1 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2001 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 23346 EQUITY MARKETING, INC. (Exact name of registrant as specified in its charter.) DELAWARE 13-3534145 (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 6330 SAN VICENTE BLVD. LOS ANGELES, CA 90048 (Address of principal executive offices) (Zip Code) (323) 932-4300 (Registrant's telephone number, including area code) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter periods that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [ ] Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practical date: Common Stock, $.001 Par Value, 6,042,296 shares as of May 10, 2001. 2 EQUITY MARKETING, INC. INDEX TO QUARTERLY REPORT ON FORM 10-Q FILED WITH THE SECURITIES AND EXCHANGE COMMISSION THREE MONTHS ENDED MARCH 31, 2001 PAGE ---- PART I. FINANCIAL INFORMATION Item 1. Financial Statements 3 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations 12 PART II. OTHER INFORMATION Item 1. Legal Proceedings 17 Item 6. Exhibits and Reports on Form 8-K 17 2 3 PART I. FINANCIAL INFORMATION ITEM 1. FINANCIAL STATEMENTS EQUITY MARKETING, INC. CONDENSED CONSOLIDATED BALANCE SHEETS (IN THOUSANDS) ASSETS DECEMBER 31, MARCH 31, 2000 2001 ------------ -------- (UNAUDITED) CURRENT ASSETS: Cash and cash equivalents $ 32,405 $41,737 Marketable securities 5,100 -- Accounts receivable (net of allowances of $3,090 and $3,046 as of December 31, 2000 and March 31, 2001, respectively) 30,137 9,474 Note receivable, current portion 8,322 6,311 Inventory 11,744 6,082 Prepaid expenses and other current assets 4,828 4,634 -------- ------- Total current assets 92,536 68,238 FIXED ASSETS, net 4,263 4,142 INTANGIBLE ASSETS, net 12,459 12,275 OTHER ASSETS 1,284 1,869 -------- ------- Total assets $110,542 $86,524 ======== ======= The accompanying notes are an integral part of these condensed consolidated balance sheets. 3 4 EQUITY MARKETING, INC. CONDENSED CONSOLIDATED BALANCE SHEETS LIABILITIES AND STOCKHOLDERS' EQUITY (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA) DECEMBER 31, MARCH 31, 2000 2001 ------------ --------- (UNAUDITED) CURRENT LIABILITIES: Accounts payable $ 18,421 $ 7,220 Accrued liabilities 21,975 9,400 --------- -------- Total current liabilities 40,396 16,620 LONG-TERM LIABILITIES 1,856 1,842 --------- -------- Total liabilities 42,252 18,462 --------- -------- COMMITMENTS AND CONTINGENCIES Mandatory redeemable preferred stock, Series A senior cumulative participating convertible, $.001 par value per share, 25,000 issued and outstanding, stated at liquidation preference of $1,000 per share ($25,000), net of issuance costs 23,049 23,049 --------- -------- STOCKHOLDERS' EQUITY: Preferred stock, $.001 par value per share, 1,000,000 shares authorized, 25,000 Series A issued and outstanding -- -- Common stock, par value $.001 per share, 20,000,000 shares authorized, 6,141,396 and 6,104,411 shares outstanding as of December 31, 2000 and March 31, 2001, respectively -- -- Additional paid-in capital 18,209 19,067 Retained earnings 32,863 33,403 --------- -------- 51,072 52,470 Less -- Treasury stock, 2,207,083 and 2,336,028 shares, at cost, as of December 31, 2000 and March 31, 2001, respectively (5,777) (7,403) Stock subscription receivable (11) (11) Unearned compensation (43) (43) --------- -------- Total stockholders' equity 45,241 45,013 --------- -------- Total liabilities and stockholders' equity $ 110,542 $ 86,524 ========= ======== The accompanying notes are an integral part of these condensed consolidated balance sheets. 4 5 EQUITY MARKETING, INC. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA) (UNAUDITED) THREE MONTHS ENDED MARCH 31, -------------------------- 2000 2001 ---------- ---------- REVENUES $ 43,477 $ 28,027 COST OF SALES 33,203 19,837 ---------- ---------- Gross profit 10,274 8,190 ---------- ---------- OPERATING EXPENSES: Salaries, wages and benefits 3,401 3,729 Selling, general and administrative 4,337 3,715 AmeriServe bankruptcy bad debt expense 482 -- ---------- ---------- Total operating expenses 8,220 7,444 ---------- ---------- Income from operations 2,054 746 INTEREST INCOME, net 85 779 ---------- ---------- Income before provision for income taxes 2,139 1,525 PROVISION FOR INCOME TAXES 845 610 ---------- ---------- Net income $ 1,294 $ 915 ========== ========== NET INCOME $ 1,294 $ 915 PREFERRED STOCK DIVIDENDS 6 375 ---------- ---------- NET INCOME AVAILABLE TO COMMON STOCKHOLDERS $ 1,288 $ 540 ========== ========== BASIC NET INCOME PER SHARE $ 0.21 $ 0.09 ========== ========== BASIC WEIGHTED AVERAGE SHARES OUTSTANDING 6,236,718 6,106,644 ========== ========== DILUTED NET INCOME PER SHARE $ 0.20 $ 0.09 ========== ========== DILUTED WEIGHTED AVERAGE SHARES OUTSTANDING 6,473,471 6,310,608 ========== ========== The accompanying notes are an integral part of these condensed consolidated statements. 5 6 EQUITY MARKETING, INC. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (IN THOUSANDS) (UNAUDITED) THREE MONTHS ENDED MARCH 31, ----------------------- 2000 2001 -------- -------- CASH FLOWS FROM OPERATING ACTIVITIES: Net income $ 1,294 $ 915 Adjustments to reconcile net income to net cash provided by (used in) operating activities: Depreciation and amortization 659 553 Provision for doubtful accounts 557 78 Tax benefit from exercise of stock options 102 169 Changes in operating assets and liabilities: Increase (decrease) in cash and cash equivalents: Accounts receivable 9,945 20,585 Note receivable (3,576) 2,011 Inventory (12,584) 5,662 Prepaid expenses and other current assets (627) 194 Other assets 66 (585) Accounts payable 2,790 (11,201) Accrued liabilities (8,248) (12,200) Long-term liabilities (72) (14) -------- -------- Net cash provided by (used in) operating activities (9,694) 6,167 -------- -------- CASH FLOWS FROM INVESTING ACTIVITIES: Purchases of fixed assets (137) (248) Proceeds from sale of fixed assets 21 -- Proceeds from sale of marketable securities -- 5,100 Payment for purchase of Contract Marketing, Inc. and U.S. Import Promotions Co. (349) -- -------- -------- Net cash provided by (used in) investing activities (465) 4,852 -------- -------- CASH FLOWS FROM FINANCING ACTIVITIES: Repayments on line of credit (8,000) -- Payment of preferred stock dividends -- (750) Proceeds from issuance of preferred stock and warrants including $1,353 of accrued offering costs not yet paid 11,772 -- Purchase of treasury stock -- (1,626) Proceeds from exercise of stock options 425 689 -------- -------- Net cash provided by (used in) financing activities 4,197 (1,687) -------- -------- Net increase (decrease) in cash and cash equivalents (5,962) 9,332 CASH AND CASH EQUIVALENTS, beginning of period 7,131 32,405 -------- -------- CASH AND CASH EQUIVALENTS, end of period $ 1,169 $ 41,737 ======== ======== SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION: CASH PAID FOR: Interest $ 238 $ 38 ======== ======== Income taxes $ 2,721 $ 1,255 ======== ======== The accompanying notes are an integral part of these condensed consolidated statements. 6 7 EQUITY MARKETING, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS MARCH 31, 2001 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA) (UNAUDITED) NOTE 1 -- ORGANIZATION AND BUSINESS Equity Marketing, Inc., a Delaware corporation and subsidiaries (the "Company"), is a leading marketing services company, providing a wide range of custom promotional programs that build sales and brand awareness for retailers, restaurant chains and consumer goods companies such as Burger King Corporation, The Coca-Cola Company, CVS/pharmacy and others. The Company is also a developer and marketer of distinctive, branded consumer products that complement its core promotions business and are based on trademarks it owns or classic licensed properties. The Company primarily sells to customers in the United States. The Company's functional currency is United States dollars. Equity Marketing Hong Kong, Ltd., a Delaware corporation ("EMHK"), is a 100% owned subsidiary of the Company. EMHK manages production of the Company's products by third parties in the Far East and currently is responsible for performing and/or procuring product sourcing, product engineering, quality control inspections, independent safety testing and export/import documentation. NOTE 2 -- BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES In the opinion of management and subject to year-end audit, the accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all the information and footnotes required by accounting principles generally accepted in the United States for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for fair presentation have been included. The results of operations for the interim periods are not necessarily indicative of the results for a full year. These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and footnotes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2000. NET INCOME PER SHARE Basic net income per share ("EPS") is computed by dividing net income available to common stockholders by the weighted average number of common shares outstanding during each period. Net income available to common stockholders represents reported net income less preferred stock dividend requirements. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock. Diluted EPS includes in-the-money options and warrants using the treasury stock method and also includes the assumed conversion of preferred stock using the if-converted method. Options and warrants to purchase 1,317,666, and 1,436,667 shares of common stock, $.001 par value per share (the "Common Stock"), as of March 31, 2000 and 2001, respectively, were excluded from the computation of diluted EPS as they would have been anti-dilutive. For the quarters ended March 31, 2000 and 2001, preferred stock convertible into 26,892 shares and 1,694,915 shares of common stock, respectively, were excluded from the computation of diluted EPS as they would have been anti-dilutive. The following is a reconciliation of the numerators and denominators of the basic and diluted EPS computation for "income available to common stockholders" and other disclosures required by SFAS No. 128, "Earnings per Share": 7 8 For the Three Months Ended March 31, 2000 2001 - ----------------------------------------------------- ------------- --------- ---------- -------------- ---------- Income Shares Per Share Income Share Per Share (Numerator) (Denominator) Amount (Numerator) (Denominator) Amount - ----------------------------------------------------- ------------- --------- ---------- -------------- ---------- Basic EPS: Income available to common stockholders $1,288 6,236,718 $ .21 $ 540 6,106,644 $ .09 ===== ===== Effect of Dilutive Securities: Options and warrants -- 236,753 -- 203,964 ------ --------- -------- --------- Dilutive EPS: Income available to common stockholders and assumed conversion $1,288 6,473,471 $ .20 $ 540 6,310,608 $ .09 ====== ========= ===== ======== ========= ===== INVENTORY Inventory consists of production-in-process which primarily represents tooling costs which are deferred and amortized over the life of the products and purchased finished goods held for sale to customers and purchased finished goods in transit to customers' distribution centers. Inventory is stated at the lower of average cost or market. As of December 31, 2000 and March 31, 2001, inventory consisted of the following: DECEMBER 31, MARCH 31, 2000 2001 ------------ --------- Production-in-process $ 1,742 $2,685 Finished goods 10,002 3,397 ------- ------ $11,744 $6,082 ======= ====== NOTE 3 -- SHORT-TERM DEBT At December 31, 2000 and March 31, 2001, the Company was party to a revolving credit agreement ("Credit Agreement") with two commercial banks. The agreement, as amended on July 27, 2000, provides for a line of credit of $25,000 through June 30, 2001 with borrowing availability determined by a formula based on qualified assets. Interest on outstanding borrowings is based on either a fixed rate equivalent to LIBOR plus an applicable spread of between 2.00 and 3.00 percent or a variable rate equivalent to the lead bank's reference rate plus an applicable spread of between zero and 0.50 percent. The Company is also required to pay an unused line fee of between zero and 0.50 percent per annum and certain letter of credit fees. The applicable spread is based on the achievement of certain financial ratios. The Credit Agreement is secured by substantially all of the Company's assets. The Credit Agreement requires the Company to comply with certain restrictions and financial covenants as defined in the agreement. As of March 31, 2001, the Company was in compliance with these requirements. The Credit Agreement also places restrictions on, among other things, the Company's capital expenditures, payment of dividends, stock repurchases, acquisitions, investments and transactions with affiliates. As of December 31, 2000 and March 31, 2001 there were no amounts outstanding under the Credit Agreement. Letters of credit outstanding as of December 31, 2000 and March 31, 2001 totaled $414 and $794, respectively. On April 24, 2001, the Company signed a credit facility with Bank of America. This credit facility replaced the Company's existing credit facility discussed above. The new credit facility is secured by substantially all of the Company's assets and provides for a line of credit of up to $35,000 for three years from the date of closing with borrowing availability determined by a formula based on qualified assets. Interest on outstanding borrowings will be based on either a fixed rate equivalent to LIBOR plus an applicable spread of between 1.50 and 2.25 percent or a variable rate equivalent to the lead bank's reference rate plus an applicable spread of between zero and 0.50 percent. The Company is also required to pay an unused line fee of between 0.30 and 0.60 percent per annum and certain letter of credit fees. The applicable spread is based on the achievement of certain financial ratios. The new credit facility may be used for working capital and acquisition financing purposes. NOTE 4 -- MANDATORY REDEEMABLE PREFERRED STOCK On March 29, 2000, Crown EMAK Partners, LLC, a Delaware limited liability company ("Crown"), invested $11,900 in the Company in exchange for preferred stock and warrants to purchase additional preferred stock. Under the terms of the investment, Crown acquired 11,900 shares of Series A mandatory redeemable senior cumulative participating convertible preferred stock, par value $.001 per share, of the Company (the "Series A Stock") with a conversion price of $14.75 per share. In connection with such purchase, the Company granted to Crown 8 9 five year warrants (collectively, the "Warrants") to purchase 5,712 shares of Series B senior cumulative participating convertible preferred stock, par value $.001 per share, of the Company (the "Series B Stock") at an exercise price of $1,000 per share, and 1,428 shares of Series C senior cumulative participating convertible preferred stock, par value $.001 per share, of the Company (the "Series C Stock") at an exercise price of $1,000 per share. The Warrants are immediately exercisable. The conversion prices of the Series B Stock and the Series C Stock are $16.00 and $18.00, respectively. On June 20, 2000, Crown paid an additional $13,100 to the Company in exchange for an additional 13,100 shares of Series A Stock with a conversion price of $14.75 per share. In connection with such purchase, the Company granted to Crown Warrants to purchase an additional 6,288 shares of Series B Stock and an additional 1,572 shares of Series C Stock. Each share of Series A Stock is convertible into 67.7966 shares of Common Stock, representing 1,694,915 shares of Common Stock in aggregate. Each share of Series B Stock and Series C Stock is convertible into 62.5 and 55.5556 shares of Common Stock, respectively, representing 916,666 shares of Common Stock in aggregate. Also in connection with such purchase, the Company agreed to pay Crown a commitment fee in the aggregate amount of $1,250, paid in equal quarterly installments of $62.5 commencing on June 30, 2000 and ending on March 30, 2005. A payment of $62.5 was made for the quarter ended March 31, 2001. Upon any voluntary or involuntary liquidation, dissolution or winding-up of the affairs of the Company, Crown, as holder of the preferred stock, will be entitled to payment out of the assets of the Company available for distribution of an amount equal to the greater of (a) the liquidation preference of $1,000 per share (the "Liquidation Preference") plus all accrued and unpaid dividends or (b) the aggregate amount of payment that the outstanding preferred stock holder would have received assuming conversion to Common Stock immediately prior to the date of liquidation of capital stock, before any payment is made to other stockholders. The Series A Stock, Series B Stock and Series C Stock are subject to mandatory redemption at 101% of the aggregate Liquidation Preference plus accrued and unpaid dividends if a change in control of the Company occurs. Crown has voting rights equivalent to the number of shares of Common Stock into which their preferred stock is convertible on the relevant record date. Crown is also entitled to receive a quarterly dividend equal to 6% of the Liquidation Preference per share outstanding, payable in cash. For the quarter ended March 31, 2001, cash dividends of $750 were paid to Crown, of which $375 was accrued as of December 31, 2000. Crown currently holds 100% of the outstanding shares of Series A Stock, and consequently, has designated two individuals to the Board of Directors of the Company. The Series A Stock is recorded in the accompanying condensed consolidated balance sheets at its Liquidation Preference net of issuance costs. The issuance costs totaled approximately $1,951 and included an accrual of approximately $1,000 for the present value of the commitment fee discussed above. NOTE 5 -- STOCK REPURCHASE The Company's Board of Directors has authorized up to $10,000 for the repurchase of the Company's common stock over a twelve month period. The repurchase program commenced on July 21, 2000. Purchases will be conducted in the open market at prevailing prices, based on market conditions when the Company is not in a quiet period. The Company may also transact purchases effected as block trades, as well as certain negotiated, off-exchange purchases not in the open market. This repurchase program will be funded through a combination of working capital and bank debt. As of March 31, 2001, the Company has purchased an aggregate of 414,729 shares at an average price of $12.72 per share including commissions. NOTE 6 -- LEGAL PROCEEDINGS AmeriServe Food Distribution, Inc. ("AmeriServe") filed a voluntary petition under Chapter 11 of the United States Bankruptcy Code on January 31, 2000 (see Note 8 - AmeriServe Bankruptcy). On or about November 30, 2000, substantially all of AmeriServe's business assets were sold. On or about December 1, 2000, AmeriServe's Confirmed Plan of Reorganization (the "Plan") became effective. The Plan provided for the creation of the AFD Fund to, among other things, recover transfers made to non-insider creditors during the ninety day period prior to the January 31, 2000 bankruptcy filing. In April 2001, the Company received a letter from the AFD Fund seeking a negotiated resolution to claims for allegedly preferential payments made during the ninety days prior to the bankruptcy petition. In the letter, the AFD Fund calculates the Company's exposure after application of one of several possible defenses as $6,601, recognizes that at least one other defense may apply, and requests a proposal from the Company to settle the preference claim. Based on its analysis of data provided by the AFD Fund, the Company believes that valid defenses are available for the entire amount of the claim asserted by the AFD Fund and intends to defend any action commenced by the AFD Fund vigorously. There can be no assurance that the Company will be able to achieve a favorable settlement of this claim or obtain a favorable resolution of any resulting lawsuit if the claim is not settled. An unfavorable resolution of this claim could have a material adverse effect on the Company's business, financial condition and results of operations. Regardless of the outcome, the costs and expenses incurred by the Company to defend this claim or potential lawsuit could also have a material adverse effect on the Company's 9 10 business, financial condition and results of operations. GENERAL LITIGATION The Company is involved in various other legal proceedings generally incidental to its business. While the result of any litigation contains an element of uncertainty, management presently believes that the outcome of any other known, pending or threatened legal proceeding or claim, individually or combined, will not have a material adverse effect on the Company's financial position or results of operations. NOTE 7 -- SEGMENTS Effective January 1, 1998, the Company adopted the provisions of SFAS No. 131, "Disclosures about Segments of an Enterprise and Related Information." The Company has identified two reportable segments through which it conducts its continuing operations: promotions and consumer products. The factors for determining the reportable segments were based on the distinct nature of their operations. They are managed as separate business units because each requires and is responsible for executing a unique business strategy. The promotions segment provides various services and produces promotional products used as free premiums or sold in conjunction with the purchase of other items at a retailer or quick service restaurant. Promotional programs are used for marketing purposes by both the companies sponsoring the promotions and the licensors of the entertainment properties on which the promotional programs are based. The consumer products segment designs and contracts for the manufacture of toys and other consumer products for sale to major mass market and specialty retailers, who in turn sell the products to consumers. Earnings of industry segments and geographic areas exclude interest income, interest expense, depreciation expense, restructuring, and other unallocated corporate expenses. Income taxes are allocated to segments on the basis of operating results. Identified assets are those assets used in the operations of the segments and include inventory, receivables, goodwill and other intangibles. Corporate assets consist of cash, certain corporate receivables, fixed assets, and certain trademarks. INDUSTRY SEGMENTS AS OF AND FOR THE THREE MONTHS ENDED MARCH 31, 2000 --------------------------------------------------- CONSUMER PROMOTIONS PRODUCTS CORPORATE TOTAL - ------------------------------------------------------------------------------------------------- Total revenues $40,202 $ 3,275 $ -- $43,477 ================================================================================================= Income (loss) before provision (benefit) for income taxes $ 5,663 $ 256 $ (3,780) $ 2,139 Provision (benefit) for income taxes 2,237 101 (1,493) 845 - ------------------------------------------------------------------------------------------------- Net income (loss) $ 3,426 $ 155 $ (2,287) $ 1,294 ================================================================================================= Fixed asset additions, net $ -- $ -- $ 137 $ 137 ================================================================================================= Depreciation and amortization $ 183 $ 119 $ 357 $ 659 ================================================================================================= Total assets $72,661 $11,375 $ 13,271 $97,307 ================================================================================================= AS OF AND FOR THE THREE MONTHS ENDED MARCH 31, 2000 --------------------------------------------------- CONSUMER PROMOTIONS PRODUCTS CORPORATE TOTAL - ------------------------------------------------------------------------------------------------- Total revenues $23,149 $ 4,878 $ -- $28,027 ================================================================================================= Income (loss) before provision (benefit) for income taxes $ 4,123 $ 452 $ (3,050) $ 1,525 Provision (benefit) for income taxes 1,649 181 (1,220) 610 - ------------------------------------------------------------------------------------------------- Net income (loss) $ 2,474 $ 271 $ (1,830) $ 915 ================================================================================================= Fixed asset additions, net $ -- $ -- $ 248 $ 248 ================================================================================================= Depreciation and amortization $ 183 $ -- $ 370 $ 553 ================================================================================================= Total assets $29,889 $ 4,214 $ 52,421 $86,524 ================================================================================================= 10 11 NOTE 8 -- AMERISERVE BANKRUPTCY The Company regularly extends credit to several distribution companies in connection with its business with Burger King. One of these distribution companies, AmeriServe, accounted for more than 50 percent of the products purchased from the Company by the Burger King system in 1999. AmeriServe filed a voluntary petition under Chapter 11 of the United States Bankruptcy Code on January 31, 2000. As of January 31, 2000, AmeriServe owed the Company $28,774 in trade receivables. AmeriServe was able to secure temporary debtor in possession funding to enable it to continue operating in the short-term post bankruptcy. Restaurant Services, Inc. ("RSI"), a not-for-profit purchasing cooperative that has as its members Burger King franchisees and Burger King, is the exclusive purchasing agent for the Burger King system of franchisee-owned and company-owned restaurants located in the United States. Subsequent to January 31, 2000, the Company reached an agreement with RSI in which RSI purchased all pre-petition trade receivables owed to the Company by AmeriServe in exchange for a two-year non-interest-bearing note valued at $15,970 and satisfaction of certain contractual obligations owed by the Company to RSI. This agreement resulted in a net pre-tax charge of $1,014 for the quarter ended December 31, 1999. A note receivable of $10,515 was recorded on the consolidated balance sheet as of December 31, 1999. $6,642 of the $28,774 pre-petition trade receivables related to sales made in January 2000. Accordingly, the remaining $5,455 portion of the note receivable was recorded in January 2000, and resulted in a net pre-tax charge of $482 for the quarter ended March 31, 2000. This charge was offset by $304 of imputed interest income, at 9% per annum, recorded on the note receivable for the same period in 2000. The balance of the note receivable as of March 31, 2001 was $6,311, which was recorded as a current asset as the note is due by December 2001. As of July 2000, the Burger King system completed a transition to alternative distributors. Following such transition, the largest distribution company accounted for approximately 21.4% of the products purchased from the Company by the Burger King system for the three months ended March 31, 2001. 11 12 ITEM 2 -- MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS CAUTIONARY STATEMENT Certain expectations and projections regarding the future performance of Equity Marketing, Inc. (the "Company") discussed in this quarterly report are forward-looking and are made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These expectations and projections are based on currently available competitive, financial and economic data along with the Company's operating plans and are subject to future events and uncertainties. Forward-looking statements can be identified by the use of forward looking terminology, such as may, will, should, expect, anticipate, estimate, continue, plans, intends or other similar terminology. Management cautions you that the following factors, among others, could cause the Company's actual consolidated results of operations and financial position in 2001 and thereafter to differ significantly from those expressed in forward-looking statements: MARKETPLACE RISKS - - Dependence on a single customer, Burger King, which may adversely affect the Company's financial condition and results of operations - - Significant quarter-to-quarter variability in the Company's revenues and net income, which may result in operating results below the expectations of securities analysts and investors - - Dependence on the popularity of licensed entertainment properties, which may adversely affect the Company's financial condition and results of operations - - Dependence on the ability to license, develop and market new products, which may adversely affect the Company's financial condition and results of operations - - Increased competitive pressure, which may affect the sales of the Company's products - - Dependence on foreign manufacturers, which may increase the costs of the Company's products and affect the demand for such products FINANCING RISKS - - Currency fluctuations, which may affect the Company's suppliers and the Company's reportable income - - Need for additional working capital to fund the Company's business, which may not be available at all or on favorable terms when required OTHER RISKS - - Potential negative impact of past or future acquisitions, which may disrupt the Company's ongoing business, distract senior management and increase expenses - - Adverse results of litigation, governmental proceedings or environmental matters, which may lead to increased costs or interruption in normal business operations of the Company - - Changes in laws or regulations, both domestically and internationally, including those affecting consumer products or environmental activities or trade restrictions, which may lead to increased costs - - Exposure to liability for the costs related to product recalls. These costs can include legal expenses, advertising, collection and destruction of product, and free goods. The Company's product liability insurance coverage generally excludes such costs and damages resulting from product recall The Company undertakes no obligation to publicly release the results of any revisions to forward-looking statements, which may be made to reflect events or circumstance after the date hereof or to reflect the occurrence of unanticipated events. The risks highlighted herein should not be assumed to be the only items that could affect future performance of the Company. In addition to the information contained in this document, readers are advised to review the Company's Form 10-K for the year ended December 31, 2000, under the heading "Management's Discussion and Analysis of Financial Condition and Results of Operations -- Cautionary Statements and Risk Factors." ORGANIZATION AND BUSINESS Equity Marketing, Inc., a Delaware corporation and subsidiaries (the "Company"), is a leading marketing services company, providing a wide range of custom promotional programs that build sales and brand awareness for retailers, restaurant chains and consumer goods companies such as Burger King Corporation, The Coca-Cola Company, CVS/pharmacy and others. The Company is also a developer and marketer of distinctive, branded consumer products that complement its core promotions business and are based on trademarks it owns or classic licensed properties. The Company primarily sells to customers in the United States. The Company's functional currency is United States dollars. 12 13 Equity Marketing Hong Kong, Ltd., a Delaware corporation ("EMHK"), is a 100% owned subsidiary of the Company. EMHK manages production of the Company's products by third parties in the Far East and currently is responsible for performing and/or procuring product sourcing, product engineering, quality control inspections, independent safety testing and export/import documentation. RESULTS OF OPERATIONS The following table sets forth, for the periods indicated, the Company's operating results as a percentage of total revenues: THREE MONTHS ENDED MARCH 31, --------------------- 2000 2001 ----- ----- Revenues 100.0% 100.0% Cost of sales 76.4 70.8 ----- ----- Gross profit 23.6 29.2 ----- ----- Operating Expenses: Salaries, wages and benefits 7.8 13.3 Selling, general and administrative 10.0 13.3 AmeriServe bankruptcy bad debt expense 1.1 -- ----- ----- Total operating expenses 18.9 26.6 ----- ----- Income from operations 4.7 2.6 Interest income, net 0.2 2.8 ----- ----- Income before provision for income taxes 4.9 5.4 Provision for income taxes 1.9 2.2 ----- ----- Net income 3.0% 3.2% ===== ===== EBITDA While many in the financial community consider earnings before interest, taxes, depreciation and amortization ("EBITDA") to be an important measure of comparative operating performance, it should be considered in addition to, but not as a substitute for or superior to, operating income, net earnings, cash flow and other measures of financial performance prepared in accordance with accounting principles generally accepted in the United States. EBITDA does not reflect cash available to fund cash requirements, and the items excluded from EBITDA, such as depreciation and amortization, are significant components in assessing the Company's financial performance. Other significant uses of cash flows are required before cash will be available to the Company, including debt service, taxes and cash expenditures for various long-term assets. The Company's calculation of EBITDA may be different from the calculation used by other companies and, therefore, comparability may be limited. The following table sets forth EBITDA for the periods indicated: FOR THREE MONTHS ENDED MARCH 31, -------------------------------- 2000 2001 - ------------------------------------------------------------------------------- Net income $ 1,294 $ 915 Add: Depreciation and amortization 659 553 Interest income, net (85) (779) Provision for income taxes 845 610 - ------------------------------------------------------------------------------- EBITDA $ 2,713 $ 1,299 =============================================================================== 13 14 THREE MONTHS ENDED MARCH 31, 2001 COMPARED TO THREE MONTHS ENDED MARCH 31, 2000 (000'S OMITTED): Revenues for the three months ended March 31, 2001 decreased $15,450, or 35.5%, to $28,027 from $43,477 in the comparable period in 2000. Promotions revenues decreased $17,053 to $23,149 primarily as a result of decreased revenues associated with Burger King programs in 2001 compared to the same period in 2000. Revenues in the first quarter of 2000 were positively impacted by an extraordinary promotion based on Nintendo's Pokemon(TM) property. Consumer Product revenues increased $1,603, or 48.9%, to $4,878 primarily due to increased sales of Scooby-Doo(TM) and Tub Tints(R) product, partially offset by reduced sales of Headliners(R). Cost of sales decreased $13,366 to $19,837 (70.8% of revenues) for the three months ended March 31, 2001 from $33,203 (76.4% of revenues) in the comparable period in 2000 due to the lower sales volume in 2001. The gross margin percentage increased to 29.2% for the three months ended March 31, 2001 from 23.6% in the comparable period for 2000. This increase was due to a shift in the Company's revenue mix, resulting from growth in 2001 in Consumer Product revenues and international promotion revenues, which tend to carry higher gross margins. Salaries, wages and benefits increased $328, or 9.6%, to $3,729, (13.3% of revenues). This increase was primarily attributable to staffing additions resulting from the Company's current growth initiatives. Selling, general and administrative expenses decreased $622, or 14.3%, to $3,715 (13.3% of revenues). This decrease is due primarily to decreased freight out and warehousing costs resulting from the decrease in sales volume. This decrease is also attributable to a decline in travel & entertainment expenses and outside services costs, partially offset by an increase in advertising expense and insurance expense. The decrease was also attributable to a reduction in amortization expense resulting from the write-off of the goodwill and trademark in December 2000 associated with the acquisition of Corinthian Marketing, Inc. in April 1998. Selling, general and administrative expenses increased as a percentage of revenues from 10.0% to 13.3% as a result of the lower sales volume. The AmeriServe bad debt expense recorded in the quarter ended March 31, 2000 represents a charge resulting from the bankruptcy of AmeriServe. (see "AmeriServe Bankruptcy") Net interest income was $779 for the three months ended March 31, 2001 compared to net interest income of $85 for the three months ended March 31, 2000. The net interest income in 2001 was attributable to approximately $172 of imputed interest income recorded on a note receivable (see "AmeriServe Bankruptcy") and approximately $607 of interest income generated by the significantly increased level of cash and cash equivalents. The effective tax rate for the three months ended March 31, 2001 was 40.0% which approximates the effective rate of 39.5% for the same period in 2000. Net income decreased $379, or 29.3%, to $915 (3.2% of revenues) from $1,294 (3.0% of revenues) in 2000 primarily due to lower gross margin earned on decreased revenues and to the increase in salaries, wages and benefits partially offset by the decrease in selling, general and administrative expenses and increased interest income in 2001. For the three months ended March 31, 2001, EBITDA decreased $1,414, or 52.1 %, to $1,299 from $2,713 in 2000 primarily due to lower gross margins earned on decreased revenues and to the increase in salaries, wages and benefits partially offset by the decrease in selling, general and administrative expenses in 2001. Although the Company believes that its share of Burger King's custom promotional products business in 2001 will remain consistent with 2000 levels, based on program awards received to date, the Company anticipates that the dollar volume of custom promotional product purchases by Burger King from the Company will decline in 2001 by approximately 30% to 40%. Based on its understanding of the factors contributing to the decline, management believes it is likely that the dollar volume of purchases by Burger King of custom promotional product in 2002 will return to levels consistent with periods prior to 2001 and that its relationship with Burger King and its purchasing cooperative, RSI, remains strong. Management further believes that the decline in 2001 Burger King revenue will be partially offset by new business development efforts and strategic growth initiatives. The statements set forth herein are forward looking and actual results could differ materially. FINANCIAL CONDITION AND LIQUIDITY The Company's financial position remained strong in the first quarter of 2001. At March 31, 2001, the Company had no debt and its cash and cash equivalents and marketable securities were $41,737, compared to $37,505 as of December 31, 2000. 14 15 As of March 31, 2001, the Company's net accounts receivable decreased $20,663 to $9,474 from $30,137 at December 31, 2000. This decrease is a result of the lower level of sales volume in the first quarter compared to the fourth quarter of 2000. Historically, first quarter sales are substantially lower than sales in the fourth quarter, which tends to be the highest volume quarter of the year. As of March 31, 2001, inventory decreased $5,662 to $6,082 from $11,744 from December 31, 2000. The decrease in inventory is partially a result of the decrease in Burger King order volumes discussed above. As of March 31, 2001, accounts payable decreased $11,201 to $7,220 from $18,421 at December 31, 2000. This decrease is associated with the reduction in inventory levels along with the paydown of liabilities related to large fourth quarter promotional programs. As of March 31, 2001, accrued liabilities decreased $12,575 to $9,400 from $21,975 at December 31, 2000. This decrease is primarily attributable to the payment of employee bonuses related to 2000, the payment of federal and state income taxes related to 2000 net income, and payment of royalty and administrative fees collected from distribution companies related to the fourth quarter of 2000 on behalf of promotional customers. As of March 31, 2001, working capital was $51,618 compared to $52,140 at December 31, 2000. The decrease in working capital was primarily as a result of cash used to repurchase shares of the Company's common stock (see "Stock Repurchase"). The Company did not have any significant investing activities in the quarter. The Company believes that its cash from operations, cash on hand at March 31, 2001 and its credit facility will be sufficient to fund its working capital needs for at least the next twelve months. The statements set forth herein are forward-looking and actual results may differ materially. CREDIT FACILITIES The Company maintains and periodically amends or replaces a credit agreement with two commercial banks that is utilized to finance the seasonal working capital requirements of its operations. The credit facility is secured by substantially all of the Company's assets. The agreement, as amended on July 27, 2000, provides for a line of credit of $25,000 through June 30, 2001 with borrowing availability determined by a formula based on qualified assets. There were no amounts outstanding under the credit facility as of March 31, 2001. Letters of credit outstanding as of March 31, 2001 were $794. The Credit Agreement requires the Company to comply with certain restrictions and financial covenants as defined in the agreement. As of March 31, 2001, the Company was in compliance with these covenants. The Credit Agreement also places restrictions on, among other things, the Company's capital expenditures, payment of dividends, stock repurchases, acquisitions, investments and transactions with affiliates. On April 24, 2001, the Company signed a credit facility with Bank of America. This credit facility replaced the Company's existing credit facility discussed above. The new credit facility is secured by substantially all of the Company's assets and provides for a line of credit of up to $35,000 for three years from the date of closing with borrowing availability determined by a formula based on qualified assets. Interest on outstanding borrowings will be based on either a fixed rate equivalent to LIBOR plus an applicable spread of between 1.50 and 2.25 percent or a variable rate equivalent to the lead bank's reference rate plus an applicable spread of between zero and 0.50 percent. The Company is also required to pay an unused line fee of between 0.30 and 0.60 percent per annum and certain letter of credit fees. The applicable spread is based on the achievement of certain financial ratios. The new credit facility may be used for working capital and acquisition financing purposes. ISSUANCE OF PREFERRED STOCK On March 29, 2000, Crown EMAK Partners, LLC, a Delaware limited liability company ("Crown"), invested $11,900 in the Company in exchange for preferred stock and warrants to purchase additional preferred stock. Under the terms of the investment, Crown acquired 11,900 shares of Series A mandatory redeemable senior cumulative participating convertible preferred stock, par value $.001 per share, of the Company (the "Series A Stock") with a conversion price of $14.75 per share. In connection with such purchase, the Company granted to Crown five year warrants (collectively, the "Warrants") to purchase 5,712 shares of Series B senior cumulative participating convertible preferred stock, par value $.001 per share, of the Company (the "Series B Stock") at an exercise price of $1,000 per share, and 1,428 shares of Series C senior cumulative participating convertible preferred stock, par value $.001 per share, of the Company (the "Series C Stock") at an exercise price of $1,000 per share. The Warrants are immediately exercisable. The conversion prices of the Series B Stock and the Series C Stock are $16.00 and $18.00, respectively. On June 20, 2000, Crown paid an additional $13,100 to the Company in exchange for an additional 13,100 shares of Series A Stock with a conversion price of $14.75 per share. In connection with such purchase, the Company granted to Crown Warrants to purchase an additional 6,288 shares of Series B Stock and an additional 1,572 shares of Series C Stock. Each share of Series A Stock is convertible into 67.7966 shares of Common Stock, representing 1,694,915 shares of Common Stock in aggregate. Each share of Series B Stock and Series C Stock is convertible into 62.5 and 55.5556 shares of Common Stock, respectively, representing 916,666 shares of Common Stock in aggregate. Also in connection with such purchase, the Company agreed to pay Crown a commitment fee in the aggregate amount of $1,250, paid 15 16 in equal quarterly installments of $62.5 commencing on June 30, 2000 and ending on March 30, 2005. A payment of $62.5 was made for the quarter ended March 31, 2001. Upon any voluntary or involuntary liquidation, dissolution or winding-up of the affairs of the Company, Crown, as holder of the preferred stock, will be entitled to payment out of the assets of the Company available for distribution of an amount equal to the greater of (a) the liquidation preference of $1,000 per share (the "Liquidation Preference") plus all accrued and unpaid dividends or (b) the aggregate amount of payment that the outstanding preferred stock holder would have received assuming conversion to Common Stock immediately prior to the date of liquidation of capital stock, before any payment is made to other stockholders. The Series A Stock, Series B Stock and Series C Stock are subject to mandatory redemption at 101% of the aggregate Liquidation Preference plus accrued and unpaid dividends if a change in control of the Company occurs. Crown has voting rights equivalent to the number of shares of Common Stock into which their preferred stock is convertible on the relevant record date. Crown is also entitled to receive a quarterly dividend equal to 6% of the Liquidation Preference per share outstanding, payable in cash. For the quarter ended March 31, 2001, cash dividends of $750 were paid to Crown, of which $375 was accrued as of December 31, 2000. Crown currently holds 100% of the outstanding shares of Series A Stock, and consequently, has designated two individuals to the Board of Directors of the Company. The Series A Stock is recorded in the accompanying condensed consolidated balance sheets at its Liquidation Preference net of issuance costs. The issuance costs totaled approximately $1,951 and included an accrual of approximately $1,000 for the present value of the commitment fee discussed above. STOCK REPURCHASE The Company's Board of Directors has authorized up to $10,000 for the repurchase of the Company's common stock over a twelve month period. The repurchase program commenced on July 21, 2000. Purchases will be conducted in the open market at prevailing prices, based on market conditions when the Company is not in a quiet period. The Company may also transact purchases effected as block trades, as well as certain negotiated, off-exchange purchases not in the open market. This repurchase program will be funded through a combination of working capital and bank debt. As of March 31, 2001, the Company has purchased an aggregate of 414,729 shares at an average price of $12.72 per share including commissions. AMERISERVE BANKRUPTCY The Company regularly extends credit to several distribution companies in connection with its business with Burger King. One of these distribution companies, AmeriServe Food Distribution, Inc. ("AmeriServe"), accounted for more than 50 percent of the products purchased from the Company by the Burger King system in 1999. AmeriServe filed a voluntary petition under Chapter 11 of the United States Bankruptcy Code on January 31, 2000. As of January 31, 2000, AmeriServe owed the Company $28,774 in trade receivables. AmeriServe was able to secure temporary debtor in possession funding to enable it to continue operating in the short-term post bankruptcy. Restaurant Services, Inc. ("RSI"), a not-for-profit purchasing cooperative that has as its members Burger King franchisees and Burger King, is the exclusive purchasing agent for the Burger King system of franchisee-owned and company-owned restaurants located in the United States. Subsequent to January 31, 2000, the Company reached an agreement with RSI in which RSI purchased all pre-petition trade receivables owed to the Company by AmeriServe in exchange for a two-year non-interest-bearing note valued at $15,970 and satisfaction of certain contractual obligations owed by the Company to RSI. This agreement resulted in a net pre-tax charge of $1,014 for the quarter ended December 31, 1999. A note receivable of $10,515 was recorded on the consolidated balance sheet as of December 31, 1999. $6,642 of the $28,774 pre-petition trade receivables related to sales made in January 2000. Accordingly, the remaining $5,455 portion of the note receivable was recorded in January 2000, and resulted in a net pre-tax charge of $482 for the quarter ended March 31, 2000. This charge was offset by $304 of imputed interest income, at 9% per annum, recorded on the note receivable for the same period in 2000. The balance of the note receivable as of March 31, 2001 was $6,311, which was recorded as a current asset as the note is due by December 2001. As of July 2000, the Burger King system completed a transition to alternative distributors. Following such transition, the largest distribution company accounted for approximately 21.4% of the products purchased from the Company by the Burger King system for the three months ended March 31, 2001. 16 17 PART II. OTHER INFORMATION ITEM 1. LEGAL PROCEEDINGS AmeriServe filed a voluntary petition under Chapter 11 of the United States Bankruptcy Code on January 31, 2000 (see "AmeriServe Bankruptcy"). On or about November 30, 2000, substantially all of AmeriServe's business assets were sold. On or about December 1, 2000, AmeriServe's Confirmed Plan of Reorganization (the "Plan") became effective. The Plan provided for the creation of the AFD Fund to, among other things, recover transfers made to non-insider creditors during the ninety day period prior to the January 31, 2000 bankruptcy filing. In April 2001, the Company received a letter from the AFD Fund seeking a negotiated resolution to claims for allegedly preferential payments made during the ninety days prior to the bankruptcy petition. In the letter, the AFD Fund calculates the Company's exposure after application of one of several possible defenses as $6,601, recognizes that at least one other defense may apply, and requests a proposal from the Company to settle the preference claim. Based on its analysis of data provided by the AFD Fund, the Company believes that valid defenses are available for the entire amount of the claim asserted by the AFD Fund and intends to defend any action commenced by the AFD Fund vigorously. There can be no assurance that the Company will be able to achieve a favorable settlement of this claim or obtain a favorable resolution of any resulting lawsuit if the claim is not settled. An unfavorable resolution of this claim could have a material adverse effect on the Company's business, financial condition and results of operations. Regardless of the outcome, the costs and expenses incurred by the Company to defend this claim or potential lawsuit could also have a material adverse effect on the Company's business, financial condition and results of operations. GENERAL LITIGATION The Company is involved in various other legal proceedings generally incidental to its business. While the result of any litigation contains an element of uncertainty, management presently believes that the outcome of any other known, pending or threatened legal proceeding or claim, individually or combined, will not have a material adverse effect on the Company's financial position or results of operations. ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K 10.0 Credit Agreement by and between Bank of America, N.A. and Equity Marketing, Inc., dated April 24, 2001 (b) Report on Form 8-K: Report on Form 8-K filed with the Securities and Exchange Commission on March 5, 2001 17 18 SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Los Angeles and State of California on the 15th day of May, 2001 EQUITY MARKETING, INC. /s/ LAWRENCE J. MADDEN ------------------------ Lawrence J. Madden Senior Vice President and Chief Financial Officer (Principal Financial and Accounting Officer) 18