1 SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report: October 22, 1999 EQUITY MARKETING, INC. - -------------------------------------------------------------------------------- (Exact name of registrant as specified in its charter) DELAWARE - -------------------------------------------------------------------------------- (State or other jurisdiction of incorporation) 0-23346 13-3534145 ------------------------ -------------------------- (Commission File Number) (IRS Employer I.D. Number) 6330 SAN VICENTE BLVD., LOS ANGELES, CALIFORNIA 90048 - -------------------------------------------------------------------------------- (Address of principal executive offices) (Zip Code) (323) 932-4300 - -------------------------------------------------------------------------------- (Registrant's telephone number, including area code) - -------------------------------------------------------------------------------- (Former name or former address, if changed since last report) 2 ITEM 5. OTHER EVENTS Reference is made to the press release of the Registrant, issued on October 21, 1999, which contains information meeting the requirements of this Item 5, and which is incorporated herein by this reference. A copy of this press release is attached to this Form 8-K as Exhibit 99.1. 3 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. EQUITY MARKETING, INC. Date: October 22, 1999 /s/ LELAND P. SMITH ------------------------------------- Leland P. Smith SVP, General Counsel and Secretary