<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BALANCE
SHEET AND STATEMENT OF OPERATIONS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH 10-QSB.
</LEGEND>
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-31-1997
<PERIOD-START>                             FEB-01-1996
<PERIOD-END>                               OCT-31-1996
<CASH>                                         548,725
<SECURITIES>                                         0
<RECEIVABLES>                                  298,350
<ALLOWANCES>                                    29,835
<INVENTORY>                                  2,254,295
<CURRENT-ASSETS>                             3,097,638
<PP&E>                                         214,900
<DEPRECIATION>                                  67,985
<TOTAL-ASSETS>                               3,261,030
<CURRENT-LIABILITIES>                        1,934,988
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        29,214
<OTHER-SE>                                   1,296,828
<TOTAL-LIABILITY-AND-EQUITY>                 3,261,030
<SALES>                                      2,525,872
<TOTAL-REVENUES>                             2,525,872
<CGS>                                        1,055,591
<TOTAL-COSTS>                                1,055,591
<OTHER-EXPENSES>                             1,969,650
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              70,001
<INCOME-PRETAX>                              (569,370)
<INCOME-TAX>                                     1,600
<INCOME-CONTINUING>                          (570,970)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (570,970)
<EPS-PRIMARY>                                    (.04)
<EPS-DILUTED>                                    (.04)