection with such purchase, the Company will grant to Crown Warrants to purchase an additional 6,288 shares of Series B Stock and an additional 1,572 shares of Series C Stock. As of the date hereof, each share of Series A Stock is currently convertible into 67.7966 shares of Common Stock, representing 1,694,915 shares of Common Stock in the aggregate following the Second Closing. As of the date hereof, each share of Series B Stock and Series C Stock is currently convertible into 62.5 and 55.5556 shares of Common Stock, respectively, representing 916,666 shares of Common Stock in the aggregate following the Second Closing. Also in connection with such purchase, the Company agreed to pay Crown a commitment fee in the aggregate amount of $1.25 million, paid in equal quarterly installments of $62.5 commencing on June 30, 2000 and ending on March 31, 2005. Upon any voluntary or involuntary liquidation, dissolution or winding-up of the affairs of the Company, Crown, as holder of the preferred stock, will be entitled to payment out of the assets of the Company available for distribution of an amount equal to the greater of (a) the liquidation preference of $1,000 per share (the "Liquidation Preference") plus all accrued and unpaid dividends or (b) the aggregate amount of payment that the outstanding preferred stock holder would have received assuming conversion to Common Stock immediately prior to the date of liquidation of capital stock, before any payment is made to other stockholders. The Series A Stock, Series B Stock and Series C Stock are subject to mandatory redemption at 101% of the aggregate Liquidation Preference plus accrued and unpaid dividends if a change in control of the Company occurs. Crown has voting rights equivalent to the number of shares of Common Stock into which their preferred stock is convertible on the relevant record date. Crown is also entitled to receive a quarterly dividend equal to 6% of the Liquidation Preference per share outstanding, payable in cash. Crown currently holds 100% of the outstanding shares of Series A Stock, and consequently, has designated two individuals to the Board of Directors of the Company. The Series A Stock is recorded in the accompanying condensed consolidated balance sheets at its Liquidation Preference net of issuance costs. The issuance costs total approximately $1.6 million and include an accrual of approximately $1 million for the present value of the commitment fee discussed above. The Warrants issued on March 29, 2000 have been valued at approximately $1.4 million and are recorded with the Series A Stock in the accompanying condensed consolidated balance sheet. NOTE 6 - LEGAL PROCEEDINGS On December 27, 1999, Burger King Corporation ("Burger King") announced that in cooperation with the Consumer Product Safety Commission ("CPSC") it would conduct a voluntary recall of Pokemon(TM) balls included with Burger King kids meals. The recall resulted primarily from the death of a 13 month old child in Sonora, California on December 11, 1999. The child reportedly suffocated when one half of a Pokemon(TM) ball covered her nose and mouth. In announcing the recall, Burger King stated that the balls may pose a suffocation hazard to children under three years of age. Burger King further stated that consumers should immediately take the balls away from children under the age of three and either discard the balls or return them to a Burger King restaurant in exchange for a free small order of french fries. Subsequent to the announcement of the recall, on January 25, 2000, a 4 month old child in Indianapolis, Indiana also reportedly suffocated when one half of a Pokemon(TM) ball covered his nose and mouth. The Company designed and manufactured 151 trading cards and 57 gift-with-purchase products based on Pokemon(TM) for Burger King. The Company believes that these products met or exceeded federal safety guidelines and underwent rigorous safety testing by an independent, third party laboratory during and after production. On May 4, 2000, a lawsuit entitled Estate of Kira Alexis Murphy, Madelyne Ariana Alto, Netanya Noel Alto and Jill Ann Alto v. Burger King Corporation, Fast Food Enterprise of California, Inc., Equity Marketing, Inc., and Specialized Technology Resources, Inc., Case No. B C229358, was filed in the Superior Court of the State of California for the County of Los Angeles. The lawsuit was filed by plaintiffs who allege that the Pokemon(TM) ball caused the death of Kira Alexis Murphy. The lawsuit asserts causes of action for product liability, breach of warranty, wrongful death and negligent infliction of emotional distress, and seeks an unspecified amount of damages and attorneys fees. The Company may be contractually required to indemnify Burger King and its franchisees for the expenses and damages, if any, incurred in connection with this lawsuit. Burger King has not yet requested indemnification for such expenses and damages, if any. While the Company believes this lawsuit is without merit and intends to defend it vigorously, it may, regardless of the outcome, result in substantial expenses and damages to the Company and may significantly divert the attention of the Company's management. There can be no assurance that the Company will be able to achieve a favorable settlement of this lawsuit or obtain a favorable resolution of such lawsuit if it is not settled. An unfavorable resolution of this lawsuit or prolonged litigation, the costs of which may be substantial, could have a material adverse effect on the Company's business, financial condition and results of operations. 9 10 NOTE 7 - SEGMENTS The Company has identified two reportable segments through which it conducts its continuing operations: promotions and consumer products. The factors for determining the reportable segments were based on the distinct nature of their operations. They are managed as separate business units because each requires and is responsible for executing a unique business strategy. The promotions segment produces promotional products used as free premiums or sold in conjunction with the purchase of other items at a retailer or quick service restaurant. Promotional products are used for marketing purposes by both the companies sponsoring the promotions and the licensors of the entertainment properties on which the promotional products are based. The consumer products segment designs and contracts for the manufacture of toys and other consumer products for sale to major mass market retailers, who in turn sell the products to consumers. Earnings of industry segments and geographic areas exclude interest income, interest expense, depreciation, and other unallocated corporate expenses. Income taxes are allocated to segments on the basis of operating results. Identified assets are those assets used in the operations of the segments and include accounts receivable, note receivable, inventory, goodwill and the Headliners(R) trademark. Corporate assets consist of cash, certain corporate receivables, fixed assets, and certain trademarks. INDUSTRY SEGMENTS AS OF AND FOR THE THREE MONTHS ENDED MARCH 31, 1999 --------------------------------------------------- CONSUMER PROMOTIONS PRODUCTS CORPORATE TOTAL - ----------------------------------------------------------------------------------------------------- Total revenues $24,319 $ 3,138 $ -- $ 27,457 ===================================================================================================== Income (loss) before provision (benefit) for income taxes $ 4,196 $ (27) $ (4,610) $ (441) Provision (benefit) for income taxes 1,678 (11) (1,843) (176) - ----------------------------------------------------------------------------------------------------- Net income (loss) $ 2,518 $ (16) $ (2,767) $ (265) ===================================================================================================== Fixed asset additions, net $ -- $ -- $ 103 $ 103 ===================================================================================================== Depreciation and amortization $ 187 $ 128 $ 366 $ 681 ===================================================================================================== Total assets $36,036 $13,741 $ 14,733 $ 64,510 ===================================================================================================== AS OF AND FOR THE THREE MONTHS ENDED MARCH 31, 2000 --------------------------------------------------- CONSUMER PROMOTIONS PRODUCTS CORPORATE TOTAL - ----------------------------------------------------------------------------------------------------- Total revenues $40,202 $ 3,275 $ -- $ 43,477 ===================================================================================================== Income (loss) before provision (benefit) for income taxes $ 5,663 $ 256 $ (3,780) $ 2,139 Provision (benefit) for income taxes 2,237 101 (1,493) 845 - ----------------------------------------------------------------------------------------------------- Net income (loss) $ 3,426 $ 155 $ (2,287) $ 1,294 ===================================================================================================== Fixed asset additions, net $ -- $ -- $ 137 $ 137 ===================================================================================================== Depreciation and amortization $ 183 $ 119 $ 357 $ 659 ===================================================================================================== Total assets $72,661 $11,375 $ 13,271 $ 97,307 ===================================================================================================== 10 11 NOTE 8 - AMERISERVE BANKRUPTCY The Company regularly extends credit to several distribution companies in connection with its business with Burger King. One of these distribution companies, AmeriServe Food Distribution, Inc. together with certain of its affiliates (including its affiliates, "AmeriServe") accounted for more than 50 percent of the products purchased from the Company by the Burger King system in 1999. AmeriServe filed a voluntary petition under Chapter 11 of the United States Bankruptcy Code on January 31, 2000. As of January 31, 2000, AmeriServe owed the Company approximately $28.8 million in trade receivables. AmeriServe was able to secure temporary debtor in possession funding to enable it to continue operating in the short-term post bankruptcy. Restaurant Services, Inc. ("RSI"), a not-for-profit purchasing cooperative that has as its members Burger King franchisees and Burger King, is the exclusive purchasing agent for the Burger King system of franchisee-owned and company-owned restaurants located in the United States. Subsequent to January 31, 2000, the Company reached an agreement with RSI in which RSI purchased all pre-petition trade receivables owed to the Company by AmeriServe in exchange for a two-year non-interest-bearing note valued at approximately $16.0 million and the satisfaction of certain contractual obligations owed by the Company to RSI. This agreement resulted in a net pre-tax charge of approximately $1.0 million for the year ended December 31, 1999. A note receivable of approximately $10.5 million has been recorded on the accompanying condensed consolidated balance sheet as of December 31, 1999. Approximately $6.6 million of the $28.8 million pre-petition trade receivables relate to sales made in January 2000. Accordingly, the remaining $5.5 million portion of the note receivable was recorded in January 2000, and resulted in a net pre-tax charge of approximately $0.5 million for the three months ended March 31, 2000. This charge was partially offset by approximately $0.3 million of imputed interest income recorded on the note receivable for the three months ended March 31, 2000. The balance of the note receivable as of March 31, 2000 was approximately $14.1 million, $6.3 million of which was classified as long-term. Burger King has assumed responsibility for all payments of the Company's post-petition shipments to AmeriServe. There can be no assurance, however, that AmeriServe will successfully reorganize and emerge from Chapter 11 proceedings. In this event, the Company believes it can either ship Burger King product directly to franchisees or to alternative distribution companies established in place of AmeriServe; provided, however, that direct shipments to franchisees may result in substantial additional expenses to the Company and that alternative distribution companies may not be available to service certain or all of the geographic areas currently serviced by AmeriServe. Accordingly, any failure by AmeriServe to successfully reorganize and emerge from Chapter 11 proceedings could negatively impact the Company's business, financial condition, and results of operations. In a press release issued on April 12, 2000, Burger King announced that "it plans an orderly transition of distribution services as the Burger King(R) system leaves its relationship with AmeriServe Food Distribution, Inc." The press release stated that Burger King had arranged for alternative distribution services for the Burger King restaurants currently served by AmeriServe. The press release further stated that Burger King expects to complete the transition to alternative distributors by July, 2000 and that the debtor-in-possession financing provided by Burger King to AmeriServe would remain in effect until August, 2000. 11 12 ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS CAUTIONARY STATEMENT Certain expectations and projections regarding the future performance of Equity Marketing, Inc. (the "Company") discussed in this quarterly report are forward-looking and are made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These expectations and projections are based on currently available competitive, financial and economic data along with the Company's operating plans and are subject to future events and uncertainties. Forward-looking statements can be identified by the use of forward looking terminology, such as may, will, should, expect, anticipate, estimate, continue, plans, intends or other similar terminology. Management cautions you that the following factors, among others, could cause the Company's actual consolidated results of operations and financial position in 2000 and thereafter to differ significantly from those expressed in forward-looking statements: MARKETPLACE RISKS - - Dependence on a single customer, Burger King, which may adversely affect the Company's financial condition and results of operations - - Significant quarter-to-quarter variability in the Company's revenues and net income, which may result in operating results below the expectations of securities analysts and investors - - Dependence on the popularity of licensed entertainment properties, which may adversely affect the Company's financial condition and results of operations - - Dependence on the ability to license, develop and market new products, which may adversely affect the Company's financial condition and results of operations - - Increased competitive pressure, which may affect the sales of the Company's products - - Dependence on foreign manufacturers, which may increase the costs of the Company's products and affect the demand for such products - - Concentration risk associated with accounts receivable. The Company regularly extends credit to several distribution companies in connection with its business with Burger King. One of these distribution companies, AmeriServe Food Distribution, Inc. ("AmeriServe"), accounted for more than 50% of the products purchased from the Company by the Burger King system in 1999. AmeriServe filed a voluntary petition under Chapter 11 of the United States Bankruptcy Code on January 31, 2000 (see "AmeriServe Bankruptcy"). Failure by one or more distribution companies to honor their payment obligations to the Company could have a material adverse effect on the Company's business, financial condition and results of operations FINANCING RISKS - - Currency fluctuations, which may affect the Company's suppliers and the Company's reportable income - - Need for additional working capital to fund the Company's business, which may not be available at all or on favorable terms when required OTHER RISKS - - Potential negative impact of past or future acquisitions, which may disrupt the Company's ongoing business, distract senior management and increase expenses - - Adverse results of litigation, governmental proceedings or environmental matters, which may lead to increased costs or interruption in normal business operations of the Company - - Changes in laws or regulations, both domestically and internationally, including those affecting consumer products or environmental activities or trade restrictions, which may lead to increased costs - - Exposure to liability for the costs related to product recalls. These costs can include legal expenses, advertising, collection and destruction of product, and free goods. The Company's product liability insurance coverage generally excludes such costs and damages resulting from product recall The Company undertakes no obligation to publicly release the results of any revisions to forward-looking statements, which may be made to reflect events or circumstance after the date hereof or to reflect the occurrence of unanticipated events. The risks highlighted herein should not be assumed to be the only items that could affect future performance of the Company. In addition to the information contained in this document, readers are advised to review the Company's Form 10-K for the year ended December 31, 1999, under the heading "Management's Discussion and Analysis of Financial Condition and Results of Operations - Cautionary Statements and Risk Factors." 12 13 ORGANIZATION AND BUSINESS Equity Marketing, Inc., a Delaware corporation (the "Company"), is a leading marketing services company, providing a wide range of custom promotional programs that build sales and brand awareness for retailers, restaurant chains and consumer goods companies such as Burger King Corporation, The Coca-Cola Company, Exxon Company USA, Sunoco, Inc., CVS/pharmacy and others. The Company is also a developer and marketer of distinctive, branded consumer products that complement its core promotions business and are based on trademarks it owns or classic licensed properties. The Company primarily sells to customers in the United States. Equity Marketing Hong Kong, Ltd., a Delaware corporation ("EMHK"), is a 100% owned subsidiary of the Company. EMHK manages production of the Company's products by third parties in the Far East and currently is responsible for performing and/or procuring product sourcing, product engineering, quality control inspections, independent safety testing and export/import documentation. In April 1998, the Company purchased 100% of the common stock of Corinthian Marketing, Inc., a Delaware corporation ("Corinthian"). Corinthian is engaged principally in the design, manufacture, marketing and distribution of the Headliners brand of collectible sports figurines. In July 1998, the Company acquired substantially all of the assets of Contract Marketing, Inc. ("CMI"), a Massachusetts corporation, and U.S. Import and Promotions Co. ("USI"), a Florida corporation, (CMI and USI are collectively referred to as "USI"). USI focuses primarily on promotions for oil and gas and other retailers. The Company intends to continue to use the acquired assets for this purpose. The primary operations of USI are located in West Boylston, Massachusetts and St. Augustine, Florida. RESULTS OF OPERATIONS The following table sets forth, for the periods indicated, the Company's operating results as a percentage of total revenues: THREE MONTHS ENDED MARCH 31, ------------------ 1999 2000 ----- ----- Revenues 100.0% 100.0% Cost of sales 74.8 76.4 ----- ----- Gross profit 25.2 23.6 ----- ----- Operating Expenses: Salaries, wages and benefits 12.6 7.8 Selling, general and administrative 13.3 11.1 ----- ----- Total operating expenses 25.9 18.9 ----- ----- Income (loss) from operations (0.7) 4.7 Interest income (expense), net (0.8) 0.2 ----- ----- Income (loss) before provision (benefit) for income taxes (1.5) 4.9 Provision (benefit) for income taxes (0.6) 1.9 ----- ----- Net income (loss) (0.9)% 3.0% ===== ===== EBITDA While many in the financial community consider earnings before interest, taxes, depreciation and amortization ("EBITDA") to be an important measure of comparative operating performance, it should be considered in addition to, but not as a substitute for or superior to, operating income, net earnings, cash flow and other measures of financial performance prepared in accordance with accounting principles generally accepted in the United States. EBITDA does not reflect cash available to fund cash requirements, and the items excluded from EBITDA, such as depreciation and amortization, are significant components in assessing the Company's financial performance. Other significant uses of cash flows are required before cash will be available to the Company, including debt service, taxes and cash expenditures for various long-term assets. The Company's calculation of EBITDA may be different from the calculation used by other companies and, therefore, comparability may be limited. The following table sets forth EBITDA for the periods indicated: 13 14 FOR THREE MONTHS ENDED MARCH 31, -------------------------------- 1999 2000 - ------------------------------------------------------------------------------------- Net income (loss) $(265) $ 1,294 Add: Depreciation and amortization 681 659 Interest (income) expense, net 222 (85) Provision (benefit) for income taxes (176) 845 - ------------------------------------------------------------------------------------- EBITDA $ 462 $ 2,713 ===================================================================================== THREE MONTHS ENDED MARCH 31, 2000 COMPARED TO THREE MONTHS ENDED MARCH 31, 1999 (000'S OMITTED): Revenues for the three months ended March 31, 2000 increased $16,020 or 58% to $43,477 from $27,457 in the comparable period in 1999. Promotions revenues increased $15,883 to $40,202 primarily as a result of increased revenues associated with several Burger King promotions. Consumer Product revenues increased $137 to $3,275 primarily due to increased sales of Scooby-Doo and Tub Tints product, partially offset by reduced sales of Headliners(R). Cost of sales increased $12,658 to $33,203 (76.4% of revenues) for the three months ended March 31, 2000 from $20,545 (74.8% of revenues) in the comparable period in 1999 due to higher sales in 2000. The gross margin percentage for the period decreased to 23.6% for the three months ended March 31, 2000 from 25.2% in the comparable period for 1999 primarily due to a larger percentage of revenue being generated by promotions which tend to have a lower gross margin than consumer products. Salaries, wages and benefits decreased $70, or 2% to $3,401 (7.8% of revenues). This decrease was primarily attributable to staffing reductions resulting from the Company's decision to exit the event-based-license consumer products business in 1998. Selling, general and administrative expenses increased $1,159, or 32% to $4,819 (11.1% of revenues). This increase is due primarily to increased freight out and warehousing costs resulting from the increase in sales volume. Approximately $500 of this increase resulted from additional bad debt expense recorded for the bankruptcy of AmeriServe (see "AmeriServe Bankruptcy"). Selling, general and administrative expenses decreased as a percentage of revenues from 13.3% to 11.1% as a result of revenues which increased at a greater rate. Net interest income was $85 for the three months ended March 31, 2000 compared to net interest expense of $222 for the three months ended March 31, 1999. The interest income in 2000 was attributable to approximately $300 of imputed interest income recorded on a note receivable (see "AmeriServe Bankruptcy"). The effective tax rate for the three months ended March 31, 2000 decreased to 39.50% from 40.0% for the three months ended March 31, 1999. This decrease was attributable to the diminished impact of non-deductible goodwill as a percentage of net income before provision for income tax. Net income increased $1,559 or 588% to $1,294 (3% of revenues) from $(265) ((.9)% of revenues) in 1999 primarily due to greater gross profit earned on the increased revenues in 2000 partially offset by increased selling, general and administrative expenses. In 2000 EBITDA increased $2,251 or 487.2 % to $2,713 from $462 in 1999 primarily due to greater gross profit earned on increased revenues in 2000. This increase was partially offset by the increase in selling, general and administrative expenses for the three months ended March 31, 2000. FINANCIAL CONDITION AND LIQUIDITY As of March 31, 2000, the Company's investment in accounts receivable decreased $10,502 from the balance at December 31, 1999. This decrease was attributable to the sale of the AmeriServe trade receivables to Restaurant Services, Inc. ("RSI") (see "AmeriServe Bankruptcy") and to collections of substantially all of the receivables related to sales shipped late in the 1999 fourth quarter. As of March 31, 2000, inventory increased approximately $12,584 from December 31, 1999 primarily due to the timing and frequency of Burger King promotions. As of March 31, 2000, accounts payable increased $2,790 compared to December 31, 1999. This increase is attributable to accounts payable to vendors associated with the manufacturing related to second quarter 2000 Burger King promotions. 14 15 As of March 31, 2000, accrued liabilities decreased $6,889 compared to December 31, 1999. This decrease is primarily attributable to the payment of employee bonuses related to 1999, the payment of royalty guarantees associated with the restructuring charge recorded in 1998, the payment of royalties associated with fourth quarter 1999 Consumer Products revenue, and the payment of federal and state income taxes related to 1999 net income. As of March 31, 2000, working capital was $22,647 compared to $11,045 at December 31, 1999. The increase in working capital was primarily due to the cash received from the issuance of senior cumulative participating convertible preferred stock on March 29, 2000 (see "Issuance of Preferred Stock"). The Company did not have any significant investing activities in the quarter. The Company believes that its cash from operations, cash on hand at March 31, 2000 and its credit facility will be sufficient to fund its working capital needs for at least the next twelve months. The statements set forth herein are forward-looking; and actual results may differ materially. CREDIT FACILITIES The Company maintains and periodically amends or replaces a credit agreement with two commercial banks that is utilized to finance the seasonal working capital requirements of its operations. The credit facility is secured by substantially all of the Company's assets. The agreement, as amended on March 13, 2000, provides for a line of credit of $25,000 through June 30, 2001 with borrowing availability determined by a formula based on qualified assets. As of March 31, 2000, $4,500 was outstanding under the credit facility. Letters of credit outstanding as of March 31, 2000 was $401. The credit agreement requires the Company to comply with certain financial covenants, including minimum tangible net worth, minimum current ratio, ratio of total liabilities to net worth, maximum funded debt coverage ratio, minimum fixed charge coverage ratio and net profit after taxes. As of March 31, 2000, the Company was in compliance with these covenants. ISSUANCE OF PREFERRED STOCK On March 29, 2000, Crown EMAK Partners, LLC, a Delaware limited liability company ("Crown"), invested $11.9 million in the Company in exchange for preferred stock and warrants to purchase additional preferred stock. Under the terms of the investment, Crown acquired 11,900 shares of Series A senior cumulative participating convertible preferred stock, par value $.001 per share, of the Company (the "Series A Stock") with a conversion price of $14.75 per share. In connection with such purchase, the Company granted to Crown five year warrants (collectively, the "Warrants") to purchase 5,712 shares of Series B senior cumulative participating convertible preferred stock, par value $.001 per share, of the Company (the "Series B Stock") at an exercise price of $1,000 per share, and 1,428 shares of Series C senior cumulative participating convertible preferred stock, par value $.001 per share, of the Company (the "Series C Stock") at an exercise price of $1,000 per share. The Warrants are immediately exercisable. The conversion prices of the Series B Stock and the Series C Stock are $16.00 and $18.00, respectively. Contingent upon the completion of certain conditions (the "Second Closing"), Crown will pay an additional $13.1 million to the Company in exchange for an additional 13,100 shares of Series A Stock with a conversion price of $14.75 per share. In connection with such purchase, the Company will grant to Crown Warrants to purchase an additional 6,288 shares of Series B Stock and an additional 1,572 shares of Series C Stock. As of the date hereof, each share of Series A Stock is currently convertible into 67.7966 shares of Common Stock, representing 1,694,915 shares of Common Stock in the aggregate following the Second Closing. As of the date hereof, each share of Series B Stock and Series C Stock is currently convertible into 62.5 and 55.5556 shares of Common Stock, respectively, representing 916,666 shares of Common Stock in the aggregate following the Second Closing. Also in connection with such purchase, the Company agreed to pay Crown a commitment fee in the aggregate amount of $1.25 million, paid in equal quarterly installments of $62.5 commencing on June 30, 2000 and ending on March 31, 2005. Upon any voluntary or involuntary liquidation, dissolution or winding-up of the affairs of the Company, Crown, as holder of the preferred stock, will be entitled to payment out of the assets of the Company available for distribution of an amount equal to the greater of (a) the liquidation preference of $1,000 per share (the "Liquidation Preference") plus all accrued and unpaid dividends or (b) the aggregate amount of payment that the outstanding preferred stock holder would have received assuming conversion to Common Stock immediately prior to the date of liquidation of capital stock, before any payment is made to other stockholders. The Series A Stock, Series B Stock and Series C Stock are subject to mandatory redemption at 101% of the aggregate Liquidation Preference plus accrued and unpaid dividends if a change in control of the Company occurs. Crown has voting rights equivalent to the number of shares of Common Stock into which their preferred stock is convertible on the relevant record date. Crown is also entitled to receive a quarterly dividend equal to 6% of the Liquidation Preference per share outstanding, payable in cash. Crown currently holds 100% of the outstanding shares of Series A Stock, and consequently, has designated two individuals to the Board of Directors of the Company. 15 16 The Series A Stock is recorded in the accompanying condensed consolidated balance sheets at its Liquidation Preference net of issuance costs. The issuance costs total approximately $1.6 million and include an accrual of approximately $1 million for the present value of the commitment fee discussed above. The Warrants issued on March 29, 2000 have been valued at approximately $1.4 million and are recorded with the Series A Stock in the accompanying condensed consolidated balance sheet. INFORMATION SYSTEMS YEAR 2000 UPDATE To address the year 2000 issue the Company established and implemented a plan to remediate and test its most critical computer systems and applications, including its enterprise resource planning system, computer networks and desktop applications. The plan also included steps to verify that all key third-party suppliers and customers were taking measures to ensure their own readiness. Based on strategic and operational assessments, the Company decided to replace its existing information systems in 1998. The new enterprise resource planning system is designed to enhance management information, financial reporting, inventory management, order entry and cost evaluation and control and has the added benefit of addressing the year 2000 issue. The new enterprise resource planning system went into operation in January 1999. All phases of the year 2000 readiness plan were completed as scheduled. To date, the Company has not experienced any material year 2000 issues with its internal systems or with its third party customers and suppliers. In addition, the Company did not experience any loss of revenues due to the year 2000 issue. The Company will continue to monitor its critial computer applications and those of its suppliers and vendors throughout the year 2000 to ensure that any latent year 2000 matters that may arise are promptly addressed. Although unlikely given that the Company has not experienced any year 2000 issues to date, there can be no assurance that any future unforeseen year 2000 issues will not materially adversely affect the Company's results of operations, liquidity and financial position or adversely affect the Company's relationships with customers, vendors or others. AMERISERVE BANKRUPTCY The Company regularly extends credit to several distribution companies in connection with its business with Burger King. One of these distribution companies, AmeriServe, accounted for more than 50 percent of the products purchased from the Company by the Burger King system in 1999. AmeriServe filed a voluntary petition under Chapter 11 of the United States Bankruptcy Code on January 31, 2000. As of January 31, 2000, AmeriServe owed the Company approximately $28.8 million in trade receivables. AmeriServe was able to secure temporary debtor in possession funding to enable it to continue operating in the short-term post bankruptcy. RSI, a not-for-profit purchasing cooperative that has as its members Burger King franchisees and Burger King, is the exclusive purchasing agent for the Burger King system of franchisee-owned and company-owned restaurants located in the United States. Subsequent to January 31, 2000, the Company reached an agreement with RSI in which RSI purchased all pre-petition trade receivables owed to the Company by AmeriServe in exchange for a two-year non-interest-bearing note valued at approximately $16.0 million and satisfaction of certain contractual obligations owed by the Company to RSI. This agreement resulted in a net pre-tax charge of approximately $1.0 million for the quarter ended December 31, 1999. A note receivable of approximately $10.5 million has been recorded on the accompanying condensed consolidated balance sheet as of December 31, 1999. Approximately $6.6 million of the $28.8 million pre-petition trade receivables relate to sales made in January 2000. Accordingly, the remaining $5.5 million portion of the note receivable was recorded in January 2000, and resulted in a net pre-tax charge of approximately $0.5 million for the quarter ending March 31, 2000. This charge was partially offset by approximately $0.3 million of imputed interest income recorded on the note receivable for the three months ended March 31, 2000. The balance of the note receivable as of March 31, 2000 was approximately $14.1 million, $6.3 million of which was classified as long-term. Burger King has assumed responsibility for all payments of the Company's post-petition shipments to AmeriServe. There can be no assurance, however, that AmeriServe will successfully reorganize and emerge from Chapter 11 proceedings. In this event, the Company believes it can either ship Burger King product directly to franchisees or to alternative distribution companies established in place of AmeriServe; provided, however, that direct shipments to franchisees may result in substantial additional expenses to the Company and that alternative distribution companies may not be available to service certain or all of the geographic areas currently serviced by AmeriServe. Accordingly, any failure by AmeriServe to successfully reorganize and emerge from Chapter 11 proceedings could negatively impact the Company's business, financial condition, and results of operations. The statements set forth herein are forward looking and actual results may differ materially. 16 17 In a press release issued on April 12, 2000, Burger King announced that "it plans an orderly transition of distribution services as the Burger King(R) system leaves its relationship with AmeriServe Food Distribution, Inc." The press release stated that Burger King had arranged for alternative distribution services for the Burger King restaurants currently served by AmeriServe. The press release further stated that Burger King expects to complete the transition to alternative distributors by July, 2000 and that the debtor-in-possession financing provided by Burger King to AmeriServe would remain in effect until August, 2000. 17 18 PART II. OTHER INFORMATION ITEM 1. LEGAL PROCEEDINGS On December 27, 1999, Burger King Corporation ("Burger King") announced that in cooperation with the Consumer Product Safety Commission ("CPSC") it would conduct a voluntary recall of Pokemon(TM) balls included with Burger King kids meals. The recall resulted primarily from the death of a 13 month old child in Sonora, California on December 11, 1999. The child reportedly suffocated when one half of a Pokemon(TM) ball covered her nose and mouth. In announcing the recall, Burger King stated that the balls may pose a suffocation hazard to children under three years of age. Burger King further stated that consumers should immediately take the balls away from children under the age of three and either discard the balls or return them to a Burger King restaurant in exchange for a free small order of french fries. Subsequent to the announcement of the recall, on January 25, 2000, a 4 month old child in Indianapolis, Indiana also reportedly suffocated when one half of a Pokemon(TM) ball covered his nose and mouth. The Company designed and manufactured 151 trading cards and 57 gift-with-purchase products based on Pokemon(TM) for Burger King. The Company believes that these products met or exceeded federal safety guidelines and underwent rigorous safety testing by an independent, third party laboratory during and after production. On May 4, 2000, a lawsuit entitled Estate of Kira Alexis Murphy, Madelyne Ariana Alto, Netanya Noel Alto and Jill Ann Alto v. Burger King Corporation, Fast Food Enterprise of California, Inc., Equity Marketing, Inc., and Specialized Technology Resources, Inc., Case No. B C229358, was filed in the Superior Court of the State of California for the County of Los Angeles. The lawsuit was filed by plaintiffs who allege that the Pokemon(TM) ball caused the death of Kira Alexis Murphy. The lawsuit asserts causes of action for product liability, breach of warranty, wrongful death and negligent infliction of emotional distress, and seeks an unspecified amount of damages and attorneys fees. The Company may be contractually required to indemnify Burger King and its franchisees for the expenses and damages, if any, incurred in connection with this lawsuit. Burger King has not yet requested indemnification for such expenses and damages, if any. While the Company believes this lawsuit is without merit and intends to defend it vigorously, it may, regardless of the outcome, result in substantial expenses and damages to the Company and may significantly divert the attention of the Company's management. There can be no assurance that the Company will be able to achieve a favorable settlement of this lawsuit or obtain a favorable resolution of such lawsuit if it is not settled. An unfavorable resolution of this lawsuit or prolonged litigation, the costs of which may be substantial, could have a material adverse effect on the Company's business, financial condition and results of operations. ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (a) Exhibits: 3.0 Certificate of Designation of Series A Senior Cumulative Participating Convertible Preferred Stock, Series B Senior Cumulative Participating Convertible Preferred Stock and Series C Senior Cumulative Participating Convertible Preferred Stock of the Company, dated March 29, 2000 4.0 Form of Warrant to Purchase Shares of Series B Senior Cumulative Participating Convertible Preferred Stock, dated March 29, 2000 4.1 Form of Warrant to Purchase Shares of Series C Senior Cumulative Participating Convertible Preferred Stock, dated March 29, 2000 10.0 Securities Purchase Agreement by and between Crown Acquisition Partners, LLC and Equity Marketing, Inc., dated March 29, 2000 10.1 Registration Rights Agreement by and between Crown Acquisition Partners, LLC and Equity Marketing, Inc., dated March 29, 2000 27 Financial Data Schedule (b) Reports on Form 8-K: Report on Form 8-K filed with the Securities and Exchange Commission on April 11, 2000 Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2000 18 19 SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Los Angeles and State of California on the 15th day of May, 2000. EQUITY MARKETING, INC. /s/ TERESA P. COVINGTON ------------------------------------------- Teresa P. Covington Vice President, Finance (Principal Financial and Accounting Officer) 19 20 EXHIBIT INDEX EXHIBIT 3.0 Certificate of Designation of Series A Senior Cumulative Participating Convertible Preferred Stock, Series B Senior Cumulative Participating Convertible Preferred Stock and Series C Senior Cumulative Participating Convertible Preferred Stock of the Company, dated March 29, 2000 4.0 Form of Warrant to Purchase Shares of Series B Senior Cumulative Participating Convertible Preferred Stock, dated March 29, 2000 4.1 Form of Warrant to Purchase Shares of Series C Senior Cumulative Participating Convertible Preferred Stock, dated March 29, 2000 10.0 Securities Purchase Agreement by and between Crown Acquisition Partners, LLC and Equity Marketing, Inc., dated March 29, 2000 10.1 Registration Rights Agreement by and between Crown Acquisition Partners, LLC and Equity Marketing, Inc., dated March 29, 2000 27 Financial Data Schedule 20