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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT
                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


                        Date of Report: October 22, 1999


                             EQUITY MARKETING, INC.
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             (Exact name of registrant as specified in its charter)

                                    DELAWARE
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                 (State or other jurisdiction of incorporation)

               0-23346                                 13-3534145
      ------------------------                 --------------------------
      (Commission File Number)                 (IRS Employer I.D. Number)


       6330 SAN VICENTE BLVD., LOS ANGELES, CALIFORNIA            90048
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          (Address of principal executive offices)              (Zip Code)



                                 (323) 932-4300
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              (Registrant's telephone number, including area code)



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          (Former name or former address, if changed since last report)


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ITEM 5. OTHER EVENTS

Reference is made to the press release of the Registrant, issued on October 21,
1999, which contains information meeting the requirements of this Item 5, and
which is incorporated herein by this reference. A copy of this press release is
attached to this Form 8-K as Exhibit 99.1.


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                                   SIGNATURES

      Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                 EQUITY MARKETING, INC.

Date:  October 22, 1999          /s/ LELAND P. SMITH
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                                 Leland P. Smith
                                 SVP, General Counsel
                                 and Secretary