AT EQUITY MARKETING, INC.:          AT FRB | WEBER SHANDWICK:
   Christine Noel                      Tony Rossi             Tricia Ross
   SVP, Corporate Communications       Investor Relations     Investor Relations
   (323) 932-4436                      (310) 407-6563         (310) 407-6540

FOR IMMEDIATE RELEASE

           EQUITY MARKETING REPORTS INCREASE IN REVENUES AND EARNINGS
                           FOR SECOND QUARTER OF 2003

         LOS ANGELES, JULY 24, 2003 - Equity Marketing, Inc. (Nasdaq: EMAK), a
leading marketing services firm, today announced its financial results for the
second quarter ended June 30, 2003.

         Revenues were $57.0 million, a second quarter record and an increase of
20.8% over revenues of $47.2 million in the same period of the previous year.

         Net income was $2.1 million, or $0.28 per diluted share, compared with
net income of $0.5 million, or $0.03 per diluted share, in the same period of
the previous year. Net income for the second quarter of 2002 included a pre-tax
charge for the forgiveness of a note receivable in the amount of $1.7 million.
Excluding this charge, net income was $1.6 million, or $0.21 per diluted share
in the 2002 period.

         "Although general economic conditions remain challenging, each of our
businesses continued to perform well in the second quarter, resulting in 12%
organic revenue growth," said Equity Marketing Chairman and Chief Executive
Officer Don Kurz. "We executed several significant promotional programs for our
major Marketing Services clients, and we are also seeing more activity in the
area of strategic marketing consulting services, such as category marketing in
the retail marketplace.

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Equity Marketing, Inc.
Page 2 of 11

         "We also had solid growth in the Consumer Products business, with sales
increasing by 41% over the previous year. This is particularly notable given the
difficult prior year comparison due to the strong sales of our Scooby-Doo(TM)
line when the Scooby-Doo feature film was released last Summer. The
year-over-year increase in 2003 was largely driven by the initial shipments of
our new line of Disney's Kim Possible(TM) merchandise, which is scheduled to
receive strong advertising and marketing support from both Disney and Wal-Mart
in the August through November period," said Mr. Kurz.

QUARTER ENDED JUNE 30, 2003 FINANCIAL HIGHLIGHTS

     -      Revenues were $57.0 million, a second quarter record and an increase
            of 20.8% over revenues of $47.2 million in the same period of the
            previous year.

     -      Organic revenue growth, which excludes the impact of the UPSHOT
            acquisition, was 11.6%.

     -      The Logistix and UPSHOT businesses generated $11.5 million in
            revenues in the second quarter of 2003.

     -      Marketing Services revenues for the quarter represented 79.8% of
            total revenues, while Consumer Products revenues represented 20.2%
            of total revenues. In the prior year period, Marketing Services
            revenues represented 82.7% of total revenues, while Consumer
            Products revenues represented 17.3% of total revenues.

     -      Gross profit was 26.7% in the second quarter of 2003, as compared to
            22.5% in the same period in 2002. In 2002, gross profit before
            charge for the forgiveness of note receivable ("charge") was 26.0%.
            Gross profit was 24.0% in the Marketing Services business and 37.0%
            in the Consumer Products business in the second quarter of 2003, as
            compared to 26.2% and 25.1%, respectively, in the second quarter of
            2002 before charge.

     -      Overall operating expenses were $12.0 million, or 21.1% of revenues,
            compared with $9.7 million, or 20.6% of revenues, in the prior year.
            Prior year operating expenses exclude UPSHOT.

     -      Earnings before interest, taxes, depreciation and amortization
            ("EBITDA") was $3.8 million, an improvement of 29.6% from the $3.0
            million recorded in the same period in 2002 before charge.

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Equity Marketing, Inc.
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     -      Net income was $2.1 million, or $0.28 per diluted share, compared
            with net income of $0.5 million, or $0.03 per diluted share, in the
            same period of the previous year. Net income before charge was $1.6
            million, or $0.21 per diluted share in the 2002 period.

     -      Results for the second quarter of 2002 do not include UPSHOT
            (acquired July 17, 2002).

SIX MONTHS ENDED JUNE 30, 2003 FINANCIAL HIGHLIGHTS

     -      Revenues were $104.5 million, an increase of 25.5% over the $83.3
            million in the same period of 2002.

     -      Organic revenue growth, which excludes the impact of the UPSHOT
            acquisition, was 14.1%.

     -      The Logistix and UPSHOT businesses generated $26.4 million in
            revenues in the first six months of 2003.

     -      Marketing Services revenues for the first six months of 2003
            represented 85.0% of total revenues, while Consumer Products
            revenues represented 15.0% of total revenues. In the prior year
            period, Marketing Services revenues represented 81.3% of total
            revenues, while Consumer Products revenues represented 18.7% of
            total revenues.

     -      Gross profit was 26.3% for the six months ended June 30, 2003, as
            compared to 23.8% in the same period in 2002. Gross profit before
            charge in 2002 was 25.8%. Gross profit was 24.2% in the Marketing
            Services business and 38.0% in the Consumer Products business in the
            first six months of 2003, as compared to 25.2% and 28.2%,
            respectively, in the same period of the previous year before charge.

     -      Overall operating expenses were $22.9 million, or 21.9% of revenues,
            compared with $18.0 million, or 21.7% of revenues, in the prior
            year. Prior year operating expenses exclude UPSHOT.

     -      Earnings before interest, taxes, depreciation and amortization
            ("EBITDA") was $5.8 million, an improvement of 37.6% from the $4.2
            million recorded in the same period in 2002 before charge.

     -      Net income was $3.1 million for the six months ended June 30, 2003,
            or $0.40 per diluted share, compared with a net loss of $1.3
            million, or $0.34 per diluted share, in the same period in 2002. Net
            income before charge and cumulative effect of change in accounting

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Equity Marketing, Inc.
Page 4 of 11

            principles (recorded in the first quarter of 2002) was $2.3 million,
            or $0.26 per diluted share, for the six month period ended June 30,
            2002.

     -      Results for the first six months of 2002 do not include UPSHOT
            (acquired July 17, 2002).

FINANCIAL CONDITION

         At June 30, 2003, the Company had $20.4 million in cash, cash
equivalents and marketable securities, $30.9 million in working capital, a
current ratio of 1.7 and no debt.

STOCK REPURCHASE PROGRAM

         In July 2002, Equity's Board of Directors authorized the implementation
of a new $10 million stock repurchase program. Through June 30, 2003, the
Company had spent a total of $2.2 million from this program to purchase 168,700
shares at an average price of $12.96 per share, including commissions. Since
initiating its original buyback program on July 20, 2000, the Company has spent
a total of $14.2 million to purchase 1,147,009 shares at an average price of
$12.40 per share, including commissions.

SHARE COUNT UPDATE

         In accordance with GAAP, based on the level of net income for the
second quarter of 2003, the calculation of diluted earnings per share includes
the impact of the assumed conversion of preferred stock and excludes the
preferred stock dividend. Accordingly, the number of diluted weighted average
shares outstanding for purposes of computing earnings per share was 7.8 million
shares.

         In subsequent periods, the Company expects its diluted weighted average
shares outstanding for purposes of computing earnings per share to be the
following (based on its current projections):


                                
Third Quarter 2003:                6.1 million shares
Fourth Quarter 2003:               7.8 million shares
Full Year 2003:                    7.8 million shares


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CHANGE IN STOCK-BASED COMPENSATION

         Starting this year, Equity Marketing will reduce its use of stock
options as a means of stock-based compensation and will supplement them with
grants of restricted stock units generally vesting over a period of four years.
In accordance with GAAP, the expense of the restricted stock grants is reflected
in the Company's financial statements, starting with the second quarter of 2003.

         "We want to incentivize our employees to make business decisions that
are in the long-term best interest of the Company, and we believe restricted
stock grants are a more effective tool in that regard," said Mr. Kurz. "In the
long term, the use of restricted stock grants will also reduce the dilutive
impact of stock-based compensation to our shareholders, and, we believe, allow
for a more accurate accounting of stock-based compensation for investors."

OUTLOOK

         Equity Marketing expects third quarter 2003 revenues to range between
$45 million and $50 million, and diluted earnings per share to range between
$0.14 and $0.18. The Company also tightened its range of guidance for the full
year 2003. Revenues are now expected to range between $230 million and $245
million, and diluted earnings per share are now expected to range between $1.20
and $1.35. These numbers include the impact of expensing restricted stock and
the strategic investments discussed below. The Company's previous guidance had
been revenues of $230 million to $260 million, and diluted earnings per share of
$1.20 to $1.50.

         As was the case in the first six months of the year, the Company
expects a reduction for the remainder of 2003 in gross margins in its
promotional programs for Burger King Corporation due to an increase in materials
cost, the provision of low margin logistical services and general pricing
pressure. However, this reduction is expected to be offset by improved margins
in the non-Burger King businesses, resulting in higher overall gross margins for
the Company for the full year 2003.

         Mr. Kurz commented on the outlook for Equity Marketing: "We expect a
strong second half of 2003, although promotional programs and product shipments
will be more heavily skewed towards the fourth quarter than in recent years. We
continue to have a strong pipeline of projects in our Marketing Services
business, although the volume of custom promotional products in some programs
will be lower than our initial expectations. This reflects the continued
cautious approach clients are taking in the current economic environment. As a

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Equity Marketing, Inc.
Page 6 of 11

result, we believe it is prudent to reduce the top-end of our previous revenue
and earnings guidance.

         "In addition, we are undertaking a number of strategic investments
this year that we believe will further position us for long-term growth, but
will increase our 2003 expense levels by approximately $1 million. These
investments include a branding initiative designed to enable the Company to
better leverage our three brand names (Equity Marketing, Logistix Kids and
UPSHOT) and our expertise and reputation in certain marketing services
disciplines. We have also initiated plans to expand the geographic presence of
certain areas of the Company that are performing well, which will allow us to
capitalize on their growing reputation within the industry. Finally, we have
increased the investment in new business development worldwide, yielding
significantly higher levels of new client prospect activity. We believe these
investments will ultimately yield a good return for our shareholders, although
they will have a negative impact of approximately $0.08 per diluted share this
year.

         "From a long-term perspective, our major Marketing Services clients
continue to indicate that promotions will be an integral part of their marketing
strategies and we expect to see consistent business activity with companies such
as Burger King, Kellogg's and Procter & Gamble. This solid base of core clients
represents an excellent foundation upon which to grow and diversify the Company.

         "We have made good progress in our diversification efforts, and we
expect our non-Burger King-related revenues to represent over 40% of total
revenues and earnings in 2003 - the highest percentage in our Company's history.
Given the new business opportunities at UPSHOT and Logistix and the additional
brands we are launching in our Consumer Products division, we expect that we
will continue to generate strong growth from these areas of the Company.

         "We also intend to continue evaluating acquisition prospects that can
increase our exposure to the marketing services disciplines where we see more
resources being dedicated by companies. We have an excellent pipeline of
prospects and we are confident that M&A represents a meaningful, complementary
growth vehicle.

         "Our strong financial position and consistent free cash flow enable the
Company to pursue a broad range of growth strategies - from expanding the
breadth of our marketing services offerings and investing in additional licenses
for our Consumer Products division to acquiring other companies. With the
opportunities available to us, we believe we can

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Equity Marketing, Inc.
Page 7 of 11

consistently generate 15% revenue growth, 20% EPS growth, and 20% return on
invested capital over the long-term," said Mr. Kurz.

SECOND QUARTER CONFERENCE CALL

         The Company will host a conference call today at 4:30 p.m. ET/1:30 p.m.
PT to discuss its second quarter 2003 financial results and operational
highlights. All interested parties may listen to the live call or access a
replay of the call via the Internet at www.equity-marketing.com. To listen to
the live call, visit the Investor Relations page of the Web site at least 15
minutes prior to download any necessary software.

         To be added to Equity Marketing's investor e-mail lists, please contact
Tricia Ross via e-mail at tross@webershandwick.com or via phone at (310)
407-6540.

         Equity Marketing, Inc. is a leading global marketing services company
based in Los Angeles, with offices in Chicago, New York, London, Paris and Hong
Kong. The Company focuses on the design and execution of strategy-based
marketing programs, with particular expertise in the areas of: strategic
planning and research, entertainment marketing, design and manufacturing of
custom promotional products, promotion, event marketing, collaborative
marketing, and environmental branding. The Company's clients include Burger King
Corporation, CVS/pharmacy, Diageo, Dr Pepper/Seven Up, Kellogg's, and Procter &
Gamble, among others. The Company complements its core marketing services
business by developing and marketing distinctive consumer products, based on
trademarks it owns or classic licensed properties, which are sold through
specialty and mass-market retailers. More information about Equity Marketing is
available on the Company's web site at www.equity-marketing.com.

NOTE: All trademarks and registered trademarks are property of their respective
owners.

Certain expectations and projections regarding the future performance of Equity
Marketing, Inc. discussed in this news release are forward-looking and are made
under the "safe harbor" provisions of the Private Securities Litigation Reform
Act of 1995. These expectations and projections are based on currently available
competitive, financial and economic data along with the Company's operating
plans and are subject to future events and uncertainties. Management cautions
the reader that the following factors, among others, could cause the Company's
actual consolidated results of operations and financial position in 2003 and
thereafter to differ significantly from those expressed in forward-looking
statements: the Company's dependence on a single customer; the significant
quarter-to-quarter variability in the Company's revenues and net income; the
Company's dependence on the popularity of licensed entertainment properties and
the ability to license, develop and market new products; the Company's
dependence on foreign manufacturers; the Company's need for additional working
capital; the negative results of litigation, governmental proceedings or
environmental matters; and the potential negative impact of past or future
acquisitions. The Company undertakes no obligation to publicly release the
results of any revisions to forward-looking statements, which may be made to
reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events. The risks highlighted herein should not be
assumed to be the only items that could affect the future performance of the
Company.

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Equity Marketing, Inc.
Page 8 of 11

EQUITY MARKETING, INC.
Condensed Consolidated Statements of Income
(In thousands, except share and per share data)



                                                                          THREE MONTHS ENDED           SIX MONTHS ENDED
                                                                               JUNE 30,                    JUNE 30,
                                                                               --------                    --------
                                                                             (UNAUDITED)                 (UNAUDITED)
                                                                      -------------------------   -------------------------
                                                                         2003           2002          2003          2002
                                                                      -----------   -----------   -----------   -----------
                                                                                                    
Revenues                                                              $    56,953   $    47,151   $   104,520   $    83,266
Cost of sales                                                              41,766        34,877        77,053        61,781
Forgiveness of note receivable                                                  -         1,685             -         1,685
                                                                      -----------   -----------   -----------   -----------
   Gross profit                                                            15,187        10,589        27,467        19,800
Operating expenses:
   Salaries, wages and benefits                                             5,537         4,648        11,398         8,925
   Selling, general and administrative                                      6,485         5,043        11,510         9,120
                                                                      -----------   -----------   -----------   -----------
   Total operating expenses                                                12,022         9,691        22,908        18,045
                                                                      -----------   -----------   -----------   -----------
   Income from operations                                                   3,165           898         4,559         1,755
Other income                                                                  205            22           307            70
                                                                      -----------   -----------   -----------   -----------
   Income before provision for income taxes and cumulative
    effect of change in accounting principles                               3,370           920         4,866         1,825
Provision for income taxes                                                  1,230           375         1,748           610
                                                                      -----------   -----------   -----------   -----------
   Income before cumulative effect of change
    in accounting principles                                                2,140           545         3,118         1,215
   Cumulative effect of change in accounting principles, net of tax             -             -             -        (2,496)
                                                                      -----------   -----------   -----------   -----------
   Net income (loss)                                                        2,140           545         3,118        (1,281)
Preferred stock dividends                                                     375           375           750           750
                                                                      -----------   -----------   -----------   -----------
   Net income (loss) available to common stockholders                 $     1,765   $       170   $     2,368   $    (2,031)
                                                                      ===========   ===========   ===========   ===========
Basic income (loss) per share
   Income per share before cumulative effect of change in
    accounting principles                                             $      0.31   $      0.03   $      0.42   $      0.08
                                                                      ===========   ===========   ===========   ===========
   Cumulative effect of change in accounting principles                         -             -             -         (0.44)
                                                                      ===========   ===========   ===========   ===========
   Income (loss) per share                                            $      0.31   $      0.03   $      0.42   $     (0.36)
                                                                      ===========   ===========   ===========   ===========
   Weighted average shares outstanding                                  5,700,016     5,695,293     5,704,148     5,701,818
                                                                      ===========   ===========   ===========   ===========

Diluted income (loss) per share
   Income per share before cumulative effect of change in
    accounting principles                                             $      0.28   $      0.03   $      0.40   $      0.08
                                                                      ===========   ===========   ===========   ===========
   Cumulative effect of change in accounting principles                         -             -             -         (0.42)
                                                                      ===========   ===========   ===========   ===========
   Income (loss) per share                                            $      0.28   $      0.03   $      0.40   $     (0.34)
                                                                      ===========   ===========   ===========   ===========
   Weighted average shares outstanding                                  7,752,716     5,928,828     5,970,205     5,918,665
                                                                      ===========   ===========   ===========   ===========


Note: The after-tax impact of the charge for forgiveness of note receivable for
the three months and six months ended June 30, 2002 is $1,051, or $0.18 per
diluted share.

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Equity Marketing, Inc.
Page 9 of 11

         EQUITY MARKETING, INC.
         Condensed Consolidated Balance Sheets
         (In thousands)



                                             JUNE 30,
                                               2003        DECEMBER 31,
                                           (UNAUDITED)        2002
                                           -----------    ------------
                                                    
ASSETS
Cash and cash equivalents                  $    17,938    $     25,833
Marketable securities                            2,500           1,000
Accounts receivable, net                        35,269          43,817
Inventories                                     14,745          16,363
Prepaid expenses and other current assets        5,024           4,807
                                           -----------    ------------
     CURRENT ASSETS                             75,476          91,820
Fixed assets, net                                3,814           4,185
Intangible assets, net                          37,567          34,499
Other assets                                     5,585           2,750
                                           -----------    ------------
     TOTAL ASSETS                          $   122,442    $    133,254
                                           ===========    ============

LIABILITIES AND
STOCKHOLDERS' EQUITY
Short-term debt                            $         -    $          -
Accounts payable                                28,747          38,334
Accrued liabilities                             15,835          24,329
                                           -----------    ------------
     CURRENT LIABILITIES                        44,582          62,663
Long-term liabilities                            6,409           1,596
                                           -----------    ------------
     TOTAL LIABILITIES                          50,991          64,259

Mandatory redeemable preferred stock            23,049          23,049

Common stock                                         -               -
Additional paid-in capital                      23,074          21,641
Retained earnings                               41,057          38,689
Accumulated other comprehensive income           2,038           1,710
Less:
   Treasury stock                              (16,351)        (15,506)
   Unearned compensation                        (1,416)           (588)
                                           -----------    ------------
   TOTAL STOCKHOLDERS' EQUITY                   48,402          45,946
                                           -----------    ------------
   TOTAL LIABILITIES AND
   STOCKHOLDERS' EQUITY                    $   122,442    $    133,254
                                           ===========    ============


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EQUITY MARKETING, INC.
Condensed Consolidated Statements of Cash Flows
(In thousands)



                                                                                          SIX MONTHS ENDED
                                                                                             JUNE 30,
                                                                                     -----------   -----------
                                                                                         2003          2002
                                                                                     (UNAUDITED)   (UNAUDITED)
                                                                                     -----------   -----------
                                                                                             
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income (loss)                                                                 $    3,118    $   (1,281)
   Adjustments to reconcile net income to net cash (used in) provided by operating
    activities:
      Cumulative effect of change in accounting principles, net of tax                        -         2,496
      Depreciation and amortization                                                         936           803
      Provision for doubtful accounts                                                       255           185
      Gain on disposal of fixed assets                                                        -           (13)
      Tax benefit from exercise of stock options                                             60            12
      Forgiveness of note receivable                                                          -         1,685
      Amortization of restricted stock                                                      156             -
      Other                                                                                   4             -
      Changes in operating assets and liabilities-
         Increase (decrease) in cash and cash equivalents:
               Accounts receivable                                                        8,433        (4,584)
               Note receivable                                                                -           498
               Inventories                                                                1,650        (3,401)
               Prepaid expenses and other current assets                                   (473)          969
               Other assets                                                                (989)          130
               Accounts payable                                                          (9,677)        2,723
               Accrued liabilities                                                       (8,533)          611
               Long-term liabilities                                                         63           (75)
                                                                                     ----------    ----------
      Net cash (used in) provided by operating activities                                (4,997)          758
                                                                                     ----------    ----------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchases of fixed assets                                                               (373)         (457)
   Purchase of marketable securities, net                                                (1,500)            -
   Proceeds from sale of marketable securities                                                -         4,700
   Proceeds from sale of fixed assets                                                        16            79
                                                                                     ----------    ----------
      Net cash (used in) provided by investing activities                                (1,857)        4,322
                                                                                     ----------    ----------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Payment of preferred stock dividends                                                    (750)         (750)
   Purchase of treasury stock                                                              (845)         (391)
   Proceeds from exercise of stock options                                                  389           110
                                                                                     ----------    ----------
      Net cash used in financing activities                                              (1,206)       (1,031)
                                                                                     ----------    ----------
      Net (decrease) increase in cash and cash equivalents                               (8,060)        4,049

Effects of exchange rates on cash and cash equivalents                                      165           122

CASH AND CASH EQUIVALENTS, beginning of period                                           25,833        21,935
                                                                                     ----------    ----------
CASH AND CASH EQUIVALENTS, end of period                                             $   17,938    $   26,106
                                                                                     ==========    ==========


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Equity Marketing, Inc.
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EQUITY MARKETING, INC.
EBITDA, before charge
(In thousands)

EBITDA, before charge, is calculated as follows:



                                               THREE MONTHS ENDED   SIX MONTHS ENDED
                                                    JUNE 30,             JUNE 30,
                                                  (UNAUDITED)          (UNAUDITED)
                                               ------------------   -----------------
                                                 2003      2002      2003      2002
                                               -------   --------   -------   -------
                                                                  
Income before cumulative effect of
 change in accounting principles               $ 2,140   $   545    $ 3,118   $ 1,215

   Charge for forgiveness of note receivable         -     1,685          -     1,685
   Interest expense (income), net                   12       (44)        16       (84)
   Provision for income taxes                    1,230       375      1,748       610
   Depreciation                                    414       378        822       748
   Amortization                                     50        28        114        55
                                               -------   -------    -------   -------
EBITDA, before charge                          $ 3,846   $ 2,967    $ 5,818   $ 4,229
                                               =======   =======    =======   =======


EBITDA, before charge, is reconciled to net cash provided by (used in) operating
activities, the most comparable measure under generally accepted accounting
principles, as follows:



                                                      THREE MONTHS ENDED     SIX MONTHS ENDED
                                                           JUNE 30,              JUNE 30,
                                                          (UNAUDITED)          (UNAUDITED)
                                                      ------------------    ------------------
                                                        2003       2002       2003      2002
                                                      -------    -------    -------    -------
                                                                           
EBITDA, before charge                                 $ 3,846    $ 2,967    $ 5,818    $ 4,229

   Interest (expense) income, net                         (12)        44        (16)        84
   Provision for income taxes                          (1,230)      (375)    (1,748)      (610)
   Changes in operating assets and liabilities           (131)      (958)    (9,526)    (3,129)
   Other, net                                             332        117        475        184
                                                      -------    -------    -------    -------
Net cash provided by (used in) operating activities   $ 2,805    $ 1,795    $(4,997)   $   758
                                                      =======    =======    =======    =======


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