EXHIBIT 4.10




                                                                          PAGE 1

                          REGISTRATION RIGHTS AGREEMENT

REGISTRATION RIGHTS AGREEMENT (this "AGREEMENT"), dated as of     , 2004, by and
among BAM! Entertainment, Inc., a corporation organized under the laws of the
State of Delaware (the "COMPANY"), and the undersigned (the "SHAREHOLDERS").

WHEREAS:

A.    the Shareholders of VIS have accepted an Offer made by BAM dated 24 March,
      2004 hereof (the "OFFER;" capitalized terms used herein and not otherwise
      defined herein shall have the respective meanings set forth in the Offer)
      pursuant to which the Company has agreed, upon the terms and subject to
      the conditions contained therein to issue to Shareholders of VIS, shares
      of the Company's common stock, US $0.001 par value. The Shareholders of
      SOE Development Limited ("SOED") have agreed to sell to the Company the
      whole of the share capital of SOED pursuant to a Sale and Purchase
      Agreement dated 18 March 2004 ("SPA") under which the Company has agreed
      upon the terms and subject to the conditions contained in the agreement
      for such sale and purchase to issue to the Shareholders of SOED (or as
      they may direct) shares of the Company's common stock US $0.001 par value.
      In connection with the Offer and the acquisition of SOED, the Company has
      agreed, upon the terms and subject to the conditions contained in the
      Offer and the SPA, to issue to the Shareholders shares of the Company's
      common stock, US $0.001 par value (all of such shares of common stock to
      be issued to the Shareholders of VIS and to the Shareholders of SOED (or
      as may be directed by the Shareholders of SOED) referred to in this
      Agreement as the "COMMON STOCK"). The shares of Common Stock issuable on
      Completion under the Offer and the acquisition of SOED are referred to
      herein as the "BAM SHARES."

B.    In order for the VIS Shareholders to validly accept the Offer and each
      Shareholder of SOED to validly complete the sale of their respective
      shares in SOED, each individual Shareholder is required to execute and
      deliver this Agreement to BAM and the Company has agreed to provide
      certain registration rights under the Securities Act of 1933, as amended,
      and the rules and regulations thereunder, or any similar successor statute
      (collectively, the "SECURITIES ACT"), and applicable state securities
      laws;

      NOW, THEREFORE, in consideration of the premises and the mutual covenants
      contained herein and other good and valuable consideration, the receipt
      and sufficiency of which are hereby acknowledged, the Company and the
      Shareholders, intending to be legally bound, hereby agree as follows:

1.    DEFINITIONS

      As used in this Agreement, the following terms shall have the following
      meanings:

      (i)   "SHAREHOLDERS" means the VIS Shareholders and the SOED Shareholders
            and any transferees or assignees who agree to become bound by the
            provisions of this Agreement in accordance with Section 9 hereof.



                                                                          PAGE 2

      (ii)  "REGISTER," "REGISTERED," and "REGISTRATION" refer to a registration
            effected by preparing and filing a Registration Statement or
            Statements in compliance with the Securities Act and pursuant to
            Rule 415 under the Securities Act or any successor rule providing
            for offering securities on a continuous basis ("RULE 415"), and the
            declaration or ordering of effectiveness of such Registration
            Statement by the United States Securities and Exchange Commission
            (the "SEC").

      (iii) "REGISTRABLE SECURITIES" means the aggregate of 9,000,000 BAM Shares
            to be issued to the VIS Shareholders pursuant to the Offer and to
            the SOED Shareholders pursuant to the agreement to acquire SOED.

      (iv)  "REGISTRATION STATEMENT" means one or more registration statements
            of the Company under the Securities Act registering all of the
            Registrable Securities, including the Initial Registration
            Statements, any Uncovered Shares Amendments and Uncovered Shares
            Registration Statements (each, as defined below).

2.    REGISTRATION.

      Mandatory Registration. The Company shall file with the United States
      Securities and Exchange Commission ("SEC"), on the date which is on or
      before the thirtieth (30th) calendar day after the Closing Date (the
      "FILING DEADLINE") a Registration Statement on Form S-3 (or, if Form S-3
      is not then available, on such form of Registration Statement as is then
      available to effect a registration of the Registrable Securities) covering
      the resale of all the BAM Shares (the "REGISTRATION STATEMENT"). The
      Registration Statement (and each amendment or supplement thereto, and each
      request for acceleration of effectiveness thereof) shall be provided to
      the Shareholders and their counsel at least two (2) Business Days prior to
      its filing or other submission. If for any reason the staff of the SEC
      determines that all or any portion of the Registrable Securities cannot be
      included in a Registration Statement (an "SEC DETERMINATION")) and such
      Registration Statement declared effective by the SEC does not include all
      of the Registrable Securities (any such shares that are not included being
      the "UNCOVERED SHARES"), the Company shall prepare and file with the SEC,
      as soon as practicable, but in any event prior to the tenth (10th)
      Business Day after becoming aware of the existence of any Uncovered Shares
      (Such date referred to herein as the "UNCOVERED SHARE FILING DEADLINE"),
      either (a) an amendment (the "UNCOVERED SHARES AMENDMENT") to such
      Registration Statement effecting a registration of the Uncovered Shares or
      (b) a registration statement which registers the Uncovered Shares (the
      "UNCOVERED SHARES REGISTRATION STATEMENT"). The Uncovered Shares Amendment
      or the Uncovered Shares Registration Statement (and each amendment or
      supplement thereto, and each request for acceleration of effectiveness
      thereof) shall be provided to the Shareholders and their counsel at least
      concurrently with its filing or other submission. The Company shall use
      its best efforts to cause each Registration Statement and each Uncovered
      Shares Amendment or Uncovered Shares Registration Statement required to be
      filed pursuant to this Section 2 to become effective as soon as
      practicable, after the filing thereof



                                                                          PAGE 3

3.    OBLIGATIONS OF THE COMPANY.

      In connection with the registration of the Registrable Securities, the
      Company shall have the following obligations:

      (a)   The Company shall prepare and file with the SEC, on or before the
            Filing Deadline or the Uncovered Share Filing Deadline, as
            applicable, the applicable Registration Statement required by
            Section 2 and shall use its best efforts to cause such Registration
            Statement to become effective as soon as practicable after such
            filing. The Company shall use its best efforts to keep such
            Registration Statement effective pursuant to Rule 415 for a period
            of 24 months from the date it became effective (the "REGISTRATION
            PERIOD"). In the event that the sale of Registrable Securities by
            one or more Shareholders is determined by the SEC to constitute a
            primary offering, upon the written request from time to time of any
            such Shareholder, the Company shall as promptly as practicable cause
            a Registration Statement to be amended and/or one or more additional
            Registration Statements (which may be requested on a sequential
            basis) to be filed (as specified by the applicable Shareholders) and
            to be declared effective; and take all other actions reasonably
            requested by such Shareholders to effectuate the offering of
            Registrable Securities. If a Registration Statement is not filed on
            Form S-3, the Company shall, as soon as it is eligible to do so,
            file a post-effective amendment on Form S-3 to the Initial
            Registration Statement to the extent permitted by the SEC or, if not
            so permitted, file a new Registration Statement on Form S-3 to
            permit sales of the Registrable Securities pursuant to Rule 429
            under the Securities Act; and the Company shall use its best efforts
            to cause such post-effective amendment or Registration Statement to
            become effective as soon as possible. Each Registration Statement
            (including any amendments or supplements thereto and prospectuses
            contained therein and all documents incorporated by reference
            therein) filed pursuant to this Agreement (i) shall comply in all
            material respects with the requirements of the Securities Act and
            the rules and regulations of the SEC promulgated thereunder and (ii)
            shall not contain any untrue statement of a material fact or omit to
            state a material fact required to be stated therein, or necessary to
            make the statements therein not misleading. The financial statements
            of the Company included in the Registration Statement or
            incorporated by reference therein will comply as to form in all
            material respects with applicable accounting requirements and the
            published rules and regulations of the SEC applicable with respect
            thereto. Such financial statements shall be prepared in accordance
            with U.S. generally accepted accounting principles, consistently
            applied, during the periods involved (except (i) as may be otherwise
            indicated in such financial statements or the notes thereto, or (ii)
            in the case of unaudited interim statements, to the extent they may
            not include footnotes or may be condensed or summary statements) and
            shall fairly present in all material respects the consolidated
            financial position of the Company and its consolidated subsidiaries
            as of the dates thereof and the consolidated results of their
            operations and cash flows for the periods then ended (subject, in
            the case of unaudited statements, to immaterial year-end
            adjustments).



                                                                          PAGE 4

      (b)   The Company shall prepare and file with the SEC such amendments
            (including post-effective amendments) and supplements to the
            Registration Statement and the prospectus used in connection with
            the Registration Statement as may be necessary to keep the
            Registration Statement effective at all times during the
            Registration Period, and, during such period, comply with the
            provisions of the Securities Act with respect to the disposition of
            all Registrable Securities of the Company covered by the
            Registration Statement. Notwithstanding any provision in this
            Agreement to the contrary, the Company's obligations hereunder to
            file a Registration Statement, to have the same declared effective
            and to keep a registration statement continuously in effect under
            the Securities Act shall be suspended (a "Grace Period") if the
            fulfilment of such obligations would require the Company to make a
            disclosure that would, in the reasonable judgment of the Company's
            Board of Directors and evidenced by a written resolution of the
            Company's board of directors delivered to each Shareholder whose
            Registrable Securities are included (or are to be included) in such
            Registration Statement, have a material adverse effect on the
            Company provided, that the Registration Statement shall be suspended
            for a total of no more than one period of thirty (30) days during
            any twelve (12) month period. The provisions of Section 2(b) hereof
            shall not be applicable during and shall be tolled as a result of
            any Grace Period.

      (c)   The Company shall furnish to each Shareholder whose Registrable
            Securities are included in the Registration Statement (i) promptly
            after the same is prepared and publicly distributed, filed with the
            SEC. or received by the Company, one copy of the Registration
            Statement and any amendment thereto, each preliminary prospectus and
            prospectus and each amendment or supplement thereto free of charge.
            In the case of the Registration Statement referred to in Section 2,
            the Company shall furnish to each Shareholder which requests (i) a
            copy of any request to accelerate the effectiveness of any
            Registration Statement or amendment thereto, (ii) on the date of
            effectiveness of the Registration Statement or any amendment
            thereto, a notice stating that the Registration Statement or
            amendment has been declared effective, and (iii) such number of
            copies of a prospectus, including a preliminary prospectus, and all
            amendments and supplements thereto and such other documents as such
            Shareholder may reasonably request in order to facilitate the
            disposition of the Registrable Securities owned by such Shareholder
            free of charge. In responding to comments from the staff of the SEC,
            the Company shall cooperate with any Shareholder that notifies the
            Company that it desires to be consulted with respect to such
            process. Such cooperation shall solely consist of providing any such
            Shareholder with: a reasonable opportunity to comment on the text
            and substance of proposed written responses to the extent such
            comment relates to such investor or its plan of distribution of the
            Registrable Securities. To the extent that issues raised by the
            staff of the SEC have an impact primarily on any such investor
            rather than the Company, the Company shall give reasonable deference
            to such Shareholder's requests with respect to the process and
            substance of responses with respect to such issues.



                                                                          PAGE 5

      (d)   The Company shall use its best efforts to (i) register and qualify
            the Registrable Securities covered by the Registration Statement
            under such other securities or "blue sky" laws of such jurisdictions
            in the United States as each Shareholder who holds Registrable
            Securities being offered reasonably requests, (ii) prepare and file
            in those jurisdictions such amendments (including post-effective
            amendments) and supplements to such registrations and qualifications
            as may be necessary to maintain the effectiveness thereof during the
            Registration Period, (iii) take such other actions as may be
            necessary to maintain such registrations and qualifications in
            effect at all times during the Registration Period, and (iv) take
            all other actions reasonably necessary or advisable to qualify the
            Registrable Securities for sale in such jurisdictions; provided,
            however, that the Company shall not be required in connection
            therewith or as a condition thereto to (a) qualify to do business in
            any jurisdiction where it would not otherwise be required to qualify
            but for this Section 3(d), (b) subject itself to general taxation in
            any such jurisdiction where it is not already subject, (c) file a
            general consent to service of process in any such jurisdiction where
            it is not otherwise required to file, (d) provide any undertakings
            that cause the Company material expense or burden, or (e) make any
            change in its certificate of incorporation or bylaws, which in each
            case the Board of Directors of the Company determines to be contrary
            to the best interests of the Company and its stockholders.

      (e)   As promptly as practicable after becoming aware of such event, the
            Company shall notify each Shareholder by telephone or facsimile of
            the happening of any event, of which the Company has knowledge, as a
            result of which the prospectus included in the Registration
            Statement, as then in effect, includes an untrue statement of a
            material fact or omission to state a material fact required to be
            stated therein or necessary to make the statements therein not
            misleading or if for any other reason it shall be necessary to amend
            or supplement the registration statement, and use its best efforts
            promptly to prepare a supplement or amendment to the Registration
            Statement to correct such untrue statement or omission or effect
            such compliance and deliver such number of copies of such supplement
            or amendment to each Shareholder as such Shareholder may reasonably
            request free of charge.

      (f)   The Company shall use its best efforts to prevent the issuance of
            any stop order or other suspension of effectiveness of a
            Registration Statement, and, if such an order is issued, to obtain
            the withdrawal of such order at the earliest practicable date
            (including in each case by amending or supplementing such
            Registration Statement) and to notify each Shareholder who holds
            Registrable Securities of the issuance of such order and the
            resolution thereof (and if such Registration Statement is
            supplemented or amended, deliver such number of copies of such
            supplement or amendment to each Shareholder as such Shareholder may
            reasonably request).

      (g)   The Company shall make available for inspection by (i) any
            Shareholder whose Registrable Securities are included in a
            Registration Statement and (ii) one firm of attorneys and one firm
            of



                                                                          PAGE 6

            accountants or other agents retained by the Shareholders
            (collectively, the "INSPECTORS") all pertinent financial and other
            records, and pertinent corporate documents and properties of the
            Company, as shall be reasonably deemed necessary by each Inspector
            to enable each Inspector to exercise its due diligence
            responsibility, and cause the Company's officers, directors and
            employees to supply all information which any Inspector may
            reasonably request for purposes of such due diligence.

      (h)   The Company shall hold in confidence and not make any disclosure of
            information concerning an Shareholder provided to the Company unless
            (i) disclosure of such information is necessary to comply with
            applicable federal or state securities laws, (ii) the disclosure of
            such information is necessary to avoid or correct a misstatement or
            omission in any Registration Statement, (iii) the release of such
            information is ordered pursuant to a subpoena or other order from a
            court or governmental body of competent jurisdiction, (iv) such
            information has been made generally available to the public other
            than by disclosure in violation of this Agreement, or (v) such
            Shareholder consents to the form and content of any such disclosure.
            The Company agrees that it shall, upon learning that disclosure of
            such information concerning a Shareholder is sought in or by a court
            or governmental body of competent jurisdiction or through other
            means, give prompt notice to such Shareholder prior to making such
            disclosure, and allow the Shareholder, at its expense, to undertake
            appropriate action to prevent disclosure of, or to obtain a
            protective order for, such information.

      (i)   The Company shall use its best efforts to promptly either (i) secure
            the designation and quotation, of all the Registrable Securities
            covered by the Registration Statement on The Nasdaq Stock Market and
            on each additional securities exchange and inter-dealer quotation
            system on which securities of the same class or series issued by the
            Company are then listed, if any.

      (j)   The Company shall provide a transfer agent and registrar, which may
            be a single entity, for the Registrable Securities not later than
            the effective date of the Registration Statement.

      (k)   The Company shall cooperate with the Shareholders who hold
            Registrable Securities being offered to facilitate the timely
            preparation and delivery of certificates (not bearing any
            restrictive legends) representing Registrable Securities to be
            offered pursuant to the Registration Statement and enable such
            certificates to be in such denominations or amounts, as the case may
            be, as the Shareholders may reasonably request and registered in
            such names as the Shareholders may request.

      (l)   At the request of any Shareholder or a group of Shareholders who
            holds a majority-in-interest of the Registrable Securities, the
            Company shall prepare and file with the SEC such amendments
            (including post-effective amendments) and supplements to a
            Registration Statement and the prospectus used in connection with
            the Registration Statement each as approved by the Company, which
            approval shall not be



                                                                          PAGE 7

            unreasonably withheld or delayed, as may be necessary in order to
            change the plan of distribution set forth in such Registration
            Statement.

      (m)   The Company shall comply with applicable federal and state
            securities laws and regulations related to a Registration Statement
            and offering and sale of securities.

4.    OBLIGATIONS OF THE SHAREHOLDERS.

      In connection with the registration of the Registrars Securities, the
      Shareholders shall have the following obligations:

      (a)   It shall be a condition precedent to the obligations of the Company
            to complete the registration pursuant to this Agreement with respect
            to the Registrable Securities of a particular Shareholder (or any
            damages to such Shareholder) that such Shareholder shall furnish to
            the Company such information regarding itself, the Registrable
            Securities held by it and the intended method of disposition of the
            Registrable Securities held by it as shall be reasonably required to
            effect the registration of such Registrable Securities and shall
            execute such documents in connection with such registration as the
            Company may reasonably request. At least five (5) Business Days
            prior to the first anticipated filing date of the Registration
            Statement, the Company shall notify each Shareholder of any
            information the Company requires from each such Shareholder.

      (b)   Each Shareholder, by such Shareholder's acceptance of the
            Registrable Securities, agrees to cooperate with the Company as
            reasonably requested by the Company in connection with the
            preparation and filing of the Registration Statement hereunder,
            unless such Shareholder has notified the Company in writing of such
            Shareholder's election to exclude all of such Shareholder's
            Registrable Securities from the Registration Statement.

5.    EXPENSES OF REGISTRATION.

      The Company shall pay (or reimburse the Shareholders for) all fees and
      expenses incident to the performance of or compliance with this Agreement
      by the Company, including without limitation (a) all registration and
      filing fees and expenses, including without limitation those related to
      filings with the Commission, any trading market and in connection with
      applicable state securities or Blue Sky laws (including Counsel's fees in
      connection with any survey of blue sky laws), (b) printing expenses
      (including without limitation expenses of printing certificates for
      Registrable Securities and of printing prospectuses requested by the
      Shareholders), (c) messenger, telephone and delivery expenses, (d) fees
      and disbursements of counsel for the Company, (e) fees and expenses of all
      other Persons retained by the Company in connection with the consummation
      of the transactions contemplated by this Agreement, and (f) all listing
      fees to be paid by the Company to the trading market.



                                                                          PAGE 8

6.    INDEMNIFICATION.

      In the event any Registrable Securities are included in a Registration
      Statement under this Agreement:

      (a)   To the maximum extent permitted by law, the Company will indemnify,
            hold harmless and defend (i) each Shareholder who holds such
            Registrable Securities, and (ii) the directors, officers, partners,
            members, employees and agents of such Shareholder and each person
            who controls any Shareholder within the meaning of Section 15 of the
            Securities Act or Section 20 of the Securities Exchange Act of 1934,
            as amended (the "EXCHANGE ACT"), if any (each, an "INDEMNIFIED
            PERSON"), against any joint or several losses, claims, damages,
            liabilities or expenses (collectively, together with actions,
            proceedings or inquiries by any regulatory or self-regulatory
            organization, whether commenced or threatened, in respect thereof,
            "CLAIMS") to which any of them may become subject insofar as such
            Claims arise out of or are based upon: (i) any untrue statement or
            alleged untrue statement of a material fact in a Registration
            Statement or the omission or alleged omission to state therein a
            material fact required to be stated or necessary to make the
            statements therein not misleading, (ii) any untrue statement or
            alleged untrue statement of a material fact contained in any
            preliminary prospectus if used prior to the effective date of such
            Registration Statement, or contained in the final prospectus (as
            amended or supplemented, if the Company files any amendment thereof
            or supplement thereto with the SEC) or the omission or alleged
            omission to state therein any material fact necessary to make the
            statements made therein, in light of the circumstances under which
            the statements therein were made, not misleading, or (iii) any
            violation or alleged violation by the Company of the Securities Act,
            the Exchange Act, any state securities law, or any rule or
            regulation thereunder relating to the offer or sale of the
            Registrable Securities (the matters in the foregoing clauses (i)
            through (iii) being, collectively. "VIOLATIONS"). Subject to the
            restrictions set forth in Section 6(c) with respect to the number of
            legal counsel, the Company shall reimburse the Shareholders and each
            other Indemnified Person, promptly as such expenses are incurred and
            are due and payable, for any reasonable legal fees or other
            reasonable expenses incurred by them in connection with
            investigating or defending any such Claim. Notwithstanding anything
            to the contrary contained herein, the indemnification agreement
            contained in this Section 6(a): (i) shall not apply to a Claim to
            the extent it arises solely out of or based solely upon a Violation
            which occurs in reliance upon and in conformity with information
            furnished in writing to the Company by such Indemnified Person
            expressly for use in the Registration Statement or any such
            amendment thereof or supplement thereto; (ii) shall not apply to
            amounts paid in settlement of any Claim if such settlement is
            effected without the prior written consent of the Company, which
            consent shall not be unreasonably withheld or delayed; and (iii)
            with respect to any prospectus, shall not inure to the benefit of
            any Indemnified Person if the untrue statement or omission of
            material fact contained in such prospectus was corrected on a timely
            basis in the prospectus, as then amended or supplemented, if such



                                                                          PAGE 9

            corrected prospectus was timely made available by the Company
            pursuant to Section 3(c) hereof in a reasonable quantity, and the
            Indemnified Person was promptly advised in writing not to use the
            incorrect prospectus prior to the use giving rise to a Violation and
            such Indemnified Person, notwithstanding such advice, used it after
            receiving such advice. Such indemnity shall remain in full force and
            effect regardless of any investigation made by or on behalf of the
            Indemnified Person and shall survive the transfer of the Registrable
            Securities by the Shareholders pursuant to Section 9.

      (b)   In connection with any Registration Statement in which a Shareholder
            is participating, each such Shareholder agrees severally and not
            jointly to indemnify, hold harmless and defend, to the same extent
            and in the same manner set forth in Section 6(a), the Company, each
            of its directors, each of its officers who signs the Registration
            Statement, its employees, agents, attorneys and each person, if any,
            who controls the Company within the meaning of Section 15 of the
            Securities Act or Section 20 of the Exchange Act, and any other
            stockholder selling securities pursuant to the Registration
            Statement or any of its directors or officers or any person who
            controls such stockholder within the meaning of the Securities Act
            or the Exchange Act (collectively and together with an Indemnified
            Person, an "INDEMNIFIED PARTY"), against any Claim to which any of
            them may become subject, under the Securities Act, the Exchange Act
            or otherwise, insofar as such Claim arises solely out of or is based
            solely upon any Violation, in each case to the extent (and only to
            the extent) that such Violation occurs in reliance upon and in
            conformity with written information furnished to the Company by such
            Shareholder relating to such Shareholder expressly for use in
            connection with such Registration Statement; and subject to Section
            6(c) such Shareholder will reimburse any reasonable legal or other
            expenses (promptly as such expenses are incurred and are due and
            payable) reasonably incurred by them in connection with
            investigating or defending any such Claim; provided, however, that
            the indemnity agreement contained in this Section 6(b) shall not
            apply to amounts paid in settlement of any Claim if such settlement
            is effected or without the prior written consent of such
            Shareholder, which consent shall not be unreasonably withheld or
            delayed. Notwithstanding anything to the contrary contained herein,
            (i) the indemnification agreement contained in this Section 6(b)
            with respect to any preliminary prospectus shall not inure to the
            benefit of any Indemnified Party if the untrue statement or omission
            of material fact by the Shareholder contained in the preliminary
            prospectus was corrected on a timely basis in the prospectus, as
            then amended or supplemented, and the Indemnified Party failed to
            utilize such corrected prospectus and (ii) except in the case of
            gross negligence or wilful misconduct the liability of each
            Shareholder hereunder shall be limited to the proportion of any such
            claim which is equal to the proportion that the public offering
            price of the shares sold by such Shareholder under such Registration
            Statement bears to the total public offering price of all securities
            sold thereunder but not in any event to exceed the net proceeds
            received by such Shareholder from the sale of Registrable Securities
            covered by such Registration Statement after deduction of all
            underwriters' discounts and commissions, if any, and all other



                                                                         PAGE 10

            expenses paid by such Shareholder in connection with the
            registration in question.

      (c)   Promptly after receipt by an Indemnified Person or Indemnified Party
            under this Section 6 of notice of the commencement of any action
            (including any governmental action), such Indemnified Person or
            Indemnified Party shall, if a Claim in respect thereof is made
            against any indemnifying party under this Section 6, deliver to the
            indemnifying party a written notice of the commencement thereof, and
            the indemnifying party shall have the right to assume control of the
            defence thereof with counsel mutually satisfactory to the
            indemnifying party and the Indemnified Person or the Indemnified
            Party, as the case may be; provided, however, that such indemnifying
            party shall not be entitled to assume such defence and an
            Indemnified Person or Indemnified Party shall have the right to
            retain its own counsel with the reasonable fees and expenses to be
            paid by the indemnifying party, if, in the reasonable opinion of
            counsel retained by the indemnifying party, the representation by
            such counsel of the Indemnified Person or Indemnified Party and the
            indemnifying party would be inappropriate due to actual or potential
            conflicts of interest between such Indemnified Person or Indemnified
            Party and any other party represented by such counsel in such
            proceeding or the actual or potential defendants in, or targets of,
            any such action include both the Indemnified Person or the
            Indemnified Party and the indemnifying party and any such
            Indemnified Person or Indemnified Party reasonably determines that
            there may be legal defences available to such Indemnified Person or
            Indemnified Party which are different from or are in conflict with
            those available to such indemnifying party. The indemnifying party
            shall pay for only one separate legal counsel (in addition to
            necessary local counsel) for all Indemnified Persons or the
            Indemnified Parties, as applicable, and such legal counsel shall be
            selected by Shareholders holding a majority-in-interest of the
            Registrable Securities included in the Registration Statement to
            which the Claim relates, if the Shareholders are entitled to
            indemnification hereunder, or by the Company, if the Company is
            entitled to indemnification hereunder, as applicable. The failure to
            deliver written notice to the indemnifying party within a reasonable
            time of the commencement of any such action shall not relieve such
            indemnifying party of any liability to the Indemnified Person or
            Indemnified Party under this Section 6, except to the extent that
            the indemnifying party is actually prejudiced in its ability to
            defend such action. The indemnification required by this Section 6
            shall be made by periodic payments of the amount thereof during the
            course of the investigation or defence, as such expense, loss,
            damage or liability is incurred and is due and payable.

7.    CONTRIBUTION.

      To the extent any indemnification by an indemnifying party is prohibited
      or limited by law, the indemnifying party agrees to make the maximum
      contribution with respect to any amounts for which it would otherwise be
      liable under Section 6 to the fullest extent permitted by law; provided,
      however, that (i) no contribution shall be made under circumstances where
      the maker would not



                                                                         PAGE 11

      have been liable for indemnification under the fault standards set forth
      in Section 6, (ii) no person guilty of fraudulent misrepresentation
      (within the meaning of Section 11 (f) of the Securities Act) shall be
      entitled to contribution from any other person who was not guilty of such
      fraudulent misrepresentation, and (iii) except in the case of gross
      negligence or wilful misconduct no Shareholder will require to contribute
      any amount which when combined with any amounts payable under section 6
      related to such claim, exceeds the net proceeds received by such
      Shareholders from the sale of such Registrable Securities offered by it
      pursuant to such Registration Statement (after deduction of all
      underwriters discounts and commissions, if any, and all other expenses
      paid by such Shareholder in connection with the registration in question).

8.    REPORTS UNDER THE EXCHANGE ACT.

      With a view to making available to the Shareholders the benefits of Rule
      144 promulgated under the Securities Act or any other similar rule or
      regulation of the SEC that may at any time permit the Shareholders to sell
      securities of the Company to the public without registration ("RULE 144"),
      the Company agrees to:

      (a)   file with the SEC in a timely manner and make and keep available all
            reports and other documents required of the Company under the
            Securities Act and the Exchange Act and the filing and availability
            of such reports and other documents as is required for the
            applicable provisions of Rule 144; and

      (b)   furnish to each Shareholder so long as such Shareholder owns
            Registrable Securities, promptly upon request, (i) a written
            statement by the Company that it has complied with the reporting
            requirements of Rule 144, the Securities Act and the Exchange Act,
            (ii) a copy of the most recent annual or quarterly report of the
            Company and such other reports and documents so filed by the
            Company, and (iii) such other information as may be reasonably
            requested to permit the Shareholders to sell such securities
            pursuant to Rule 144 without registration.

      Upon request, the Company shall deliver a written statement to holders of
      Registrable Securities who so request as to whether it has complied with
      the terms of this provision and if not specifics of the same.

9.    ASSIGNMENT OF REGISTRATION RIGHTS.

      The rights of the Shareholders hereunder, including the right to have the
      Company register Registrable Securities pursuant to this Agreement, shall
      be assignable by each Shareholder to any transferee of all or any portion
      of the Registrable Securities if: (i) the Shareholder agrees in writing
      with the transferee or assignee to assign such rights, and a copy of such
      agreement is furnished to the Company after such assignment, (ii) the
      Company is furnished with written notice of (a) the name and address of
      such transferee or assignee and (b) the securities with respect to which
      such registration rights are being transferred or assigned, (iii)
      following such transfer or assignment, the further disposition of such
      securities by the transferee or assignee is restricted under the
      Securities Act and applicable state securities laws, (iv) the transferee
      or assignee agrees in writing with the Company to be bound by all of the
      provisions contained



                                                                         PAGE 12

      herein, and (v) such transfer shall have been made in accordance with the
      applicable requirements of the Offer. In addition, and notwithstanding
      anything to the contrary contained in this Agreement, the Offer or the
      SPA, BAM Shares may be pledged, and all rights of the Shareholders under
      this Agreement or any other agreement or document related to the
      transaction contemplated hereby may be assigned, without further consent
      of the Company, to a bona fide pledgee in connection with an Shareholder's
      margin or brokerage accounts.

10.   AMENDMENT OF REGISTRATION RIGHTS.

      Provisions of this Agreement may be amended and the observance thereof may
      be waived (either generally or in a particular instance and either
      retroactively or prospectively), by Shareholders who hold fifty-one
      percent (51%) in interest of the Registrable Securities (with the whole of
      the shares of VIS contributing to 50% of such calculation and the whole of
      the SOED shares contributing to the other 50% of such calculation pro rata
      to the number of B Shares and SOED Shares as appropriate contained within
      each such proportion) or, in the case of a waiver, with the written
      consent of the party charged with the enforcement of any such provision.
      Any amendment or waiver effected in accordance with this Section 10 shall
      be binding upon each Shareholder and the Company.

11.   MISCELLANEOUS.

      (a)   A person or entity is deemed to be a holder of Registrable
            Securities whenever such person or entity owns of record such
            Registrable Securities. If the Company receives conflicting
            instructions, notices or elections from two or more persons or
            entities with respect to the same Registrable Securities, the
            Company shall act upon the basis of instructions, notice or election
            received from the registered owner of such Registrable Securities.

      (b)   Any notices required or permitted to be given under the terms of
            this Agreement shall be sent by internationally recognised overnight
            delivery service (signature required) or delivered personally or by
            courier if mailed, or upon receipt or refusal of receipt, if
            delivered personally or by courier in each case addressed to a
            party. The addresses for such communications shall be:

            If to the Company:

            BAM! Entertainment, Inc.
            333 West Santa Clara Street, Suite 716
            San Jose, CA 95113
            Telephone No.: (408) 298-7500
            Facsimile No.: (408) 298-9600
            Attention: Raymond Musci
            Chief Executive Officer

            With a copy (for courtesy only) to:

            Kirkpatrick & Lockhart LLP
            10100 Santa Monica Blvd, 7th Floor
            Los Angeles, California 90067
            Telephone (310) 552-5000



                                                                         PAGE 13

            Fax (310) 552-5001
            Attention: Thomas Poletti, Esq.

            If to a Shareholder, at such address as such Shareholder shall have
            provided in writing to the Company or such other address as such
            Shareholder furnishes by notice given in accordance with this
            Section 11(b).

            Each party hereto may from time to time change its address or
            facsimile number for notices under this Section 11 (b) by giving at
            least ten (10) days' prior written notice of such changed address or
            facsimile number, in the case of the Shareholders to the Company,
            and in the case of the Company to all of the Shareholders.

      (c)   Failure of any party to exercise any right or remedy under this
            Agreement or otherwise, or delay by a party in exercising such right
            or remedy, shall not operate as a waiver thereof.

      (d)   Governing Law: Venue; Waiver Of Jury Trail. All questions concerning
            the construction, validity, enforcement and interpretation of this
            Agreement shall be governed by and construed and enforced in
            accordance with the laws of the state of New York. The Company and
            Shareholders hereby irrevocably submit to the exclusive jurisdiction
            of the State and Federal Courts sitting in the City of New York,
            Borough of Manhattan for the adjudication of any dispute brought by
            the Company or any Purchaser hereunder, in connection herewith or
            with any transaction contemplated hereby or discussed herein
            (including with respect to the enforcement of any of the Transaction
            Documents), and hereby irrevocably waive, and agree not to assert in
            any suit, action or proceeding brought by the Company or any
            Shareholder, any claim that it is not personally subject to the
            jurisdiction of any such court, or that such suit, action or
            proceeding is improper. Each party hereby irrevocably waives
            personal service of process and consents to process being served in
            any such suit, action or proceeding by mailing a copy thereof via
            registered or certified mail or internationally recognised overnight
            delivery (with evidence of delivery) to such party at the address in
            effect for notices to it under this Agreement and agrees that such
            service shall constitute good and sufficient service of process and
            notice thereof. Nothing contained herein shall be deemed to limit in
            any way any right to serve process in any manner permitted by law.
            The Company and Shareholders hereby waive all rights to a trial by
            jury.

      (e)   This Agreement, the SPA and the Offer (including all schedules and
            exhibits thereto) constitute the entire agreement among the parties
            hereto with respect to the subject matter hereof and thereof. There
            are no restrictions, promises, warranties or undertakings, other
            than those set forth or referred to herein and therein. This
            Agreement, the SPA and the Offer and all documents to be issued or
            signed in connection with the SPA and the Offer supersede all prior
            agreements and understandings among the parties hereto and thereto
            with respect to the subject matter hereof and thereof.



                                                                         PAGE 14

      (f)   Subject to the requirements of Section 9 hereof, this Agreement
            shall inure to the benefit of and be binding upon the successors and
            assigns of each of the parties hereto.

      (g)   The headings in this Agreement are for convenience of reference only
            and shall not form part of or effect the interpretation of this
            Agreement.

      (h)   This Agreement may be executed in two or more counterparts, all of
            which shall be considered one and the same agreement and shall
            become effective when counterparts have been signed by each party
            and delivered to the other party. This Agreement, once executed by a
            party, may be delivered to the other parties hereto by facsimile
            transmission of a copy of this Agreement bearing the signature of
            the party so delivering this Agreement. In the event any signature
            is delivered by facsimile transmission, the party using such means
            of delivery shall cause the manually executed signature page(s)
            hereof to be physically delivered to the other party within five (5)
            days of the execution hereof.

      (i)   Each party shall do and perform, or cause to be done and performed,
            all such further acts and things, and shall execute and deliver all
            such other agreements, certificates, instruments and documents, as
            the other party may reasonably request in order to carry out the
            intent and accomplish the purposes of this Agreement and the
            consummation of the transactions contemplated hereby.

      (j)   All consents, approvals and other determinations to be made by the
            Shareholders pursuant to this Agreement shall be made by the
            Shareholders holding more than fifty-one percent (51%) of the
            Registrable Securities then held by all Shareholders with the whole
            of the B Shares of VIS contributing to such calculation and the
            whole of the SOED Shares contributing to the other 50% of such
            calculation pro rata to the number of B Shares and SOED Shares as
            appropriate contained within each such proportion.

      (k)   For purposes of this Agreement, the term "Business Day" means any
            day other than a Saturday or Sunday or a day on which banking
            institutions in the State of New York or California are authorized
            or obligated by law, regulation or executive order to close.

      (l)   If any provision of this Agreement shall be invalid or unenforceable
            in any jurisdiction, such invalidity or unenforceability shall not
            affect the validity or enforceability of the remainder of this
            Agreement or the validity or enforceability of this Agreement in any
            other jurisdiction.

      (m)   This Agreement is intended for the benefit of the parties hereto and
            their respective permitted successors and assigns, and is not for
            the benefit of, nor may any provision hereof be enforced by any
            other person.

IN WITNESS WHEREOF, the parties have caused this Agreement to be duly executed
as of the date first above written.

BAM! ENTERTAINMENT, INC.



                                                                         PAGE 15

By: /s/ ANTHONY R. WILLIAMS
    --------------------------

Name: ANTHONY R. WILLIAMS
      ------------------------

Its: DIRECTOR
    --------------------------



                                                                         PAGE 16

SIGNATURE OF VIS SHAREHOLDER/SOED SHAREHOLDER

- ---------------------------------------------

PLEASE PRINT YOUR NAME IN THE SPACE ABOVE AND THEN SIGN BELOW, IN THE PRESENCE
OF A WITNESS


                                                           
Signature by individual(s),
sole or first named
registered shareholder*:        witnessed by


............................
Joint holders:                  Name:                            Address:
                                                                 Signature:


2. ........................
                                2. Name .....................    Address .........................
                                   ..........................    Signature........................

3. ........................
                                3. Name .....................    Address .........................
                                     ........................    Signature........................

4. ........................
                                4. Name .....................    Address .........................
                                     ........................    Signature........................

Execution by corporation:       .............................    .................................
                                Name of Director/Authorised      Signature
............................     Signatory
Name of Company                 .............................    .................................
                                Name of Director/Secretary/      Signature
                                Authorised Signatory/witness


- ------------------

*  You must have your signature witnessed. You should have your signature
witnessed by a person who is over 18 years of age and who is not one of the
joint registered holders (if any). The witness should NOT however be a spouse or
a member of your immediate family. The witness should also print their full name
and home address in the space provided.